This is part one of a two-part series looking at the media habits of modern consumers, according to their age. Here we profile people aged 35 and over - next time we'll investigate the younger generation of "Millenials".
Television no longer has a stranglehold on a device-empowered digital generation.
Breaking news: research shows 70 per cent of people can do two things at once. Shocked? I doubt it, and I'm guessing you're not frantically memorising this statistic as a dinner party conversation-starter. So why is this research considered so jaw-dropping when it relates to the 70 per cent of people who are using their mobile phones and tablets while watching television?
I'm more surprised it's only 70 per cent. What are those other people doing with their hands? It only takes one hand to drink a cup of tea and even if you throw in Scotch Finger biscuits, you can still check Instagram.
Some worry that browsing while watching TV allows producers to get away with bad content because people can distract themselves with the internet rather than turning off. But I don't worry about this because TV producers aren't stupid, and I'm inclined to bet all this ''second screening'' will have the opposite effect. Television now has serious competition on the couch and that will raise the bar (and value) for compelling content, not lower it.
Whereas most adults passed signifitcant milestones before the internet invaded all aspects of daily life, young people today can barely, if at all, remember a time when it didn't exist.
Anyone aged over 35 today would have left school or university, got their first job and maybe bought some property long before Google or Facebook were household names. Children leaving school this summer weren't even born when Google launched.
The media habits this internet-savvy "millenial" generation pick up now will stick with them as they become the big spending, high-worth consumers of the next few decades. Here's what you need to know.
Psychology department researches eye movements, reading comprehension
Central Michigan Life
Ashby said the project has the potential to significantly change the judicial system.
“This project is a major breakthrough in the psychology of law,” Ashby said. “Potentially, the findings could help reduce the rates of false confessions and the wrongful imprisonment of innocent citizens.”
"Although electronic texts have been with us for many decades, in the past few years electronic reading has become increasingly popular. The ready availability of mobile, connected devices like smartphones and tablets, along with dedicated ereaders like the Kindle and Nook, have moved electronic reading out from behind a desk into the environment. This change has brought increasing attention to the differences between reading in print and reading via digital devices."
Last week, the news media, including Education Week, wrote about a new study from the Pew Research Center surveying 2,000 teachers on how their students do research in the digital world. Many of those teachers, 77 percent, believed digital tools have an overall positive impact on research, but 87 percent said the tools were a distraction causing short attention spans.
This week, a new report from Project Information Literacy (PIL), a large-scale study into adults' research habits, suggests that concern for the competency of the digital generation extends into the workplace, where young people are often hired for online dexterity but, employers say, don't know how to go beyond Google.
"[T]hese educated young workers seemed tethered to their computers. They failed to incorporate more fundamental, low-tech research methods that are as essential as ever in the contemporary workplace," says the report, "How College Graduates Solve Information Problems Once They Join the Workplace." The report is sponsored by the Institute of Museum and Library Services, in collaboration with the Berkman Center for Internet and Society at Harvard University.
The report surveyed 23 employers and 33 recent college graduates, who exited college between 2005 and 2011. It's not a large enough sample size to make any sweeping generalizations about how the "Net Generation" solves workplace problems (there is a proposal for a longer, quantitative study). But some of the responses show a persistent gap between the skills employers expect from new hires, and what they are actually being taught, and suggest deeper tensions between generations within the workplace.
Click headline to read more and access hot links--
Our Choice will change the way we read books. And quite possibly change the world. In this interactive app, Al Gore surveys the causes of global warming and presents groundbreaking insights and solutions already under study and underway that can help stop the unfolding disaster of global warming. Our Choice melds the vice president's narrative with photography, interactive graphics, animations, and more than an hour of engrossing documentary footage. A new, groundbreaking multi-touch interface allows you to experience that content seamlessly. Pick up and explore anything you see in the book; zoom out to the visual table of contents and quickly browse though the chapters; reach in and explore data-rich interactive graphics.
1. What are the most profound effects that digital bombardment has on children? How is this changing the way educators need to teach in today’s classrooms? The central issue is that kids tod...
The central issue is that kids today look pretty much the same as we did growing up, which belies the fact that on inside they are completely different.
Because of digital bombardment and their pervasive exposure to digital technology—exposure that primarily happens outside of school hours—our kids’ brains are literally being “rewired” on an ongoing basis. Their brains are constantly adapting to accommodate all the technology they spend so much time surrounded by.
They are what Canadian futurist Don Tapscott calls “screenagers”—the first generation that has grown up with a computer mouse and the assumption that images on a screen are to be interacted with. These technologies are their new learning tools and also are something to project their very identity onto – what writer Marc Prensky calls “digital natives.”
A significant milestone was passed last August when Amazon announced that sales of books on its Kindle e-reader platform outstripped print sales for the first time. There's no question that e-readers are convenient - you can load a single device with thousands of titles. But some commentators have started to question whether digital reading has adverse effects on memory and comprehension compared with reading from print.
In 2010, a reassuring study in fact found no difference in recall after reading material electronically versus paper. Now Sara Margolin and her colleagues have looked at reading comprehension and again found no deficits in understanding of material consumed on a Kindle or a computer versus paper.
Karen Robertson, president of The Book App Alliance and author of the award-winning Treasure Kai book app series for children says, “I discovered many children’s book app makers were having the same experience… we were finding that many parents didn’t know what book apps were. But when we’d show them, they were blown away and wanted to know more about book apps and where to find them.”
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.