-*+עולם הבריאות הוא נישה, ותחום העסקים בו הוא בגדר נישה אפילו יותר קטנה, ןבתוכו הבריאות הדיגיטלית היא סוג של "ליודעי ח"ן". לרוב אנחנו שומעים דיווחים בתקשורת על התחום והפיתוחים שלו כאשר הם מעיפים למישהו את הכובע, או שבעל אינטרס מקדם, או במסגרת דיווחים בורסאיים, ולבסוף גם בגדר המוזר והמעניין. על פיתוחים חדשניים בתחום הבריאות הדיגיטלית, …
About 25% of patients do not feel connected to the companies that make the medications they depend on for one key reason: They do not see themselves in the marketing with which brands expect to reach them
In this week's edition of Nosta & Friends, John Nosta welcomes digital health thought-leader Dr. Eric Topol—for a discussion about predictive data and how it’s changing the way we understand and treat many conditions.
Five years ago, it was too early for mobile healthcare technology to take root and ignite healthcare industry change, according to Samsung Electronics President and Chief Strategy Officer Young Sohn, quoted for a new report published by The Economist Intelligence Unit.
Five years from now, he says, it will be too late.
Someone, who obviously is not thinking clearly, suggested that social media managers need to be under 25 in order to really understand social media marketing. I have always believed that age should not be a factor in hiring someone to do a job it should be determined by who the hell can do the best job. …
Q: How do you send a room full of seasoned pharmaceutical industry types diving under their desks and voluntarily autodefenestrating? (For those of you without pointlessly obscure vocabularies, that is the process of throwing oneself out of a window.)
KSOLs Heard of a KOL? Of course you have, so what is a KSOL? Easy; a 'key social opinion leader'. These are people who have influence over and within a particular conversation topic. It might surprise you to hear that there are specific KSOLs in almost every significant therapy area in modern medicine. This means that a small group of people can be driving an entire conversation that periodically involves thousands of people.
There are specific KSOLs in almost every significant therapy area in modern medicine
How do we find KSOLs? There is software available to help you do this in a quick and dirty way, but for a more intelligent and in-depth search you need human interpretation. In a recent project, emotive identified a group of 12 European KSOLs within a specific therapy area who collectively had more than one million social media followers – significant power and clearly a group of people worth supporting.
It is impossible to write an article about social media in healthcare communications without talking about compliance – so here it is; 'compliance'. Done.
Only joking. Yes compliance is important, yes there are definitely things you cannot do, but there are also things you can. The best tip we can give you in a short piece of this nature is stop thinking about social media as 'content' and think of it as 'platform'. You have never been able to make off-label claims or give patients advice about their treatment, but you have always been able to talk to patients about disease awareness, and so it is with social media – content is king and the rules about content have not changed. We are not saying that social media comes without risks, that would be disingenuous, but with the right people supporting your efforts (and the right project justifying the tactic!) you can safely navigate the risks with the potential bounty of a viral campaign (a slightly unfortunate term for healthcare communications).
Beyond access the Internet and email, what tasks are doctors performing on their computers for work reasons? 85% of doctors use computers to research general medical issues or specific clinical situations, according to the most recent Sources & Interactions Study, (September 2014): Medical/Surgical Edition. Further, 82% of surveyed physicians use their computers to access/maintain medical records, 71% use them for professional news updates and 71% use them for meetings/conference information. Although smartphones are becoming more prevalent in the workplace, doctors continue to be more likely to use their computers for all the tasks that we currently study.
The closest comparison would be finding/performing clinical calculations and peer-to-peer social networking. 57% of doctors use computers to finding/performing clinical calculations and 44% use smartphones. 38% use computers for peer-to-peer social networking while 23% use smartphones. The Sources & Interactions™ Study is a detailed examination of doctors’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, convention and more.
The study is conducted every six months and targets more than 3,000 physicians annually across 22 specialties, exploring their media preferences and habits. Sources & Interactions was designed to help marketers and their agencies cost-effectively allocate resources to their overall promotional mix, and provide publishers with specific insight about where their offerings fit into physicians (and other healthcare professionals’) information inventory. New data will be available very soon. To find out more about the study and get access to specialty-specific data, contact us now. We study physician media behaviors and preferences annually across 22 specialties.
Most of the western world has regulations that porhibit the advertising of prescripition medicine brands to the public. Actually only USA and New Zealand are different. If so the connceting brand to consumers should and can be the Corporate brand, espacially in the new age of beyond the pill services and paying for sucess models which means staying with patient well beyond the prescription. So i am puzzled why is pharma reluctent to brand its house.Others have been writing about this shift, but
Harald zur Hausen published the hypothesis that human papillomavirus plays an important role in the cause of cervical cancer in 1976. It took three decades before that path breaking work led to approval of a vaccine for cervical cancer.
Federal health officials are easing access to DNA tests used to screen parents for devastating genetic disorders that can be passed on to their children. The surprise announcement Thursday offers a path forward for Google-backed genetic testing firm 23andMe, which previously clashed with regulators over its direct-to-consumer technology.
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