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Enterprise social networking tools yield collaboration benefits

Enterprise social networking tools have enhanced collaboration and internal communication -- even in industries that handle sensitive information.
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E-Pochondriac
E-Pochondriac
Exploring the e in health
Curated by uri goren
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Mother's social media campaign #Askseth2rapAndy to get artist to rap with son gets help from 2News

Mother's social media campaign #Askseth2rapAndy to get artist to rap with son gets help from 2News | E-Pochondriac | Scoop.it
Ask and you shall receive: That's the message behind one mother's mission to prove to her son anything is possible.
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Attention pharma laggards: FitBit trackers delivered in Biogen's MS movement study

Attention pharma laggards: FitBit trackers delivered in Biogen's MS movement study | E-Pochondriac | Scoop.it
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התערוכה הגדולה לבריאות דיגיטלית שאתם כמעט לא שומעים עליה - אי-פוכונדר

התערוכה הגדולה לבריאות דיגיטלית שאתם כמעט לא שומעים עליה - אי-פוכונדר | E-Pochondriac | Scoop.it
-*+עולם הבריאות הוא נישה, ותחום העסקים בו הוא בגדר נישה אפילו יותר קטנה, ןבתוכו הבריאות הדיגיטלית היא סוג של "ליודעי ח"ן". לרוב אנחנו שומעים דיווחים בתקשורת על התחום והפיתוחים שלו כאשר הם מעיפים למישהו את הכובע, או שבעל אינטרס מקדם, או במסגרת דיווחים בורסאיים, ולבסוף גם בגדר המוזר והמעניין. על פיתוחים חדשניים בתחום הבריאות הדיגיטלית, …
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Why Israel is Made for Wearables and IoT | Wearable Valley

Why Israel is Made for Wearables and IoT | Wearable Valley | E-Pochondriac | Scoop.it
Why Israel is Made for Wearables and IoT- Here are the 9 strongest reasons why Israel can dominate these fields
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Patients do not feel connected to pharma

Patients do not feel connected to pharma | E-Pochondriac | Scoop.it
About 25% of patients do not feel connected to the companies that make the medications they depend on for one key reason: They do not see themselves in the marketing with which brands expect to reach them
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Bayer's Grant4apps is open for registration

Bayer's Grant4apps is open for registration | E-Pochondriac | Scoop.it
Grants4Apps® - Grant money or Accelerator program offered for funding digital health Startups and innovative Healthcare Projects.
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Nosta & Friends: Eric Topol will see you now!

Nosta & Friends: Eric Topol will see you now! | E-Pochondriac | Scoop.it
In this week's edition of Nosta & Friends, John Nosta welcomes digital health thought-leader Dr. Eric Topol—for a discussion about predictive data and how it’s changing the way we understand and treat many conditions.
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Report: Consumers will drive mHealth transformation; time to invest is now

Report: Consumers will drive mHealth transformation; time to invest is now | E-Pochondriac | Scoop.it

Five years ago, it was too early for mobile healthcare technology to take root and ignite healthcare industry change, according to Samsung Electronics President and Chief Strategy Officer Young Sohn, quoted for a new report published by The Economist Intelligence Unit.

Five years from now, he says, it will be too late.


Via Valeria Duflot, uri goren
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Will Apple put Israel’s medical device industry out of business?

Will Apple put Israel’s medical device industry out of business? | E-Pochondriac | Scoop.it
Firm’s new ResearchKit platform features apps to diagnose disease; leading Israeli expert says country’s tech business is ‘safe’
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Study: Data doesn't show that HIEs benefit patients

Study: Data doesn't show that HIEs benefit patients | E-Pochondriac | Scoop.it
The research review concludes that few studies show strong, internally-valid evidence of HIE benefits.
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Post FDA announcement on gay man being able to donate blood -->Celibacy Challenge - YouTube

http://youtu.be/bYXxMO_mTBY
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The Apple Watch won't keep the doctor away: Advanced health features get cut prior to launch

The Apple Watch won't keep the doctor away: Advanced health features get cut prior to launch | E-Pochondriac | Scoop.it
"One of the biggest surprises people are going to have when they start using it is the breadth of what it will do," Apple CEO Tim Cook recently said about the upcoming Apple Watch.
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A new post [In hberew] about a Time Magazine clip on the future hospital

A new post [In hberew] about a Time Magazine clip on the future hospital | E-Pochondriac | Scoop.it
כיצד ייראה בית החולים בעתיד, ובכלל מה יהיה תפקידו, היא שאלה מורכבת שיש בה מגוון רחב של בעיות ושאלות.
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Why suggesting social media managers should be below 25 is stupid - New Media and Marketing

Why suggesting social media managers should be below 25 is stupid - New Media and Marketing | E-Pochondriac | Scoop.it
Someone, who obviously is not thinking clearly,  suggested that social media managers need to be under 25 in order to really understand social media marketing.  I have always believed that age should not be a factor in hiring someone to do a job it should be determined by who the hell can do the best job. …
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You Think "KOL" is a Toxic Term? What About "KSOL?"

You Think "KOL" is a Toxic Term? What About "KSOL?" | E-Pochondriac | Scoop.it

Q: How do you send a room full of seasoned pharmaceutical industry types diving under their desks and voluntarily autodefenestrating? (For those of you without pointlessly obscure vocabularies, that is the process of throwing oneself out of a window.)


KSOLs
Heard of a KOL? Of course you have, so what is a KSOL? Easy; a 'key social opinion leader'. These are people who have influence over and within a particular conversation topic. It might surprise you to hear that there are specific KSOLs in almost every significant therapy area in modern medicine. This means that a small group of people can be driving an entire conversation that periodically involves thousands of people.

There are specific KSOLs in almost every significant therapy area in modern medicine

 

How do we find KSOLs? There is software available to help you do this in a quick and dirty way, but for a more intelligent and in-depth search you need human interpretation. In a recent project, emotive identified a group of 12 European KSOLs within a specific therapy area who collectively had more than one million social media followers – significant power and clearly a group of people worth supporting.

 

It is impossible to write an article about social media in healthcare communications without talking about compliance – so here it is; 'compliance'. Done.

 

Only joking. Yes compliance is important, yes there are definitely things you cannot do, but there are also things you can. The best tip we can give you in a short piece of this nature is stop thinking about social media as 'content' and think of it as 'platform'. You have never been able to make off-label claims or give patients advice about their treatment, but you have always been able to talk to patients about disease awareness, and so it is with social media – content is king and the rules about content have not changed. We are not saying that social media comes without risks, that would be disingenuous, but with the right people supporting your efforts (and the right project justifying the tactic!) you can safely navigate the risks with the potential bounty of a viral campaign (a slightly unfortunate term for healthcare communications).



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Pharma Guy's curator insight, April 18, 9:43 AM


Nearly two-thirds (62%) of physicians deemed to be genuine medical experts believe the pharmaceutical industry should replace the term "Key Opinion Leader" (KOL). 

That was one of the insights gleaned from an inter-national online survey presented at the Medical Affairs Leaders Forum in Berlin, Germany, in February, 2015. The survey of 185 pharma professionals and 199 "real" KOLs was conducted by System Analytic, which is a company that helps pharmaceutical teams "identify, map, and engage with their medical experts and key stakeholders." 

This article summarizes the results of the KOL Name Change Survey and discusses how to change the underlying process by which pharma companies choose KOLs.


Topics (partial list):

  • What's a KOL Worth?
  • Expert vs. High Prescriber
  • The Dark Side of KOLs
  • Pharma's Opinion
  • If Not KOL, What?
  • Online versus Real World Popularity
  • Alternative Terms for KOL Preferred by Pharma Execs
  • Change the Underlying Process
  • What About "Key Patient Leaders (KPLs)?"


Link to full article(pdf): http://bit.ly/pmn140303p

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Interpreting the latest ACO study | The Incidental Economist

Interpreting the latest ACO study | The Incidental Economist | E-Pochondriac | Scoop.it
Below I list some findings, and what I think they mean, from the recent study on Medicare Pioneer ACOs by Michael McWilliams and colleagues. My thoughts are
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What Are Doctors Doing on Computers?

What Are Doctors Doing on Computers? | E-Pochondriac | Scoop.it

Beyond access the Internet and email, what tasks are doctors performing on their computers for work reasons? 85% of doctors use computers to research general medical issues or specific clinical situations, according to the most recent Sources & Interactions Study, (September 2014): Medical/Surgical Edition. Further, 82% of surveyed physicians use their computers to access/maintain medical records, 71% use them for professional news updates and 71% use them for meetings/conference information. Although smartphones are becoming more prevalent in the workplace, doctors continue to be more likely to use their computers for all the tasks that we currently study.

 

The closest comparison would be finding/performing clinical calculations and peer-to-peer social networking. 57% of doctors use computers to finding/performing clinical calculations and 44% use smartphones. 38% use computers for peer-to-peer social networking while 23% use smartphones. The Sources & Interactions™ Study is a detailed examination of doctors’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, convention and more.

 

The study is conducted every six months and targets more than 3,000 physicians annually across 22 specialties, exploring their media preferences and habits. Sources & Interactions was designed to help marketers and their agencies cost-effectively allocate resources to their overall promotional mix, and provide publishers with specific insight about where their offerings fit into physicians (and other healthcare professionals’) information inventory. New data will be available very soon. To find out more about the study and get access to specialty-specific data, contact us now. We study physician media behaviors and preferences annually across 22 specialties.

 

- See more at: http://www.kantarmedia-healthcare.com/what-are-doctors-doing-on-computers#sthash.AGuTUoZK.dpuf

 


Via Plus91, Lionel Reichardt / le Pharmageek
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Jennifer Grech's curator insight, April 7, 5:54 AM

Interesting space to watch and updated every 6 months.

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Why should Pharma Brand its House

Why should Pharma Brand its House | E-Pochondriac | Scoop.it
Most of the western world has regulations that porhibit the advertising of prescripition medicine brands to the public. Actually only USA and New Zealand are different. If so the connceting brand to consumers should and can be the Corporate brand, espacially in the new age of beyond the pill services and paying for sucess models which means staying with patient well beyond the prescription. So i am puzzled why is pharma reluctent to brand its house.Others have been writing about this shift, but
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Biosimilar uptake will require companies to tell a trustworthy backstory

Biosimilar uptake will require companies to tell a trustworthy backstory | E-Pochondriac | Scoop.it
Reactions to the first biosimilar approval show that marketing and education will be essential for the new category to take market share.
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Top 10 Emerging Technologies That Could Transform Our Future

Top 10 Emerging Technologies That Could Transform Our Future | E-Pochondriac | Scoop.it
The world is changing fast, and it can be hard to keep up with all the various technologies being developed at any one time. From agriculture to medicine to energy, advancements are being made ever...
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Apple's ResearchKit Is a New Way to Do Medical Research | WIRED

Apple's ResearchKit Is a New Way to Do Medical Research | WIRED | E-Pochondriac | Scoop.it
With ResearchKit, Apple has a new software framework it hopes will help turn the 700 million iPhones in users’ hands into medical diagnostic tools.
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INTERVIEW: Nobel winner Harald Zur Hausen on vaccines and the need for basic research

INTERVIEW: Nobel winner Harald Zur Hausen on vaccines and the need for basic research | E-Pochondriac | Scoop.it
Harald zur Hausen published the hypothesis that human papillomavirus plays an important role in the cause of cervical cancer in 1976. It took three decades before that path breaking work led to approval of a vaccine for cervical cancer.
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DNA breakthrough: FDA approves 23andMe, other tests :: Editor's Blog at WRAL TechWire

DNA breakthrough: FDA approves 23andMe, other tests :: Editor's Blog at WRAL TechWire | E-Pochondriac | Scoop.it
Federal health officials are easing access to DNA tests used to screen parents for devastating genetic disorders that can be passed on to their children. The surprise announcement Thursday offers a path forward for Google-backed genetic testing firm 23andMe, which previously clashed with regulators over its direct-to-consumer technology.
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Topol: Doctors Are Getting Squeezed

Topol: Doctors Are Getting Squeezed | E-Pochondriac | Scoop.it
As a practicing physician, Dr Eric Topol is well aware that doctors are getting squeezed. Here is his solution on how to fix it.
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