e-pharma
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“Exploring any means that new media can support pharmaceutical marketing.”
Curated by Giannis Gravanis
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Created Sep 23, 2011
Created by Giannis G...
Updated Jan 31
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www.californiahealthline.org - October 8, 2011 12:00 PM

Health 2.0 Conference Focuses on Patient-Centered Technology To Promote Wellness

Jonathan Attwood of Zamzee, Stephen Downs of the Robert Wood Johnson Foundation, Chris Hewett of Mindbloom, National Coordinator for Health Information Technology Farzad Mostashari and Christine Robins of BodyMedia spoke with California Healthline...
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www.nytimes.com - January 13, 12:51 AM

Seeing Social Media More as Portal Than as Pitfall - New York Times

Seeing Social Media More as Portal Than as PitfallNew York Timessaid Clay Shirky, who teaches about social media at New York University. “Digital media is an amplifier.

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mesotheliomapage.com - December 29, 2011 1:27 AM

Rise of the Digital #Doctor

The rise of use of social media and its effects of doctor-patient, doctor-doctor and doctor-public relationships.


Via Dinesh Chindarkar
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mobihealthnews.com - November 3, 2011 2:29 AM

Apple’s top 50 iPad apps for doctors | mobihealthnews

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www.epharmasummitblog.com - October 8, 2011 12:01 PM

ePharma Summit: Is Pharma Addicted to E-mail?

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www.hipaatrainings.com - October 8, 2011 11:59 AM

Basic Guidelines for Developing Mobile Healthcare Applications - HIPAA Training | HIPAA Industry News

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www.forbes.com - October 8, 2011 11:52 AM

J&J Pleads Guilty and Pays $85 Million to Settle Natrecor Case - Forbes

Johnson & Johnson had pleaded guilty and had agreed to pay an $85 million

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www.medical.siemens.com - October 7, 2011 1:19 AM

International CT Image Contest

Image Contest...
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www.medicalnewstoday.com - October 7, 2011 1:14 AM

"Doctor" Watson To Inform Medical Decisions: Not Sherlock's Assistant, But A Computer

Imagine this dream scenario: you are a doctor and have a series of subtle, detailed questions about a patient's condition to which the answers will help you correctly diagnose their illness, and...
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www.healthcareitnews.com - October 7, 2011 1:13 AM

Everybody's talking about mobile medical apps - Healthcare IT News

Everybody's talking about mobile medical appsHealthcare IT News“Consumers are ready to use mobile apps, text messaging, and even payment services to make health decisions and communicate with their healthcare providers.


Via Guus van den Brekel
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www.mmm-online.com - October 4, 2011 1:14 AM

Back to the Books

The comeback continues. Professional journal advertising climbed in firsthalf 2011, driven by new and mature products.
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www.doseofdigital.com - September 27, 2011 3:12 PM

One More Reason Pharma Needs Product Reviews

A few weeks back, I wrote a post about why pharma and healthcare companies need to consider adding product reviews to their sites.
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www.edetailing.net - September 27, 2011 3:06 PM

eDetailing Network

eDetailing is good way of selling healthcare products to physicians. It involves electronic communication between physicians and sales representatives. E-detailing saves doctors' time while cutting pharmaceutical companies' cost to serve.
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www.smartinsights.com - January 31, 12:41 AM

Conversion rate optimisation : a 9 step process - Smart Insights Digital Marketing Advice

Conversion rate optimisation : a 9 step process: An interview covering the process, tools and skills needed to i...

Via Ron Baker
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www.aiim.org - January 31, 12:32 AM

Pharma + social = Pharma 3.0?

Pharma 3.0 can be described loosely as “Pharma + Web 2.0”, that is: social media will play a big role.


Via Andrew Spong
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www.business2community.com (via @gary_frederick) - January 13, 12:49 AM

Creating Engaging Mobile Websites for Pharma Marketers | Business 2 Community

The world of pharmaceutical advertising and marketing always brings with it its own set of unique challenges… and designing a mobile site is no different.  (Smart observation on building a mobile website.
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www.digitaltrends.com - December 26, 2011 4:55 AM

Silicon Valley VCs predict the top trends for 2012 - Digitaltrends.com

Digitaltrends.comSilicon Valley VCs predict the top trends for 2012Digitaltrends.comFounders are in the process of beta-testing technologies that will disrupt every aspect of the status quo, including patient management, medical devices and health...
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klick.com - November 3, 2011 1:49 AM

The challenges of social in pharma marketing | Digital Rx

Social media is big.We all know the numbers: over 800 million active Facebook users, over 250 million tweets per day, social ad revenue to reach $10 billion by...
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www.health2con.com - October 8, 2011 11:55 AM

Health 2.0 Europe

Health 2.0 Europe 2011

Over 45 speakers confirmed – More than 18 countries represented

 

Will you be there?

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www.huffingtonpost.com - October 8, 2011 11:50 AM

Health 2.0: Innovators, Opportunists and Delusionals

Health 2.0 just had its largest ever event, with 50 percent more attendees than their previous largest event.
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www.wiley.com - October 7, 2011 1:15 AM

Wiley: Download Wiley Health Apps for Your Mobile Device

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paper.li - October 7, 2011 1:14 AM

Medical Apps Daily

A personalized newspaper built from articles, blog posts, videos and photos selected by MedLibMob.
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www.medicalsmartphones.com - October 7, 2011 1:12 AM

Medical Smartphones: Popular iPhone apps for doctors and medical students

The doctors and hospital staff are able to keep an eye on patients’ signs, even when patients are at home, so that remedial action can be taken at the earliest.

 

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www.doseofdigital.com - September 27, 2011 3:14 PM

Ten Digital Marketing Ideas Pharma Companies Will Never Try (But Should)

I figure this post is the one that’ll get the most comments ever. It’s going to be the one that probably outrages you the most or makes you think that I’ve completely lost it (which perhaps I have). Here’s why I’m writing this.
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www.doseofdigital.com - September 27, 2011 3:12 PM

The Best Pharma Products According to Patients

UPDATE (Feb. 2, 2010): Based on some feedback from none other than John Mack, I’ve changed a couple of pieces of info from my original post, as well as some insights from iGuard about how they conduct their surveys.
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