Abbiamo bisogno di un nuovo modello di sviluppo del business e per questo è necessario trovare il giusto equilibrio tra risultati, community e connessioni: ecco in sintesi il pensiero di Nilofer Merchant, autrice del libro "The New How", che ci riassume in questo post 11 concetti fondamentali, definitivi, per il social business. "... we need a more sophisticated approach to understand business models where making a profit doesn't mean losing purpose, community, and connection. Finding the right balance among them is key. We will find that balance as we shape new constructs for business models, strategies, and leadership." 1. le connessioni creano valore 2. il valore risiede nelle community 3. collaborazione vs. controllo 4. valorizzare le differenze individuali 5. favorire l'inclusione dei talenti 6. i consumatori diventano co-creatori 7. anche negli errori si costruisce fiducia 8. imparare, disimparare poi ritentare 9. investire nell'apertura e nella condivisione 10. la condivisione di valore rafforza il senso di appartenneza 11. ascoltare, imparare, adattarsi Articolo originale: The Social Era Is More Than Social Media by Nilofer Merchant http://goo.gl/cXIuE (Reprinted by permission of Harvard Business Review Press on FastCompany.com)
Via Alberto Beccaris
[...] The role of the coach is to create a specific agenda, split the task into manageable sub-tasks which have clear skill components and look at the different ways a person can learn them. Research shows that actual experiences are the most effective learning tools. Training programs only benefit when the newly trained person goes back to work in an environment that has also been appropriately modified.
Coaching is not synonymous with training. Training can be one component of a larger coaching initiative. Mentoring can, by definition, be more abstract. Mentoring also happens largely through relating the anecdotes of the mentor.
Both mentoring and coaching have their use in the leadership interventions of organizations, but leaders need to be clear about what they are doing, what the other person needs, and what the situation needs.
“We found evolution will punish you if you’re selfish and mean. For a short time and against a specific set of opponents, some selfish organisms may come out ahead. But selfishness isn’t evolutionarily sustainable.”
The point everyone agrees on when it comes to digital workplace is the “all in one side”. A single place to work whatever the activity, action or tool is. A single point of entry. A single place for all employees.
Alessandro Donadio's insight:
The point everyone agrees on when it comes to digital workplace is the “all in one side”. A single place to work whatever the activity, action or tool is. A single point of entry
Seguo sempre con molta attenzione gli ottimi articoli che Steve Denning scrive per Forbes: una miniera di informazioni e approfondimenti sulla rivoluzione manageriale che stiamo vivendo in questi anni.
Alessandro Donadio's insight:
Forse non ve ne siete accorti, ma siamo entrati in nuova era
In this article by Lee Odden on Online Marketing Blog, he introduces the next book by Michael Brito, SVP at Edelman, and the author of "Your Brand, The Next Media Company". The article caught my attention since many points are relevant for my topic and for human content curators.
Here is some excerpts: "Now more than ever, we need trusted sources of insight and leadership to guide the future of digital business.
Whether you work for a large brand, small business or just a consultant, you need start thinking like a media company. And the answer is right in plain sight: - There is a content and media surplus in the market place and consumers have an attention deficit. - Consumer’s lives’ are dynamic and unpredictable, making it impossible for any brand to reach them consistently. - All consumers are influential, despite their Klout scores and are aiding their peers down the purchase funnel.
"What exactly is a media company?" They have five characteristics that you should adopt when thinking overall about content marketing or content strategy.
1. Storytelling: Media companies tell stories... 2. Content: Media companies are content machines with an “always on” mentality... 3. Relevance: Media companies provide relevant content all the time to someone, somewhere... 4. Ubiquity: Media companies are everywhere. They dominate the search engine results and their content is shared daily across social media channels... 5. Agility: Media companies move quickly...
Brito also provides technology reviews of content platforms like Newscred, Contently, Compendium, Outbrain and real-time monitoring dashboards like Social Flow and the Dachis Group Real-time Marketing Platform that will help facilitate this transition..."
Oltre alla semplice adozione dei social media, il vero cambiamento che si sta realizzando in questi anni è portato da un nuovo paradigma nella gestione delle organizzazioni: in due parole, social business. L'infografica descrive molto bene le carattestiche e le differenze che descrivono il vecchio dal nuovo paradigma, dimostrando come nei settori vendite, risorse umane, marketing e ricerca & sviluppo siano cambiati i processi organizzativi e decisionali, a favore di un modello conversazionale, aperto e trasparente. Il Vecchio paradigma era basato su: - centralized control - brand expertise - build & ship Il Nuovo paradimga invece è centrato su: - distributed control - community is expert - perpetual beta Interessante anche il riferimento a specifiche aziende che stanno implementando dinamiche organizzative basate proprio sul nuovo paradigma. Articolo originale: The Social Business Shift by Jesse Noyes http://goo.gl/0Di8e (via Eloqua partnered with data visualization firm JESS3)
Via Alberto Beccaris
“ Business collaboration has entered a new phase with enterprise social networking, as collaboration grows in importance for knowledge work, effective (The Future of Enterprise Collaboration: decline of emails, rise of social technlogies, mobility, ...”
Via Sebastian Thielke
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.