The fifth annual iHeartRadio Music Festival drew tens of thousands of music fans Sept. 18 and 19 in Paradise, Nev., near Las Vegas, and featured a rich assortment of pop music, including Kayne West, Demi Lovato, Kenny Chesney and The Weeknd, among many others. It also drew a whole lotta love from Snapchat users, who generated about 340 million impressions on the mobile app during the two-day event, according to an industry source. The festival's parent, iHeartMedia, didn't offer specifics when a
After a conflict with major labels where they attempted to put an end to freemium, ad supported streaming had become something many music executives simply tried to ignore. A new look at the statistics, however, has shown it may be a bigger piece of revenue than was guessed, particularly once...
We have identified four different tribes of music fans based on data from quantitative research, in person interviews, and in-depth behavioral analysis. We look at this report as a framework for how we understand the complexities and intricacies of Millennial behavior.
Spotify has released the results of a study it is calling "The New Audio," commissioned from market research company TNS, analyzing how the company's free-listening tier stacks up to traditional broadcast radio in terms of demographics, engagement...
According to Deezer’s IPO document, the company ended June 2015 with 6.34m total subscribers. Of those, 1.54m were “standalone”, paying full whack for the streaming service. Another 1.46m were monthly active bundle subscribers, getting Deezer bundled into their mobile contracts. But 3.34m are classed as “monthly inactive bundle subscribers”, who hadn’t played a single stream on Deezer in the previous month. In other words, just under 53% of Deezer’s subscribers aren’t using the service.
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