While the brands they represent may be globally known, Daniel EK, the CEO of Spotify, and Ash Pournouri, the founder of At Night Management (which reps big-name acts such as EDM wunderkind Avicii) are both keenly aware of their heritage.
Executives at music streaming companies such as Spotify, Tidal and Pandora were probably left with mixed emotions after yesterday's events at Apple's Worldwide Developers Conference. On the one hand the already crowded music streaming market just got even more competitive, but on the other hand it seems clearer than ever that streaming is the future of music consumption now that Apple decided to throw its hat into the ring.
Pour l'analyste et observateur d'Apple, Gene Munster, le service de streaming Apple Music ne devrait pas dégager beaucoup de profits. Mais pas grave, car le but serait d'abord d'attirer les utilisateurs dans l'écosystème iOS.
Just a few days after Apple announced its entrant into the streaming music world, Spotify has stepped up and revealed some brand new numbers, all of which should hopefully change the slew of headlines that have all suggested the Swedish streaming...
Dans le secteur des médias, l'exploitation des données de masse s'articule principalement autour d'une publicité mieux ciblée ou d'un marketing plus personnalisé. Mais qu'en est-il du contenu ? Les Big Data permettent-elles de mieux créer, de mieux acheter / produire, de mieux programmer ce contenu ?
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