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FDJ va investir 500 millions d'euros dans le digital

FDJ va investir 500 millions d'euros dans le digital | E-Merchandising | Scoop.it
Le plan FDJ 2020 présenté par le groupe prévoit l'accroissement de l'offre digitale, la numérisation du réseau physique, des partenariats et des investissements dans des start-up.
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Comment réussir la personnalisation de son site marchand | FrenchWeb.fr

Comment réussir la personnalisation de son site marchand | FrenchWeb.fr | E-Merchandising | Scoop.it
Pour simplifier, personnaliser c’est remplacer ou compléter les bannières de votre site par des bannières qui mettent...
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Comment les marchands optimisent leur performance commerciale ?

Comment les marchands optimisent leur performance commerciale ? | E-Merchandising | Scoop.it
Comment les e-marchands optimisent leur performance commerciale ? Netwave et CCM Benchmark répondent à cette question en une infographie.
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Digitaliser les magasins pour contrer le e-commerce

Digitaliser les magasins pour contrer le e-commerce | E-Merchandising | Scoop.it
Un magasin déserté de sa clientèle, aujourd?hui, ça n?est plus très étonnant. Et pour cause, avec un taux de croissance annuel de plus de 20%, le e-commerce met à mal la fréquentation des boutiques qui ont pignon sur rue
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Top 4 #Customer Engagement Trends

Top 4 #Customer Engagement Trends | E-Merchandising | Scoop.it
It is an exciting time to be a retailer and a consumer, especially if you embrace technology and take advantage of the advancements available in today’s marketplace. Consumers are getting savvier and savvy retailers are keeping pace. Here are 4 trends that continue to emerge and are gaining adoption: 1. Data, Data, Data – Online …

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, March 26, 2014 3:54 AM

4 key trends that well established brands are capitalizing on, but offers new opportunities for new players as well:


1. Data


2. The Convergence of “Bricks and Clicks”


3. Increasing Use of a Mobile Wallet as a Loyalty/Engagement Identifier


4. The Consumer “I want it now” Syndrome


Do you agree that all 4 of them should be involved to offer the best #CustomerExperience?

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What Does Big Data Look Like? Visualization Is Key for Humans | Innovation Insights | Wired.com

What Does Big Data Look Like? Visualization Is Key for Humans | Innovation Insights | Wired.com | E-Merchandising | Scoop.it
Image: infocux Technologies/Flickr A simple Google image search on “big data” reveals numerous instances of three dimensional one’s and zero’s, a few expla

Via Pierre Levy
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Paul Albone's curator insight, January 22, 2014 4:36 AM

Turning lots of 0s and 1s into meaningful representation if key here.  Data becomes information and infromation needs to find you rather than you looking for it.  As long as it is relevent of course.

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L’heure de l’e-merchandising a sonné !

L’heure de l’e-merchandising a sonné ! | E-Merchandising | Scoop.it
Si les sites Internet marchands ont jusqu’ici profité de la croissance du nombre d’internautes et de la pénétration de la prise d’usage de l’achat à distance via supports interactifs, ils voient poindre à l’horizon la fin de l’« eldorado »…...

Via Chloé Duval
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Chloé Duval's curator insight, January 22, 2014 4:38 AM

Un bon article sur les méthodes à approfondir pour augmenter le taux de transformation sur son site e commerce

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[Infographie] Le top 10 des marchés e-commerce dans le monde | Comarketing-News

[Infographie] Le top 10 des marchés e-commerce dans le monde | Comarketing-News | E-Merchandising | Scoop.it
Quels sont les 10 pays où l’e-commerce générera le plus de revenus en 2015? Quelles sont les grandes tendances et les chiffres-clés dans chaque pays? Les r
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L'impact de la personnalisation sur le e-commerce | Comarketing-News

L'impact de la personnalisation sur le e-commerce | Comarketing-News | E-Merchandising | Scoop.it
La communication personnalisée est devenue l’une des priorités des professionnels du marketing online. Mais quelles sont les attentes des e-acheteurs en la
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Les bouleversements à venir du e-commerce

Les bouleversements à venir du e-commerce | E-Merchandising | Scoop.it
INTERVIEW Delphine David, directrice d'études à Precepta-Groupe Xerfi, explique les mutations du commerce en ligne: revanche du "brick and mortar", essor du "cross canal", évolution des grands sites vers le B to B ... Analyse.
Netwave's insight:

Suite à l'étude Xerfi Precepta des bouleversements à venir sont à prendre en compte pour le #Ecommerce

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Bienvenue dans la boutique du futur

Bienvenue dans la boutique du futur | E-Merchandising | Scoop.it
Transférer les avantages du e-commerce dans les magasins de mode, c'est le nouvel enjeu du secteur.
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10 Key #CustExp #CRM trends @Forrester

10 Key #CustExp #CRM trends @Forrester | E-Merchandising | Scoop.it
I'm moving into covering the greater CRM space, yet still retaining a deep focus on customer service technologies. Now-retired analyst extraordinaire, William Band and I put together our top trends for CRM in 2014.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, February 24, 2014 12:30 AM

Top 10 trends shared by Forrester Research:


Trend 1: Companies Strive To Be Experience Driven.

Trend 2: Enterprises Will Embrace Tools That Create An Outside-In Perspective.

Trend 3: More Organizations Will Become Digital Disruptors

Trend 4: The Mobile Mind Shift Will Force CRM To Evolve Quickly

Trend 5: Big Data Will Turn Into Customer Insight. 

Trend 6: Social Will Connect At All Stages Of The Customer Life Cycle.  

Trend 7: Rapid Adoption Of CRM SaaS Solutions Will Continue.

Trend 8: More Companies Will Aspire To Become Agile Enterprises. 

Trend 9: Marketing Leaders Will Put Customer Insights To Use. 

Trend 10: Enterprise Will Support Employees To Embrace New Technologies.


Kate and William hit the key points that most organizations need to focus on. 


Which trend above do you see having the biggest impact for your organization and customers?


Share your thoughts on the trends listed.

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Technologies and Disruption | Social Media Today

Technologies and Disruption | Social Media Today | E-Merchandising | Scoop.it

When you dismiss disruptive technology early, you are not thinking big.Here’s a startling quote from Chunka Mui and Paul B. Carroll in their new book The New Killer Apps:That $36 trillion is the total market valuation of public companies in the ten industries that will be most vulnerable to change over the next few years: financials, consumer staples, information technology, energy, consumer goods, health care, industrials, materials, telecom, and utilities. Incumbent companies will either do the reimagining and lay claim to the markets of the future or they’ll be reimagined out of existence.Who is covered in that list of ten industries? Well, everyone.The six drivers of change that they lay out are as follows....


Via Jeff Domansky
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laura mata's curator insight, January 23, 2014 4:24 AM

Think big, start small, learn fast: Tres consejos básicos para construir una "cultura de la experiencia", porque  experimentar es  la mejor manera, o más bien la única manera, para enfrentarse a un futuro incierto. 

Mindy M Walker's curator insight, January 24, 2014 5:15 PM

#digitaltech #changedrivers