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3 Facebook “Like Button” Tricks You May Not Know ~ Enhance Your Knowledge

3 Facebook “Like Button” Tricks You May Not Know ~ Enhance Your Knowledge | e-marketing & social networks | Scoop.it

Some advices to optimize the ''Like Button'' on business facebook pages.

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Recrutement: les réseaux sociaux au secours des petites entreprises

Recrutement: les réseaux sociaux au secours des petites entreprises | e-marketing & social networks | Scoop.it

Viadeo, LinkedIn, Twitter... Les réseaux sociaux professionnels sont devenus une solution sérieuse pour embaucher des cadres. Ils permettent aux petites entreprises de recruter plus vite et à moindre coût....


Via Alexandre Loyer
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15 termes SEO pour mieux comprendre le référencement web

15 termes SEO pour mieux comprendre le référencement web | e-marketing & social networks | Scoop.it
L'objecif du social media marketing est d'engager une présence remarquée sur les réseaux sociaux importants afin d'attirer plus de trafic web vers le site corporate et aussi d'entretenir des relations directes avec son ...

Via Cyril Bladier
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Tuyauterie 2.0: comment relier vos comptes de médias-réseaux sociaux entre eux - N'ayez pas peur !!

Tuyauterie 2.0: comment relier vos comptes de médias-réseaux sociaux entre eux - N'ayez pas peur !! | e-marketing & social networks | Scoop.it

Petit guide pour parvenir à relier tous vos comptes de médias sociaux entre eux. Indispensable pour une bonne congruité !

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Astuce : suivre les interactions de sa page Facebook via RSS

Astuce : suivre les interactions de sa page Facebook via RSS | e-marketing & social networks | Scoop.it
Si vous gérez votre page Facebook directement depuis le réseau social sans passer par des outils type Agorapulse, suivre les interactions (nouveau commentaire, like...) de votre page peut être pro...
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Comment personnaliser votre page Facebook en six pas

Comment personnaliser votre page Facebook en six pas | e-marketing & social networks | Scoop.it

Tel que mentionné hier, c’est le temps de se renouveler sur les médias sociaux!
Les entreprises sont de plus en plus présentes sur Facebook mais la majorité ne profite pas de la possibilité de personnaliser les espaces offerts.


Via nadya benyounes, Frédéric DEBAILLEUL
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[Facebook] Sortir du piège du “like” 

[Facebook] Sortir du piège du “like”  | e-marketing & social networks | Scoop.it

Depuis le 21 septembre, Facebook a à nouveau modifié l’Edge Rank, l’algorithme qui détermine ce qui apparaît dans le fil d’actualité des utilisateurs. Une publication donnée sur une page de marque sera vue par 45% de fans en moins en moyenne, a moins d’investir dans la publicité Facebook.


Via Vincent Pereira Pro
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LEGO Imagine: South Park

LEGO Imagine: South Park | e-marketing & social networks | Scoop.it

The "imagine" LEGO campaign by  Jung von Matt agency underlined how strong the brand is rooted in people's imaginary.

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8 astuces pour optimiser sa page Facebook! | Marketing | Blog DLN

8 astuces pour optimiser sa page Facebook! | Marketing | Blog DLN | e-marketing & social networks | Scoop.it

Petits trucs pratiques pour partir sa communauté facebook

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Por qué los social media son una plataforma inadecuada para gestionar las quejas del cliente

Por qué los social media son una plataforma inadecuada para gestionar las quejas del cliente | e-marketing & social networks | Scoop.it

Los social mediason una forma de comunicación engranada en la cultura moderna. Nadie duda de que las nuevas plataformas 2.0 son un gran lugar para conectar con los amigos, volver a entablar relación con viejas amistades, descubrir marcas, compartir intereses y tener acceso a ofertas especiales.Sin embargo, y a pesar de todas sus ventajas, los social media resultan ser una plataforma completamente inadecuada para gestionar las quejas del cliente. La siguiente infografía de PeopleClaim.com le revela por qué:

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23 Tips for Using LinkedIn, Facebook, and Twitter for Business

23 Tips for Using LinkedIn, Facebook, and Twitter for Business | e-marketing & social networks | Scoop.it

With the global economy still slumping, businesses and marketers are embracing new methods of social marketing as a way to spread the word in a more reliable, consistent, and cost-effective way.


Are you taking advantage of all that the LinkedIn, Facebook, and Twitter platforms offer?




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Peugeot Pinterest Car Showcase (Cyber Case Study)

Promotion de Pinterest à travers la campagne de Peugeot Panama.

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6 Ways to Increase the Marketing Effectiveness of your Facebook Page - Infographic

6 Ways to Increase the Marketing Effectiveness of your Facebook Page - Infographic | e-marketing & social networks | Scoop.it

Facebook is seen by the majority as the ultimate social media marketing platform to engage with your customers and prospects.


Nearly 1 billion potential customers are using it, so why participate on any other social network. Everyone is on Facebook! It seems that marketing with Facebook will provide you with the means to reach and engage with all of them.


My quiet observation of businesses and brands displays to me that promotion activities seem to center around a singular and focused social media marketing objective of increasing Facebook “likes”. Often all other social media and marketing strategies are ignored because of this obsession. The longer term tactics of content creation, optimising for search engines and building email lists are forgotten in the “liking” acquisition frenzy.


The Danger of a Facebook “Like” Obsession
Research reveals that only 16% of your fans will see you posts on average. This low percentage exposes the danger of assuming that all updates are seen by all your fans.


Facebook has a control mechanism that limits how many of your pages updates are seen by your fans and followers. It is called “Edgerank” which determines where and what posts appear on each individual’s news feed. If it didn’t use this control technology then people who have “liked” 100 brands pages would be receiving 300-400 updates a day on their timeline. It would become so spammy that you would close down your Facebook page and watch more television.

 

Facebook uses several in built calculations to determine who will receive the updates, this is what limits the visibility of your updates.

Affinity – which measures the relationship between the viewing user and the creator of the story. The closer the relationship the higher the score. Weight – Different types of posts carry different weights. The higher the weight, the higher the score. Time Decay – As a post ages it continually loses value.

 

There are ways to use Facebook to your marketing advantage.

 

So How do you Increase the Visibility of your Facebook Page?
Read and view the 6 marketing tips in the Infographic above.

 

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Guide complet Facebook

Guide complet Facebook | e-marketing & social networks | Scoop.it

Un guide complet de prise en main de Facebook (pdf) est nouvellement proposé par l’espace multimédia de la bibliothèque municipale de Brest. En 44 pages, ce mode d’emploi de 44 pages publié début octobre 2012 (sous licence Creative Commons) présente le réseau social en ligne grand public et a la spécificité de s’attacher à l’inscription, configuration et paramétrage du profil pour tenir compte de la préservation de la vie privée et des données personnelles.


Via Freewares&Tutos
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A Crystal Clear Explanation of How Social Media Influences SEO

A Crystal Clear Explanation of How Social Media Influences SEO | e-marketing & social networks | Scoop.it

In the history of search engine optimization the rank of a piece of content in search engine results has typically come down to two key drivers: relevancy and authority. Relevancy is all about using the right keywords in your headlines, sub-headlines and anchor text to match what people are searching for online. Authority has predominantly been defined by the number and type of sites that are linking to your content via inbound links. Pretty standard stuff, right?

 

Well recently, things have changed a bit. More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.

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