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Elaborer une stratégie de mots clés pour améliorer le SEO de vos pages (Yakaferci)

Elaborer une stratégie de mots clés pour améliorer le SEO de vos pages (Yakaferci) | E-marketing SEO SEM SMO SEA | Scoop.it
8 étapes pour construire une stratégie de mots clés optimisée pour le SEO-référencement naturel de votre site.
Fabienne Dedier's insight:

Excellent article sur le choix des mots-clés pour référencer son site internet. 4 catégories de mots-clés sont distinguées: concurrentiels, parasités, délaissés et de niche. Lisez pour savoir sur lesquels de ces mots-clés vous avez intérêt à vous concentrer!

 

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Rescooped by Fabienne Dedier from Search engine optimization : SEO
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Webmarketing : 20 choses à prévoir pour 2014

Webmarketing : 20 choses à prévoir pour 2014 | E-marketing SEO SEM SMO SEA | Scoop.it
Bonjour tout le monde ! Comme nous sommes déjà au mois de décembre 2013 (...), il est temps de commencer à faire ses prévisions pour l'année qui va suivre ! En effectuant ma veille informationnelle...

Via Véronique Duong
Fabienne Dedier's insight:

Excellent récapitulatif chiffré des tendances web! Lisez pour mieux définir ce que vous devez faire en priorité pour optimiser votre e-marketing en 2014.

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How to Optimize Images for Better Search Engine Rankings

How to Optimize Images for Better Search Engine Rankings | E-marketing SEO SEM SMO SEA | Scoop.it
You may not realize this, but images can generate a TON of traffic from image-based search engines (Google Images for example).
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Rescooped by Fabienne Dedier from Création de sites, référencement, ...
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Le référencement sans mots-clés, quelles solutions ? > Blog AxeNet

Le référencement sans mots-clés, quelles solutions ? > Blog AxeNet | E-marketing SEO SEM SMO SEA | Scoop.it
Comment faire du SEO sans connaitre les mots-clés qui permettent d'aboutir à son site. (Le référencement sans mots-clés, quelles solutions ? - La nouvelle a fait grand bruit cette s...

Via Jérôme G
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Rescooped by Fabienne Dedier from Search Engine Marketing Trends
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International SEO: Top-Level Domains, Subdomains & Subdirectories

International SEO: Top-Level Domains, Subdomains & Subdirectories | E-marketing SEO SEM SMO SEA | Scoop.it

SEO for international targets has many facets, all of which require a slightly different approach than SEO within a single country. One of the most important items is how you structure your domain name and your URL.

To signify the country the website is targeting and/or language the website is in, you can approach this in one of three ways, including:

1.  Using a top-level domain name (TLD)
2.  Using subdomains
3.  Using subdirectories

Read more: http://searchenginewatch.com/article/2292784/International-SEO-Top-Level-Domains-Subdomains-Subdirectories

 

 


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Helen Edwards: Amid the social-media euphoria, marketers must ask some basic questions | Marketing Magazine

Helen Edwards: Amid the social-media euphoria, marketers must ask some basic questions | Marketing Magazine | E-marketing SEO SEM SMO SEA | Scoop.it
Helen Edwards: Amid the social-media euphoria, marketers must ask some basic questions, I was at business school between 1998 and 2000, during the frenzied inflation of the great dotcom bubble.
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Définition de SEM=SEO+SEA+SMO (search engine marketing)

Définition de SEM=SEO+SEA+SMO (search engine marketing) | E-marketing SEO SEM SMO SEA | Scoop.it
SEM=Search Engine Marketing, non? Le SEO n’est pas une activité marketing? Et pourquoi on devrait le mettre à part? SEM=SEO+SEA+SMO, tous d'accord?

Via Jérôme G
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Un peu de clarification ne nuit pas...

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Categories vs Tags - SEO Best Practices for Sorting your Content

Categories vs Tags - SEO Best Practices for Sorting your Content | E-marketing SEO SEM SMO SEA | Scoop.it
What's the difference between categories vs tags? What's better for SEO Learn the best practices for sorting your WordPress content.
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SEO : savez-vous optimiser le référencement de vos images? - YouSeeMii

SEO : savez-vous optimiser le référencement de vos images? - YouSeeMii | E-marketing SEO SEM SMO SEA | Scoop.it
L'optimisation des images, parent pauvre du SEO, se révèle plus prometteur que jamais! Petit how to pratique rien que pour vous!
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Rescooped by Fabienne Dedier from Search engine optimization : SEO
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Référencement SEO whitehat : fautes de frappe et d'orthographe

Référencement SEO whitehat : fautes de frappe et d'orthographe | E-marketing SEO SEM SMO SEA | Scoop.it
Les fautes d'orthographe, de frappe au service du référencement SEO whitehat de votre site vitrine, blog, eboutique : astuces volontaires et intelligentes !

Via Veille digitale
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Rescooped by Fabienne Dedier from Search Engine Marketing Trends
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6 SEO Challenges Every Business Owner & Marketer Must Contend With In 2014

6 SEO Challenges Every Business Owner & Marketer Must Contend With In 2014 | E-marketing SEO SEM SMO SEA | Scoop.it

There isn’t much left of this year. Companies that haven’t started planning their marketing strategy and budgeting for 2014 must begin soon.

When it comes to online marketing, most businesses rely excessively upon Web analytics to decide what was (or wasn’t) effective. What they find affects future decisions about where to invest time and money. Even radical decisions like firing internal staff, replacing an SEO consultant/agency, or doing away with SEO altogether are made on the basis of data thrown up by their stats package.

Read more: http://searchengineland.com/6-challenges-every-business-owner-marketer-must-know-about-seo-in-2014-170386

 

 


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Sanjana Singh's comment, September 12, 2013 2:46 AM
I found this SEO Challenges content very useful so I am sharing it here
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Living with Google: a new guide to SEO | Marketing Magazine

Living with Google: a new guide to SEO | Marketing Magazine | E-marketing SEO SEM SMO SEA | Scoop.it
Living with Google: a new guide to SEO, When it comes to search engine optimisation (SEO), it's not surprising that many businesses are confused by the almost constant changes to Google's algorithms, writes Jasper Martens, head of marketing and...
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