8 étapes pour construire une stratégie de mots clés optimisée pour le SEO-référencement naturel de votre site.
Fabienne Dedier's insight:
Excellent article sur le choix des mots-clés pour référencer son site internet. 4 catégories de mots-clés sont distinguées: concurrentiels, parasités, délaissés et de niche. Lisez pour savoir sur lesquels de ces mots-clés vous avez intérêt à vous concentrer!
SEO for international targets has many facets, all of which require a slightly different approach than SEO within a single country. One of the most important items is how you structure your domain name and your URL.
To signify the country the website is targeting and/or language the website is in, you can approach this in one of three ways, including:
1. Using a top-level domain name (TLD) 2. Using subdomains 3. Using subdirectories
There isn’t much left of this year. Companies that haven’t started planning their marketing strategy and budgeting for 2014 must begin soon.
When it comes to online marketing, most businesses rely excessively upon Web analytics to decide what was (or wasn’t) effective. What they find affects future decisions about where to invest time and money. Even radical decisions like firing internal staff, replacing an SEO consultant/agency, or doing away with SEO altogether are made on the basis of data thrown up by their stats package.
Living with Google: a new guide to SEO, When it comes to search engine optimisation (SEO), it's not surprising that many businesses are confused by the almost constant changes to Google's algorithms, writes Jasper Martens, head of marketing and...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.