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Study: B2B marketers see value in social but no sales

Study: B2B marketers see value in social but no sales | E-Marketing Guide | Scoop.it

A new study from eMarketing discusses a frustrating dynamic of social media marketing: high perceived value but without sales to substantiate the perception...... Just as the coffee is for closers, the demographics and size of this study are for subscribers only. What we do know is that it was a survey conducted at least in part of digital marketers in very large firms (SAP, Xerox and Adobe are mentioned).Here are two of their most pointed observations:“social has become a primary lead generation tactic for B2B marketers”” B2Bs still haven’t found a proven formula for exactly how social helps close a sale”...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 31, 2013 3:28 PM

Where's the ROI on social media?

Hein Holthuizen's curator insight, September 1, 2013 6:45 AM

probably it is more B2C market

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Social media ‘comes of age,’ Nielsen says

Social media ‘comes of age,’ Nielsen says | E-Marketing Guide | Scoop.it
Americans spent 121 billion minutes on social media sites in July 2012.
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HootSuite Expands Globally: Acquisition, London Office, Translations

HootSuite Expands Globally: Acquisition, London Office, Translations | E-Marketing Guide | Scoop.it
As part of international growth, we have added a new London office, expanded to over 5 million users globally, and recently acquired Splitweet from Spain.
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7 Twitter Risky Habits – You Should Avoid!

7 Twitter Risky Habits – You Should Avoid! | E-Marketing Guide | Scoop.it
Twitter is amazing networking tool, way to find new customers, keep in touch with existing customers, keep an eye on the competition, network with others in your field, and find out what your customers are saying about them.
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Pay Per Click (PPC) Is Your Quickest Way To Sales This Holiday Season | Business 2 Community

Pay Per Click (PPC) Is Your Quickest Way To Sales This Holiday Season | Business 2 Community | E-Marketing Guide | Scoop.it
Did you know Businesses make an average of $2 in revenue for every $1 they spend on AdWords?
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4 PPC Mistakes that Kill Your Career | PPC Hero®

4 PPC Mistakes that Kill Your Career | PPC Hero® | E-Marketing Guide | Scoop.it
Want to know which PPC mistakes will kill your career? Here are 4 mistakes that you must avoid if you make your living managing a PPC account.
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Rescooped by Ankush Kohli from Content Curation World
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The Six Pillars of SEO-Friendly Curated Content

The Six Pillars of SEO-Friendly Curated Content | E-Marketing Guide | Scoop.it
Content curation could be an extremely risky practice if you don't put a lot of effort in, or it lacks editorial voice or a distinctive point of view. After all, Google already has a curated list of content.

Via Robin Good
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Robin Good's curator insight, August 26, 2013 9:54 AM



I really think that Eric Enge of SearchEngineWatch did not have to go out of his way to post such an excellent analysis of what traits curated content should have to be appreciated by Google.


But given the amount of content marketers adopting curation as the latest magic wand, his work provides a very useful warning for the many attempting to substitute curation for good quality content.


As in real-life, when it comes down to giving more exposure to different curators, both humans and Google will attempt to select those that:


1) put a lot of effort into their curation


2) have a strong editorial voice and


3) a distinctive point of view



and which heavily rely on:


4) recognized expert analysis7cmmentary and reviews


5) access to data otherwise not accessible


6) freshness




Rightful. Useful. 8/10


Full article: http://searchenginewatch.com/article/2290885/Content-Curation-SEO-A-Bad-Match 




ManufacturingStories's curator insight, August 27, 2013 10:33 PM

Robin - Another valuable and outstanding summary!

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3 Mobile Platforms Your Brand Should Leverage

3 Mobile Platforms Your Brand Should Leverage | E-Marketing Guide | Scoop.it
Brands know the next phase of the social web is connecting with fewer people and making a bigger impact. These mobile platforms are key.
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FBI uses Twitter, social media to look for securities fraud

FBI uses Twitter, social media to look for securities fraud | E-Marketing Guide | Scoop.it
As a potential breeding ground for securities fraud, the FBI has agents scouring social media networks for tips.
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Bing Testing Social Sidebar With New Look

Bing Testing Social Sidebar With New Look | E-Marketing Guide | Scoop.it
It’s been about six months since Bing unveiled its Social Sidebar, and the search engine is now testing a new format that drops the gray background and which shows more matching content from friends and social networks.

 

Read More: http://searchengineland.com/bing-updates-social-sidebar-with-new-look-more-answers-140461


Via Antonino Militello
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Bill Chen's comment, December 22, 2012 9:20 AM
http://www.myairmaxpascher.com/
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SEO Tips and Tricks List Surpasses 1600 SEO Tips for Small Business, Announces JM Internet Group

SEO Tips and Tricks List Surpasses 1600 SEO Tips for Small Business, Announces JM Internet Group | E-Marketing Guide | Scoop.it
Online question and answer format proves extremely popular for small businesses. (SEO Tips and Tricks List Surpasses 1600 SEO Tips for Small Business ...
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