e-Marketing for the healthcare sector
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e-Marketing for the healthcare sector
e-Marketing news and insights with focus on the healthcare sector
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Digital Analytics 101 for Healthcare Marketers: Facebook Ads | HealthWorks Collective

Digital Analytics 101 for Healthcare Marketers: Facebook Ads | HealthWorks Collective | e-Marketing for the healthcare sector | Scoop.it
(digital-analytics-101-facebook-ads.png) This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we provide short briefs on the What’s, Why’s, and How’s of digital strategy.
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Should pharma de-emphasize product websites?

Should pharma de-emphasize product websites? | e-Marketing for the healthcare sector | Scoop.it
KEY TAKEAWAY:  The patient journey towards choosing a treatment option does not involve just one website.  It involves, depending on the health condition, a lot of research, primarily online, and t…
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Medical Marketing to Millennials: Convenience is the New Currency

Medical Marketing to Millennials: Convenience is the New Currency | e-Marketing for the healthcare sector | Scoop.it
Is the Millennial Generation—AKA Millennials—a lazy bunch? Or has the pervasive availability of technology in society shaped an expectation of instant gratification?
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10 things pharma marketers should look for in a digital agency

10 things pharma marketers should look for in a digital agency | e-Marketing for the healthcare sector | Scoop.it
KEY TAKEAWAY: Pharma marketers should look for a digital agency that integrates well with their organization and has a great process to develop a best-in-class digital initiative.  They also need a…
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Takeda Oncology uses Twitter to raise awareness

Takeda Oncology uses Twitter to raise awareness | e-Marketing for the healthcare sector | Scoop.it
KEY TAKEAWAY: While most pharma companies are staying on the sideline when it come to social media Takeda Oncology is using Twitter to raise awareness around Multiple Myeloma.
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Pharma Guy's curator insight, April 7, 9:01 AM

Also read: "Boehringer Ingelheim Uses Twitter #COUGH Hashtag to Promote World COPD Day"; http://sco.lt/6KzTST 

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The Consumer-Driven, Digital Disruption in Healthcare | HealthWorks Collective

The Consumer-Driven, Digital Disruption in Healthcare | HealthWorks Collective | e-Marketing for the healthcare sector | Scoop.it
(consumer-driven-digital-disruption.png) Many believe that medical companies, technological innovations, and government regulations are driving the digital disruption in healthcare — in reality, the industry is simply scrambling to keep up with...
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Digital Analytics 101 for Healthcare Marketers: Blogging | HealthWorks Collective

Digital Analytics 101 for Healthcare Marketers: Blogging | HealthWorks Collective | e-Marketing for the healthcare sector | Scoop.it
(digital-analytics-101-blogging) In this installment for our series, Digital Analytics 101 for Healthcare Marketers, we provide short briefs on the What’s, Why’s, and How’s of digital strategy.
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Small Practice Medical Website Mistakes and How to Avoid Them | HealthWorks Collective

Small Practice Medical Website Mistakes and How to Avoid Them | HealthWorks Collective | e-Marketing for the healthcare sector | Scoop.it
(Image) It’s highly likely that the majority of your customers will first come into contact with your practice via your medical website. Therefore, it’s vital that your online presence is the best representation of your brand.
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How to make e-detailing relevant

How to make e-detailing relevant | e-Marketing for the healthcare sector | Scoop.it
KEY TAKEAWAY: According to In Touch Solutions HCP’s are not really happy with the e-detailing because the content doesn’t change over time and 2/3’s of HCP’s fee; the conten…
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Is content marketing right for pharma

Is content marketing right for pharma | e-Marketing for the healthcare sector | Scoop.it
KEY TAKEAWAY: Content marketing has become a hot topic in online marketing, but it seems to be lacking within pharma product websites.  The goal should be to keep your readers engaged in your brand…
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Will pharma ever “get” emarketing?

Will pharma ever “get” emarketing? | e-Marketing for the healthcare sector | Scoop.it
KEY TAKEAWAY: CPG companies have been investing heavily in building digital capabilities because they understand that traditional interruption marketing is not as effective as before.  But pharma c…
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Will the FDA ever understand DTC advertising?

Will the FDA ever understand DTC advertising? | e-Marketing for the healthcare sector | Scoop.it
KEY TAKEAWAY: “Two things are infinite: the universe and human stupidity; and I’m not sure about the universe” said Albert Einstein.
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Access to online services increases, but not enough

Access to online services increases, but not enough | e-Marketing for the healthcare sector | Scoop.it
Doctors’ offices are clearly enhancing patients’ opportunities to interact with the offices online.
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Is Working in Telemedicine a Good Option for You? | HealthWorks Collective

Is Working in Telemedicine a Good Option for You? | HealthWorks Collective | e-Marketing for the healthcare sector | Scoop.it
(Is Working in Telemedicine a Good Option for You? ) Whether you work as a doctor, nurse, or allied health professional, if you work in the medical field, you know a big part of the job involves interaction with your patients.
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Why drug prices are so high

Why drug prices are so high | e-Marketing for the healthcare sector | Scoop.it
Wall Street investors, from 2012 to the middle of 2015, have poured more than $50 billion in new capital into the pharma industry, according to Leerink, an investment bank that does equity research…
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Google's Ad Platforms Are Getting a Facelift - Here's What Medical Marketers Need to Know

Google's Ad Platforms Are Getting a Facelift - Here's What Medical Marketers Need to Know | e-Marketing for the healthcare sector | Scoop.it
Google announced their latest round of AdWords updates at the recent Google Performance Summit. The biggest takeaway? Mobile is stepping squarely into the spotlight.read more
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Why doctors should be concerned about digital health

Why doctors should be concerned about digital health | e-Marketing for the healthcare sector | Scoop.it
KEY TAKEAWAY: Digital health is getting bigger every day, but when patients rely on digital health instead of seeing a health care professional it could lead to more serious conditions and higher h…
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Is regulatory and legal blocking pharma’s social media marketing ?

Is regulatory and legal blocking pharma’s social media marketing ? | e-Marketing for the healthcare sector | Scoop.it
KEY IDEA: 72% of online U.S. Adults have looked for health information online in the past year,  and a similar proportion of European online consumers are social health users.  Moreover, a recent s…
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Top digital pharma marketing trends

Top digital pharma marketing trends | e-Marketing for the healthcare sector | Scoop.it
Digital marketing is evolving and changing day to day.  What was true yesterday is not necessarily true today plus the hype around digital marketing trends often is bigger than the reality of ROI. …
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Barriers to digital marketing excellence within pharma

Barriers to digital marketing excellence within pharma | e-Marketing for the healthcare sector | Scoop.it
KEY TAKEAWAY: Why can’t pharma achieve digital excellence and become a marketing leader rather than a follower?   There is no one simple answer to that question, but the core of the problem s…
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Patient Centricity and Healthcare Marketing | HealthWorks Collective

Patient Centricity and Healthcare Marketing | HealthWorks Collective | e-Marketing for the healthcare sector | Scoop.it
Applications of Patient Centricity are creating a cultural shift in the healthcare industry.
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Healthcare Marketing

Healthcare Marketing | e-Marketing for the healthcare sector | Scoop.it
Healthcare Marketing : 5 Practices Your Healthcare Business MUST Understand
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Google's Plan to Take the Healthcare Industry By Storm | HealthWorks Collective

Google's Plan to Take the Healthcare Industry By Storm | HealthWorks Collective | e-Marketing for the healthcare sector | Scoop.it
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Patients looking for an excellent experience

Patients looking for an excellent experience | e-Marketing for the healthcare sector | Scoop.it
Patients want to be treated like they are valuable customers by healthcare providers
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Machine Learning: The Future for Health Plans | HealthWorks Collective

Machine Learning: The Future for Health Plans | HealthWorks Collective | e-Marketing for the healthcare sector | Scoop.it
By: Alex Meshkin
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