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11% of B2B email is classified as spam, these 6 tactics will help

11% of B2B email is classified as spam, these 6 tactics will help | E-marketing for BtoB | Scoop.it
Shawn Elledge. CEO. Shawn is a more than a career marketer and entrepreneur. He's wired for Demand Generation and Integrated Communications. After years of event leadership as an officer and President of the Kansas ...
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The Need for Speed: How to Accelerate Marketing Campaigns with Social ... - BtoB Magazine (blog)

The Need for Speed: How to Accelerate Marketing Campaigns with Social ... - BtoB Magazine (blog) | E-marketing for BtoB | Scoop.it
The Need for Speed: How to Accelerate Marketing Campaigns with Social ...
BtoB Magazine (blog)
Everyone's marketing mantra today is social—social media, social networking, social business….what does it really mean?
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Comment réussir sa politique marketing B2B avec les réseaux sociaux ?

Comment réussir sa politique marketing B2B avec les réseaux sociaux ? | E-marketing for BtoB | Scoop.it

 

La conjugaison de la notoriété et la réputation des entreprises (attention de ne pas confondre les deux, on peut être très connu -notoriété- et avoir mauvaise réputation) a toujours été au cœur des stratégies marketing. De ce point de vue, les médias et les réseaux sociaux ont un rôle majeur à jouer, en particulier pour les entreprises du B2B.

 


Via Isabelle Clément
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Wrangling 'Big Data' for B-to-B - Folio Magazine

Wrangling 'Big Data' for B-to-B - Folio Magazine | E-marketing for BtoB | Scoop.it
Folio Magazine Wrangling 'Big Data' for B-to-B Folio Magazine Here, Nick Cavnar [pictured], audience consultant for Nick Cavnar LLC and a featured panelist at FOLIO:'s MediaNext event on October 28 to 30 in New York, talks big data's advantages and...
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B2B Marketing News » BtoB is Sharing LinkedIn Content to Twitter

B2B Marketing News » BtoB is Sharing LinkedIn Content to Twitter | E-marketing for BtoB | Scoop.it
BtoB is Sharing LinkedIn Content to Twitter. 9 October 2013 by Mary Rose Macaranas. Social media and social sharing has become a way of life. But the channels, purpose and content across the board are very different.
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4 Questions To Ask Before Sending That B2B Email | BtoB Sales ...

4 Questions To Ask Before Sending That B2B Email | BtoB Sales ... | E-marketing for BtoB | Scoop.it
b2b email marketing tips Email marketing continues to be an effective part of a larger B2B integrated marketing strategy. Yet because many B2B marketers aren‚Äôt capitalizing on the potential of email by creating strategic, ...
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Big Data drives b2b personalization - BtoB Magazine

Big Data drives b2b personalization - BtoB Magazine | E-marketing for BtoB | Scoop.it
Big Data drives b2b personalization
BtoB Magazine
The days of mom-and-pop shops offering an individualized customer experience have mostly become a thing of the past, but the growth of Big Data may be bringing customization back.
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E-COMMERCE B-to-b e-commerce taking hold - BtoB Magazine

E-COMMERCE B-to-b e-commerce taking hold - BtoB Magazine | E-marketing for BtoB | Scoop.it
E-COMMERCE B-to-b e-commerce taking hold
BtoB Magazine
E-commerce is increasingly finding a place among b2b companies' go-to-market strategies as they seek to leverage every possible touch point, according to a new study by BtoB.
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The power of many - BtoB Magazine

The power of many - BtoB Magazine | E-marketing for BtoB | Scoop.it
The power of many
BtoB Magazine
A slew of recent research suggests there's never been a more chaotic time to be a b2b marketer. I'd suggest there's never been a better one.
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The Most Common B-to-B Social Media Question (And the Answer) - Forbes

The Most Common B-to-B Social Media Question (And the Answer) - Forbes | E-marketing for BtoB | Scoop.it
Forbes
The Most Common B-to-B Social Media Question (And the Answer)
Forbes
The most common question B-to-B marketers ask me is: “How do I use social media to get more leads?
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Secrets of social success for b2b companies - BtoB Magazine

Secrets of social success for b2b companies - BtoB Magazine | E-marketing for BtoB | Scoop.it
Secrets of social success for b2b companies BtoB Magazine With 750,000 Twitter followers and social network presences on everything from Pinterest to China's Weibo, CME Group shatters the notion that b2b companies in regulated industries can't use...
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BtoB study: Email marketing matures, driven by content, mobile

BtoB study: Email marketing matures, driven by content, mobile | E-marketing for BtoB | Scoop.it
New York—Email marketing, while virtually a legacy channel, continues to adapt—slowly—to content and mobile marketing, according to a new study by BtoB.
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Social, search drive sales for b2b marketers - BtoB Magazine

Social, search drive sales for b2b marketers - BtoB Magazine | E-marketing for BtoB | Scoop.it
Social, search drive sales for b2b marketers
BtoB Magazine
Social media, search and content marketing are among the tactics driving the most success for panelists who spoke at BtoB's recent NetMarketing Breakfast in Chicago.
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B-to-B Firms Need Content Marketing - SteamFeed

B-to-B Firms Need Content Marketing - SteamFeed | E-marketing for BtoB | Scoop.it
While there's research everywhere saying B-to-B marketing is blending and blurring with B-to-C marketing, there are still firms that will never market to mass audiences of consumers. There are still businesses that will remain ...
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Content must be conversion king for b-to-b marketers - PRWeek

Content must be conversion king for b-to-b marketers - PRWeek | E-marketing for BtoB | Scoop.it
Content must be conversion king for b-to-b marketers
PRWeek
It's not news that content is a key concern for b-to-b marketers.
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Can Facebook Help BtoB Companies? | Bethany Siegler of ...

Can Facebook Help BtoB Companies? | Bethany Siegler of ... | E-marketing for BtoB | Scoop.it
When I meet with BtoB customers, they often assume that Facebook is not the right place for their business. And, well...there are always companies that are.
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Three principles for marketing in the age of cognitive computing - BtoB Magazine (blog)

Three principles for marketing in the age of cognitive computing - BtoB Magazine (blog) | E-marketing for BtoB | Scoop.it
Three principles for marketing in the age of cognitive computing
BtoB Magazine (blog)
From time to time, industries or sectors take cues from other industries in order to push their own boundaries of creativity and accelerate innovation.
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B2B Rising: The Future of Marketing - BtoB Magazine (blog)

B2B Rising: The Future of Marketing - BtoB Magazine (blog) | E-marketing for BtoB | Scoop.it
B2B Rising: The Future of Marketing
BtoB Magazine (blog)
While nobody can predict the future, it sure helps to have experts weigh in with their predictions, especially given blazingly fast changes that shape b2b marketing today.
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Why B-To-B Branding Matters More Than You Think - Forbes

Why B-To-B Branding Matters More Than You Think - Forbes | E-marketing for BtoB | Scoop.it
Why B-To-B Branding Matters More Than You Think
Forbes
And Gardner Denver is not atypical. While B-to-B brands don't get as much press, they are very valuable and often, as a percentage of assets, more valuable than their better-known B-to-C cousins.
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This is a test - BtoB Magazine

This is a test - BtoB Magazine | E-marketing for BtoB | Scoop.it
This is a test
BtoB Magazine
Email marketing is considered the workhorse of b-to-b marketing.
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Study: Marketers question online advertising effectiveness - BtoB Magazine

Study: Marketers question online advertising effectiveness - BtoB Magazine | E-marketing for BtoB | Scoop.it
Study: Marketers question online advertising effectiveness
BtoB Magazine
One-third (33%) of U.S. marketers and 36% of marketers worldwide agreed with the statement “Web banner advertisements do not work,” the study found.
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Les réseaux sociaux ont-ils un sens pour le B2B?

Les réseaux sociaux ont-ils un sens pour le B2B? | E-marketing for BtoB | Scoop.it
Une PME active dans les services aux entreprises a-t-elle intérêt à établir une présence sur les réseaux sociaux? Analyse des facteurs de décision !

Via Thierry Zenou
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Thierry Zenou's curator insight, June 7, 2013 9:21 AM

Une stratégie sur les médias sociaux, oui. 

Et quelle stratégie marketing ?

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Big Data dominates Online Marketing Summit :: BtoB Magazine

Big Data dominates Online Marketing Summit :: BtoB Magazine | E-marketing for BtoB | Scoop.it
BtoB Magazine is the publication for b2b marketing strategists.
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Social media marketing reaches maturity - BtoB Magazine

Social media marketing reaches maturity - BtoB Magazine | E-marketing for BtoB | Scoop.it
The Herald | HeraldOnline.com
Social media marketing reaches maturity
BtoB Magazine
Social media marketing has reached a stage of maturity that places it firmly in the mainstream of marketing channel activity.
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Content is key focus at Digital Edge Live - BtoB Magazine

Content is key focus at Digital Edge Live - BtoB Magazine | E-marketing for BtoB | Scoop.it
Content is key focus at Digital Edge Live
BtoB Magazine
Analysts and marketers stressed the core importance of content marketing at BtoB's Digital Edge Live conference last month in San Francisco.
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