Een zeer bekend en veel aangehaald model is de onderverdeling van Social Media inzet in betaalde, beheerde en verdiende media, oftewel Paid, Owned en Earned Media. Het model helpt om helderheid te verschaffen in de verdeling van je budget en middelen op Social Media. Dit kan ik aanpassen
The Break-Up' – soon available on www.bringtheloveback.com - is about the relationship between an advertiser and a consumer. They've agreed to meet in a restaurant. The man's feeling perfectly happy, until the woman makes a painful announcement: she wants a divorce. In the course of their conversation she makes it clear to him why she is leaving him. And he makes it very clear that he doesn't have an empathic bone in his body. At the end of the movie the woman walks away disappointed but determined. The advertiser stays behind alone. Go and have a look at http://bringtheloveback.com
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