E-marketing
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Cross Device Advertising by Criteo

Criteo

Celine Montheard's insight:

How to Navigate Mobile Marketing’s Next Big Opportunity - Case Study by Hotels.com and PriceMinister

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10 simple tips for improving mobile form UX

10 simple tips for improving mobile form UX | E-marketing | Scoop.it
UX design in ecommerce is largely about reducing the impact of any points of friction and making the experience as pleasurable as possible for your users.
Celine Montheard's insight:

From adapting forms to finger browsing, to using mobile capacities, and as always, keeping it darn simple: how to make typical your forms more mobile friendly.

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A quoi ressemblera le magasin du futur de Zappos ?

A quoi ressemblera le magasin du futur de Zappos ? | E-marketing | Scoop.it
Qui ?
Dominique Piotet, Pdg de Rebellion Lab et architecte du magasin du futur pour Zappos, qui ouvrira ses portes en janvier 2015 à Las Vegas.
Quoi ?
Celine Montheard's insight:

Rebellion Lab vision for Zappos future store in Las Vegas, mixing physical and digital experiences for user value

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Les Français agacés par la publicité sur les réseaux sociaux

Les Français agacés par la publicité sur les réseaux sociaux | E-marketing | Scoop.it
Manque d'originalité, d'efficacité, de pertinence, la publicité sur les réseaux sociaux ne convainc pas les consommateurs. C'est le constat que dresse une récente étude Ifop/Generix. Un signal fort dont les annonceurs doivent tirer les enseignements.
Celine Montheard's insight:

Ads on social networks are judged intrusive by French Internet users

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Onboarding Techniques and Examples for Your New Users

Onboarding Techniques and Examples for Your New Users | E-marketing | Scoop.it

When someone signs up on your website, or downloads your software, or installs your mobile app, it doesn’t immediately mean the person has already decided to use it.

You have a small window of opportunity to quickly introduce your app’s key features and teach a first-time user how the app works. The process of familiarizing a new user to your app is called onboarding.

Celine Montheard's insight:

With the multiplication of apps and the ever diminishing attention window of the online user, quick user dive in into your application is crucial.

Especially for new user experiences, onboarding (= making your new prospect an actual user of the application) is key to highlight your product's key proposition value and make sure the user will actually try it ... and love it!
Several techniques are detailed here with apps examples: tutorial, walkthrough, overlay and inline hinting.

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E-marketing : respecter ses visiteurs avant de les convertir en prospects (Dolist)

E-marketing : respecter ses visiteurs avant de les convertir en prospects (Dolist) | E-marketing | Scoop.it
Le vocabulaire globish du e-marketing ne plaide pas en faveur d’un secteur pourtant riche en promesses. J’en ai fait le test sur un site B2B professionnel dont tout le monde se moquait il y a encor...
Celine Montheard's insight:

Review of the 3 key steps of online marketing, to attract, reassure and convert into customers, but in the good way.
1. Inbound marketing
2. Lead Nurturing
3. Email Marketing

 

and a few other trends:

* B2B / B2C: where are my prospects? 

- Databases and events
- Social networks and physical stores

- Newsletter: subscription is not enough! Step 1: double opt-in, Step 2: promote value-added contents

 

* Reassure your audience through transparency and control

Nurture through progressive communication, don't push it 

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