E-Marketing Box
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E-Marketing Box
Pour tout savoir sur le Monde du E-Marketing !
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7 TED Talks to Make You a Better Social Media Marketer

7 TED Talks to Make You a Better Social Media Marketer | E-Marketing Box | Scoop.it

Learn about new developments in the social media industry, smarter ways of working, and tips and tricks with these top TED Talks.


Via malek
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malek's curator insight, June 26, 10:28 AM

TED Talks that will teach you how to:

  • Make your ideas spread (from one of the world’s best marketers)
  • Understand why certain types of video go viral with insights from YouTube’s trends manager, Kevin Allocca
  • Find more free time and balance in your schedule with smarter time management
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9 clés pour toucher les Millennials

9 clés pour toucher les Millennials | E-Marketing Box | Scoop.it
Disruptifs, les Millennials? En tout cas, leur façon de consommer impacte les modes de consommation dans leur globalité. Le Groupe Marie-Claire a voulu décrypter les enjeux de cette cible et livre 9 insights.
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How to Measure Instagram Traffic, Leads and Sales [Infographic]

How to Measure Instagram Traffic, Leads and Sales [Infographic] | E-Marketing Box | Scoop.it

Instagram is getting mainstream. It’s time to find ways to integrate Instagram into your marketing toolkit. 


Via Kamal Bennani
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10 Digital Marketing Trends In 2015 That Will Boost Your Strategy - Pulse

10 Digital Marketing Trends In 2015 That Will Boost Your Strategy - Pulse | E-Marketing Box | Scoop.it
It can be a frustrating field, digital marketing, as it is an ever-changing landscape. However,  keeping up on the trends and forecasting your strategy on what is to come, can make sure you stay above the curve.

Via Stephen Walker, massimo facchinetti, Os Ishmael, malek
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Digital Storytelling: What it is... And... What it is NOT

Digital Storytelling: What it is... And... What it is NOT | E-Marketing Box | Scoop.it
I was lucky to have shared my childhood bedroom for a few years with my grandmother, when she had come to live with us after an illness. At bedtime, she would tell me stories of her parents and thr...

Via Luísa Lima, Juergen Wagner, steve batchelder, malek
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How Retailers Can Use Social Media in Stores to Drive Sales

How Retailers Can Use Social Media in Stores to Drive Sales | E-Marketing Box | Scoop.it

It's easy for a business to get wrapped online with social media without connecting that activity to their brick and mortar retail locations, but that's a result of misunderstanding the way retailers should be integrating their online activity. Social media is an extension of retail locations, not a separate entity.


Via Kamal Bennani
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highcodata's comment, November 25, 2014 12:08 PM
En complément, Tesco utilise actuellement Twitter avec une application inédite qui scanne le compte twitter de vos proches pour leur offrir le cadeau idéal à lire ici http://goo.gl/fufDr3
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The Best and Worst Times to Post on Social Media #infographic

The Best and Worst Times to Post on Social Media #infographic | E-Marketing Box | Scoop.it
Each platform has its own psychology. Here's an infographic that explains what the best (and worst) times to post on social media are.

Via Brian Yanish - MarketingHits.com
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malek's curator insight, October 12, 2014 7:42 AM

Surprised by Google+ figures: early in the morning (all others, late in the day).  And the short peak time (only 1 hour)

Oliver Durrer's curator insight, October 14, 2014 12:21 PM

Interesting and easy to apply insights. Let's put it to the test.

I wonder how the peaks compare globally across cultures.

Does anyone know comparable stats?

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L'e-commerce européen dominé par le UK, l'Allemagne et la France

L'e-commerce européen dominé par le UK, l'Allemagne et la France | E-Marketing Box | Scoop.it
Où en Europe l'e-commerce croît-il le plus vite ? Quelle est la pénétration de l'e-commerce et le montant moyen dépensé en ligne dans chaque grande zone ? Réponses avec E-Commerce Europe.
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Les 22 Meilleures Pratiques Twitter pour les Entreprises en 2014 | Emarketinglicious

Les 22 Meilleures Pratiques Twitter pour les Entreprises en 2014 | Emarketinglicious | E-Marketing Box | Scoop.it
Connaissez-vous les meilleures pratiques Twitter pour les entreprises en 2014 ? Bien que Twitter suscite de plus en plus l’intérêt des entreprises, les marques passent souvent à côté d’opportunités, faute de savoir comment s’en servir efficacement. Editée par PassionDigital, l’infographie ci-dessous présente un ensemble de meilleures pratiques à connaître :
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Inbound Marketing : Et si les consommateurs étaient le nouveau média à investir ?

Inbound Marketing : Et si les consommateurs étaient le nouveau média à investir ? | E-Marketing Box | Scoop.it
Alors que TF1 aura remporté cet été des succès d’audience inédits avec les matches de l’équipe de France, la 1ère chaine d’Europe ne sera pas rentrée dans ses frais. Le football est pour la chaine généraliste une vitrine fédératrice que rien ne peut remplacer. La publicité « traditionnelle » ne serait-elle pas elle aussi devenue plus une vitrine pour les marques qu’un outil d’acquisition et surtout de fidélisation ?
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Building the Perfect Marketing Pin for Pinterest

Building the Perfect Marketing Pin for Pinterest | E-Marketing Box | Scoop.it

Building the Perfect Marketing Pin for Pinterest: Essential tips on creating the perfect marketing pin for Pinterest. [INFOGRAPHIC]


Via Frédéric DEBAILLEUL
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ManufacturingStories's curator insight, September 6, 2014 9:46 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

Harmony Com's curator insight, September 15, 2014 3:23 AM

Pour réaliser le pin parfait

Eric Bouchet's curator insight, September 21, 2014 4:34 AM

C'est visuel et clair !

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More Than Meatballs: What IKEA Can Teach Us About Content Marketing

More Than Meatballs: What IKEA Can Teach Us About Content Marketing | E-Marketing Box | Scoop.it
You may think IKEA is all meatballs and self-assembly, but they've created a truly engaging experience that content marketers can learn a lot from.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, malek
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Réglementation européenne sur la protection des données : qu'en savez-vous ?

Réglementation européenne sur la protection des données : qu'en savez-vous ? | E-Marketing Box | Scoop.it
Seulement 55 % des entreprises sondées savent que le règlement européen sur la protection des données, une fois approuvé, remplacera les lois nationales : c'est ce que révèle Trend Micro, qui propose, sous forme d'infographie, un tour d'horizon sur qui sait quoi des réglementations à venir.
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Marketing digital : quels sont les leviers encore pertinents en 2017 ?

Marketing digital : quels sont les leviers encore pertinents en 2017 ? | E-Marketing Box | Scoop.it
Après l’effervescence autour des data lakes et DMP, voici l’engouement pour les bots. J’imagine le vertige que peuvent ressentir les entreprises à toujours devoir s’adapter à la dernière innovation. Mais ces outils viennent-ils en remplacement des précédents ?
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7 Things Every Designer Needs to Know about Accessibility — Salesforce UX — Medium

7 Things Every Designer Needs to Know about Accessibility - Salesforce UX - Medium
Accessibility enables people with disabilities to perceive, understand, navigate, interact with and contribute to the we…

Via SHIFT eLearning, steve batchelder, malek
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Local Top Rank's curator insight, September 30, 2015 12:18 AM

Things Every Web Designer Needs to Know about Accessibility — via  Medium #webdesigner #UX #website #accessibility

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How to Tap Into Emotions and Boost Your Content Marketing

How to Tap Into Emotions and Boost Your Content Marketing | E-Marketing Box | Scoop.it

Making a purchase is 85% emotional and 15% logical - this article breaks down how you can use content marketing to tap into your customers' emotions.


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The truth about social media marketing for lead generation

The truth about social media marketing for lead generation | E-Marketing Box | Scoop.it

Lead generation might be a top goal for B2B marketers in 2015, but social media isn’t where they’re expecting to bring in qualified prospects, according to a new BrightTalk report.

 

In fact, social media and print advertising ranked the lowest on a list of 15 different lead generation tactics. A full 30 percent said these are ineffective lead gen tools and just 12 percent said they’re highly successful. On the contrary, email marketing was cited as the top tool, with 55 respondents saying it’s effective.

 

In an era when 7 out of 10 people utilize social media (and the average social media user is active 2 hours and 25 minutes daily), this is unsettling data. Marketers who consider social media ineffective for lead gen need to reconsider their current strategies and revamp what they’re doing to both promote the brand and nurture people to take the next step to learn more....


Via Jeff Domansky, Os Ishmael, malek
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Matt Lambert's curator insight, August 14, 2015 5:03 AM

The data is interesting, but "B2B" doesn't make much sense as a single entity from a lead generation point of view. Depending on whether the products and services are horizontal or vertical markets, direct or channel, the strategies and tools are different.

 

Which audience are we talking about, the ones that find you, or the one's you go out and find. They have completely different characteristics.

 

The figures above are presumably averages of the two approaches.

 

Then, both Social and Email marketing can be lead gen tools, but more often used for nurturing, a second stage process.


So, average of different strategies, and an average of different stages.

 

Is it not like saying "the players in my football team averaged 4 goals each last season". This wouldn't tell us what our striker is worth would it?

Adele Taylor's curator insight, August 16, 2015 5:39 PM

So is social media marketing the way of the future?  Interesting read...

Thorsten Strauss's curator insight, September 24, 2015 7:43 AM

insight: b2b marketing , lead generation, social media still ranking not on top. Or are the  effects just indirect? That is the key question.

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6 Crucial Steps to Stay Relevant in Digital Marketing for 2015

6 Crucial Steps to Stay Relevant in Digital Marketing for 2015 | E-Marketing Box | Scoop.it

When it comes to digital marketing, whether it be SEO, social media or paid advertising, being relevant is absolutely essential. Here are 6 crucial steps.


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Stephen Daniels's curator insight, November 24, 2014 10:28 AM

It extremely important, and increasingly more difficult to try and stay relevant in digital marketing. This article offers some insight to how one can stay relevant like promoting your facebook posts, using social media brand advocates to promote your brand, obtaining positive online reviews, engaging in digital PR and have an outside expert interpret various marketing channels. The most interesting I found were engaging in digital PR and Mobile SEO. Both of these are becoming increasingly important especially with google announcing special ranking features for mobile sites. By using digital PR and getting sites to do a write up on your brand with a link to your site, you can increase your SEO. This can make a huge impact on the amount of traffic your mobile site generates.

George Tsakiris's curator insight, November 24, 2014 11:34 AM

These 6 steps to staying relevant in Digital marketing in 2015 are spot on. I enjoyed this post as it is extremely important in the digital age that we live in. Learning how to market and stay important when thousands of other companies that are competitors are also trying to accomplish the same objective can be relatively hard. 

 

The 6 steps: 

 

Promoted Facebook posts: As Gary Vanerchuk stated in his book, the use of sponsored Facebook posts are incredible. They help you reach your targeted audience as well as demographics and psychographics. 

 

Social Media Brand Advocates - Also known as crowdsourcing, allowing your audience to speak on your behave is something that will be heavily weighted. 

 

Google + Reviews - The use of google plus is underestimated by many companies. When you search the web, the organic results that your company may pull up may be limited to only a certain range unless you have extra additives such as Google + Reviews; In general product reviews are a great source of word of mouth marketing therefore they should be used. 

 

Digital PR: Having someone in your staff dedicated to this is something that was mentioned in this post. The use of digital PR is extremely important and leads into the next way to stay relevant. If your company reaches out to industry specific websites and gets sponsored and ends up linking back to your website, the result of SEO will be incredible. 

 

Mobile SEO - The use of technology is becoming extremely important and relevant, the use of analyzing these metrics will be vital when distinguishing between mobile devices. 

 

Digital Marketing Audit - This last step opens the marketers idea up to having another marketing agency take a look into your company to review your marketing tools and concepts. It opens the companies eyes up and allows them to see what they are doing right and wrong. 

Momentum Factor's curator insight, November 24, 2014 1:23 PM

Like most technology, social media is ever-changing. Here's how to keep your company in the spotlight for 2015! 

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5 Great Online Tools for Creating Infographics

5 Great Online Tools for Creating Infographics | E-Marketing Box | Scoop.it

Professional infographic designers rely primarily on a core vector graphics software program to create their infographics designs. The main advantage is that all the icons, charts, images, illustrations, and data visualizations are treated as separate objects that can be easily moved, resized, overlapped, and rotated. 


Via Baiba Svenca, Brian Yanish - MarketingHits.com
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Melissa Marshall's curator insight, October 15, 2014 12:56 AM

These tools are mostly web-based and provide ways in which students can visually represent their ideas. 

Stephan Hughes's curator insight, October 21, 2014 9:27 AM

Getting students to create infographics and using them ourselves to present information are more than justifiable reasons for these kind of tools

Isabelle Heymans's curator insight, November 8, 2014 4:43 AM

ajouter votre point de vue ...

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Amazon dépose un brevet de prédiction des achats

Amazon dépose un brevet de prédiction des achats | E-Marketing Box | Scoop.it
Déclencher une livraison avant même d'avoir payé le produit, c'est l'objet du brevet qu'a déposé Amazon. Un dispositif qui repose sur la maîtrise des données clients et qui offrirait au géant américain de l'e-commerce un avantage concurrentiel de plus.
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Start-up à suivre : Nextdoor, le Facebook des voisins

Start-up à suivre : Nextdoor, le Facebook des voisins | E-Marketing Box | Scoop.it
Dans le cadre de sa série de rentrée, le JDN vous présente dix start-up originales et disruptives. Aujourd'hui, Nextdoor, le réseau social privé des voisins qui séduit les américains.
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Internet premier loisir des français

Internet premier loisir des français | E-Marketing Box | Scoop.it
Surfer sur internet est le premier loisir pour plus de 7 français sur 10. Regarder la télévision (62%) arrive en deuxième position en hausse de trois points par rapport à 2013. Le budget loisirs accuse une en baisse de 8 % sur un an.
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Hausse des ventes en lignes durant les soldes estivales

Hausse des ventes en lignes durant les soldes estivales | E-Marketing Box | Scoop.it
Les soldes d'été, dans le secteur de la mode sur le Web, ont connu en 2014 une progression de 4% en volume par rapport l'année dernière, selon Criteo.
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7 Marketing Lessons From The ALS Ice Bucket Challenge - Forbes

7 Marketing Lessons From The ALS Ice Bucket Challenge - Forbes | E-Marketing Box | Scoop.it
Forbes 7 Marketing Lessons From The ALS Ice Bucket Challenge Forbes Although there has been some criticism about the tendency for a viral cause marketing campaign like this to encourage self-promotion and “slacktivism”, the charity is the ultimate...

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malek's curator insight, August 23, 2014 9:58 AM

What I learned from #IcebucketChallenge

  • It's OK to be silly for a good cause
  • the average Joe or Jane can make waves
  • Annoyed, impressed or otherwise, the ice bucket challenge has people talking
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Les trois tendances qui vont façonner la publicité en ligne

Les trois tendances qui vont façonner la publicité en ligne | E-Marketing Box | Scoop.it
Pierre Naggar, directeur général Elea chez Turn, revient sur les trois principales tendances du salon Advertising Week Europe 2014 : la prophétie programmatique, la publicité privée et transparente pour les marques et les consommateurs, et l'idée que le mobile mène à l'engagement.
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