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transmédia, cross media , medias intéractifs,Web 2.0
Curated by Sabine Laurent
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The Psychology of Color

The Psychology of Color | E-marketeur dans tous ses états | Scoop.it

Color is not as simple as it seems. According to this infographic from CertaPro Painters of Louisville, it evokes emotion and triggers your senses.

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New Home Guide To Color

New Home Guide To Color | E-marketeur dans tous ses états | Scoop.it

It's a great thing to have color in your home but you need to know where to put it. Here's a photo of an open floor plan with some color suggestions.


Via Donna Frasca
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Rescooped by Sabine Laurent from E-HEALTH - E-SANTE - PHARMAGEEK
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Yahoo Launches Marketing Dashboard For Small Business

Yahoo Launches Marketing Dashboard For Small Business | E-marketeur dans tous ses états | Scoop.it

Giuseppe Mauriello: Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to manage and expand their digital marketing efforts. The Yahoo Marketing Dashboard provides a consolidated view of a business’s marketing results and reputation.

It is a free solution that helps you discover new marketing opportunities and determine what works best, so you can grow your business.

 

Here are key features:

1) Business listings:

Find out how many search engines and directories include your business and discover new listing opportunities you may be missing.

 

2) Online business reputation:

Learn what customers are saying about you across the Web, so you can be responsive to their needs and provide better customer service.

 

3) Web site traffic:

Discover how many people are visiting your site and where they are coming from by viewing Yahoo! Web Hosting, Yahoo! Merchant Solutions, or Google Analytics site traffic reports.

 

4) Marketing campaigns:

Track key metrics from email marketing, search engine optimization (SEO), and pay-per-click (PPC) campaigns, so you know what is working.

 

5) Online sales:

Know how your daily sales are doing with order and revenue reporting from your Yahoo! Merchant Solutions online store.

 

6) Marketing ideas - Learn about new marketing approaches and leading marketing service providers who can help your business grow.

 

The Marketing Dashboard is specifically designed for small business owners, not marketing experts.

Content is presented through colorful charts and graphs so you can quickly and easily get the information you need to grow your business.

Short how-to videos and a practical “to-do” list help guide you as you use the Marketing Dashboard.

 

Try out it here: http://smallbusiness.yahoo.com/marketing-dashboard


Via Giuseppe Mauriello, Frédéric DEBAILLEUL, Lionel Reichardt / le Pharmageek
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Google : fiches pratiques pour les professionnels | Thématique - Stratégie internet

Google : fiches pratiques pour les professionnels | Thématique - Stratégie internet | E-marketeur dans tous ses états | Scoop.it
Bienvenue @Herve2Montpel @Mitajio @pcuenot @PandaranolRene @loronavil google fiches pratiques pour les pros http://t.co/VVEb1HvW...
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Rescooped by Sabine Laurent from Boîte à outils du Web
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Croppola – Le recadrage intelligent de vos photos | SlyDnet

Croppola – Le recadrage intelligent de vos photos | SlyDnet | E-marketeur dans tous ses états | Scoop.it
Croppola est un outil en ligne gratuit qui permet de faire recadrer ses photos automatiquement et de façon intelligente.

Via Jean-François Tronel
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Why Landing Pages Are an Indispensable Part of Marketing

Why Landing Pages Are an Indispensable Part of Marketing | E-marketeur dans tous ses états | Scoop.it

Excerpted from the original article: "Landing pages are the heart and soul of an inbound marketer's lead generation efforts, so why are they still so underutilized?

The number one reason businesses don't use landing pages is because their marketing department doesn't know how to set them up or they are too overloaded.

 

First, let's start with a simple definition:

A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form).

 

Creating landing pages allows you to target your audience, offer them something of value, and convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they've converted on.

 

Landing pages can make your marketing and lead generation efforts more effective.

Here are 6 more compelling reasons:

 

1) Easily Generate Leads!

If you could do one thing right now to drastically improve your lead generation efforts, it would be to use landing pages on your website.

 

2) Give Your Offers a Place to Live:

The idea is to require your website visitors to 'pay' you in contact information for something valuable like an offer, and your landing page is the collections tool.

 

3) Collect Demographic Information About Your Prospects:

Every time a lead completes a conversion form on a landing page, your marketing and sales team is collecting valuable information about your leads.

 

4) Understand Which Prospects Are More Engaged:
Landing pages not only enable you to generate new leads; they also allow you to track reconversions of existing leads, which you can then use to identify which prospects are more engaged with your business.

 

5) Provide Fuel for Other Marketing Channels:

Landing pages are a great addition to any marketer's content arsenal since they can be shared in social media, used as the focus of dedicated email sends and in lead nurturing campaigns, be linked to in PPC ads, and get found in organic search.

 

6) Offer Insights Into the Effectiveness of Your Marketing Offers:
Every time you create a landing page, you're creating another data asset for your marketing program.

 

Landing pages should always be followed up by what's called a 'thank-you page,' that confirms receipt of the lead's information and either provides the offer, or details the next steps for receiving the offer..."

 

Read full article here: http://j.mp/IhHRHz

 


Via Giuseppe Mauriello, Robin Good, Sabine Laurent
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Slavica Bogdanov's comment, April 29, 2012 4:47 PM
Thank you. Always great content!
Rescooped by Sabine Laurent from Réseaux sociaux en Chambres consulaires
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10 astuces pour booster votre présence sur les réseaux sociaux | Blog de Outils du Web

10 astuces pour booster votre présence sur les réseaux sociaux | Blog de Outils du Web | E-marketeur dans tous ses états | Scoop.it
De bons points.RT @sylvain_langlai: 10 astuces pour booster votre présence sur les réseaux sociaux III http://t.co/PIFldEkQ...

Via Charline Guillou
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7 réseaux sociaux qui grandissent dans l'ombre de Facebook - nouvelobs.com

7 réseaux sociaux qui grandissent dans l'ombre de Facebook - nouvelobs.com | E-marketeur dans tous ses états | Scoop.it
nouvelobs.com7 réseaux sociaux qui grandissent dans l'ombre de Facebooknouvelobs.comPlusieurs réseaux tendent à s'imposer aux côtés de Facebook, et pourraient profiter d'utilisateurs de plus en plus sceptiques.

Via Charline Guillou
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Text 2 Mind Map – The text-to-mind-map converter

Text 2 Mind Map – The text-to-mind-map converter | E-marketeur dans tous ses états | Scoop.it
Text to Mind Map converter: Convert your text or list of keywords to a mind map instantly. The text 2 mind map converter makes a mind map out of your bullet list. Also known as Text-2-mind-map converter or, shortly, Text2Mindmap.

Via Beth Dichter
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Top Documentary Films - Watch Free Documentaries Online

Top Documentary Films - Watch Free Documentaries Online | E-marketeur dans tous ses états | Scoop.it

Documentary Film is a broad category of visual expression ...Knowledge comes in different ways through our five senses. Hearing, watching, touching, smelling and tasting are the only doorways to the outer world. The wise men say that if something is not truly experienced with all our five senses, the experience will be partial, not total…If we follow that analogy, gaining knowledge through several senses simultaneously is better than through just one...watching educational videos, in this case documentaries, is really a total different experience than educating only on books…Watch free, streaming, online documentary films and movies. Collection of stunning, eyeopening, interesting, controversial, full-length documentaries.


Via Beth Dichter
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52 Great Google Docs Secrets for Students - Online Colleges

52 Great Google Docs Secrets for Students - Online Colleges | E-marketeur dans tous ses états | Scoop.it
These Google Docs tips inspire awesome ideas and tricks for collaboration, sharing, and staying productive.

"Google Docs is such an incredible tool...but there are so many options, both hidden and obvious, that there’s a good chance you’re not using Google Docs to its fullest capability. We’ve discovered 52 great tips for getting the most out of Google Docs ..."


Via Beth Dichter
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RTBot - Real Time Information - A New Search Engine

RTBot - Real Time Information - A New Search Engine | E-marketeur dans tous ses états | Scoop.it

What is RTBot?

RTBot is a Real-time information service, where you can enter a topic title and instantly get related digital contents from multiple sources (e.g. Wikipedia, Youtube, Twitter, Facebook, Flickr, Books, Newspapers, Magazines) all at once.

* Access the freshest information and multimedia content about almost any subject, person, place or event in one single place.
* Complete research tasks quickly and easily.
Get a multi-perspective vision and real-time context for every topic.
* Obtain new information each day - even if you are looking at the same article.
* Visualize multimedia and social-media content related to every topic.

One important note - RTBot provides content only for specific topics such as concepts, subjects, personalities, events, places, companies, products, etc., but not for broader, unspecific searches.


Via Beth Dichter
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Use Color to Improve Your Email Marketing Campaign

Use Color to Improve Your Email Marketing Campaign | E-marketeur dans tous ses états | Scoop.it

Add the right color to your email campaign and you may notice a significant difference in your subscribers’ reactions. 

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Rescooped by Sabine Laurent from Color Choices For Your Home
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What Everyone Ought to Know About The Color Wheel

What Everyone Ought to Know About The Color Wheel | E-marketeur dans tous ses états | Scoop.it

A must have for every Designer.


Via Donna Frasca
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Présentation des agencements de couleurs

Présentation des agencements de couleurs | E-marketeur dans tous ses états | Scoop.it

Bien que le choix des couleurs n'obéisse pas à des règles strictes, de nombreux facteurs sont à prendre en compte. L'architecture, la fonction, la forme et l'orientation d'une pièce et par dessus tout, son éclairage, sont autant de facteurs qui doivent être pris en compte car ils contribueront à faire changer l'apparence des couleurs.

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strategie de referencement naturel de sites prestashop, boutiques en ligne, e-commerce par l'etude de mots cles pertinent

strategie de referencement naturel de sites prestashop, boutiques en ligne, e-commerce par l'etude de mots cles pertinent | E-marketeur dans tous ses états | Scoop.it
mettre en place une stratégie de référencement naturel en procédant à une étude pertinente de mots clés liés aux articles en vente et à l'activité de la boutique prestashop (référencement spécial pour site sexyhttp://www.optimisezvotresite.com/2012/04/30/referencement-naturel-pour-prestashop/...)...
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Référencement : Le puzzle d'une stratégie SEO réussie - WebLife | Le Référencement naturel et ses interactions avec les réseaux sociaux et le référencement payant

Sans surprise, une stratégie de référencement naturel performante prend en compte de multiples critères.
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Rescooped by Sabine Laurent from Gouvernance web - Quelles stratégies web ?
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Picture marketing, l'engagement gagnant sur Facebook avec WePeek

Picture marketing, l'engagement gagnant sur Facebook avec WePeek | E-marketeur dans tous ses états | Scoop.it
Le rachat récent d'Instagram le confirme le marketing sur les réseaux sociaux se fait par l'image. On est dans l'ère du Picture marketing.

Via A Grolleau-Fricard
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Créez votre propre Pinterest avec Pinry

Créez votre propre Pinterest avec Pinry | E-marketeur dans tous ses états | Scoop.it
Pinry est un outil qui va vous permettre de créer et d'héberger votre propre Pinterest. Un projet qui risque d'intéresser pas mal de monde.

Via Alain Sengimana, Sabine Laurent
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Rescooped by Sabine Laurent from Réseaux sociaux en Chambres consulaires
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[Livre] Les médias sociaux expliqués à mon boss – Partie 18

[Livre] Les médias sociaux expliqués à mon boss – Partie 18 | E-marketeur dans tous ses états | Scoop.it
La 18e partie du livre “Les médias sociaux expliqués à mon boss”, écrit par Yann Gourvennec et Hervé Kabla est téléchargeable aujourd’hui, en exclusivité sur Locita. Nous vous offrons cette nouvelle partie en échange d’un tweet.

Via Charline Guillou
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Comment on, edit, and fill PDF files, Word documents, images and more | Crocodoc

Comment on, edit, and fill PDF files, Word documents, images and more | Crocodoc | E-marketeur dans tous ses états | Scoop.it
Comment on, edit, and fill out PDFs, Word documents, images and more. Highlight text and add comments using our free online document annotator.

Via Beth Dichter
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The 100 Best Web 2.0 Classroom Tools Chosen By You | Edudemic

The 100 Best Web 2.0 Classroom Tools Chosen By You | Edudemic | E-marketeur dans tous ses états | Scoop.it
RT @mentormadness: The 100 Best Web 2.0 Classroom Tools Chosen By You #web2.0 #tools #elearn #edtech #education - http://t.co/mcUGNHTY...

Via Beth Dichter
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Blake Mead's curator insight, October 17, 2014 11:50 AM

These types of web 2.0 tools are very interesting because it seems fun and helpful

douglas brassard's curator insight, March 11, 10:52 AM

This scoop is very help full because it shows 100 of the best 2.0 tools and can introduce new ones to someone who does not know some of the best 2.0 tools.

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Teaching video literacy for a media revolution

Teaching video literacy for a media revolution | E-marketeur dans tous ses états | Scoop.it
Michael Rosenblum: it's vitally important we teach people how to communicate their ideas in video so they might speak the media language we are all increasingly using...

Via Beth Dichter
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jose antonio gabelas's curator insight, October 29, 2014 9:00 AM

para contactar Do visión ...

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21 Time-Saving Chrome Extensions for Students | Online Universities

21 Time-Saving Chrome Extensions for Students | Online Universities | E-marketeur dans tous ses états | Scoop.it
We've found 21 time-saving Chrome extensions that students can put to use, from note-taking apps to books, citations, and reminders.

Via Beth Dichter
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