Giuseppe Mauriello: Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to manage and expand their digital marketing efforts. The Yahoo Marketing Dashboard provides a consolidated view of a business’s marketing results and reputation.
It is a free solution that helps you discover new marketing opportunities and determine what works best, so you can grow your business.
Here are key features:
1) Business listings:
Find out how many search engines and directories include your business and discover new listing opportunities you may be missing.
2) Online business reputation:
Learn what customers are saying about you across the Web, so you can be responsive to their needs and provide better customer service.
3) Web site traffic:
Discover how many people are visiting your site and where they are coming from by viewing Yahoo! Web Hosting, Yahoo! Merchant Solutions, or Google Analytics site traffic reports.
4) Marketing campaigns:
Track key metrics from email marketing, search engine optimization (SEO), and pay-per-click (PPC) campaigns, so you know what is working.
5) Online sales:
Know how your daily sales are doing with order and revenue reporting from your Yahoo! Merchant Solutions online store.
6) Marketing ideas - Learn about new marketing approaches and leading marketing service providers who can help your business grow.
The Marketing Dashboard is specifically designed for small business owners, not marketing experts.
Content is presented through colorful charts and graphs so you can quickly and easily get the information you need to grow your business.
Short how-to videos and a practical “to-do” list help guide you as you use the Marketing Dashboard.
Excerpted from the original article: "Landing pages are the heart and soul of an inbound marketer's lead generation efforts, so why are they still so underutilized?
The number one reason businesses don't use landing pages is because their marketing department doesn't know how to set them up or they are too overloaded.
First, let's start with a simple definition:
A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form).
Creating landing pages allows you to target your audience, offer them something of value, and convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they've converted on.
Landing pages can make your marketing and lead generation efforts more effective.
Here are 6 more compelling reasons:
1) Easily Generate Leads!
If you could do one thing right now to drastically improve your lead generation efforts, it would be to use landing pages on your website.
2) Give Your Offers a Place to Live:
The idea is to require your website visitors to 'pay' you in contact information for something valuable like an offer, and your landing page is the collections tool.
3) Collect Demographic Information About Your Prospects:
Every time a lead completes a conversion form on a landing page, your marketing and sales team is collecting valuable information about your leads.
4) Understand Which Prospects Are More Engaged: Landing pages not only enable you to generate new leads; they also allow you to track reconversions of existing leads, which you can then use to identify which prospects are more engaged with your business.
5) Provide Fuel for Other Marketing Channels:
Landing pages are a great addition to any marketer's content arsenal since they can be shared in social media, used as the focus of dedicated email sends and in lead nurturing campaigns, be linked to in PPC ads, and get found in organic search.
6) Offer Insights Into the Effectiveness of Your Marketing Offers: Every time you create a landing page, you're creating another data asset for your marketing program.
Landing pages should always be followed up by what's called a 'thank-you page,' that confirms receipt of the lead's information and either provides the offer, or details the next steps for receiving the offer..."
nouvelobs.com7 réseaux sociaux qui grandissent dans l'ombre de Facebooknouvelobs.comPlusieurs réseaux tendent à s'imposer aux côtés de Facebook, et pourraient profiter d'utilisateurs de plus en plus sceptiques.
Text to Mind Map converter: Convert your text or list of keywords to a mind map instantly. The text 2 mind map converter makes a mind map out of your bullet list. Also known as Text-2-mind-map converter or, shortly, Text2Mindmap.
Documentary Film is a broad category of visual expression ...Knowledge comes in different ways through our five senses. Hearing, watching, touching, smelling and tasting are the only doorways to the outer world. The wise men say that if something is not truly experienced with all our five senses, the experience will be partial, not total…If we follow that analogy, gaining knowledge through several senses simultaneously is better than through just one...watching educational videos, in this case documentaries, is really a total different experience than educating only on books…Watch free, streaming, online documentary films and movies. Collection of stunning, eyeopening, interesting, controversial, full-length documentaries.
These Google Docs tips inspire awesome ideas and tricks for collaboration, sharing, and staying productive.
"Google Docs is such an incredible tool...but there are so many options, both hidden and obvious, that there’s a good chance you’re not using Google Docs to its fullest capability. We’ve discovered 52 great tips for getting the most out of Google Docs ..."
RTBot is a Real-time information service, where you can enter a topic title and instantly get related digital contents from multiple sources (e.g. Wikipedia, Youtube, Twitter, Facebook, Flickr, Books, Newspapers, Magazines) all at once.
* Access the freshest information and multimedia content about almost any subject, person, place or event in one single place. * Complete research tasks quickly and easily. Get a multi-perspective vision and real-time context for every topic. * Obtain new information each day - even if you are looking at the same article. * Visualize multimedia and social-media content related to every topic.
One important note - RTBot provides content only for specific topics such as concepts, subjects, personalities, events, places, companies, products, etc., but not for broader, unspecific searches.
Bien que le choix des couleurs n'obéisse pas à des règles strictes, de nombreux facteurs sont à prendre en compte. L'architecture, la fonction, la forme et l'orientation d'une pièce et par dessus tout, son éclairage, sont autant de facteurs qui doivent être pris en compte car ils contribueront à faire changer l'apparence des couleurs.
La 18e partie du livre “Les médias sociaux expliqués à mon boss”, écrit par Yann Gourvennec et Hervé Kabla est téléchargeable aujourd’hui, en exclusivité sur Locita. Nous vous offrons cette nouvelle partie en échange d’un tweet.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.