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L'e-marketing dans tous ses états
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The 10 Must-Read Blogs for Conversion Optimizers and Content Marketers

The 10 Must-Read Blogs for Conversion Optimizers and Content Marketers | E-marketeur | Scoop.it
If you want to know what’s new in the world of marketing this 10 blogs will be really useful to keep you updated and to complete your reader.
Abimes Concept's comment, June 6, 10:17 AM
Thank's
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How the World Consumes Social Media

How the World Consumes Social Media | E-marketeur | Scoop.it
Social media is trending globally. Check out this infographic to learn about how quickly social media has become prominent around the world.
Abimes Concept's comment, May 30, 9:08 AM
Thank's ! very interesting and nice graphic !
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Des posters vintage et gratuits à télécharger en haute définition

Des posters vintage et gratuits à télécharger en haute définition | E-marketeur | Scoop.it
Dans un monde où tout évolue vite, où chacun souhaite acquérir le dernier smartphone à la mode, on a parfois besoin de faire une pause et redécouvrir le passé.
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Étude : les comportements numériques des Français

Étude : les comportements numériques des Français | E-marketeur | Scoop.it
Le cabinet d’audit et de conseil Deloitte vient de publier une étude particulièrement intéressante sur les comportements des Français sur Internet et les réseaux sociaux.
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The Mindset that Makes Online Marketing Work

The Mindset that Makes Online Marketing Work | E-marketeur | Scoop.it

The struggle many face with online marketing is a misguided impulse to put various tactics into separate boxes instead of seeing each as an aspect of one overarching strategic process.

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Global Smartphone Shipments to Surpass Basic and Feature Phones in 2013

Global Smartphone Shipments to Surpass Basic and Feature Phones in 2013 | E-marketeur | Scoop.it

Global smartphone shipments will surpass shipments of basic and feature phones for the first time in 2013.

Lilian White's insight:

É interessante observar que, enquanto a pesquisa global de DisplaySearch anuncia o triunfo dos smartphones, a pesquisa do Instituto Nielsen aponta os feature phones como os campeões nos países emergentes. Ver meu Scoop: http://sco.lt/5n2TuT

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L’importance de l’identité numérique dans le recrutement des métiers du web

L’importance de l’identité numérique dans le recrutement des métiers du web | E-marketeur | Scoop.it
L’identité numérique est un marronnier quand on aborde l’employabilité. La place importante prise par le web dans nos vies rend nos présences en ligne indissociables de notre savoir-faire et de notre savoir-être.
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Comment gérer votre page Google Plus professionnelle ?

Comment gérer votre page Google Plus professionnelle ? | E-marketeur | Scoop.it
Les pages professionnelles sont apparues sur Google Plus depuis un peu plus d'un an. Cependant, les marques Françaises commencent tout juste à s'y intéresser, et la plupart ne savent pas trop com
Lilian White's insight:

Très bon article. Lire absolumment les derniers paragraphes qui contient des remarques importantes sur les différences entre Google Plus et Facebook.

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Com menos funções, os feature phones são as vedetes nos países emergentes

Com menos funções, os feature phones são as vedetes nos países emergentes | E-marketeur | Scoop.it
Apesar dos smartphones ficarem com 36% desse mercado, os feature phones lideram com 44% do segmento. No entanto, esse comportamento já dá sinais de que passa p,
Lilian White's comment, May 27, 4:06 AM
Wikipedia: "A feature phone is a mobile phone which is priced at the mid-range in a wireless provider's hardware lineup. It is intended for customers who want a moderately priced and multipurpose phone without the expense of a high-end smartphone. A feature phone has additional functions over and above a basic mobile phone or "dumb phone" which is only capable of voice calling and text messaging. However a feature phone may or may not be considered a smartphone, due to a lack of more advanced attributes. Due to the progression in capabilities, current mid-range devices in a carrier's lineup today may be more advanced than previous high-end devices just a few years ago."
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HBO et la stratégie digitale de Game of Thrones - dossier

HBO et la stratégie digitale de Game of Thrones - dossier | E-marketeur | Scoop.it
Game of Thrones est la série qui suscite le plus d’engouement en ligne depuis le début de sa diffusion il y a deux ans. Avec des records d’audience, mais aussi de téléchargements, elle attise les foules et les passions.
Lilian White's insight:

Excellent article, complet, fouillé, traitant en large et en long le sujet!

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Panorama des métiers du web

Panorama des métiers du web | E-marketeur | Scoop.it
De l’idée d’un projet web à la visite des internautes sur le site depuis un moteur de recherche, les compétences à mettre en œuvre sont multiples. Du développement au design, en passant par la création de contenus, de nombreux métiers sont mobilisés.
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What Defines True Online Influence - And How Should You Wield It? - WEBINAR REPLAY - audio and Slideshare

f you’re a marketer who uses influencers to elevate your brand among the competition, we invite you to listen to our webinar as we talk about the ways influence is calculated and how to monetize it.
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Les offres d'emploi informatique repartent à la hausse

Les offres d'emploi informatique repartent à la hausse | E-marketeur | Scoop.it
D'après les derniers chiffres de l'Apec, le secteur informatique a diffusé 4% d'offres d'emploi pour cadre en plus le mois dernier. Mais tous les profils n'ont pas profité de cette hausse.
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Social Media Wars Told in 'Game of Thrones' Style - infographic

Social Media Wars Told in 'Game of Thrones' Style - infographic | E-marketeur | Scoop.it
Social networks often put up their defenses against opposing social platforms. The social media wars are detailed in this Game of Thrones-themed infographic.
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7 Examples Of Legal Facebook Cover Photos

7 Examples Of Legal Facebook Cover Photos | E-marketeur | Scoop.it
Two weeks ago, we wrote a post that was an internal case study of sorts, examining six ways to leverage a Facebook cover photo.
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Video email marketing

Video email marketing | E-marketeur | Scoop.it
The Truth about Video Email Marketing Look in your email inbox, and on any given day you’re likely to find several emails that feature videos. They can ra. Marketing topic(s):Email creative and copywriting.
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Investissements publicitaires : le média courrier résiste à la crise

Investissements publicitaires : le média courrier résiste à la crise | E-marketeur | Scoop.it
La baisse des dépenses publicitaires se limite à 1,9% en 2012. Le portefeuille d'annonceurs augmente de 15,7%, selon l'estimation des investissements publicitaires sur le média courrier de Kantar Media et France Pub.
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If Landing Pages Were People - 3 Nasty Habits That Drive Prospects Away

If Landing Pages Were People - 3 Nasty Habits That Drive Prospects Away | E-marketeur | Scoop.it
Here are three very bad habits common to landing pages (*cough*marketers*cough*), which tend to depress conversion rates.
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5 Tips to Design the Best YouTube Channel Page

5 Tips to Design the Best YouTube Channel Page | E-marketeur | Scoop.it
There's a science to setting up the perfect YouTube channel page. Get the lowdown on crucial elements.
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Rock Social Media in 30 Minutes a Day - infographic

Rock Social Media in 30 Minutes a Day - infographic | E-marketeur | Scoop.it

It’s no surprise that social media takes up a larger part of a marketer’s day than it did even a year ago. The addition of social networks your company needs to have a presence on and keep updated is growing out of control, leaving many marketers drowning in the increased time and investment required.

Lilian White's insight:

Of course we can always improve our timing, sharp our technics and better schedule social media accounts. But 30 min a day sounds pretty over optmist for me.

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SEO : comment configurer le ciblage géographique pour Google

SEO : comment configurer le ciblage géographique pour Google | E-marketeur | Scoop.it
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20 gadgets que vale a pena comprar nos EUA

20 gadgets que vale a pena comprar nos EUA | E-marketeur | Scoop.it
Smartphones, tablets, câmeras e ultrabooks fazem parte da seleção feita por EXAME.com de produtos vendidos no exterior por preços atraentes
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Tracking Social Media Marketing Progress

Tracking Social Media Marketing Progress | E-marketeur | Scoop.it
The number of “likes” on your Facebook page and the amount of followers on your Twitter account are not the only determiners of the efficacy of your social media marketing campaign.
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Blog Content That Goes Viral

Blog Content That Goes Viral | E-marketeur | Scoop.it
In order to help your content spread, you have to reduce the friction of sharing. In other words, make it very easy to share via Facebook, LinkedIn Twitter, Pinterest and via email.
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Are People Stealing Your Content? How (and When) to Fight Back - SlideShare

Are People Stealing Your Content? How (and When) to Fight Back - SlideShare | E-marketeur | Scoop.it
Stolen content giving you grief? Here's what to do about that pesky internet thief.
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