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Think Email Marketing Is Dead? Think Again - The Content Standard by Skyword

Think Email Marketing Is Dead? Think Again - The Content Standard by Skyword | e-Mail Marketing | Scoop.it
Email marketing is still the undisputed champion of digital marketing tactics. New research shows brands put their faith in email over every other channel.
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Top 10 Power Tools To Double Your Email Marketing List For 2015 - Business 2 Community

Top 10 Power Tools To Double Your Email Marketing List For 2015 - Business 2 Community | e-Mail Marketing | Scoop.it
Email marketing isn’t a field of dreams: you don’t simply add a form to your site and gain 200,000 readers overnight. To truly build your audience, and your business, you need to take a few extra…
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7 Stupid Things People Say About Email Marketing - Business 2 Community

7 Stupid Things People Say About Email Marketing - Business 2 Community | e-Mail Marketing | Scoop.it
Despite the fact that email has been around a hell of a long time and it still delivers the best possible return on investment (ROI) of any marketing technique (online or offline), many people still…
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The Most Important Elements of an Email Campaign - MarketingProfs.com (subscription)

The Most Important Elements of an Email Campaign - MarketingProfs.com (subscription) | e-Mail Marketing | Scoop.it
Email Marketing - Email marketers say having quality data/lists is the key to successful email campaigns, according to a recent report from Howling Mad.
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Email Marketing vs Social Media: Are you focusing on the wrong ...

Email Marketing vs Social Media: Are you focusing on the wrong ... | e-Mail Marketing | Scoop.it
Email marketing has a 4300% ROI according to DMI. Are you missing revenue by focusing too much on social media and not enough on email marketing?
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What Is the Future of Email Marketing? - Adweek

What Is the Future of Email Marketing? - Adweek | e-Mail Marketing | Scoop.it
Adweek
What Is the Future of Email Marketing?
Adweek
Email is increasingly read on mobile devices, but that doesn't mean the desktop is no longer relevant to marketers.
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Five tips for successful email marketing - Essential Retail

Five tips for successful email marketing - Essential Retail | e-Mail Marketing | Scoop.it
Five tips for successful email marketing
Essential Retail
All eCommerce retailers have an email marketing programme but very often this means a one-size-fits all schedule.
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MailChimp, ExactTarget, and DotMailer lead email marketing systems in new ratings

MailChimp, ExactTarget, and DotMailer lead email marketing systems in new ratings | e-Mail Marketing | Scoop.it
MailChimp and ExactTarget earned top ratings in G2 Crowd’s latest crowdsourced business software ratings. And newcomer DotMailer jumped 40 points in customer satisfaction to join them as the three ...
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5 Email Marketing Myths ... Busted

5 Email Marketing Myths ... Busted | e-Mail Marketing | Scoop.it
The "best practices" you learned for email marketing may not actually be the best. Here are five common email marketing myths debunked by marketing solutions provider Campaigner.
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Email Marketing Best Practices Infographic - Business 2 Community

Email Marketing Best Practices Infographic - Business 2 Community | e-Mail Marketing | Scoop.it
Email Marketing Best Practices Infographic Business 2 Community Sure, email marketing has been around for almost as long as email itself, but before you scoff at the idea of needing a lesson, it's important to realize that email marketing,...
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Think There's Nothing New Under the Email Marketing Sun? Think Again - Mobile Marketing Watch

Think There's Nothing New Under the Email Marketing Sun? Think Again - Mobile Marketing Watch | e-Mail Marketing | Scoop.it
“Think There's Nothing New Under the Email Marketing Sun?”
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Will Google Kill Email Marketing? - Business 2 Community

Will Google Kill Email Marketing? - Business 2 Community | e-Mail Marketing | Scoop.it
“Business 2 Community Will Google Kill Email Marketing? Business 2 Community On May 29, 2013, all Gmail inboxes were updated to show three tabs instead of just one inbox.”
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Email Marketing Toolbox: 60+ Resources for Email Marketers

Email Marketing Toolbox: 60+ Resources for Email Marketers | e-Mail Marketing | Scoop.it
Email marketing is a critical part of doing business and making money online. If you're not already focusing on growing your list, you should make it a priority today. And if you're already building a list, being able to make even a small increase in conversion rates can have a dramatic impact on the growth of your list and its effectiveness.

With an established email list you'll be able to stay in close contact with your most loyal followers, offer valuable information and content to them, promote your products and services, and generate traffic to your website or blog. As countless websites and blogs have experienced crushing drops in search engine traffic due to Google's algorithm changes and updates, growing a mailing list is increasingly important for the long-term stability of your business.

In this post you'll find links to a wide variety of resources, tools, and articles that can help you in your own email marketing efforts.
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5 Plays That Make Your Email Marketing Score - Entrepreneur

5 Plays That Make Your Email Marketing Score - Entrepreneur | e-Mail Marketing | Scoop.it
The preparation and tactics that got the Seahawks and the Patriots to the Super Bowl apply to a winning email-marketing blitz.
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Why your email marketing campaign failed - iMedia Connection

Why your email marketing campaign failed - iMedia Connection | e-Mail Marketing | Scoop.it
Business News Daily
Why your email marketing campaign failed
iMedia Connection
Email marketing can often be a tough nut to crack. This is because there are multiple factors that determine the success of a campaign.
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The Top Rated Email Marketing Platforms - MarketingProfs.com (subscription)

The Top Rated Email Marketing Platforms - MarketingProfs.com (subscription) | e-Mail Marketing | Scoop.it
Email Marketing - Some 85% of marketers say their current email platform meets their needs and 84% are likely to recommend it to others, according to a recent report from G2 Crowd.
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10 commandments that will transform your email marketing efforts forever - Memeburn

10 commandments that will transform your email marketing efforts forever - Memeburn | e-Mail Marketing | Scoop.it
Memeburn
10 commandments that will transform your email marketing efforts forever
Memeburn
To win at any game, you need to first learn its rules inside out and then practice, practice, practice till you become an expert at it.
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Email Marketing As a Branding Tool - Business 2 Community

Email Marketing As a Branding Tool - Business 2 Community | e-Mail Marketing | Scoop.it
Email Marketing As a Branding Tool Business 2 Community Follow these rules to optimize your email marketing and leverage it as a strong branding tool that lands right in the inbox of your target audience (a place where they spend a majority of...
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When Should You Send Marketing Emails? Data Science FTW - Mashable

When Should You Send Marketing Emails? Data Science FTW - Mashable | e-Mail Marketing | Scoop.it
When Should You Send Marketing Emails? Data Science FTW
Mashable
And the most nagging of nagging questions was this: When should I send my marketing email? So we built an entire Send Time Optimization (STO) system to mine this data.
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Email Marketing: Understanding the New Canadian Anti-Spam Law - Practical Ecommerce

Email Marketing: Understanding the New Canadian Anti-Spam Law - Practical Ecommerce | e-Mail Marketing | Scoop.it
Email Marketing: Understanding the New Canadian Anti-Spam Law
Practical Ecommerce
CASL was enacted to protect Canadian citizens from electronic-message spam, which includes email, social media, instant messages, SMS, and voice mail.
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15 Email Statistics That Are Shaping The Future | Convince and Convert: Social Media Strategy and Content Marketing Strategy

A Marketing Profs panel to wade through the ton of email data being published seemingly every day, and focus on the really juicy stuff - subscriber studies - that's impacting how the email marketing industry is evolving.
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Email marketing continues to deliver on ROI

Email marketing continues to deliver on ROI | e-Mail Marketing | Scoop.it
It’s less fashionable, but it’s also more effective than social networking for most SMEs.
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Which Email Marketing Strategy Should You Choose: Full Meal or ...

Which Email Marketing Strategy Should You Choose: Full Meal or ... | e-Mail Marketing | Scoop.it
“... Method 2: Give the client the “aroma”. Let's break down these two methods — what they mean, what they do, and why you may not actually have to choose just one of them to have a successful email marketing strategy.”
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Why Email Marketing is More Effective Than Social Media - Business 2 Community

Why Email Marketing is More Effective Than Social Media - Business 2 Community | e-Mail Marketing | Scoop.it
“Why Email Marketing is More Effective Than Social Media Business 2 Community I advise them on what to do about marketing online and I always suggest they build and market to a list. If they're a shop, get people to write their email address down.”
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7 Crucial KPIs for Email Marketing - Practical Ecommerce

7 Crucial KPIs for Email Marketing - Practical Ecommerce | e-Mail Marketing | Scoop.it
“7 Crucial KPIs for Email Marketing Practical Ecommerce Online retailers use email marketing messages to engage customers and boost sales, but not every email message is equally effective.”
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