It's all very well having fun while using elearning materials. ===> But what you're trying to do is get people to change the way they behave or think. <===
For that to occur, ===> good elearning will cause people to reflect on what they currently do/think and start working the way the elearning is suggesting. <===
You actually want to bring in some element of "cognitive dissonance" - putting people in a state where they may end up trying to hold two conflicting ideas.
Often, this brings out some emotion.
===> But, even if people disagree with what the content is saying, at least you've stimulated a reaction. That's better than no reaction at all. <===
Read more, a MUST:
Via Ana Cristina Pratas, Gust MEES