E-Learning Methodology
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Rescooped by Elke Höfler from Digital Storytelling in Higher Education
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What's the Role of Transmedia Storytelling in Marketing?

What's the Role of Transmedia Storytelling in Marketing? | E-Learning Methodology | Scoop.it

Elaine Fogel:  "Storytelling has taken on a different form in our digital world: transmedia storytelling. But what it is exactly? Find out more about it in my interview with a transmedia storytelling expert" ....


Via The Digital Rocking Chair, ғelιх c ѕeyғarтн
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Rescooped by Elke Höfler from Best Practices in Instructional Design & Use of Learning Technologies
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Cinderella 2.0: Is this really storytelling?

This short film, created by our Madrid office, is a tutorial for storytelling, brand content and transmedia.


Via Soraia Ferreira, Ph.D., Karen Dietz, JoelleYalin
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Bad Spoon's curator insight, August 18, 2013 1:36 AM

Une modernisation du conte de fée Cendrillon,

 

ou comment l'art de la transmission orale peut s'adapter aux médias modernes, offrant aux marques de belles opportunités de visibilité

Rudolf Kabutz's curator insight, August 22, 2013 2:42 AM

Storytelling over the centuries has always been exciting - today the media technology brings totally new dimensions to storytelling.