Selling to employees results in employees feeling like they’re being sold, which over time can foster disengagement, distrust and detachment.
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Stephen Dale's curator insight,
September 5, 2014 11:19 AM
I liked these two points:
1. Look for emotionally compelling stories that relate to content that is relevant to your audiences. 2. Look for stories that show folks how they can prevent an unhappy ending. Perhaps especially point 2!
Joseph McCaleb's curator insight,
January 7, 2014 8:47 AM
Richard Sheridan, the founder and Chief Storyteller of Menlo Innovations in Ann Arbor, Michigan. In this brief video, he shares some of the great things they’ve done to make Menlo a very happy workplace. - See more at: http://positivesharing.com/2014/01/a-chief-storyteller-shares-his-best-happiness-tips/#sthash.65Hkq2Y8.dpuf
Cathryn Wellner's curator insight,
January 8, 2014 1:58 PM
I agree, Gregg - eliminating meetings puts him high on my list! |
Anne Landreat's curator insight,
March 17, 2014 7:39 AM
"Anyone can copy your strategy, but nobody can copy your culture." So true and so undervalued ! |
Organizations need to stop pushing information onto employees, instead they should be pulling them into the ideas.0
"This approach requires more faith, trust and relinquishment of control, but it results in internal communications infused with greater humanity, which in turn generates greater understanding, conviction and a profound sense of belonging among employees."