Businesses want to utilize the latest social media to let as many people in their key demographic know about the products they offer as possible. They want their customers to be excited about what is being offered to them, to know that they are valued and that they are getting a great deal. The business world is competitive, but this manifests itself in such a way as (generally) benefiting the customer, otherwise they lose out to someone else.
I won’t bother making the comparison with schools; I think it’s fairly obvious that what is described above is not what we get in the classroom.
Via Ilkka Olander