Course topic is the biggest motivating factor for participants in massive open online courses and quality of the learning experience is the main reason they complete the courses or quit early, according to a new survey performed by Qualtrics.
Other key findings of the survey include:
- Sixty percent of respondents said they expected to participate in course discussions at the beginning of a MOOC, compared to 72 percent reporting that they actually did so;
- Among respondents who completed a MOOC, 24 percent said they were highly engaged in course discussions, compared to only three percent among those who did not complete;
- Seventy-seven percent of those surveyed held a bachelor's degree or higher and 42 percent said they were educators;
- Approximately two-thirds of respondents reported an annual income of $50,000 or less and 75 percent said that the free nature of MOOCs was a primary reason they enrolled;
- About a third of those surveyed had taken MOOCs on more than one platform; and
- Among those who had taken more than one MOOC, 75 percent told researchers that they considered their MOOC experience successful.