Pinterest isn't going away and it's only getting bigger. Here's why it's the social platform to watch.
According to social login provider Gigya’s latest numbers, Pinterest grabs 41% of e-commerce traffic. Compare that to Facebook at 37%. Since Pinterest is centered around the social discovery of objects (as opposed to friends and family), it makes sense that Pinterest would eventually have the upper hand, but it’s an accomplishment for any platform to sneak up on Facebook’s number-one-in-everything status.