Linda Alexander's insight: New International Study by Research Now with Support of K&A BrandResearch Gives Insight into How the ‘Digital Generation’ Behaves on the Internet. Teens mostly go online to find informaiton and learn about events.
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Dennis T OConnor's insight:
Our generation read newspapers and magazines, watched the news and talked to each other. Times change
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Robin Good: Ve.rbatim.com is a free web-based co-browsing tool which allows you to co-navigate with one or more people any web page, while being able to see the mouse cursor of your partner when desired. The web app is very easy to use. You just click on "Start a sesson" on this page http://ve.rbatim.com/ and the new page that opens up has a URL that you can share with anyone you want to cobrowse with. On this page you have an additional address bar in which you can input any url you want to cobrowse. An integrated text chat area is made visible by clicking on the large down arrow visibile on the top right side of your screen. Free to use. Check this video: http://youtu.be/XgeTWHSjhTQ Google Chrome Extension: https://chrome.google.com/webstore/detail/mjiigdnknfcmjgaapnimjbmopdfbkech Try it out now: http://ve.rbatim.com/ Via Robin Good Delete the scoop?
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If you were waiting for Google to release a screen-sharing feature inside the Hangout real-time collaboration platform, that time has come.
In the next 48 hours Google will be rolling out to all Google+ users the ability to screen-share during any hangout session.
From Christopher Johnson G+ post: "When we launched Hangouts with Extras last September, we wanted to test new features and get feedback from users.
We’ve learned a lot over the past few months, and today we’re rolling out a new Hangouts look and feel that incorporates some of the “extras,” and better reflects Google’s overall design ( http://goo.gl/gG1NA ).
Highlights include:
- Screensharing: share what’s on your computer screen with everyone in the hangout. This is the first of many extras we’re graduating to Hangouts proper.
- Bigger video: we’ve put more emphasis on the live video itself by optimizing white space and other screen elements." Via Robin Good 
's comment, March 9, 2012 5:52 AM
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New International Study by Research Now with Support of K&A BrandResearch Gives Insight into How the ‘Digital Generation’ Behaves on the Internet
The study of 2,490 respondents aged 12 – 17 years old from the US, Poland, Germany and the UK, looked at how this new digital generation connects with the internet, what they do online, and how they feel about digital and traditional advertisements.
The survey found that teenagers in all four markets enjoy unlimited and unsupervised access to the internet. Respondents reported that they are able to go online as long and as often as they wish, they do not need to ask for parental permission, and only in Germany are teenagers required to share internet access with siblings. 62% of the young people surveyed report that they go online every single day - 46% several times a day. Age does not make a big difference when comparing the amount of time teens spend on the net. There is no sudden explosion in internet use at the age of 16; more a gradual increase in the amount of time spent online as children age. Of those who go online several times a day, 11% are 12 years old and 21% are 17 years old. Teenagers in the UK and Poland use the internet 20% more often than their counterparts in Germany and America.
Why teens go online
The top reason why teens go online, cited by 92% of respondents, is to find out information – ‘looking up things I don’t know.’ The second most popular activity is finding out about events and what’s happening, with 83% of teens doing this. Next, young people use the internet to research public transport and ‘window shop’ (researching and browsing for items), with 74% saying that’s why they go online. Teenagers in Poland use the internet to search for and purchase products more frequently than their international counterparts. Overall, only 35% of teens say they actually purchase items online. After ‘window shopping,’ the most popular activity is playing games, with 73% of teens going online to do this.
Devices used to access the internet
Roughly one-third of the teens surveyed from each country go on the internet most often via a PC or laptop. The additional two-thirds reported accessing the internet through a tablet, smart phone, video game console, television or other device. According to the survey, 27% of British teens go online via their smart phones, whilst fewer American (11%), German (9%) and Polish (2%) teens use their smart phone to get online.
What teenagers search for and buy
Music and CDs are the most popular items to search for online. Teens in Poland, however, search for online games more than music (64% in Poland as opposed to 59% in the US; 57% in the UK; and 56% in Germany). Shoes are also a popular search item among British (62%) and Polish (57%) teens, but not as popular among German (53%) and American (42%) teens.
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