Linda Alexander's insight: New International Study by Research Now with Support of K&A BrandResearch Gives Insight into How the ‘Digital Generation’ Behaves on the Internet. Teens mostly go online to find informaiton and learn about events.
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Suggested by Linda Alexander onto E-Learning and Online Teaching |
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Dennis T OConnor's insight:
Our generation read newspapers and magazines, watched the news and talked to each other. Times change
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Whether you're a recent grad who needs a leg-up on the job hunt or a current user who needs a refresher course, our LinkedIn guide can help. Via Reuven Werber
Dennis T OConnor's insight:
Thanks to Reven Werber for scooping this article. If you're going to work in the 21st century, LinkedIn is THE social network to use. 
Syed Amjad Ali's comment,
March 5, 12:11 AM
Liked it, thanks
http://www.elearningserv.com/blog/mobile-learning-training 
Martin (Marty) Smith's curator insight,
March 13, 12:28 AM
Oh good, another social net to learn (lol). Delete the scoop?
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LinkedIn is my favorite social network because the most of its members are acting as professionals! This is why I created a list of the best LinkedIn Groups about eLearning! Delete the scoop?
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Dennis T OConnor's insight:
One way to find like minds is to use LinkedIn's skills and expertise search feature. This will help you find individuals and groups to match your interests. Delete the scoop?
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New International Study by Research Now with Support of K&A BrandResearch Gives Insight into How the ‘Digital Generation’ Behaves on the Internet
The study of 2,490 respondents aged 12 – 17 years old from the US, Poland, Germany and the UK, looked at how this new digital generation connects with the internet, what they do online, and how they feel about digital and traditional advertisements.
The survey found that teenagers in all four markets enjoy unlimited and unsupervised access to the internet. Respondents reported that they are able to go online as long and as often as they wish, they do not need to ask for parental permission, and only in Germany are teenagers required to share internet access with siblings. 62% of the young people surveyed report that they go online every single day - 46% several times a day. Age does not make a big difference when comparing the amount of time teens spend on the net. There is no sudden explosion in internet use at the age of 16; more a gradual increase in the amount of time spent online as children age. Of those who go online several times a day, 11% are 12 years old and 21% are 17 years old. Teenagers in the UK and Poland use the internet 20% more often than their counterparts in Germany and America.
Why teens go online
The top reason why teens go online, cited by 92% of respondents, is to find out information – ‘looking up things I don’t know.’ The second most popular activity is finding out about events and what’s happening, with 83% of teens doing this. Next, young people use the internet to research public transport and ‘window shop’ (researching and browsing for items), with 74% saying that’s why they go online. Teenagers in Poland use the internet to search for and purchase products more frequently than their international counterparts. Overall, only 35% of teens say they actually purchase items online. After ‘window shopping,’ the most popular activity is playing games, with 73% of teens going online to do this.
Devices used to access the internet
Roughly one-third of the teens surveyed from each country go on the internet most often via a PC or laptop. The additional two-thirds reported accessing the internet through a tablet, smart phone, video game console, television or other device. According to the survey, 27% of British teens go online via their smart phones, whilst fewer American (11%), German (9%) and Polish (2%) teens use their smart phone to get online.
What teenagers search for and buy
Music and CDs are the most popular items to search for online. Teens in Poland, however, search for online games more than music (64% in Poland as opposed to 59% in the US; 57% in the UK; and 56% in Germany). Shoes are also a popular search item among British (62%) and Polish (57%) teens, but not as popular among German (53%) and American (42%) teens.
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