Jefferson County Public Schools in Colorado is the latest among a string of districts that have adopted marketing initiatives as ways to funnel more money into their systems.
When elementary schoolers take their report cards home to mom and dad this year, the bottom will sport a 2-inch ad for CollegeInvest, Colorado's nonprofit education savings plan.
The ads will bring Jeffco, Colorado's largest school district, $90,000 over three years as the district works to close a $70 million budget gap, Jeffco Schools Chief Financial Officer Lorie Gillis told CBS 4.