E-FASHION : Luxury, Sport & Lifestyle in digital "mode"
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E-FASHION : Luxury, Sport & Lifestyle in digital "mode"
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What Burberry is Doing Right in China

What Burberry is Doing Right in China | E-FASHION : Luxury, Sport & Lifestyle in digital "mode" | Scoop.it

"Burberry’s digital strategy, which has been highly cognizant of e-commerce and social media, has paid off greatly, as a company spokesperson reported that the Chinese website’s traffic is up 70 percent."

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Eye on E-Commerce: Kering

Eye on E-Commerce: Kering | E-FASHION : Luxury, Sport & Lifestyle in digital "mode" | Scoop.it

"Partnership formed with Italian internet retailer Yoox Group last August. Kering seeks to make shopping simple and merchandise more accessible to consumers worldwide."
Read more at http://www.fashionotes.com/content/2013/07/eye-on-e-commerce-kering/#XkOsT4Eg0aTu7yXz.99

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L’Oréal Luxe head of digital sets out how the company plans to boost its future global ecommerce revenues

L’Oréal Luxe head of digital sets out how the company plans to boost its future global ecommerce revenues | E-FASHION : Luxury, Sport & Lifestyle in digital "mode" | Scoop.it

"L’Oréal, one of the world’s biggest beauty brands, is changing the way it sells in response to changes in the way that its connected customers now expect to shop. The company is currently putting in place a digital transformation strategy"

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Kate Upton helps to launch the new Sam Edelman eCommerce site

Kate Upton helps to launch the new Sam Edelman eCommerce site | E-FASHION : Luxury, Sport & Lifestyle in digital "mode" | Scoop.it
Sam Edelman is moving into the world of eCommerce, it was announced today. The iconic footwear, accessory and soon-to-be apparel company is set to launch its new digital flagship
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Luxe et haute couture à l'épreuve du digital. | L'Atelier Du Numerique

Luxe et haute couture à l'épreuve du digital. | L'Atelier Du Numerique | E-FASHION : Luxury, Sport & Lifestyle in digital "mode" | Scoop.it
Longtemps jugé comme canal de communication hasardeux par la plupart des marques de luxe/haut standing, le digital a su s'affranchir des bornes de sa méconnaissance, en s'imposant comme médium d'expression du brand content.
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Romain DEFOY's curator insight, January 6, 2014 8:56 AM

Cette réinterprétation des fonctions du digital laisse envisager une double approche du luxe numérisé, à la fois dans une dimension d’ouverture/implication de l’individu, tout en conservant les mains libres quant à la préservation des spécificités et des besoins d’anonymat de certaines marques élitistes