"Burberry’s digital strategy, which has been highly cognizant of e-commerce and social media, has paid off greatly, as a company spokesperson reported that the Chinese website’s traffic is up 70 percent."
"L’Oréal, one of the world’s biggest beauty brands, is changing the way it sells in response to changes in the way that its connected customers now expect to shop. The company is currently putting in place a digital transformation strategy"
Longtemps jugé comme canal de communication hasardeux par la plupart des marques de luxe/haut standing, le digital a su s'affranchir des bornes de sa méconnaissance, en s'imposant comme médium d'expression du brand content.
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