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Pharma digital spending up 40 per cent PMLiVE (blog) A promotional audit by Cegedim Strategic Data (CSD) identified a 65 per cent leap in US spending on e-detailing, emailing and webinar/webcast type promotions compared with 2011 levels.
Past and future development for pharma edetailing, to leverage return on sales. A core issue to Pharma's new commercial conduct.
E-detailing has a number of advantages over the sales force promotion. Unquestionably, the cost per detail of e-detailing is much lower than that of in-person detailing. Furthermore, it doesn't make any confusion in terms of ...
As e-detailing has taken the pharmaceutical world by storm, more and more pharmaceutical companies are making diligent use of this detailing procedure to deliver well-constructed messages to physicians.
There has been much discussion of replacing face-to-face #pharma sales reps with e-detailing and other digital channels.http://t.co/KtDAFG85
ISR's report compares and contrasts prescribers' experiences with electronic and in-person detail sessions across three European countries (United Kingdom, Germany, and France) and three therapeutic specialties (Respiratory / Pulmonology, Cardiovascular,...
Pharmaceutical marketers finally understand the importance of digital communication techniques.
Publishers and Advertisers Can't Go 100% Digital If They Want to Reach ...PharmaLive.com (press release)The Sources & Interactions™ Study is a detailed examination of doctors' online and mobile activities, e-detailing experience, and exposure to...
Sales Force Report: Shadowing the RepsMedical Marketing and MediaE-detailing and other forms of non-personal promotion, once expected to transform the commercial model for established products, haven't moved the needle on that mark.
The Doctor Will See You Now, Infotrieve Launches Mobile Library Rx, an ...PR Web (press release)Mobile Library Rx simplifies a new type of pharmaceutical sales process, called e-detailing.
See on Scoop.it - Pharma, Reps, iPads & TabletsA presentation delivered by Dan Baxter (@DanBax76) at the Irish Pharma Managers association meeting October 11th (How do we create digital pharma representatives?
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Pharmaceutical companies are buying iPads in the thousands. Agencies are building content management system for iPads and closed-loop-marketing solutions to address the big demand. Yet, what is the long term strategic value to iPad e-detailing?
Pfizer increased its spending on online professional promotion by more than 90 last year, according to a study, a sign the drugmaker is emphasizing alternatives to live sales reps for detailing certain products.
IBM Business Consulting Services IBM Institute for Business Value Life Sciences and... (Effective E- Detailing - IBM: http://t.co/EIZu71DM)
Team Computers developing advanced mobile-based BI solutions to enhance ... pharmabiz.com “Doctors can prescribe the latest medicine as they have the information on new drugs through e-Detailing on iPads or mobiles.
Creston acquires DJM Digital SolutionsPMLiVEDJM employs 26 staff at its offices and studio in Richmond focuses its digital expertise in three core areas – the 'experiential' like augmented reality, iPad e-detailing and more traditional online...
Print: Still not deadMedical Marketing and Media...
Aptilon Announces the Closing of the Sale of Certain AssetsEquities.com...
In eDetailing: A Strategic Analysis of Implementation and ROI, Eularis (http://www.eularis.com) provides a comprehensive insight into the subject of Pharmaceuti...
Indegene Lifesystems Pvt. Ltd announced an agreement to acquire the multi-channel, video and e-detailing, and physician marketing services business of Aptilon Holdings Inc., a wholly owned subsidiary of Aptilon ...
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Suggested by
Martin Tuner
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Suggested by
Martin Tuner
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Pharmaceutical companies look to utilize e-detailing to make presentations to medical practitioners. There are many reasons that push such companies to go in for this mode, and it has also gained popularity amid companies.
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