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How do physicians react to the iPad? | pharmaphorum

How do physicians react to the iPad? | pharmaphorum | e-detailing | Scoop.it
A strategically developed e-detail aid can become a virtual briefcase for your sales representatives – replacing printed details, clinical paper re-prints and reams of other marketing collateral to ensure that, regardless of the situation, all...
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eDetail Aid Apathy, Inevitable without Innovation? | David Hunt

eDetail Aid Apathy, Inevitable without Innovation? | David Hunt | e-detailing | Scoop.it
eDetailing; Maximising the opportunity, by David Hunt You have a stunning eDetail aid! It's compelling, engaging, memorable. It addresses customer needs & it absolutely helps the representative. It has won awards ...
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Closed Loop Marketing Projects are Popular, but still not fully Understood (Part 1)

Closed Loop Marketing Projects are Popular, but still not fully Understood (Part 1) | e-detailing | Scoop.it
Closed Loop Marketing enables companies to get constant feedback and pull information from customers to adjust the communication to match the needs of the individual doctor or specialist. At Agnitio we strive to take a similar approach.
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edetailing.co even more effective | Medical and legal services ...

The modern system of multimedia support for sale process edetailing.co, for which GreyTree is responsible on the Polish market, has gained new functionalities., Medical and legal services marketing, advertising, promotion and PR, ...
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E-Detailing Continues to Increase in Popularity...

E-Detailing Continues to Increase in Popularity... | e-detailing | Scoop.it
Nearly half of the physicians surveyed in the Kantar Media Sources & Interactions Study, March 2013 – Medical/Surgical Edition say that have participated in a pharmaceutical manufacturer e-detail presentation.
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New Pharma approach: from (e-)detailing to cust...

New Pharma approach: from (e-)detailing to cust... | e-detailing | Scoop.it
In the demand for a new business model for pharma, the roadmap from current promotion via detailing to a more engaging way to physicians and health care provide (interesante presentación sobre la evolución del modelo comercial en #pharma...
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e-detailing: effective promotion of professional science communication

e-detailing: effective promotion of professional science communication | e-detailing | Scoop.it
The evolution of new information and communication technologies (ICT) has designed an innovative model to transmit data in the healthcare field.
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An Anatomy of EDetailing for Idiots | AI Marketing Pro

Using internet based technology is what the term edetailing refers to in the pharma and healthcare industry. This is now being used by a good number of pharmaceutical companies all over the world for the purpose of ...
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VetConnect | The Remote Live e-Detailing Specialist (EN)

VetConnect is the Remote Live e-Detailing Specialist in the veterinary sector. With remote live online product presentations we reach many vets in a short time.
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eMedToday's curator insight, July 12, 2013 10:07 PM

this focus is the veterinary area.

 

However, the logic applies to any drug area. Namely, how do you reach doctors on a new product launch with accurate information.

 

scripted e detailing

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Pharma digital spending up 40 per cent - PMLiVE (blog)

Pharma digital spending up 40 per cent - PMLiVE (blog) | e-detailing | Scoop.it
Pharma digital spending up 40 per cent
PMLiVE (blog)
A promotional audit by Cegedim Strategic Data (CSD) identified a 65 per cent leap in US spending on e-detailing, emailing and webinar/webcast type promotions compared with 2011 levels.
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Pharma Edetailing: the core to a new commercial approach | Pharma & e-detailing

Pharma Edetailing: the core to a new commercial approach | Pharma & e-detailing | e-detailing | Scoop.it
Past and future development for pharma edetailing, to leverage return on sales. A core issue to Pharma's new commercial conduct.
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Have advances in ICT impacted on marketing in pharmaceutical ...

E-detailing has a number of advantages over the sales force promotion. Unquestionably, the cost per detail of e-detailing is much lower than that of in-person detailing. Furthermore, it doesn't make any confusion in terms of ...
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eMedToday's curator insight, June 19, 2013 5:53 PM

Beyound costs per visit is much lower in self directed e detailing, a big issue not discussed so much is

 

" Furthermore, it doesn’t make any confusion in terms of contents delivery. In many cases, sales representatives generate confusion while delivering marketing messages. E-detailing provides accurate set of data and message."



 

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What are the Forms of E-detailing? « Digital Media Content Creation ...

As e-detailing has taken the pharmaceutical world by storm, more and more pharmaceutical companies are making diligent use of this detailing procedure to deliver well-constructed messages to physicians.
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Jarek Kucia's curator insight, February 27, 2013 10:30 AM

Just to remember that are few ways to e-detail. So simple..

eMedToday's curator insight, May 7, 2013 5:58 PM

this outlines 3 types of e detaling for a Pharma, 2 within the office and 1 through a portal. 

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PharmaCjW

There has been much discussion of replacing face-to-face #pharma sales reps with e-detailing and other digital channels.http://t.co/KtDAFG85
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Pharma and Healthcare Sales go digital with e-d...

Pharma and Healthcare Sales go digital with e-d... | e-detailing | Scoop.it
“Last month Pfizer rolled out a new way of marketing medicines, by introducing digital drug representatives.
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Who is the leader of CRM market? - CIOL

Who is the leader of CRM market? - CIOL | e-detailing | Scoop.it
Who is the leader of CRM market?
CIOL
Meanwhile, Oracle Siebel CRM features a deep industry sector-specific expertise (e.g. pharmaceutical organizations where specific sales processes are supported, such as e-detailing).
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E-detailing:Nearly Half of Doctors have Attended at Least One Presentation

E-detailing:Nearly Half of Doctors have Attended at Least One Presentation | e-detailing | Scoop.it
By Mia Burns Almost half of the physicians surveyed in the Kantar Media Sources & Interactions Study, March 2013 – Medical/Surgical Edition say that have participated in a pharmaceutical manufacturer e-detail presentation, and trending data...
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Will Doctors Who Have Participated in e-Detailing Continue to Participate? - Dave Emery | Kantar Media Healthcare Research

Will Doctors Who Have Participated in e-Detailing Continue to Participate? - Dave Emery | Kantar Media Healthcare Research | e-detailing | Scoop.it
Will doctors who have participated in e-Detailing continue to participate? http://t.co/cdUxHMcSDq
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E-Detailing Continues to Increase in Popularity with Physicians - Dave Emery | Kantar Media Healthcare Research

E-Detailing Continues to Increase in Popularity with Physicians - Dave Emery | Kantar Media Healthcare Research | e-detailing | Scoop.it
E-Detailing Continues to Increase with Physicians #hcsm #socpharm #mHealth #epharma #hcmktg #pharmamktg #medsm http://t.co/MXYvSJ88bt
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Havas Life Digital, April 2013 - PharmaLive (press release) (subscription)

Havas Life Digital, April 2013 - PharmaLive (press release) (subscription) | e-detailing | Scoop.it
Havas Life Digital, April 2013 PharmaLive (press release) (subscription) The number of proprietary, licensed applications created by Havas Life Digital continues to grow, including the LifeBOOK and ProFile iOS-based e-detailing platform, along with...
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Edetailing and Its Different Modelscryometal.info | cryometal.info

A number of major pharmaceutical companies are currently either piloting or considering e-detailing as a prospective way of maximizing their sales force.
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Is e-detailing the cure for less Face-time with...

Is e-detailing the cure for less Face-time with... | e-detailing | Scoop.it
With the emergence of technology-based alternative means of communicating with physicians and other prescribing influencers, many pharma companies are now experimenting with supplementing or even replacing the sales rep’s detailing activities with...
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Pharma Marketing Blog: U.S. e-Detailing Spending Up 74% in 2012. Yet Pharma Still NOT "Digitally Mature."

Pharma Marketing Blog: U.S. e-Detailing Spending Up 74% in 2012. Yet Pharma Still NOT "Digitally Mature." | e-detailing | Scoop.it
"#Pharma Still NOT "Digitally Mature." http://t.co/dafpAoOC4n
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eMedToday's curator insight, August 5, 2013 8:08 PM

Pharma spend about 4 time as digitally mature industries

 

Not good

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Is iPad e-detailing the solution to anything significant?

Is iPad e-detailing the solution to anything significant? | e-detailing | Scoop.it
Pharmaceutical companies are buying iPads in the thousands. Agencies are building content management system for iPads and closed-loop-marketing solutions to address the big demand. Yet, what is the long term strategic value to iPad e-detailing?
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eMedToday's curator insight, April 22, 2013 10:51 PM

Pharma are buying huge number of ipads. However, rethinking the fabric of the relationship between the physicians and the pharmaceutical company should be a strategic ingredient in any strategy in the healthcare sector not just hardware.

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Pfizer nearly doubles amount spent on edetailing

Pfizer nearly doubles amount spent on edetailing | e-detailing | Scoop.it
Pfizer increased its spending on online professional promotion by more than 90 last year, according to a study, a sign the drugmaker is emphasizing alternatives to live sales reps for detailing certain products.
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eMedToday's curator insight, April 26, 2013 6:21 PM

This is good example of a major Pharms dramtically increasing it spend on on line promotion. 

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Effective E- Detailing - IBM

Effective E- Detailing - IBM | e-detailing | Scoop.it
IBM Business Consulting Services IBM Institute for Business Value Life Sciences and... (Effective E- Detailing - IBM: http://t.co/EIZu71DM)
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