Despite what many think, the creation of a good detail aid is much more about art than science. The basic information contained within may be scientific, but to translate this into a tool that is focussed, engaging, effective and ...
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Scooped by Thierry Geufroi onto e-detailing |
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Pharma digital spending up 40 per cent Delete the scoop?
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Past and future development for pharma edetailing, to leverage return on sales. A core issue to Pharma's new commercial conduct. Delete the scoop?
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E-detailing has a number of advantages over the sales force promotion. Unquestionably, the cost per detail of e-detailing is much lower than that of in-person detailing. Furthermore, it doesn't make any confusion in terms of ... 
hugh mcclung's curator insight,
June 19, 8:53 PM
Beyound costs per visit is much lower in self directed e detailing, a big issue not discussed so much is
" Furthermore, it doesn’t make any confusion in terms of contents delivery. In many cases, sales representatives generate confusion while delivering marketing messages. E-detailing provides accurate set of data and message."
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As e-detailing has taken the pharmaceutical world by storm, more and more pharmaceutical companies are making diligent use of this detailing procedure to deliver well-constructed messages to physicians. 
Jarek Kucia's curator insight,
February 27, 1:30 PM
Just to remember that are few ways to e-detail. So simple..
hugh mcclung's curator insight,
May 7, 8:58 PM
this outlines 3 types of e detaling for a Pharma, 2 within the office and 1 through a portal. Delete the scoop?
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There has been much discussion of replacing face-to-face #pharma sales reps with e-detailing and other digital channels.http://t.co/KtDAFG85 Delete the scoop?
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ISR's report compares and contrasts prescribers' experiences with electronic and in-person detail sessions across three European countries (United Kingdom, Germany, and France) and three therapeutic specialties (Respiratory / Pulmonology, Cardiovascular,... Delete the scoop?
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Pharmaceutical marketers finally understand the importance of digital communication techniques. Delete the scoop?
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Publishers and Advertisers Can't Go 100% Digital If They Want to Reach ...PharmaLive.com (press release)The Sources & Interactions™ Study is a detailed examination of doctors' online and mobile activities, e-detailing experience, and exposure to... Delete the scoop?
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RT @claudiobini: Making sense of e-detailing in Japan’s pharmaceutical sector http://t.co/bRGCSbS4... Delete the scoop?
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Sales Force Report: Shadowing the RepsMedical Marketing and MediaE-detailing and other forms of non-personal promotion, once expected to transform the commercial model for established products, haven't moved the needle on that mark. Delete the scoop?
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The Doctor Will See You Now, Infotrieve Launches Mobile Library Rx, an ...PR Web (press release)Mobile Library Rx simplifies a new type of pharmaceutical sales process, called e-detailing. Delete the scoop?
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See on Scoop.it - Pharma, Reps, iPads & TabletsA presentation delivered by Dan Baxter (@DanBax76) at the Irish Pharma Managers association meeting October 11th (How do we create digital pharma representatives? Delete the scoop?
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iPad Sales App for Medical - StoryDesk - iPad Sales Tool - Medical Sales App - iPad App Pharma SalesDelete the scoop?
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"#Pharma Still NOT "Digitally Mature." http://t.co/dafpAoOC4n Delete the scoop?
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Pharmaceutical companies are buying iPads in the thousands. Agencies are building content management system for iPads and closed-loop-marketing solutions to address the big demand. Yet, what is the long term strategic value to iPad e-detailing?
hugh mcclung's curator insight,
April 23, 1:51 AM
Pharma are buying huge number of ipads. However, rethinking the fabric of the relationship between the physicians and the pharmaceutical company should be a strategic ingredient in any strategy in the healthcare sector not just hardware. Delete the scoop?
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Pfizer increased its spending on online professional promotion by more than 90 last year, according to a study, a sign the drugmaker is emphasizing alternatives to live sales reps for detailing certain products.
hugh mcclung's curator insight,
April 26, 9:21 PM
This is good example of a major Pharms dramtically increasing it spend on on line promotion. Delete the scoop?
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IBM Business Consulting Services IBM Institute for Business Value Life Sciences and... (Effective E- Detailing - IBM: http://t.co/EIZu71DM) Delete the scoop?
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Team Computers developing advanced mobile-based BI solutions to enhance ... Delete the scoop?
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Creston acquires DJM Digital SolutionsPMLiVEDJM employs 26 staff at its offices and studio in Richmond focuses its digital expertise in three core areas – the 'experiential' like augmented reality, iPad e-detailing and more traditional online... Delete the scoop?
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Print: Still not deadMedical Marketing and Media... Delete the scoop?
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Aptilon Announces the Closing of the Sale of Certain AssetsEquities.com... Delete the scoop?
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In eDetailing: A Strategic Analysis of Implementation and ROI, Eularis (http://www.eularis.com) provides a comprehensive insight into the subject of Pharmaceuti... Delete the scoop?
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Indegene Lifesystems Pvt. Ltd announced an agreement to acquire the multi-channel, video and e-detailing, and physician marketing services business of Aptilon Holdings Inc., a wholly owned subsidiary of Aptilon ... Delete the scoop?
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Pharmaceutical companies look to utilize e-detailing to make presentations to medical practitioners. There are many reasons that push such companies to go in for this mode, and it has also gained popularity amid companies. Delete the scoop?
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