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3 Tips To Make Your Photographs More Memorable | Heidi Cohen

3 Tips To Make Your Photographs More Memorable | Heidi Cohen | E Communications | Scoop.it

Want your content marketing to stay top of mind for your prospects and customers? Then use photographs to tell your story but understand that the images you choose are important elements that contribute to making your message memorable.

 

3 Tips to make your photographs more memorable

 

To make your photos memorable, you need a story and context. Here are three simple tips based on scholarly research entitled, “Understanding the Intrinsic Memorability of Images” by Phillip Isola, Devi Parikh, Antonio Torralba and Aude Oliva.

 

- Show people. Images of people are the most memorable. People are hard wired to focus on other people. Use human-scale space.

- Provide context for your visual story about your product. Related to this point, utilize product close-ups.

- Skip landscapes. No matter how amazing a vista may be, your viewers will find it totally unmemorable. The one exception to this rule that the researchers found was when the image featured something unexpected. In other words, your image needs a story to make the scene memorable.

 

7 Ways to incorporate images into your content marketing

 

Here are seven ways to enhance your visual content marketing using these three tips. Note that many of the photographs are used on social media....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 3, 2013 4:02 PM

Excellent tips from Heidi Cohen on how top-notch visuals generate big impact on your content marketing and blogging.

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5 Apps to Improve Work Productivity

5 Apps to Improve Work Productivity | E Communications | Scoop.it
We all want more time. Time to finish our work, handle tedious errands and check off items from our ever expanding to-do lists. The problem is, the day's not getting any longer ...
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How to Optimize Your Facebook Page for Facebook Graph Search | Social Media Examiner

How to Optimize Your Facebook Page for Facebook Graph Search | Social Media Examiner | E Communications | Scoop.it

Do you want to be more visible in Facebook Graph Search?

 

As Facebook Graph Search rolls out to more users, marketers are exploring different ways to use it.

 

This article will help you increase your exposure in Facebook Graph Search.

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Henri RUET's curator insight, March 6, 2013 6:23 AM

add your insight...

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Alexander Abramov's comment, March 18, 2013 6:11 AM
Really essential tips. Facebook Graph Search is a new and interesting way to attract targeted visitors from facebook.
Alexander Abramov's curator insight, March 18, 2013 6:11 AM

Really essential tips.  Facebook Graph Search is a new and interesting way to attract targeted visitors from facebook.

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Facebook News Feed becomes personal newspaper

Facebook News Feed becomes personal newspaper | E Communications | Scoop.it
Facebook has begun transforming the stream of updates from friends at homepages into a 'personalised newspaper.'
Janine Jones's insight:

I'm on the waiting list.  Are you?

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9 Social Media Myth-busters & charity champions (Part 2) | UK ...

9 Social Media Myth-busters & charity champions (Part 2) | UK ... | E Communications | Scoop.it
A Facebook page is a social media strategy Charity Champion Gingerbread 3. ... Vasileios Kospanos (@vasilakosp) is the NFP Marketing Exec for @theaccessgroup. ... There are currently 0 users and 51 guests online.
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Is Your NFP Website Mobile Friendly? | Pro Bono Australia

Is Your NFP Website Mobile Friendly? | Pro Bono Australia | E Communications | Scoop.it
In 2011, in the US, $1.3B was donated online with nine per cent of people having texted a charitable donation from their phone, according to the Pew Research Center and in 2011, the UK's Comic Relief charity raised £15 from text ...
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Five Ways To Flip Your Copywriting For Higher Conversion Rates

Five Ways To Flip Your Copywriting For Higher Conversion Rates | E Communications | Scoop.it

When faced with creating a conversion-focused SEO landing page, what should our copy focus on? There are so many things we can do — so many directions we can go — that it becomes hard to know what to choose.

 

Do I go with statistics or stories? Facts or feelings? Data or discounts? If one of these is good, isn’t a mix of all of them better?

 

Blending Content Types Doesn’t Work

We know we’re blending when we start adding adjectives to our sentences. “Our solution is the most cost-effective, easy-to-use, colorful, highest-intensity, waterproof, process-oriented available on the market.” We know we’re blending when we want to put one more “value proposition” on a webpage, even when we don’t have room. “Hey, let’s use a rotating hero image!” The beauty of it all, though, is that search marketers don’t have to blend. We can use keywords as a guide to help us get started on our copy....


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Jeff Domansky's curator insight, May 4, 2013 2:20 PM

Fresh perspective on content and especially the importance of "focus" for your copy.

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Social Media can benefit your SEO campaign

Social Media can benefit your SEO campaign | E Communications | Scoop.it

Most businesses and online marketers are aware of the benefits of conducting social media campaigns alongside their own website marketing strategies.

 

But did you know that your social media efforts can also have a significant impact on your SEO campaign?


Read More: http://www.onlinesocialmedia.net/20130404/social-media-can-benefit-your-seo-campaign/


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Facebook Works to Incorporate Hashtag

Facebook Works to Incorporate Hashtag | E Communications | Scoop.it
Facebook is testing whether to follow Twitter's lead and allow users to click on a hashtag to pull up all posts about similar topics or events so it can quickly index conversations around trending topics.
Janine Jones's insight:

#watchthisspace for Facebook!

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Online Marketing For Not-For-Profit Organisations | TechWench.com

Online Marketing For Not-For-Profit Organisations | TechWench.com | E Communications | Scoop.it
Well while much of the private sector are still worried about how quickly things can go wrong with social media and are yet to embrace digital marketing, the NFP sector are surprisingly taking to digital like ducks to water.
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The 2 Pillars of Success for SEO and Social Media

The 2 Pillars of Success for SEO and Social Media | E Communications | Scoop.it
SEO guru, Arsham Mirshah of WebMechanix, shows how being active and adding value to conversations will improve both your SEO rankings and your Social Media success.

 

 

Read More Here: http://www.socialmediaexplorer.com/search-engine-optimization-2/the-2-must-dos-of-seo-social-media/

 


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Miquel Loriz's curator insight, February 21, 2013 2:29 AM

Sé activo y proporciona valor

Tony Arciaga's curator insight, February 23, 2013 7:34 AM

Here is a blog that describes SEO and Social Media, its difference and how can you be successful. In addition, it'll give you the best techniques in social media optimization. Hope you find it useful.

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CSR 'Nothing To Do With Charity' Debate | Pro Bono Australia

CSR 'Nothing To Do With Charity' Debate | Pro Bono Australia | E Communications | Scoop.it
The idea that Corporate Social Responsibility has 'nothing to do with charity' is being hotly debated in a live online forum hosted by the Economist Intelligence Unit based in the US. ...
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