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Rescooped by Kenneth Carnesi,JD from Modern Marketer
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Is Your Facebook Fan Acquisition Impacting Sales?

Is Your Facebook Fan Acquisition Impacting Sales? | e-commerce & social media | Scoop.it
As social media solidifies itself as a standard channel, marketers are increasingly expected to prove return on investment. For instance, whether the consumer purchase funnel for your product or service is linear or calls for a more complex conversion path, your chief financial officer is probably looking to you to show the impact your Facebook activity is having on sales.

Via The Fish Firm
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selftapela's curator insight, April 25, 2014 8:05 AM

http://selftapela.com/

How to Audition for Movies in Hollywood. changing into a player
in Hollywood could be a difficult field that takes preparation
and patience.


#self #tape
#audition #taping
#audition #tape
#actor #tape
#actors #taping
#actors #audition
#audition #taping #services
#Acting #Audition #Videos #Hollywood

Jodi Dichter Kaplan's curator insight, April 25, 2014 10:29 AM

Our specific fan engagement strategy and reporting shows you the ROI.  Contact Peak Reputation for enhanced ROI on your marketing.

#peakreputation #marketingMakesMoney #socialmediamarketing

Mr Tozzo's curator insight, April 30, 2014 7:24 AM
Is Your Facebook Fan Acquisition Impacting Sales?
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Why Your Social Media Networking is Not Working

Why Your Social Media Networking is Not Working | e-commerce & social media | Scoop.it
Picture this:You walk into a networking event. Your pockets are stuffed with your high-quality matte business cards. As you walk in, you get excited by the thought of everyone falling in love with

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, April 22, 2014 1:21 AM


Mahfuz Chowdury nails it with his article. 


The best quote ever: "If it was up to me: “networking” would be renamed to “relationship building”. At least this would remind people why they are there in the first place."


As I always say, a successful professional understands the value of human relationships. How can you expect things to work out for you if you act like the world owes you something? 

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8 clever ways to extend your reach with Twitter

8 clever ways to extend your reach with Twitter | e-commerce & social media | Scoop.it
In the first part of our Digital Demystified series, social media experts Danielle Welton and Matt Wagg share the quick-win ways you can extend your reach with Twitter. (Many #SMEs aren't maximising the true potential of #Twitter.

Via TechinBiz, BSN
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Rescooped by Kenneth Carnesi,JD from SEO and Social Media Marketing
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Do Social Signals Impact SEO?

Do Social Signals Impact SEO? | e-commerce & social media | Scoop.it

The endgame of SEO is real people, readers, and users who are performing queries and reading content. However, social media is the actual venue where people are interacting today. Social users trust their social network for job recommendations, product purchases, personal encouragement, and news on current events.


It doesn’t really matter that Google doesn’t count your social signals, because you have an audience that is completely immune to any algorithm change.


Read more at: http://www.business2community.com/seo/dirty-secret-social-media-seo-0851868#!E4QRH


Via Antonino Militello
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9Dotstrategies's curator insight, April 28, 2014 4:43 AM

Does social signals has impact SEO? See Matt Cutt's explanation #social #signals #seo #mattcutts

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Aereo Case Will Shape TV’s Future - NYTimes.com

Aereo Case Will Shape TV’s Future - NYTimes.com | e-commerce & social media | Scoop.it
Great summary of the Aereo case tomorrow. I've been a cord cutter for 5 years now! http://t.co/oT38bV7HgZ
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Rescooped by Kenneth Carnesi,JD from The Content Marketing Hat
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How To Create Google +Post Ads

How To Create Google +Post Ads | e-commerce & social media | Scoop.it
Google has implemented a system where active Google+ businesses can promote their Google+ posts throughout the Google display network as an ad. Here's how to get started.

Via Mike Allton
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Mike Allton's curator insight, April 18, 2014 9:39 AM

How To Create Google +Post Ads

As you may have heard, Google opened up the +Post ad option to anyone with at least 1000 followers this week.

+Mark Traphagen explained that, “What’s different here is that Google is enabling social content ads that aren’t on the social platform. Instead of littering Google+ with ads (one of the unsung benefits of Google+ is that three years in its stream are still ad free), +Post ads are places where people expect to see ads: on websites that already have Google Display ads.”

So how do we get started? Many businesses are chomping at the bit to start experimenting with these new ads and working toward driving traffic and interest to their business and Google+ presence. So I've written up exactly how to do that. Using the guide below, you'll be able to create your first Campaign and +Post Ad.

We'll also go over the different ad sizes and types, and reveal a couple of new findings.

Learn more: http://bit.ly/1i1S7PU 

What questions do you have about +Post Ads? Will you consider using them for your own business? Does it help to know that you can use posts from a personal profile or a page?

#Google  #PlusPost #PlusPostAds #GooglePlus  

Debbie Gartner's curator insight, April 20, 2014 9:27 AM

Great info from Mike Alton on the new Google +post ads.  Sounds like a great opportunity to expand your reach.

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Elon Musk on Risky SpaceX Test: If It Works, It's the Biggest Thing We've Done

Elon Musk on Risky SpaceX Test: If It Works, It's the Biggest Thing We've Done | e-commerce & social media | Scoop.it
SpaceX will launch a rocket with legs into orbit, then return part of it to Earth. If it works, CEO Elon Musk says it'll be the biggest thing SpaceX's done.

Via David Simpson
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The Social Video Starter Guide: An #Infographic - Search Engine Journal

The Social Video Starter Guide: An #Infographic - Search Engine Journal | e-commerce & social media | Scoop.it
Social video is now more than just YouTube.
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Rescooped by Kenneth Carnesi,JD from B2B Marketing-The Practical Side
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COVER STORY: Social Media in B2B

COVER STORY: Social Media in B2B | e-commerce & social media | Scoop.it
B2B Marketing’s Social Media Benchmarking Report reveals marketers have no social strategy. Maxine-Laurie Marshall delves into the findings

Via Lydia's Marketing & Communication Consulting
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Lydia's Marketing & Communication Consulting's curator insight, April 17, 2014 8:41 AM

Top-level summary on social media in B2B companies--from interviews with 288 client side marketers. Good overview to spark ideas for a more strategic approach to social (something many B2Bs lack). 

Victoria Bennett's curator insight, April 21, 2014 1:22 AM

Great data, compare the benchmarks with your own data.

Ali Anani's curator insight, April 24, 2014 12:55 AM

Social media and business facts

Rescooped by Kenneth Carnesi,JD from Google+ Local & Local SEO News
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Google Places Guidelines - Reading Between the Lines & Stern Warning for Home Businesses

Google Places Guidelines - Reading Between the Lines & Stern Warning for Home Businesses | e-commerce & social media | Scoop.it

The Google+Local guidelines are written in a very subtle way and you need to be able to think like Google and read between the lines. If you are a consultant you also need to understand what some of the unwritten rules are that are not even spelled out. (So G does not draw a line in the sand for spammers to figure out how to cross.)

But those vague, not totally spelled out rules can also trip up a perfectly legit business owner and get them in trouble. GREAT EXAMPLE at the bottom of this post regarding home-based businesses.

 

Mary Bowling at LocalU dissects the guidelines and breaks down recent changes...


Via Linda Buquet :: Catalyst eMarketing
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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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18 Simple Methods To Build An Effective Site

18 Simple Methods To Build An Effective Site | e-commerce & social media | Scoop.it

Do you want more people to visit your site and consume the content for longer? Stop distracting them and making them click away from your main goal. Simplicity is not only beautiful and elegant but it is also effective. It helps you tweak and perfect the user experience. It leads to decluttering of your site, makes it faster to load and more focused on your targets. Following are the simple methods you can use optimize and fine-tune your site to make it more strategically effective....


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Jeff Domansky's curator insight, April 16, 2014 11:59 AM

These 18 tips will make a difference in your blogging and web site content. Recommended reading. 9/10

aanve's curator insight, April 16, 2014 10:38 PM

www.aanve.com

 

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7 Social Media Trends That Are Shaping 2014 [INFOGRAPHIC]

7 Social Media Trends That Are Shaping 2014 [INFOGRAPHIC] | e-commerce & social media | Scoop.it
7 Social Media Trends That Are Shaping 2014 [INFOGRAPHIC]

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Emmanuel 'Manny' Gigante's curator insight, April 16, 2014 11:17 AM

funny how we forget the #relationship  on Social

Roberta Budvietas's curator insight, April 16, 2014 3:48 PM

Interesting but I wonder if it is true

 

Thérèse SCHUBETZER's curator insight, April 17, 2014 2:25 AM

Plus qu'un métier, une attitude

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How This Startup Is Disrupting Social E-Commerce

How This Startup Is Disrupting Social E-Commerce | e-commerce & social media | Scoop.it

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BSN's curator insight, April 14, 2014 9:15 AM

How This Startup Is Disrupting Social E-Commerce #startup #ecommerce

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Infographic: LinkedIn statistics brands should know

Infographic: LinkedIn statistics brands should know | e-commerce & social media | Scoop.it

Did you know that there are 3 million business pages on LinkedIn, or that 200 group conversations take place every minute? This graphic serves as a reminder of just how powerful LinkedIn can be.


We've talked about the LinkedIn habits that irritate your connections, the features you must have on your LinkedIn profile, and even how to use LinkedIn to land PR coverage, but have you stopped lately to really think about the business power of LinkedIn?


It's an enormous network of potential connections, customers or employees-not to mention your own digital Rolodex....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 23, 2014 3:32 AM

All about the business power of LinkedIn.

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Infographics for Internet Marketing

Infographics for Internet Marketing | e-commerce & social media | Scoop.it
Common Small Business Website Mistakes [Infographic]. When you hire Beyond Indigo your business will not have these mistakes. Reach out today to us at www.beyondindigopets.com. (Common Small Business Website Mistakes [Infographic].
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Rescooped by Kenneth Carnesi,JD from SEO and Social Media Marketing
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Social SEO Math: The Totally Mathematical Reason Social Matters to SEO

Social SEO Math: The Totally Mathematical Reason Social Matters to SEO | e-commerce & social media | Scoop.it

'Do social signals (Tweets, Likes and Pluses) impact search rankings? The answer to this question is yes, but not in the traditional sense. That's why so much misinformation exists on the topic'.

 

Forget everything you've read about correlations between social and search. Here's the Social SEO math you must understand to succeed.

 

Read More: http://www.blindfiveyearold.com/social-signals-and-seo


Via Antonino Militello
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2DiFore Marketing Solutions's curator insight, April 23, 2014 7:31 AM

It's time for a math lesson in #social media :)

Rescooped by Kenneth Carnesi,JD from Marketing Revolution
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How-To: Early-Stage Startup Marketing

How-To: Early-Stage Startup Marketing | e-commerce & social media | Scoop.it
We at Everhour share startup marketing tips and tricks together with the first-hand experience on different promotion tactics.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 21, 2014 9:10 AM

Good tips here that apply to any Internet marketing.

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70 Online Tools & Services You Should At Least Know Exist | BloggerJet

70 Online Tools & Services You Should At Least Know Exist | BloggerJet | e-commerce & social media | Scoop.it

Via Sherryl Perry, Cendrine Marrouat - cendrinemarrouat.com
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Marie Clement's curator insight, April 23, 2014 5:11 AM

This is a great list of tools for anyone who is serious about online marketing.

Lee Werrell's curator insight, April 24, 2014 5:31 AM

Saving time is key if you are working and selling online - these tools help save you time and effort and make life easier. Check them out today!

Sergey Bessonov's curator insight, April 24, 2014 11:03 AM

Unbelievebly useul link for those who go online! check it out! 

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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The Ideal Length for All Online Content

The Ideal Length for All Online Content | e-commerce & social media | Scoop.it

Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?


I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.


Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. Many of these could have been answered with “it depends,” but where’s the fun in that?


Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here’s the best of what I found.


Via Jeff Domansky
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Carol Isakson's curator insight, April 21, 2014 8:30 AM

Handy starting point

Susan Burnell's curator insight, April 21, 2014 5:07 PM

Interesting. I have to disagree with blog length - 1600 words (about a 7-minute read) might be good for SEO, but it's a long time to expect readers to stay with you. Respect their time and keep it short

AlGonzalezinfo's curator insight, April 21, 2014 9:24 PM

This is a truly useful resource!

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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32% Of All Online Purchases Are Made With A Mobile Device

32% Of All Online Purchases Are Made With A Mobile Device | e-commerce & social media | Scoop.it

No one can deny the rapid rate in which Mobile Commerce is growing.


A recent report from comScore showed that online retail spending had grown by 14% last year, while total consumer retail spending had only grown by single digits. At the moment, most online spending is still happening over desktop and laptop computers, but that is expected to change, and soon, according to recent data from the U.S. Census and other sources.


Mobile Online Spending is the Way of the Future.People might still be using their computers to buy online, but they won’t be for much longer. According to Digiday, commerce is one of the industries that will be most affected by growing mobile platforms. According to a forecast by Goldman Sachs, global e-commerce is expected to grow to $638 billion by 2018. Goldman also asserts that it will be tablets rather than smart phones that will be the primary source of online spending....


Via Jeff Domansky
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aanve's curator insight, April 18, 2014 10:49 PM

www.aanve.com

 

Ali Anani's curator insight, April 19, 2014 1:59 AM

Rapid change is disrupting the familiar purchasing habits

rodrick rajive lal's curator insight, April 20, 2014 11:56 PM

I guess few would deny how shopping has become more of an online activity with the mobile phone helping to make the experience more virtual!

Rescooped by Kenneth Carnesi,JD from Business in a Social Media World
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51 Hilarious Social Media Job Titles – Exposed!

51 Hilarious Social Media Job Titles – Exposed! | e-commerce & social media | Scoop.it
Social media job titles are notoriously diverse. Less than 20 years ago, social media marketing roles didn’t exist. It was in 1994 that Geocities created ...

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, April 18, 2014 2:48 AM


I have seen all these social media job titles, especially on Twitter...

Anjelina jj's curator insight, May 28, 2014 8:09 AM

Gud one ..nice post

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5 Ways for SMEs to Harness the Power of Content Marketing

5 Ways for SMEs to Harness the Power of Content Marketing | e-commerce & social media | Scoop.it
Content marketing isn't just for big businesses. Find out how your SME can embark on a successful scheme.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, April 15, 2014 3:03 PM

Some basic tips which are good to have in mind as yes, SMB's can and should consider content marketing. After all, while the large companies have access to capital and can scale a business by spending advertising dollars, SME's are typically the ones which can leverage the disproportionate returns of content marketing. 


I find all these tips very straightforward and clear: choosing a well-defined topic is for instance one of the first driver of success we've observed on our end at Scoop.it.


But one thing is important though: producing a vast amount of content is probably not an option for SME's which should consider other techniques for content marketing such as lean content marketing, including content curation.

Rescooped by Kenneth Carnesi,JD from Business in a Social Media World
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The importance of visual content (Infographic)

The importance of visual content (Infographic) | e-commerce & social media | Scoop.it
Do you know that a new visitor will decide to stay on or leave your website within 50 milliseconds of landing there? And if you can hook them up for at least 30 seconds, chances are that they will continue clicking your links.

Via Cendrine Marrouat - cendrinemarrouat.com
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juliam990's curator insight, April 16, 2014 4:04 PM

amazing!

Nine0Media's curator insight, April 17, 2014 6:35 PM

#DIYSEO

Macarena González Pavía's curator insight, April 22, 2014 2:02 PM

Muy interesante! El tiempo que tarda una persona en decidir si seguirá en tu página web o se irá. Depende de muchas cosas

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1,000,000 people and businesses are now using @Scoopit!

1,000,000 people and businesses are now using @Scoopit! | e-commerce & social media | Scoop.it
Interest-based content curation was only a vision 2 years ago when we launched: in a post Web 2.0 world, we felt that more and more we are the content we publish. Whether we liked it or not, we would all need to become media - a problem for busy professionals who don’t have time or inspiration for that and whose primary expertise is often not to be a content publisher.

Since then, publishing-by-curation rapidly turned into an important trend as 1,000,000 freelance professionals, community managers, content marketers, educators, knowledge managers, thought leaders, and more are now using Scoop.it to demonstrate and share their professional expertise, develop visibility for their small or mid-sized businesses or to make the company they work for smarter. Continue reading →

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The Fish Firm's curator insight, April 16, 2014 12:41 PM

Congratulations Scoop.it!!!

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Small Business (sites) - Big Problems : Infographic

Small Business (sites) - Big Problems : Infographic | e-commerce & social media | Scoop.it
Running a Small Business is no small feat. Managing your business website and social media profiles take time --- most small business don't have that. We can help!

Via The Fish Firm
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dan's curator insight, April 21, 2014 3:13 PM

Small sites with big problems!