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Rescooped by Kenneth Carnesi from Business in a Social Media World
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10 tips to speed up your WordPress blog

10 tips to speed up your WordPress blog | e-commerce social media | Scoop.it
Do you know that you have between three and five seconds to impress the visitors of your blog? If they do not find what they need within that short amount of time, they will leave -- and never come back. Good user experience does not stop at quality design and content. People do not have time to waste; they expect pages to load fast. And search engines like Google may also consider site speed a factor for ranking.

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Social Media ‘Rules of Thumb’

Social Media ‘Rules of Thumb’ | e-commerce social media | Scoop.it
Every business, whatever the sector, and whether commercial or not-for-profit, needs to be noticed and needs to attract customers (or in the charity sector, donors). For the past few years social med…

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RingCentral's curator insight, July 23, 6:53 PM

#socialmedia #community #infographic

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The Top 25 Socially Engaged Companies on LinkedIn Invest in Employee and Customer Relationships - Brian Solis

The Top 25 Socially Engaged Companies on LinkedIn Invest in Employee and Customer Relationships - Brian Solis | e-commerce social media | Scoop.it

LinkedIn and Altimeter Group published a joint report on the value of corporate social media and its role in customer and employee engagement. To do, we formed a baseline of companies that were actively engaged on a platform we could effectively study.


After eight months of research, we assembled a list of the Top 25 Socially Engaged Companies based on how they use LinkedIn to engage employees and customers in the following areas:

1. Content marketing

2. Employee engagement

3. Talent and recruitment

4. SalesLinkedIn and Altimeter Group then conducted targeted and controlled surveys to gather insights into how employees feel about their company’s use of social media.


The results of both studies were visualized in one infographic entitled, “Relationship Economics.” ....


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Jeff Domansky's curator insight, July 14, 3:26 AM

Valuable research by Brian Solis and LinkedIn looks at employee engagement and social media practices.

FRANK FEATHER ~ Business Futurist's curator insight, July 14, 10:19 AM

Insightful article. Great research. Lessons from Top 25 Socially Engaged Companies on LinkedIn

Erado Press's curator insight, July 14, 1:25 PM

Are you socially engaged?


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Great Examples of Personal Logos and Branding

Great Examples of Personal Logos and Branding | e-commerce social media | Scoop.it

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Kenneth Carnesi's insight:

Like this idea!

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Is there a definitive answer to this capitalization conundrum?

Is there a definitive answer to this capitalization conundrum? | e-commerce social media | Scoop.it

 While trying to answer co-worker's question last week, I unearthed a contentious capitalization conundrum. (Try saying that 10 times fast.) And much like the wrangling over the serial comma, or for that matter, capitalization, this debate does not appear to have an easy answer. 

The question: do you capitalize a lowercase brand name if the brand name is used at the beginning of a sentence? Here are a couple examples:

  • eBay has a fabulous collection of vintage tube tops. 
  • iTunes must now compete with Amazon’s Prime Music.


The Chicago Manual of Style has this to say: “Brand names or names of companies that are spelled with a lowercase initial letter followed by a capital letter (eBay, iPod, iPhone, etc.) need not be capitalized at the beginning of a sentence or heading, though some editors may prefer to reword.” 

That wasn't always its rule, though....


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Jeff Domansky's curator insight, July 8, 7:49 PM

When a brand's name begins with a lowercase letter, it can be the cause of some serious confusion. e.e. cummings would be amused at this vexing writer's challenge. Recommended reading. 9/10

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How Creating an Emotional Response Helps Drive Action With Video

How Creating an Emotional Response Helps Drive Action With Video | e-commerce social media | Scoop.it

After watching your videos, your audience should feel something. You don't need to be controversial, but you do need to elicit emotion to inspire your viewers into action....


While some content lends itself to emotion more easily than others (a whiteboard video might not be “emotional” in the traditional sense), your content is far more likely to inspire downloads, trials, demos, etc. if it elicits a powerful response fuelling your prospects’ follow through.


And remember, at the end of the day, “emotional” or inspiring content is simply stuff that makes you feel something. It doesn’t really matter if your audience is laughing or crying at the end of your video, but they better be feeling something or you’ll be easily forgotten or skipped over. Ultimately, if your on-screen personas, comedy, or message gets people to like the implied character of your brand, you’ve got the right idea....


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Jeff Domansky's curator insight, July 9, 8:55 AM

Useful video tips to get more from your video marketing.

Erado Press's curator insight, July 9, 10:21 AM

"..strategic video marketing (the kind that produces ROI in the form of influenced deals) begins when you use content to trigger targeted emotions and then tie these high-power feelings to a specific action."

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Why Your Content Marketing Team Needs a Marketing Technologist

Why Your Content Marketing Team Needs a Marketing Technologist | e-commerce social media | Scoop.it
Content marketing is evolving quickly.
First, it’s growing in scale. As quality content proves to be one of the most effective assets in modern marketing, organizations are developing a near limitless appetite for producing it.

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This column will change your life: how to think about writing

This column will change your life: how to think about writing | e-commerce social media | Scoop.it

The key thing to realise, Pinker argues, is that writing is "cognitively unnatural." For almost all human existence, nobody wrote anything; even after that, for millennia, only a tiny elite did so. And it remains an odd way to communicate. You can't see your readers' facial expressions. They can't ask for clarification. Often, you don't know who they are, or how much they know. How to make up for all this?


Pinker's answer builds on the work of two language scholars, Mark Turner and Francis-Noël Thomas, who label their approach "joint attention". Writing is a modern twist on an ancient, species-wide behaviour: drawing someone else's attention to something visible. 


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Jeff Domansky's curator insight, July 7, 1:50 AM

'The idea is to help readers discern something you know they'd be able to see, if only they were looking in the right place,' says Oliver Burkeman...

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If You Use WordPress, You Need to Know About This Button

If You Use WordPress, You Need to Know About This Button | e-commerce social media | Scoop.it
Click the 'Clear Formatting' button in WordPress and pasting text becomes painless. How did we not know about it?

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A Beauty Feature's curator insight, July 7, 8:44 PM

 worth remembering, even if you are familiar with the formatting on WP and remind other to do the same.

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The Importance of Google+ for Implicit and Local Search

The Importance of Google+ for Implicit and Local Search | e-commerce social media | Scoop.it
Search intent has changed with the abundance of metadata available for Google to use in its algorithm so that they know enough background information on

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Peg Corwin's curator insight, June 29, 1:16 PM

Call local searches are not equal.  Hyperlocal terms are becoming more significant.  Learn more..

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5 Desktop Apps To Give An Instagram-Like Effect To Your Photos

5 Desktop Apps To Give An Instagram-Like Effect To Your Photos | e-commerce social media | Scoop.it
Instagram is a hit on mobile platforms, and for good reason. There's no better way to make your selfie pop than a little artistic touch, even if that touch comes from a standardized filter. The only problem with Instagram is the fact its app only works on Android and iOS. What if you want to filter…

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10 Best Practices to Boost Sales with Social Media Promotions | My Social Network Note

10 Best Practices to Boost Sales with Social Media Promotions | My Social Network Note | e-commerce social media | Scoop.it

It is a big opportunity for business to gain people's attention, get them buy from you, stop by your stores and start building relationship with new customers in sale season. As you know, using social media it is possible to make more excitement for your sales and give user experience easily.


Do you have any social media promotions to increase sales? With social media, you can gain awareness of your sales much better than doing alone. This post gives you 10 ways to lead your sale to success with social media promotions


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Jeff Domansky's curator insight, July 6, 1:23 AM

10 useful tips on how to make your social promotions work harder for you.

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The Seven Most Outstanding Instagram Tools

The Seven Most Outstanding Instagram Tools | e-commerce social media | Scoop.it
Want to be a star on Instagram... well, you need the right tools first! Here is a list of our favorite Instagram tools.

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Social media continual growth stats for June

Social media continual growth stats for June | e-commerce social media | Scoop.it
Social media continual growth stats are always on the rise, and it will be rather interesting to see the difference between June and July’s statistics. However, today we will look at the social med...

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Elsy Herrera's curator insight, July 18, 12:05 AM

Cada vez mas la información se mueve a través de los Medios Sociales , las personas estamos siendo voceros  y referentes de opiniones. 

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What happens in 60 sec on Facebook, Twitter, Google, Instagram, Tumblr and Pinterest

What happens in 60 sec on Facebook, Twitter, Google, Instagram, Tumblr and Pinterest | e-commerce social media | Scoop.it

According an infographic from Qmee in 60 seconds, 293K statuses are updated on Facebook, WordPress bloggers share 1.8K new blog posts, web users download 15K songs, and Instagramers upload 67K photos.


"We all know activity on the Internet on a daily basis moves at lightening speed, but there's something about having the numbers in front of you that makes it just a little bit more fascinating."


This infographic looks at what happens in just one minute on social web...


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Jodi Dichter Kaplan's curator insight, July 14, 10:19 AM

What happened in your business the last 60 seconds?  Let Peak Reputation, Inc. enhance your online reputation and help you to convert better. #peakreputation #effectivemarketing

Елена Гончарова's curator insight, July 14, 12:58 PM

добавить понимание ...

Frank J. Papotto, Ph.D.'s curator insight, July 15, 1:29 PM

Gives you a real sense of the kinds of change we must must deal with every day

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6 Things You Can Do Today To Improve Your Pins on Pinterest

6 Things You Can Do Today To Improve Your Pins on Pinterest | e-commerce social media | Scoop.it

Pinterest is the ultimate social network for word-of-mouth marketing. People can pin items they want to buy or save for later purchases, and their followers then see these pins when they log in to their accounts and check their home feed.


Users can also send pins directly to their friends and family members. Talk about expanding your potential customer base!


Your business can harness the power of the pin by following this simple checklist to optimize your pins on Pinterest and get them in front of more potential customers....


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Jeff Domansky's curator insight, July 14, 9:49 AM

Want to improve your pins on Pinterest? Here are 6 quick tips you can use today.

Therese Torris's curator insight, July 14, 4:15 PM

Useful practical tips

Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
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5 Social Networking Promotions That Backfired Spectacularly

5 Social Networking Promotions That Backfired Spectacularly | e-commerce social media | Scoop.it

The great thing about social media is that it allows whatever stupid thing you want to say to reach your audience instantly. The terrible thing about social media is that it allows whatever stupid thing you want to say to reach your audience instantly. It takes about 30 seconds of thought to accurately gauge whether your brilliant marketing gimmick will build brand engagement or be prosecuted as some kind of hate crime in certain countries in Europe.


The folks on this list did not take those 30 seconds......


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Jeff Domansky's curator insight, July 12, 4:01 AM

These are spectacular marketing failures proving once again that marketing should never be left in the hands of kids or adults who haven't grown up yet.

Paul Duxbury's curator insight, July 12, 10:40 AM

add your insight...

RichSheraton's curator insight, July 13, 1:27 AM

Wow! Creating games like that and saying ridiculous stuff just to make sales. The bad side of Social Media?

 

What do they think folks on Social Media are? Half-crazed loonies?

 

I believe most people are good and have love for their friends and fellow humans. Call me an idealist, I don't care.

 

Welcome to the NEW marketing where all that nutty "old marketing" fails. I love Social Media! ;)

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How To Do SEO Without Even Thinking About It | KISSmetrics

How To Do SEO Without Even Thinking About It | KISSmetrics | e-commerce social media | Scoop.it

SEO can become second nature for you. Since SEO is one of the most important components of an online business, you need to be doing SEO automatically, reflexively, and instinctively. All the time.

So how do you get there? How can you start doing SEO automatically? How can you develop SEO reflexes? What habits and knowledge do you need?

Here’s your handbook to becoming an SEO expert without even thinking about it....


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Jeff Domansky's curator insight, July 8, 7:32 PM

Neil Patel's SEO advice is bang-on as usual. Recommended reading 9/10

Jodi Dichter Kaplan's curator insight, July 9, 9:08 AM

Making your business rank when searched for is necessary for marketing success. Let Peak Reputation, Inc. accelerate your positive results. PeakReputation.com

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Introducing the Content Promotion Ecosystem - Relevance

Introducing the Content Promotion Ecosystem - Relevance | e-commerce social media | Scoop.it

As shown above, there are a lot of different tools that make up the content promotion ecosystem. Many of them are very different from each other. However, what binds them all is their ability to help promote a brand’s content on owned, paid or earned media channels. Many of the tools can influence two or more channels. Let’s take a deeper look at the channels and the tools that impact them....


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Jeff Domansky's curator insight, July 8, 2:48 AM
In effort to clear confusion about content promotion channels and the tools used to tap into them, I present to you The Content Promotion Ecosystem.
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The Ultimate Guide to a Perfect LinkedIn Profile

The Ultimate Guide to a Perfect LinkedIn Profile | e-commerce social media | Scoop.it
Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Learn how to optimize your LinkedIn profile for success.

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Mike Allton's curator insight, July 7, 12:57 PM

The Ultimate Guide to the Perfect LinkedIn Profile

Is it possible to use your LinkedIn profile to grow your business? Absolutely! The problem is, the network is focused on helping you to get hired. So if you're already hired - you're running your own business and you want to connect with clients and grow your business, your approach to LinkedIn needs to be a little different.

This is my guide to how you can configure your LinkedIn profile to perfectly support you and your business. It's geared toward freelancers and small-to-medium business owners. If you are in fact looking for a job, many of these tips will still be of value to you.

Included are:

01. Research Keywords for LinkedIn
02. Use a Current, Professional Profile Image
03. Consider Premium, and Then Add a Cover Photo
04. What's Your Name, and What Do You Do?
05. Offer Complete Contact Information
06. Grab a Custom URL
07. Make Sure Your Profile Is Visible
08. Consider a Profile Badge
09. Support Additional Languages
10. Update Your Connections
11. Update Your Background
12. Add Media / Links
13. Review Skills & Endorsements
14. Move Sections Around
15. Add / Update Projects
16. Add / Update Publications
17. Ask for Recommendations and Give Recommendations
18. Regularly Publish Posts
19. Review Group Memberships
20. Daily LinkedIn Activity

The infograph below details all of these for you, and of course the article goes into extensive detail on each item, complete with screenshots and links to references.

Learn more: http://owl.li/yROYM 

Do you use LinkedIn to promote your own business and get clients? If so, what other tips might you add, or what questions do you have?

#LinkedIn   #SocialMedia  #Business #SmallBiz
#SocialMediaMarketing   #LinkedInTips   #infograph  

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High Marketing IQ: Learn From Today and Optimize Tomorrow

High Marketing IQ: Learn From Today and Optimize Tomorrow | e-commerce social media | Scoop.it

...To be competitive and successful in today’s cutthroat markets, companies must access historical data from previous campaigns, track activities in real time through a campaign, and compare changes in performance and results before embarking on a new campaign in the future. This means making intelligent, data-driven decisions based on in-depth reporting and thorough analysis.


Sound easy? Maybe not, but it can be when marketing teams are equipped with the most up-to-date marketing automation solutions to track, measure, and optimize all leads. But finding the right technology can be challenging.


For example, Google Analytics can provide reports on website activity and PPC performance, while voice-based marketing automation tools can track all phone leads from various initiatives. When marketing automation and analytics solutions are combined, the reports are more detailed and the insights extracted are more valuable. In other words, decision makers will have a much higher marketing IQ....


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Jeff Domansky's curator insight, July 7, 2:32 AM

Really helpful tips on analyzing your social marketing and getting better results from analytics.

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500 Startups' newly released fundraising documents will keep you from 'getting screwed'

500 Startups' newly released fundraising documents will keep you from 'getting screwed' | e-commerce social media | Scoop.it

The program released today a set of free legal documents for startup founders it calls “KISS,” or “keep it simple security” — it’s attempt at a play on the “keep it simple, stupid” mantra.


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Great Examples of How Content Curation Tools Can Be Effectively Used In Education

Great Examples of How Content Curation Tools Can Be Effectively Used In Education | e-commerce social media | Scoop.it

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Bodil Hernesvold's curator insight, August 18, 12:33 PM

Curation: I use scoop.it, and I think it is important to teach students how to become curators. More ideas here!

Ivo Nový's curator insight, August 19, 1:22 AM

What is content Curation? Great explanation and very interesting interview with Robin Good on curation.

John Gougoulis's curator insight, August 19, 6:34 AM

An absolutely significant skill in any research or investigation, for educators and learners in the digital age - the curation of content- with a clear focus or question in mind, the capacity to target a search field, sift through, reflect on and make decisions about the most suitable resource or evidence to use. What a great learning experience.

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5 Useless Elements You Need To Remove From Your Blog Right Now!

5 Useless Elements You Need To Remove From Your Blog Right Now! | e-commerce social media | Scoop.it
Your blog is leaking cash and I'll show you how to plug the leaks. There are useless elements on your blog that are costing you money. Find out more here.

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, July 5, 5:34 PM


It's easy to get distracted when visiting blogs with busy sidebars. 


Adam Connell offers some useful pointers to make things easier for your readers. 

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Panda 4.0: Good news for content, bad news for link-stuffing

Panda 4.0: Good news for content, bad news for link-stuffing | e-commerce social media | Scoop.it

Google’s latest Panda algorithm will not spell the death of press releases. Rather, it will ensure they contain higher-quality content that consumers and members of the media are looking for, say major wire services.


Google rolled out Panda 4.0, an algorithm designed to prevent sites with poor-quality content from ranking high in its search results. While the company has updated Panda several times throughout the years, a recent report by Search Engine Land claimed wire sites lost "significant rankings" on Google, between 60% and 85%, after the most recent update....


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Jeff Domansky's curator insight, July 5, 1:14 AM

When it comes to Panda 4.0, no news is bad news. News releases with useful information and valuable content will still deliver but it's bad news for link-stuffing.

wanderingsalsero's curator insight, July 6, 2:25 AM

I'm sure I'm not the only person who asks this question, but, "What about what 'we the people' think is 'good content'?"

 

In this article, I read the phrase (something about), 'what Google considers good content'.  Actually I think this is another case where Google is stacking the deck and putting this business of internet marketing more out-of-reach or normal people.

 

It's not their right to determine what's 'normal'.  What are they going to do next, start penalizing us for spelling and punctuation?