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Diapers.com Founder Returns To E-Commerce To Launch New Marketplace | PYMNTS.com

Diapers.com Founder Returns To E-Commerce To Launch New Marketplace | PYMNTS.com | e-commerce social media | Scoop.it
If you can't beat 'em, buy 'em; that was the attitude Amazon was eventually forced to adopt toward Diapers.com and its parent company Quidsi. Amazon bought out
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Google’s Top 3 Tech Trends For 2015, And What They Mean For Marketers - Search Engine Journal

Google’s Top 3 Tech Trends For 2015, And What They Mean For Marketers - Search Engine Journal | e-commerce social media | Scoop.it
Google released a list of the top 3 tech trends marketers should watch in 2015, which are predictions based on information about consumer intentions gather

Via Kamal Bennani
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Pamphyl Kapaya Pambi's curator insight, January 6, 4:10 PM

Google's Top tech Trends, what does it mean to  digital marketers?

Caroline.van Til's curator insight, January 6, 8:25 PM

Some really interesting tech trends for 2015 that are worth thinking about with regards to your business this year. How might these trends blend in to your business strategy for 2015? 

Visit us at www.ideasworthpursuing.com


Hannah Kramer's curator insight, January 6, 11:20 PM

Has your marketing gone mobile yet? http://attractionmarketing.realstew.com

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The Real Costs of Self-Publishing a Book | Mediashift | PBS

The Real Costs of Self-Publishing a Book | Mediashift | PBS | e-commerce social media | Scoop.it

At every writers conference or self-publishing panel the question that almost always inevitably comes up is: “How much will self-publishing really cost me?”Because the book publishing industry is one of the last industries to go digital, it’s going through a quick transition. As a result of this shift, authors no longer need to go through the traditional gatekeepers to publish high-quality books and are instead moving toward self-publishing. Launching a book is like launching a startup. Putting together a quality book involves not just writing it, but getting it edited, then formatted, designing a cover, and having a marketing strategy around it.Below, I break down the costs of how much professional services will cost you for a high-quality book....


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Jeff Domansky's curator insight, January 6, 10:08 AM

Terrific guide to self publishing and some of the costs that you may incur if you're serious or can't do it yourself.

Marco Favero's curator insight, January 6, 6:29 PM

aggiungi la tua intuizione ...

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1,400 Free Ebooks and Movies For Your Kindle or iPad

1,400 Free Ebooks and Movies For Your Kindle or iPad | e-commerce social media | Scoop.it
If you got a new ereader or tablet for Christmas--or if you have an old one that needs an infusion--Amazon and Apple would be happy to sell you ebooks and movies to fill it. Or you could just load up on these free goodies instead.

Via Cindy Rudy, Jeff Domansky
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Jeff Domansky's curator insight, January 3, 10:38 AM

Your free weekend reading and viewing is set for the year with this incredible list of 1400 free ebooks movies and other resources.

Susie Gomez's curator insight, January 4, 4:30 PM

Just in time...

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10 New eCommerce Websites for Inspiration | Design Reviver

10 New eCommerce Websites for Inspiration | Design Reviver | e-commerce social media | Scoop.it

Before you’re going to (re)design your eCommerce store – either by starting from scratch or using an online shop builder – it’s crucial to take a look at other successful eCommerce designs that got their audience engaged through interactive user interfaces, eye-catching visuals, and good usability.


To help you make your upcoming eCommerce project outstanding, here I’m going to analyze 10 amazing eCommerce websites that I believe are worth seeing. May be, not all of them are perfect for you, but I’m sure you’ll learn a thing or two from each of them. Also, check this article for more Shopify reviews. Let’s go through them one by one!...


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Jeff Domansky's curator insight, January 4, 2:10 AM

Valiable design and e-commerce lessons from these online retailers.

Marco Favero's curator insight, January 4, 8:43 AM

aggiungi la tua intuizione ...

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26 Ways Brands Succeed With Social Media Marketing

26 Ways Brands Succeed With Social Media Marketing | e-commerce social media | Scoop.it
Do you want to improve your social media marketing?Are you curious about what works for large companies?
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2014: Amazon’s Worst Year Since 2008 | PYMNTS.com

2014: Amazon’s Worst Year Since 2008 | PYMNTS.com | e-commerce social media | Scoop.it
Been a tough year for Amazon: the e-commerces giant's shares are down a staggering 22 percent since last January, leaving Amazon cheif Jeff Bezos nearly $7.4
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Weird New Years Eve Traditions from around the World | Learnist

Weird New Years Eve Traditions from around the World | Learnist | e-commerce social media | Scoop.it

Most of us watch the ball drop on TV or attend a local party; this year, try a polar bear dip, a bare-knuckle fight, or shooting carbides to ring in the New Year.


Learn about some unusual NYE traditions from around the world, here!...


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Jeff Domansky's curator insight, December 31, 2014 9:50 AM

Who knew? Happy New Year and happy curation in 2015 to all!

John Norman's curator insight, January 1, 3:37 PM

Seems that when you really get down to it and want to have some fun we get our gear off!!

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Why Pinterest Is So Addictive

Why Pinterest Is So Addictive | e-commerce social media | Scoop.it

Since Pinterest exploded on the social media scene, the user base has only grown. In the beginning, it was the social platform for women. Crafts, fashion, food and more flooded the screen with attractive pictures and an easy-to-use sharing model. Now all different types of people and companies use Pinterest.


Have you checked out the Daily Infographic Pinterest board? Pinterest is creeping into my Google searches more and more lately. Whether I’m researching new pants or Internet marketing, I keep getting Pinterest in the results. Then I end up spending two hours scrolling down and learn way too much about carrot cake....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 23, 2014 2:35 AM

Now all different types of people and companies use Pinterest.

Patricia Alvarez's curator insight, January 28, 1:46 AM

A Picture speaks a thousand words! 

Darcy Bevelacqua's curator insight, January 28, 5:38 PM

I think Pinterest is something you have to try to really understand. WOrth your time - it may be more addicting than you think. 

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21 Free Design Tools for Marketers on a Budget

21 Free Design Tools for Marketers on a Budget | e-commerce social media | Scoop.it

Problem is, actually creating all these beautiful visuals isn't exactly every marketer's forte. Oh, another problem? Design software can cost an arm and a leg (plus all the classes you need to take to learn how to work the darn stuff).


But there's good news -- there are plenty of free and easy-to-use tools out there that can make you look like a master designer. This post will break down 21 of our favorites so you too can create visuals and images that'll make your marketing pop. Get ready to create visualizations, banners, infographics, and more like a total pro....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 22, 2014 9:58 AM

Check out these 21 free and easy-to-use visual content creation tools.

Marco Favero's curator insight, December 22, 2014 1:19 PM

aggiungi la tua intuizione ...

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Responsive Design: Defined in a Single GIF

Looking for a quick and easy definition of responsive design? HubSpot has created this great GIF for you. 


See it at http://blog.hubspot.com/marketing/responsive-design-definition-gif


-------------


Cendrine Marrouat


Via Cendrine Marrouat - www.socialmediaslant.com
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FedEx Packages An E-Commerce Deal

FedEx Packages An E-Commerce Deal | e-commerce social media | Scoop.it
FedEx has agreed to buy Genco, a company that specializes in returning the products that FedEx already works to deliver, Bloomberg reported.
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The Consumer Problem Survey

The Consumer Problem Survey | e-commerce social media | Scoop.it

The most overlooked truth in marketing is that problems are the origin of 

Once one adopts the perspective that problems are the foundation of consumer choice, it becomes clear that studying problems is the best way to anticipate purchases.


...Essentially, if consumers’ entry into the marketplace begins with problem recognition, then knowing the problems consumers want to solve can help predict consumption based on actual consumer needs. Moreover, knowing the nature of consumers’ problems can help marketers and brand managers better target consumers while they are contemplating solutions and seeking information for future purchases....


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Comunicologos.com's curator insight, December 20, 2014 10:29 AM

Encuesta de Consumidores Infografía

Bill Bentley's curator insight, December 20, 2014 2:09 PM

Interesting and logical predictors of consumer behavior.  A little data analysis can go a long way in making the right decisions about what to stock, invest in, etc.

Jordi Carrió Jamilà's curator insight, December 21, 2014 2:37 AM

El origen del consumo está en el problema que busca resolver el consumidor. Si investigamos en profundidad estos problemas, podremos predecir el consumo.

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NBCUniversal's Bonnie Hammer Joins Ebay Board | PYMNTS.com

NBCUniversal's Bonnie Hammer Joins Ebay Board | PYMNTS.com | e-commerce social media | Scoop.it
Bonnie Hammer, who runs NBCUniversal's cable entertainment operations, has joined eBay's board of directors, according to Variety. Hammer fills the seat
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Content Marketing Without Marketing Is Just Content

Content Marketing Without Marketing Is Just Content | e-commerce social media | Scoop.it
Content marketing without the actual act of marketing is just creating content – it’s simply contributing more noise to the Web. How can...

Via The Fish Firm
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Are You Ready For 2015’s Retail Reinvention? | PYMNTS.com

Are You Ready For 2015’s Retail Reinvention? | PYMNTS.com | e-commerce social media | Scoop.it
What does retail today have in common with retail in 1982? Everything – and nothing all at the same time. And if you want to know where it's going, and
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The Best Way to Lose Followers on Social Media

The Best Way to Lose Followers on Social Media | e-commerce social media | Scoop.it

Have you ever seen a post that made you reconsider following a brand? Here is my experience and conclusions.


Read the article at https://www.linkedin.com/pulse/best-way-lose-followers-social-media-cendrine-marrouat


Via Cendrine Marrouat - www.socialmediaslant.com
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Lori Wilk's curator insight, January 3, 9:37 AM

 

This is great advice to learn what doesn't work and avoid doing it. It's hard enough to build up your followers, online presence and #influence .Who wants to work hard to lose followers? Thanks for starting off our year with this #socialmedia #digitalmarketing help.

Cendrine Marrouat - www.socialmediaslant.com's comment, January 5, 2:20 AM
Thank you Lori!
Ken Watson's curator insight, January 6, 12:47 PM

Amen!

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How brick-and-mortar stores can survive the Internet shopping craze

How brick-and-mortar stores can survive the Internet shopping craze | e-commerce social media | Scoop.it

Department stores and mega-malls were among the main places for Americans to meet, socialize and, of course, shop. That’s all changed.


Department stores and other brick-and-mortar retailers registered another lackluster holiday shopping season, while online sales have remained upbeat since Cyber Monday. As more consumers spend a larger share of their dollars online, does this signal the days of shopping at department stores and shopping malls are numbered?


Cyber Monday sales this year were up 8.7 percent compared with 2013, led by a sharp increase in mobile transactions according to IBM Digital Analytics Benchmark. Sales over mobile devices jumped 29 percent . That’s a sharp contrast with the mostly bad news for brick-and-mortar stores, which saw about 6 million fewer shoppers over the Thanksgiving weekend, with overall spending down about 11 percent , according to the National Retail Federation....


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Jeff Domansky's curator insight, January 4, 2:37 AM

What's a poor brick and mortar retailer to do? Social marketing has to be part of the solution.

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Most Internet Users Will Soon Be Smartphone-Only

Most Internet Users Will Soon Be Smartphone-Only | e-commerce social media | Scoop.it

For most Internet users in the West, their first experience with the Internet was through a desktop browser running on a PC. That experience means the desktop web still sees extremely high use rates today in places where PCs dominate, like the U.S. and Western Europe.


But globally, the computing world is moving away from PCs and desktop web.Instead, the balance of power is shifting to smartphones. They will be the future of how most people experience the Internet....


Via Jeff Domansky
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Lori Wilk's curator insight, January 3, 9:47 AM

This business #news article  has a huge impact for business owners, especially those who have international business operations. We must understand the importance of #smartphones ,#mobile and #mobilemarketing  and the rapidly changing market dynamics. We need this information to make the right #business  decisions. Are there more mobile devices in use than we have people on the planet yet?  

wanderingsalsero's curator insight, January 3, 6:06 PM

People in internet marketing has known for years this is coming and it's going to create a lot of opportunity for people who understand putting a business into the mobile/digital market.

Christine Donalies's curator insight, January 5, 12:31 PM

"...the balance of power is shifting to smartphones. They will be the future of how most people experience the Internet". If not, its best interest is to make it so today. 

 

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AmEx Generated 10 Million Instagram Impressions in 2 Weeks With Guest Photographers

AmEx Generated 10 Million Instagram Impressions in 2 Weeks With Guest Photographers | e-commerce social media | Scoop.it

For the past year, American Express has experimented with turning over its social accounts to influencers for short bursts of time to pick up followers and buzz. And it appears to be working—at least based on some results from a recent two-week Instagram campaign.


On Nov. 9, AmEx gave six Instagrammers the keys to its account as part of the #MyAmex campaign. The posts were created by graphic designer Ann Kim, chef Christina Tosi, Patrick Janelle (who won the CFDA's first-ever Fashion Instagrammer of the Year award this year), fashion designers Oleema and Kalani Miller, Team Epiphany managing partner Coltrane Curtis and designer Timo Weiland.


The group posted a series of pictures (see examples) depicting how AmEx impacts their businesses.According to AmEx, the #MyAmex posts generated 23 percent more engagement than the brand's other Instagram pictures. AmEx also doubled its average number of daily Instagram followers for two weeks. In total, the campaign generated more than 10 million impressions and 40,000 engagements....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 31, 2014 9:24 AM

Great Instagram case study shows American Express's social media savvy.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015) | e-commerce social media | Scoop.it
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle.
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2014 Year In Review: Why Do You Think Social Media Doesn't Work? It Does Work

2014 Year In Review: Why Do You Think Social Media Doesn't Work? It Does Work | e-commerce social media | Scoop.it

The first company is not proof that social media works. That's not the issue. The issue, of course, is that social media simply "is". It's no different than the focus groups and surveys of twenty years ago. It's both marketing and customer research. It's data. It just "is". You cannot separate social media from the rest of the branding elements of the business. You can't. You cannot prove that social media works, and you cannot remove it from the business. It is not a tactic. It simply "is" the business. And customers are acquired cheaply as a result.


The second company can easily prove that social media doesn't work. They should know. They tried putting some sale messages on Twitter, and nobody responded. The second company is fully confident in their merchandising team. The second company just needs to find marketing channels to communicate the merchandising strategy to the customer. The second company is going "omnichannel". They'll ship-to-store or buy-online-pickup-in-store or get you a discount on your mobile phone when you're in the mall (if the customer ever steps foot in a mall anymore).


Retail is moving in two different directions....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 23, 2014 2:48 AM

Kevin Hillstrom shares a thoughtful post on whether social marketing works or not.

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EBay CEO's Exit Payoff: $23M | PYMNTS.com

EBay CEO's Exit Payoff: $23M | PYMNTS.com | e-commerce social media | Scoop.it
EBay CEO John Donahoe will collect an estimated $23 million when he leaves the company after it spins off its PayPal payments unit next year, Reuters
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Tools to Create Infographics | Listly List

Tools to help you create infographics on your own.


Via Jeff Domansky
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Robinson Jimenez Medina's curator insight, December 22, 2014 4:51 PM

Como hacer infografias

Stéphane Desbois's curator insight, December 23, 2014 7:55 AM

Outils

Marta Ciesielska's curator insight, December 25, 2014 3:59 PM

Some good tools for infographics design.

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Majority of B2B Websites' Content Failed to Reel in Customers in 2014 | KoMarketing Associates

Majority of B2B Websites' Content Failed to Reel in Customers in 2014 | KoMarketing Associates | e-commerce social media | Scoop.it

Forrester scored companies according to various factors, including the appeal of their website content and use of video. The companies had the potential to score a perfect 30, or obtain a passing score of 20 or above. Only four companies successfully passed Forrester’s test; the average score was 12.8. Forrester did not reveal the names of the four companies that passed its test.


“The biggest problem is that the majority of content talks about the company, what its products and services do and how many awards they’ve won, but doesn’t speak to the issues their prospective buyers are trying to solve,” said Laura Ramos, Forrester analyst, according to Ad Age.


Telling stories, writing in narrative and shooting video were identified as key ways that companies can help their messages stand out among the rest....


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Jeff Domansky's curator insight, December 19, 2014 10:21 AM

A new report published by Forrester Research shows that a majority of B2B websites have failed to engage users with content in 2014. It's time for marketers to rethink and refocus their content marketing.