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Measure the emotional marketing value of your headlines with this tool

Measure the emotional marketing value of your headlines with this tool | e-commerce & social media | Scoop.it
In this day and age, people are tired of dry sales pitches. They want to read / watch / listen to things that allow them to experience emotions, that inspire them to take action. The best way to ignite that in your articles? Start with a great headline! And I found a great tool to help you with that.

Via Cendrine Marrouat - cendrinemarrouat.com
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Jennifer Palmer Farrington's curator insight, May 5, 2014 3:56 PM

Try this out on a few headlines - interesting...

robosheauk's curator insight, May 6, 2014 2:27 AM

This is a great tool if you want to see what Emotional Marketing Value (EMV) your headline has

e-commerce & social media
How optimization of a website creates better opportunity to be found by search engines
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Google to pay Apple $3 bn to remain default search engine on iOS devices

Google to pay Apple $3 bn to remain default search engine on iOS devices | e-commerce & social media | Scoop.it
Read more about Google to pay Apple $3 bn to remain default search engine on iOS devices on Business Standard. Apple's iOS devices contribute about 50% to Google's mobile search revenue
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Simon® Launches Concierge Bot On Facebook Messenger | news.sys-con.com

Simon® Launches Concierge Bot On Facebook Messenger | news.sys-con.com | e-commerce & social media | Scoop.it
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Digital Information World

Digital Information World | e-commerce & social media | Scoop.it
To know more of these methods, we discuss in this infographic the seven most effective tactics that should help you grow your email list today.
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Chatbots on Facebook Messenger linked to increased sales

Chatbots on Facebook Messenger linked to increased sales | e-commerce & social media | Scoop.it
“People prefer to use Messenger to interact with companies,” Facebook VP of messaging products David Marcus said during his keynote at this year’s F8 conference. With over 65 million businesses active on Facebook, this shouldn’t come as a surprise. An estimated 80 percent of these companies use messaging to reach Facebook Messenger’s 1.2 billion monthly active users. When Messenger opened its doors to developers in April 2016, 78 percent of adults were still unaware that chatbots even existed. After a year of growing pains for chatbots, though, new features for Facebook Messenger 2.0 were announced in April. These new elements were designed specifically to scale up the business-and-bot side of its service.
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How Should Facebook Monetize Messenger? | PYMNTS.com

How Should Facebook Monetize Messenger? | PYMNTS.com | e-commerce & social media | Scoop.it
With a potential ad revenue slowdown, Facebook questions how it will monetize Messenger. Will ads fill the hole that bots have left without alienating users?
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Here's what performance advertisers are saying about Quora's new ad platform

Here's what performance advertisers are saying about Quora's new ad platform | e-commerce & social media | Scoop.it
Whether they've been on the platform for one month or seven, advertiser feedback is strikingly similar: We like the performance -- when can we scale?
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NEW REPORT: From Apps to Amazon, Why TGI Fridays Is All In On Mobile Order-Ahead

NEW REPORT: From Apps to Amazon, Why TGI Fridays Is All In On Mobile Order-Ahead | e-commerce & social media | Scoop.it
The Tracker features an interview with Gail Seanor of TGI Friday’s, news from around the mobile order-ahead industry and a directory of the biggest players.
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Will Smarter Robots Give eCommerce A Boost? | PYMNTS.com

Will Smarter Robots Give eCommerce A Boost? | PYMNTS.com | e-commerce & social media | Scoop.it
Hudson’s Bay Co. and China's JD.com are now testing their own robotic distribution centers, striving to automate the picking out and boxing of online orders.
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Amazon Is Overhauling The Echo | PYMNTS.com

Amazon Is Overhauling The Echo   | PYMNTS.com | e-commerce & social media | Scoop.it
In innovation news: Amazon is reportedly gearing up to overhaul its voice-activated speaker Echo to steal some of the thunder Apple will get from the HomePod.
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Facebook Set to Monetize 1.2 Billion Users on Messenger App

Facebook Set to Monetize 1.2 Billion Users on Messenger App | e-commerce & social media | Scoop.it
Ads are coming to Facebook Messenger, promising to boost the social media network’s revenues and potentially irk users.
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Facebook Messenger Expands Test Of Display Ads | PYMNTS.com

Facebook Messenger Expands Test Of Display Ads | PYMNTS.com | e-commerce & social media | Scoop.it
News: Facebook Messenger announced it has expanded the beta testing of display ads and will start rolling it out in July.
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Amazon Takes On Best Buy's Service Geek Squad | PYMNTS.com

Amazon Takes On Best Buy's Service Geek Squad  | PYMNTS.com | e-commerce & social media | Scoop.it
Retail news: Amazon is taking on Best Buy's Geek Squad service, quietly rolling out an eCommerce version of its repair, installation service in seven markets.
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Facebook Expands eCommerce Marketplace In EU | PYMNTS.com

Facebook Expands eCommerce Marketplace In EU | PYMNTS.com | e-commerce & social media | Scoop.it
E-Commerce news: Facebook expands its Marketplace service, which connects buyers and sellers, into 17 new markets in Europe.
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LinkedIn Begins Offering Video. Here Are the Top 2 Reasons Marketers Are Excited

LinkedIn's new feature is a game changer in B2B.
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8 Tips on How to Deal with Negativity on Social Media

8 Tips on How to Deal with Negativity on Social Media | e-commerce & social media | Scoop.it
If you're managing social media for a brand, you're going to have to deal with negativity at some point. Here are some tips to help lessen the impact. 
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News

News | e-commerce & social media | Scoop.it
Sargent Door Hardware, Cylindrical Locks, Mortise Locks, Exit Devices And Trim, Door Closer s, Cylinders And Keying, Overhead Door Stops, Access Control Locks.
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Instagram Stories has emerged as a clear favorite for marketers over Snapchat

Instagram Stories has emerged as a clear favorite for marketers over Snapchat | e-commerce & social media | Scoop.it
Business Insider France est un site d’information sur l’économie, les technologies, les entrepreneurs, l’innovation, les découvertes et bien plus encore. En texte, en images, en vidéos et en graphiques, de l’actualité essentielle et percutante.
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Jeff Domansky's curator insight, August 2, 5:59 PM

Is Instagram working for you yet?

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Why StubHub’s Newest Ticket Sellers Aren’t Human

Why StubHub’s Newest Ticket Sellers Aren’t Human | e-commerce & social media | Scoop.it
The music and sport ticketing exchange is enlisting chatbots and AI to sell more tickets and gather valuable data.
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Amazon’s Big Earnings Miss | PYMNTS.com

Amazon’s Big Earnings Miss | PYMNTS.com | e-commerce & social media | Scoop.it
In retail news: Amazon CEO Jeff Bezos was briefly the richest man in America ... that is until the eCommerce merchant released its Wall Street earnings.
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AcceptEasy Turns Commerce Into A Conversation | PYMNTS.com

AcceptEasy Turns Commerce Into A Conversation | PYMNTS.com | e-commerce & social media | Scoop.it
News: AcceptEasy CEO Peter Kwakernaak wants to make payment chats feel natural — but also make sure those transactions happen seemlessly and painlessly.
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Snapchat’s self-serve ad creation tool converts horizontal videos, websites into vertical video ads

Snapchat’s self-serve ad creation tool converts horizontal videos, websites into vertical video ads | e-commerce & social media | Scoop.it
Snap Publisher enables brands to edit a horizontal video into a vertical one or to have have Snapchat’s computer vision technology do the work.
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Google and Facebook's EU Problem Isn't Going to Go Away Anytime Soon

Google and Facebook's EU Problem Isn't Going to Go Away Anytime Soon | e-commerce & social media | Scoop.it
Both companies face ongoing investigations from European officials, which could 'reduce further growth,' one analyst says....GOOGL
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Confused EU Regulators Slam Google | PYMNTS.com

Confused EU Regulators Slam Google | PYMNTS.com | e-commerce & social media | Scoop.it
News: EU regulators fine Google a record $2.7 billion for being anti-competitive, but don’t understand how consumers search for products.
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Today In Data: eCommerce Strikes Again | PYMNTS.com

Today In Data: eCommerce Strikes Again | PYMNTS.com | e-commerce & social media | Scoop.it
The eCommerce war continues with Amazon and Walmart leading the charge. As Amazon's Prime Day gears up, Jet.com upgrades its eCommerce packages with samples.
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