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Rescooped by Kenneth Carnesi from Business in a Social Media World
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Are Brands Measuring the Wrong Type of Engagement? (Red Bull as a Case Study)

Are Brands Measuring the Wrong Type of Engagement? (Red Bull as a Case Study) | e-commerce & social media | Scoop.it

Are brands measuring the wrong type of engagement? Here's a simple case study using Red Bull as an example for how to take reach further.


Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, May 4, 2014 11:44 PM


"Outbrand brand engagement" is definitely a great suggestion. Brands need to learn to engage with audiences a little better.


People are not just interested in getting videos, articles, and pictures. They want to know that there is a human being running the business...

e-commerce & social media
How optimization of a website creates better opportunity to be found by search engines
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Screen Capture Software

Screen Capture Software | e-commerce & social media | Scoop.it

SnapIt is perfect for capturing images and texts that you want to include in your Help system, online tutorials, manuals, training handouts, presentations, marketing materials, Web pages, emails and more.  Compatible with 32 bit and 64 bit releases of Windows 7, 8, and 10.

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PayPal Changes US Small Merchant Prices | PYMNTS.com

PayPal Changes US Small Merchant Prices | PYMNTS.com | e-commerce & social media | Scoop.it
PayPal said it is increasing prices for thousands of its small merchant customers to help increase profit margins now that it has split from eBay.
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SEO Basics: A beginner's guide to Search Engine Optimization

SEO Basics: A beginner's guide to Search Engine Optimization | e-commerce & social media | Scoop.it
Content of the guide SEO introduction How do I SEO my website? Content Keywords research Add website to Google Webmaster read more
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Digital Marketing Techniques to Reach Large Number of Audience | Softweb Studioz

Digital Marketing Techniques to Reach Large Number of Audience | Softweb Studioz | e-commerce & social media | Scoop.it

In the past, a newly established company had not much option for reaching to international clients, they were bound to connect with local clients only. For making contents with international clients it took a long time and when you established yourself as a big brand then only you could approached the international clients. But the evolution of technology and the digitalization of everything changed the way of business totally.

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Facebook Adds Pay Button For Donations | PYMNTS.com

Facebook Adds Pay Button For Donations | PYMNTS.com | e-commerce & social media | Scoop.it
Facebook has unveiled its donate button aimed at nonprofits and advertisement pages linked to those organizations.
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Amazon Echo Wises Up With SmartThings | PYMNTS.com

Amazon Echo Wises Up With SmartThings | PYMNTS.com | e-commerce & social media | Scoop.it
Amazon’s voice-activated smart gadget, Echo, is now compatible with consumer products from smart-home firm SmartThings.
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Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
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Zeetings - interactive conversations

Zeetings - interactive conversations | e-commerce & social media | Scoop.it

Deliver interactive presentations that combine your PowerPoints and PDFs with video, web content, images and polls. Everyone participates from their own device, in person or remote, in real-time or in their own time. No need to download or install a thing. It just works.


Via Baiba Svenca, Jeff Domansky
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Jeff Domansky's curator insight, August 22, 10:36 AM

Cool tool worth exploring. Kind of a Swiss Army Knife of presentation tools.  9/10

MCLibrarianRMIT's curator insight, August 23, 8:53 PM

Looking forward to trying this out. Could be a handy alternative to Poll Everywhere as it doesn't appear to limit the number of participants.

Richard Whiteside's curator insight, August 24, 9:25 AM

This looks like a great webinar / presentation tool. On first appearances it certainly seems to make Webex look very 'last century'!

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Social Finance Snags $4B Valuation | PYMNTS.com

Social Finance Snags $4B Valuation | PYMNTS.com | e-commerce & social media | Scoop.it
Online lender Social Finance has raked in around $1 billion from its collective investors, bringing the startup's value to roughly $4 billion. The San
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Richard Platt's curator insight, August 20, 1:03 PM

FinTech just got a boost in credibility

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PayPal Goes Big On Buy Buttons | PYMNTS.com

PayPal Goes Big On Buy Buttons | PYMNTS.com | e-commerce & social media | Scoop.it
When "Mad Men" went off the air earlier this year, a slew of think pieces, listicles, memes and blog posts flooded the Internet, dissecting how different the
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Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
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How We Really Make Decisions (According to Research)

How We Really Make Decisions (According to Research) | e-commerce & social media | Scoop.it

Note: We’re expanding the topics we’re covering on AdEspresso. From now on you can expect us talking not only about Facebook ads but also discuss other topics you are hugely interested in.


The first of them is conversion rate optimization.


And to kick it off we decided to look at some traits of human behavior to see how they affect our buying choices and how to use this knowledge in improving conversions.


Like decision making, for instance.


Because, you know, turns out we’re not that great at making decisions after all....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 18, 2:23 AM

Ever wonder how we REALLY make decisions?

daremercury's comment, August 19, 11:39 PM
Its splendid :)
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Bitcoin At War | PYMNTS.com

Bitcoin At War | PYMNTS.com | e-commerce & social media | Scoop.it
Bitcoin is totally forked. Or at least it will be soon, as two high-profile developers have announced plans to fork the code that undergirds the
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IRS Says Data Breach Hit Worse Than Thought | PYMNTS.com

IRS Says Data Breach Hit Worse Than Thought | PYMNTS.com | e-commerce & social media | Scoop.it
The damages of the cyberattack that hit one of the IRS’ computer databases earlier this year was actually more extensive than originally thought.
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Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
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The Shifts In Consumer Behavior Driving Google’s Maturation

The Shifts In Consumer Behavior Driving Google’s Maturation | e-commerce & social media | Scoop.it

While at Google’s offices recently, I had the pleasure to hear a Google Product Manager present the company’s view of how information retrieval has changed with the rise of mobile and smartphone adoption.


They are calling it “micro-moments,” the premise being that as smartphone adoption and use continues to skyrocket, consumers increasingly have small bursts of interaction with their phones across search, social, video and email, as opposed to prolonged periods in front of a desktop.


This viewpoint represents a shift from the linear “sit, search and act” desktop mentality that characterized the early days of the internet, in which research and action were typically performed in one sitting while in front of a connected internet device.


These days, according to Google, more searches are done on mobile than on desktop in many countries, including the United States, Japan and United Kingdom.


Google’s micro-moment perspective posits that discovery and action are decoupled as discovery comes in multi-session bursts, across channels, on a mobile device, while action (conversion/purchase) often takes place later on a larger screen, a laptop or tablet device....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 17, 9:58 AM

Columnist Nathan Safran takes a look at where Google is heading -- and what challenges it faces -- in the age of mobile.

Diana Andone's curator insight, August 18, 3:24 AM

Good insight in what online micro-moments mean 

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Search Engine optimization (SEO)

Full video tutorial SEO. LEarn online seo and rank your youtube video on first page of google.
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Apple Pay Wins Over Another Big Online Retailer | PYMNTS.com

Apple Pay Wins Over Another Big Online Retailer | PYMNTS.com | e-commerce & social media | Scoop.it
Customers of online retailer zulily can now add Apple Pay to their list of available payment methods when shopping.
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Richard Platt's curator insight, August 27, 2:22 PM

Nobody can say that Apple isn't hungry for a slice of the mobile $$ exchange functionality that ApplePay provides, competition will heat up in this space, more high tech firms to join this very lucrative market.

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Search Engine Optimization SEO tips for 2016

Search Engine Optimization SEO tips for 2016 . Make quality content available on your social media accounts . Develop your reputation , make people trust you ...
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15 Ideas can Make Your Infographics Amazing and Successful

15 Ideas can Make Your Infographics Amazing and Successful | e-commerce & social media | Scoop.it

Contrary to predictions that infographics would saturate to the point of losing audience interest an...

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Data Dive: Visa, Snapchat And The Blockchain | PYMNTS.com

Data Dive: Visa, Snapchat And The Blockchain | PYMNTS.com | e-commerce & social media | Scoop.it
What went on last week that may have slipped below your radar? PYMNTS' weekly Data Dive knows. Find out what's next for Visa, Snapchat and the blockchain.
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Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
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Content Marketing Leaders Reveal Their Helpful Hacks

Content Marketing Leaders Reveal Their Helpful Hacks | e-commerce & social media | Scoop.it

Do you remember when “hack” was slang for someone who did poor work? Today, the word has done a 180. It’s now used to reference a clever solution to a tricky problem (as the Urban Dictionary says).


If the tricky problem is content marketing, then what are the clever solutions used by the speakers at Content Marketing World? Here are 15 from those who were willing to share their hacks...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 22, 1:40 AM

Seeking clever solutions to content marketing problems? Experts share hacks for productivity, inspiration, curation, and more – Content Marketing Institute.

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Apple's August Anxiety Arrives | PYMNTS.com

Apple's August Anxiety Arrives | PYMNTS.com | e-commerce & social media | Scoop.it
The big news this week is that despite all the fanfare - the fanboys are not showing up for Apple Music. Real problem - or more of the Apple late summer shock.
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Apple Watch Tossed Out Of MLB Dugout | PYMNTS.com

Apple Watch Tossed Out Of MLB Dugout | PYMNTS.com | e-commerce & social media | Scoop.it
Apple Watch banned from MLB dugouts.
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Richard Platt's curator insight, August 20, 1:01 PM

Another failure for the AppleWatch, this time it's a bigger PR hit.  

Apple Watch has many fans, but the Major League Baseball organization is not among them — or is it?  -  Consider the fact that the MLB has banned the ubiquitous smart device from dugouts during games, as SlashGear reported Wednesday (Aug. 19). The ban itself traces its genesis to a general ban by the commission on smartphone use in those locations in general, and the latest extension to the rule, which ties in to Apple, came after the MLB got wind that Ned Yost, who manages the Kansas City Royals, was wearing the smartwatch during games. The odd part of this story comes from the fact that the MLB is the very entity that gave Yost the Apple Watch in the first place. The gift from the MLB came after the manager had been part of the All-Star Game that took place in July.  -  SlashGear noted that The Kansas City Star reported that when the MLB contacted Yost about his wearing the device in the dugout, the manager actually tried to explain to its would-be benefactor (and now critic) that there was nothing “smart” about the device when it is in fact not physically near the phone with which it is paired. In that event, of course, Apple Watch functions solely as a watch, with timekeeping functions.

Rescooped by Kenneth Carnesi from The Content Marketing Hat
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Two Essential WordPress Plugins for Search Engine Optimization - The SiteSell Blog

Two Essential WordPress Plugins for Search Engine Optimization - The SiteSell Blog | e-commerce & social media | Scoop.it
We are going to share with you two amazing plugins that will help you make sure that your content is optimized for search engines, plus how you can use these two plugins together!

Via Mike Allton
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Mike Allton's curator insight, August 19, 2:41 PM

Search Engine Optimization for WordPress

I know many of you are using WordPress to power your blog, which is great. It's a fantastic platform on which to blog and easily categorize and organize your content.

But when it comes to optimizing your site and content for search engines, you need more than what comes with WordPress 'out of the box.' 

You need plugins. Two, to be exact.

#Blogging   #ContentMarketing   #SEO  
cc: +Yoast +SiteSell 

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TSYS Names CIO To Succeed Tye's 44-Year Career | PYMNTS.com

TSYS Names CIO To Succeed Tye's 44-Year Career | PYMNTS.com | e-commerce & social media | Scoop.it
TSYS, the Columbus, Georgia-based credit card and payment processor, has announced a new CIO following the retirement of TSYS' 44-year veteran CIO Ken Tye.
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Why QVC Is Buying zulily For $2.4B | PYMNTS.com

Why QVC Is Buying zulily For $2.4B | PYMNTS.com | e-commerce & social media | Scoop.it
Online retail giant QVC is reportedly acquiring flash sales site zulily for $2.4 billion in a cash-and-stock deal. The acquisition, which comes almost two
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Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
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'Inc.' Launches Online Courses

'Inc.' Launches Online Courses | e-commerce & social media | Scoop.it
With online and mobile media set to transform primary and secondary education, professional development won’t be far behind. That’s the bet Inc. magazine is making with the launch of a new online education program, bringing in experts and top execs from across the business world to teach courses -- and, yes, assign and grade homework (but no tests!).


The new online education program is kicking off with a five-week course on entrepreneurship, called “The Inc. Startup Accelerator,” which according to Inc. president and editor-in-chief Eric Schurenberg, will “help you with everything you need to know about creating a business -- starting it, protecting it, and marketing it.”

Schurenberg will host the course; individual classes will be taught by a series of guest lecturers, including Eric Ryan, the founder and CEO of Method, Susan Lyne, CEO of BBG Ventures, Sabrina Parsons, the CEO of Palo Alto Software, and Ben Huh, founder of I Can Has Cheezburger, among others....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 17, 6:26 PM

The next big thing in publishing and content marketing? Online education as Evident in a new entrepreneurship course from Inc. The catch? It'll cost you $395.