e-commerce social...
Follow
Find
2.6K views | +0 today
 
Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
onto e-commerce social media
Scoop.it!

Get Your Web Marketing Priorities Straight: Focus on Search

Get Your Web Marketing Priorities Straight: Focus on Search | e-commerce social media | Scoop.it

What you should spend most your time on when working on your web marketing strategy based on average return on investment (ROI). Hint: It's NOT Social Media...So how do you decide which web marketing strategy to work on to attain the most fruitful retail website possible? The sexy new trend is social media marketing, so that means you should do that, right? WRONG! In this eMarketer article (and the graph above), the complicated decision of “what do I do?” is made easy and backed by real data.It’s crystal clear. You need to work on getting traffic to your website through the search engines. Google, Yahoo, and Bing are the #1 referral traffic source for retail websites (35%). Social media ranks fifth out of six (2.4%)! You definitely want a piece of that pie. Here’s how…


Via Jeff Domansky
more...
Laura Brown's comment, July 31, 2013 9:27 AM
Try unmarketing instead. SEO is a dying breed as Google keeps updating and innovating to weed out sites which focus on SEO instead of real actual people (RAP).
Jeff Domansky's curator insight, July 31, 2013 3:07 PM

This was a really practical discussion of the importance of "search" in your marketing strategies. SEO still matters, but the tools and approach differ with each enhancement by Google and other search engines.

e-commerce social media
How optimization of a website creates better opportunity to be found by search engines
Your new post is loading...
Your new post is loading...
Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
Scoop.it!

14 Tools and Resources for Conducting Market Research

14 Tools and Resources for Conducting Market Research | e-commerce social media | Scoop.it

Finding out if a product will be successful beyond the initial curiousity is just good business. With market research, you determine if the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. If you are considering the high costs of failure and need facts and opinions on whether your new product, feature, or location will be successful, invest in market research by using these tools and resources. You can find demographic data and lifestyle preferences, understand the market size, launch surveys for user feedback, and gather ideas for your marketing plans. Information, not instinct, is powerful when it comes to predicting consumer preferences....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, March 5, 12:48 AM
Try out these valuable market research tools and resources.
Marco Favero's curator insight, March 5, 10:09 AM

aggiungi la tua intuizione ...

Rescooped by Kenneth Carnesi from Business in a Social Media World
Scoop.it!

3 Landing Page Best Practices You May Have Forgotten

3 Landing Page Best Practices You May Have Forgotten | e-commerce social media | Scoop.it
3 important practices for creating landing pages that convert!

Via Cendrine Marrouat - SocialMediaSlant.com
more...
No comment yet.
Rescooped by Kenneth Carnesi from Business in a Social Media World
Scoop.it!

The B2BNN guide to social media ROI - B2B News Network

The B2BNN guide to social media ROI - B2B News Network | e-commerce social media | Scoop.it
One of the first questions brands and marketers ask themselves before jumping on the social media bandwagon involves Return on Investment. They want to know that their financial investments will pay off in terms of brand recognition, leads, and market penetration. The ROI of social media exists. But it works differently from old-fashioned ROI because it …

Via Cendrine Marrouat - SocialMediaSlant.com
more...
Cendrine Marrouat - SocialMediaSlant.com's curator insight, February 26, 6:43 PM


The ROI of social media exists...


...Only if you are willing to accept two things:


- It is multi-layered

- It doesn't always translate into immediate revenue.


In my latest contribution for B2B News Network, I share four examples of companies that got awesome results by paying attention to their customers.


Read the post at http://www.b2bnn.com/2015/02/b2bnn-guide-social-media-roi/


-------------------


Cendrine Marrouat 

Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
Scoop.it!

10 Predictions For Web Design Trends in 2015

10 Predictions For Web Design Trends in 2015 | e-commerce social media | Scoop.it

We have compiled a list of 10 predictions that in our opinion will turn out to be correct to a varying degree. We have excluded flat style and responsiveness because of their obviousness. The first one has got an enormous stimulus from material design, and the second one, well, it is hard to name a trend actually, nowadays it is a must-have requirement. Also, we do not include ghost buttons since they are literally everywhere. So let's get acquainted with our prognoses...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, February 27, 11:09 AM
Carol Francis shows a superb example with each of the 10 key trends.
Marco Favero's curator insight, February 27, 6:11 PM

aggiungi la tua intuizione ...

Scooped by Kenneth Carnesi
Scoop.it!

Enterprise ‘Internet Of Things’ Gaining Traction | PYMNTS.com

Enterprise ‘Internet Of Things’ Gaining Traction | PYMNTS.com | e-commerce social media | Scoop.it
We are in the digital age, but some companies have yet to pull their operations into the technical realm. Unless they act fast, those businesses will lose out
more...
No comment yet.
Scooped by Kenneth Carnesi
Scoop.it!

Nordstrom Bulks Up E-Commerce Strategy | PYMNTS.com

Nordstrom Bulks Up E-Commerce Strategy | PYMNTS.com | e-commerce social media | Scoop.it
Already leading many of its rivals in the realm of e-commerce, Nordstrom is looking to go even bigger. The retailer has announced that it is seeking to
more...
No comment yet.
Rescooped by Kenneth Carnesi from The Content Marketing Hat
Scoop.it!

The Ultimate Guide to a Perfect LinkedIn Profile

The Ultimate Guide to a Perfect LinkedIn Profile | e-commerce social media | Scoop.it
Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Learn how to optimize your LinkedIn profile for success.

Via Mike Allton
more...
Mike Allton's curator insight, February 23, 6:08 PM

LinkedIn has over 300 million users and most of them login monthly. That's a lot of potential contacts! Make sure that your profile is representing you well.

Marco Favero's curator insight, February 24, 6:16 AM

aggiungi la tua intuizione ...

Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
Scoop.it!

17 Key Content Marketing Metrics to Start Tracking Today

17 Key Content Marketing Metrics to Start Tracking Today | e-commerce social media | Scoop.it
Content marketing can be one of the most effective ways to generate and convert leads, but it’s only effective if you make well-informed improvements to your strategy over time.


And, of course, you can only make these types of improvements if you have the data needed to inform your decisions.


Effective content marketing is a synergy of two skillsets and you need to combine the science and data discipline of a scientist with the creative genes of an artist....


Via Jeff Domansky
more...
lorrinda's curator insight, February 21, 12:09 PM

Content should be  ONE piece of your marketing strategy, balanced with the other must-do areas of your business.

Nedko Aldev's curator insight, February 21, 3:32 PM

 

324
Jan Wallen's curator insight, February 21, 5:26 PM

Easy to read. Good tips. 

Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
Scoop.it!

106 More Amazing Social Media and Marketing Statistics for 2014-2015

106 More Amazing Social Media and Marketing Statistics for 2014-2015 | e-commerce social media | Scoop.it

How effective is social media in comparison to other digital marketing channels? Do consumers actually listen to brands? Do brands actually listen to consumers? How does B2B social media marketing differ in effectiveness from B2C use? Which netork drives half of all social traffic to B2B websites and blogs?


What type of posts generate the most engagement on Facebook? What do 91% of consumers check daily? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?


Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources....


Via Jeff Domansky
more...
Devender Yadav's curator insight, February 20, 2:02 AM

Nice Post ! very useful topic you take .........

 

http://www.netscapeindia.com

Dean Ryan G. Martin's curator insight, February 21, 1:00 AM

Numbers don't lie.

Nedko Aldev's curator insight, February 21, 3:31 PM

 

318
Scooped by Kenneth Carnesi
Scoop.it!

Priceline Picks Up Rocketmiles For $20 Million | PYMNTS.com

Priceline Picks Up Rocketmiles For $20 Million | PYMNTS.com | e-commerce social media | Scoop.it
Rocketmiles, a two year old start-up that allows customers rack up frequent-flier miles by using its apps or website to book hotel rooms, will reportedly be
more...
No comment yet.
Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
Scoop.it!

The Potential of #SocialMedia For B2B In 2015

The Potential of #SocialMedia For B2B In 2015 | e-commerce social media | Scoop.it

Businesses engaging with consumers via social media is nothing new; it's been on a skyward trajectory for several years. But over time, the number of potential social media channels has increased dramatically and businesses are now facing critical challenges of not just how but where to connect with their target market online.


In this infographic put together by leading UK business consultancy Real Business Rescue, the adoption of B2B social media strategies is well and truly emphasized whilst analyzing the new, key players in the social arena.


It also highlights the key challenges that businesses face when considering social media marketing whilst offering tips to enhance your social strategies in 2015 and beyond....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, February 16, 2:28 AM

Big infographic on the benefits of B2B social marketing.

Marco Favero's curator insight, February 16, 3:46 AM

aggiungi la tua intuizione ...

Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
Scoop.it!

How the B2B digital landscape is changing - B2B News Network

How the B2B digital landscape is changing - B2B News Network | e-commerce social media | Scoop.it

Social media and technology have changed the way people research and buy products. Unfortunately, B2B suppliers, manufacturers, and organizations have had a hard time adapting to this new and quickly evolving reality.


With that idea in mind, the team behind digital marketing company Acquity Group surveyed 500 U.S.-based procurement officers with annual purchasing budgets of $100,000 and more to understand B2B consumers’ purchasing habits and preferences on the Web.


Here is what the 2014 State of B2B Procurement Study reveals....


Via Jeff Domansky
more...
Nedko Aldev's curator insight, February 14, 1:06 PM

add your insight...

384
Hanin Abu Al Rub's curator insight, February 15, 6:44 PM

Social Media is changing everything... And content is influenced by its power...

Cendrine Marrouat - SocialMediaSlant.com's comment, February 17, 1:50 AM
Thank you for sharing my article @Jeff Domansky!
Rescooped by Kenneth Carnesi from Business in a Social Media World
Scoop.it!

LinkedIn Cover Photo Template and Tips

LinkedIn Cover Photo Template and Tips | e-commerce social media | Scoop.it
Create a LinkedIn Cover photo by downloading our free template. Also see how screen size affects the display of your photo.

Via Cendrine Marrouat - SocialMediaSlant.com
more...
Chris Agro's curator insight, February 13, 10:06 AM

These template guides are always appreciatied. -Chris Agro @agrotising

Cendrine Marrouat - SocialMediaSlant.com's comment, February 13, 6:21 PM
@Chris Agro glad you found the resource useful! :-)
Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
Scoop.it!

What Is a Good Landing Page Conversion Rate?

What Is a Good Landing Page Conversion Rate? | e-commerce social media | Scoop.it

I recently came across a quote during one of my Pinterest-binges that lends itself really well to this situation:"Why settle for average when amazing is attainable?"


So while somewhere around 2% is often considered a healthy conversion rate, the businesses that are really going to stand out are the ones that refuse to settle. To help inspire your business to rise up, we've put together some tips aimed at turning a good conversion rate into a great conversion rate....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, March 3, 2:36 AM

Useful tips aimed at turning a good conversion rate into a great conversion rate.

Marco Favero's curator insight, March 3, 3:44 AM

aggiungi la tua intuizione ...

Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
Scoop.it!

17 Fantastic Infographic Generators!

17 Fantastic Infographic Generators! | e-commerce social media | Scoop.it

Data is crucial. However, displaying a chunk of plain data can be monotonous. Infographics visualize plain data and make it visually more appealing. Data turned into infographic has a higher potential to go viral and be effective. While many of us are designers who can design amazing infographs, Infographic Generators can come in handy to Designers and non-designers alike. They can be a time saving resource. So here is a list of 17 fantastic Infographic Generators I compiled together:...


Via Jeff Domansky
more...
Venkatesh Iyer (venkyiyer.com)'s curator insight, March 5, 3:54 AM

I found some of the sites mentioned here really interesting.

Becky Roehrs's curator insight, March 5, 9:18 AM

I like the first 12-especially canva and piktochart, since I've tried them out.

Alfredo Corell's curator insight, March 5, 3:04 PM
  1. Canva: https://www.canva.com/ 
  2. Vizualize.me: http://vizualize.me/ 
  3. Easelly: http://www.easel.ly/ 
  4. Piktochart: http://piktochart.com/ 
  5. infogr.am: https://infogr.am/ 
  6. Venngage: https://venngage.com/ 
  7. Visme: http://www.visme.co/#Infographics 
  8. iCharts: http://icharts.net/ 
  9. Sprites: https://spritesapp.com/ 
  10. Infoactive: https://infoactive.co/ 
  11. Kinzaa: http://kinzaa.com/ 
  12. tableau public: http://www.tableau.com/public/ 
  13. Wordle: http://www.wordle.net/ 
  14. Good labs: http://labs.good.is/ 
  15. Weave: http://www.oicweave.org/index.php
  16. Biogrify: http://www.biogrify.com/
  17. re.vu: http://re.vu/ 
Rescooped by Kenneth Carnesi from Business in a Social Media World
Scoop.it!

What You Can Learn From My Record Blog Traffic Yesterday

What You Can Learn From My Record Blog Traffic Yesterday | e-commerce social media | Scoop.it
I am constantly preaching the need for bloggers to have Google Analytics on their blog during #Blogchat. A big reason why is so you can track changes in your

Via Cendrine Marrouat - SocialMediaSlant.com
more...
Cendrine Marrouat - SocialMediaSlant.com's curator insight, February 27, 1:16 AM

Mack Collier shares a textbook analysis of his traffic via Google Analytics. This is golden info to bookmark! 

Scooped by Kenneth Carnesi
Scoop.it!

Omnichannel Paying Off For Macy’s | PYMNTS.com

Omnichannel Paying Off For Macy’s | PYMNTS.com | e-commerce social media | Scoop.it
Better than expected fourth-quarter earnings for Macy’s point to only one thing: its merged channel efforts are paying off for the retailer. Macy's Q4 earnings
more...
No comment yet.
Scooped by Kenneth Carnesi
Scoop.it!

Desktop Dominates E-Commerce Sales – 3 To 1 | PYMNTS.com

Desktop Dominates E-Commerce Sales – 3 To 1 | PYMNTS.com | e-commerce social media | Scoop.it
Fourth-quarter data from MarketLive shows that desktop shopping is still dominating e-commerce sales by three-to-one, eMarketer reports. Not only does
more...
No comment yet.
Scooped by Kenneth Carnesi
Scoop.it!

eBay Shares Its Real-Time Data Tool With The Public | PYMNTS.com

eBay Shares Its Real-Time Data Tool With The Public | PYMNTS.com | e-commerce social media | Scoop.it
Online auction giant eBay is now using a real-time analytics engine to deal with personalization, fraud detection and other high-traffic functions -- and it's
more...
No comment yet.
Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
Scoop.it!

Why SEO Is Actually All About Content Marketing

Why SEO Is Actually All About Content Marketing | e-commerce social media | Scoop.it
There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?

In a previous post, I explained why SEO and content marketing are like PB&J. They go together. They just fit. They work well together.

Now, I want to share exactly why that is — why SEO is actually all about content marketing, and vice versa.

Via Jeff Domansky
more...
Jeff Domansky's curator insight, February 20, 11:47 PM

Very useful post on SEO and content marketing.

Dean Ryan G. Martin's curator insight, February 21, 12:10 AM

Simply put, when you're optimizing a website for search engines, you're required to do content marketing. 

Union des OT en Libournais's curator insight, February 27, 5:32 AM

Cet article explique en quoi ces 2 domaines (SEO et Marketing de contenu) sont indissociables.
En effet, le marketing de contenu est une des principales composantes du SEO pour le positionnement sur les moteurs de recherche car il permet de répondre à la quasi-totalité des critères imposés par Google (à savoir: texte pertinent, mots-clés, backlinks, etc.)

Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
Scoop.it!

10 Web Design Galleries You May Not Know About

10 Web Design Galleries You May Not Know About | e-commerce social media | Scoop.it

There’s a great abundance of web design galleries, and you probably already know about the popular ones. But in this roundup I’d like to share 10 web design galleriesthat I recently discovered.


Via Jeff Domansky
more...
Nedko Aldev's curator insight, February 20, 8:30 AM

 

456
Gary Campbell's curator insight, February 20, 9:24 AM

I must say when you find a aesthetically pleasing website, it makes you just want to stay there, at least for a few minutes regardless of the content of the site. It is like a new place of refuge for the Internet traveler.

Lori Wilk's curator insight, February 20, 3:09 PM

Thanks for this great resource list of #design galleries. 

Scooped by Kenneth Carnesi
Scoop.it!

Pinterest’s $11 Billion Valuation | PYMNTS.com

Pinterest’s $11 Billion Valuation | PYMNTS.com | e-commerce social media | Scoop.it
Is Pinterest an $11 billion idea? Investors in Pinterest Inc. seem to think so and are doubling down on the image-bookmarking site to the tune of a $500
more...
No comment yet.
Rescooped by Kenneth Carnesi from credit card fraud prevention
Scoop.it!

Cyber bank robbers steal $1bn, says Kaspersky report - BBC News

Cyber bank robbers steal $1bn, says Kaspersky report - BBC News | e-commerce social media | Scoop.it
Up to 100 banks and financial institutions worldwide have been attacked in an "unprecedented cyber robbery", claims a new report.
more...
No comment yet.
Scooped by Kenneth Carnesi
Scoop.it!

9 B2B Social Media Marketing Tips for Social Media Managers

9 B2B Social Media Marketing Tips for Social Media Managers | e-commerce social media | Scoop.it
B2B marketers can benefit from social media for building relationships and sales leads. Here are 9 B2B social media marketing tips for B2B social media managers.
more...
No comment yet.
Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
Scoop.it!

Top 100+ management resources - Must read

Top 100+ management resources - Must read | e-commerce social media | Scoop.it

Fast-moving technologies, rapid global expansion, shifting business models, mergers and acquisitions all hold out dazzling possibilities.


But leadership remains a huge challenge, even for companies relatively unscathed by the economic by economic turmoil. Today, employees continue to seek guidance from their leaders, who must find time to reassure their people while trying to establish a pole position for the future.Make sure to read....


Via Jeff Domansky
more...
John Caswell's curator insight, February 16, 8:52 AM

A powerful set and much of a visual and infographic nature - enjoy

Brenda Wadey's curator insight, February 16, 9:59 AM

Interesting but not sure I agree  with values and stories  as the invisible organizational structure. 

Bobbi Dunham's curator insight, February 16, 2:07 PM

Here's the motherload!