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Get Your Web Marketing Priorities Straight: Focus on Search

Get Your Web Marketing Priorities Straight: Focus on Search | e-commerce & social media | Scoop.it

What you should spend most your time on when working on your web marketing strategy based on average return on investment (ROI). Hint: It's NOT Social Media...So how do you decide which web marketing strategy to work on to attain the most fruitful retail website possible? The sexy new trend is social media marketing, so that means you should do that, right? WRONG! In this eMarketer article (and the graph above), the complicated decision of “what do I do?” is made easy and backed by real data.It’s crystal clear. You need to work on getting traffic to your website through the search engines. Google, Yahoo, and Bing are the #1 referral traffic source for retail websites (35%). Social media ranks fifth out of six (2.4%)! You definitely want a piece of that pie. Here’s how…


Via Jeff Domansky
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Laura Brown's comment, July 31, 2013 9:27 AM
Try unmarketing instead. SEO is a dying breed as Google keeps updating and innovating to weed out sites which focus on SEO instead of real actual people (RAP).
Jeff Domansky's curator insight, July 31, 2013 3:07 PM

This was a really practical discussion of the importance of "search" in your marketing strategies. SEO still matters, but the tools and approach differ with each enhancement by Google and other search engines.

e-commerce & social media
How optimization of a website creates better opportunity to be found by search engines
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The death of retail is greatly exaggerated

The death of retail is greatly exaggerated | e-commerce & social media | Scoop.it
I've been thinking a lot about retail these days and I've been connecting the dots between the seeming death of retailers like Ralph Lauren and the book..
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Facebook Messenger now lets you order food inside the app

Facebook Messenger now lets you order food inside the app | e-commerce & social media | Scoop.it
Facebook announced several new features for Messenger during the first day of its F8 conference, held this year in San Jose, Calif. Facebook Messenger now lets you order delivery inside the popular messenger app, thanks to a new partnership with Delivery.com, the messenger platform announced on Tuesday
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20 Instagram Facts And Statistics You Should Know

20 Instagram Facts And Statistics You Should Know | e-commerce & social media | Scoop.it
Instagram is the rising star of the social networks. Here are some Instagram facts and numbers to show you the potential of the photo social network.
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SeatGeek raises $57M to acquire ticketing software company TopTix

SeatGeek raises $57M to acquire ticketing software company TopTix | e-commerce & social media | Scoop.it
SeatGeek is announcing a deal to acquire TopTix for $56 million. While SeatGeek has made acquisitions before, this is its biggest, and the company funded the..
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StubHub Launches iMessage App to Share and Vote On Events and Tickets

StubHub Launches iMessage App to Share and Vote On Events and Tickets | e-commerce & social media | Scoop.it
StubHub, the world's largest online ticket marketplace, today announced that it has updated its iOS app with a new iMessage integratio
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Facebook Now Has More Than 5 Million Active Advertisers

Facebook Now Has More Than 5 Million Active Advertisers | e-commerce & social media | Scoop.it
Facebook announced Monday that more than 5 million businesses worldwide are now active advertisers on the social network, with nearly one-half of those creating their ads via mobile devices.
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IntraNext Systems iGuard Solution WideOpenNext | PYMNTS.com

IntraNext Systems iGuard Solution WideOpenNext | PYMNTS.com | e-commerce & social media | Scoop.it
IntraNext Systems assisted WideOpenWest’s efforts to meeting PCI requirements while also improving customer satisfaction.
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Secret SEO Tips and Tricks that BOOST Google rankings… FAST [Free SEO Tutorial]

Secret SEO Tips and Tricks that BOOST Google rankings… FAST [Free SEO Tutorial] | e-commerce & social media | Scoop.it
Blog post at James Scholes' Internet Marketing Blog :  

Hey guys,

In today's video I'm going to show you some simple tweaks you can do to your website that once done... Will give ever[..]
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Facebook's EU regulator says close to deal on sharing of WhatsApp data

Facebook's EU regulator says close to deal on sharing of WhatsApp data | e-commerce & social media | Scoop.it
Facebook's European regulator said it hoped to reach a deal in the coming months with the U.S. company to allow it to use data gleaned from the WhatsApp messaging service it acquired in 2014.
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Google launches Fact Check in search results worldwide | Search Engine Watch

Google launches Fact Check in search results worldwide | Search Engine Watch | e-commerce & social media | Scoop.it
After a tentative launch in October 2016, Google has released its Fact Check feature in search results worldwide. How does it work, and what can you do to get
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Facebook brings more Snapchat functionality into its mobile app

Facebook brings more Snapchat functionality into its mobile app | e-commerce & social media | Scoop.it
Facebook has come out with a variety of features to enhance videos and pictures that continue to blur the lines between it and Snapchat.
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Google is fighting with Symantec over encrypting the internet

Google is fighting with Symantec over encrypting the internet | e-commerce & social media | Scoop.it
Google, which has accused Symantec and its partners of misissuing tens of thousands of certificates for encrypted web connections, quietly announced Thursday..
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Can Smart Shopping Carts Bring Online Shoppers Back To Brick-and-Mortar?

Can Smart Shopping Carts Bring Online Shoppers Back To Brick-and-Mortar? | e-commerce & social media | Scoop.it
Five Elements Robotics CEO Wendy Roberts talks with PYMNTS about how smarter shopping carts could usher in a "robotic revolution."
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CHATBOTS EXPLAINED: Why businesses should be paying attention to the chatbot revolution

CHATBOTS EXPLAINED: Why businesses should be paying attention to the chatbot revolution | e-commerce & social media | Scoop.it
In this report, we explore the growing chatbot landscape by investigating what chatbots are, how businesses leverage them, and where they will hav
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A Slack integration is Magic’s next act

A Slack integration is Magic’s next act | e-commerce & social media | Scoop.it
Remember the text message-based service on-demand company, Magic Assistant? In a whirlwind two months after the service's launch on Product..
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LinkedIn’s Dirty Dozen: 12 LinkedIn Mistakes to Avoid

LinkedIn’s Dirty Dozen: 12 LinkedIn Mistakes to Avoid | e-commerce & social media | Scoop.it
Contributor Melonie Dodaro outlines some key mis-steps you need to avoid on LinkedIn.
Kenneth Carnesi,JD's insight:

Thanks, Melonie! Good post!

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Why Payments Laundering Is On The Rise | PYMNTS.com

Why Payments Laundering Is On The Rise | PYMNTS.com | e-commerce & social media | Scoop.it
The latest shift toward the adoption of alternative payment methods has opened the door to the rise of the payment hustler.
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How AI will dominate the future of banking, and what businesses can do to catch up - TechRepublic

How AI will dominate the future of banking, and what businesses can do to catch up - TechRepublic | e-commerce & social media | Scoop.it
A new report by Accenture, which surveyed nearly 600 top bankers, explores how banks are integrating AI and machine learning into their business models. Here are the takeaways.
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Roll: Bicycle Company Pushes Digital Approach | PYMNTS.com

Roll: Bicycle Company Pushes Digital Approach | PYMNTS.com | e-commerce & social media | Scoop.it
roll: Bicycle Company is making it easier for consumers to purchase customized bikes online.
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VentureBeat’s personalized news bot is now available on Messenger

VentureBeat’s personalized news bot is now available on Messenger | e-commerce & social media | Scoop.it
VentureBeat today announced that its personalized news bot is now available on Facebook Messenger. What sets the VB Messenger bot apart from other news bots are its built-in learning and intelligence.
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Helping small businesses succeed in a mobile world | IT News Africa – Africa's Technology News Leader

Helping small businesses succeed in a mobile world | IT News Africa – Africa's Technology News Leader | e-commerce & social media | Scoop.it
In a mobilized economy, Facebook aims to help small businesses become large and local businesses become global. We are investing to create simple solutions to
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Facebook Ads Case Study: The Million Dollar Indiegogo Campaign

Facebook Ads Case Study: The Million Dollar Indiegogo Campaign | e-commerce & social media | Scoop.it
Facebook Twitter Google+ Pinterest LinkedInAt AdEspresso, we’re asked quite often about case studies, so we decided to collect a few top stories among our customers and share them with all of you! For this first article of the series, we’re proud to showcase BionicGym, one of our customers who has learned and now earned with Read more
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Why Your Social Media Marketing Strategy Needs To Include Instagram [Infographic]

Why Your Social Media Marketing Strategy Needs To Include Instagram [Infographic] | e-commerce & social media | Scoop.it
Instagram is critical to social media marketing & this infographic with eye-opening statistics will show you why your business needs to be using Instagram.
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Facebook May Give Yelp a Run For Its Money | PYMNTS.com

Facebook May Give Yelp a Run For Its Money | PYMNTS.com | e-commerce & social media | Scoop.it
Rumor has it that Facebook is testing out a new local search feature. The main concern, however, is whether or not this offering will be a success.
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