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The Great Deceleration

WHEN a champion sprinter falls short of his best speeds, it takes a while to determine whether he is temporarily on poor form or has permanently lost his edge. The...

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How optimization of a website creates better opportunity to be found by search engines
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9 reasons to use images in your content marketing

9 reasons to use images in your content marketing | e-commerce social media | Scoop.it
Visual social media posts get more engagement than text, but this rule goes for all content marketing pieces. 

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Jeff Domansky's curator insight, September 15, 11:36 PM

Get the picture?

Jeff Domansky's curator insight, September 15, 11:37 PM

Get the picture?

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11 Lesser-Known LinkedIn Features You Should Be Using

11 Lesser-Known LinkedIn Features You Should Be Using | e-commerce social media | Scoop.it

We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. Are you one who views the site as social stalking for business professionals?



If you’re a user that only checks the site to look up a prospect’s credentials or check a connection request email, you are missing valuable opportunities to grow professionally, to grow your sales leads, and -- ultimately -- to grow your business.


The benefits of using LinkedIn go beyond prospecting and recruiting. The site can also be an incredible inbound marketing tool. I tapped into the knowledge of LinkedIn expertWayne Breitbarth, who shared a few tips on the following features that you should be utilizing....


Via Jeff Domansky
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Andrew Wiltshire's curator insight, September 15, 4:00 AM

LinkedIn is still by far and away the best tool for sales and market pro's.

laura mata's curator insight, September 15, 5:22 AM

Descubrir las 11 Características menos conocidas de #linkedin te permitirá generar interacciones de más calidad , todos sabemos que están, pero no les destinamos el tiempo suficiente y no con la frecuencia adecuada

Chris Agro's curator insight, September 15, 8:27 AM

Under utilizing LinkedIn? Great ways LinkedIn can be used for inbound marketing. -Chris Agro (@agrotising)

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9 ways to drive traffic with Pinterest search

9 ways to drive traffic with Pinterest search | e-commerce social media | Scoop.it
Every day Pinterest search drives millions of visits to other sites through referral traffic. We asked our resident SEO expert, Anna Majkowska, for suggestions on how you can help Pinners find your content and get more visits to your website. Here’s what she said:

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Rock Social Media Strategy in 30 Minutes a day

Rock Social Media Strategy in 30 Minutes a day | e-commerce social media | Scoop.it

Social media strategy is the deployment and development of modern strategic plans for social media. A Social media strategy incorporates these new ways of communication where media is not only broadcast but also shared, commented, opined edited or modified by the public at large.


A winning social media strategy is all about working smarter, not harder. Unless you are an enterprise level company, all you need to truly rock your social media is 30 minutes a day. With automation tools like Pardot to take care of many of the time-consuming and repetitive tasks, all that you need is a well defined daily plan and some self discipline....


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Guru Cancer Center's curator insight, September 12, 2:17 AM

Guru Cancer Center Madurai is one of the best Cancer curing Hospitals in India.So If anyone is suffering from Cancer Just inform them About our Hospital.You can be an Agent from the heaven to get them back to life.
For more details Just Go through Our site and Place a free Online Consultation here,http://www.cancer-treatment-madurai.com/

OXY GREY's curator insight, September 12, 3:18 AM

Quelques astuces pour étoffer votre stratégie sur les réseaux sociaux

Gameimax's comment, September 12, 4:03 AM
Nice one :)
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5 Pinterest Marketing Tactics That Produce Big Results

5 Pinterest Marketing Tactics That Produce Big Results | e-commerce social media | Scoop.it

For those of you who have yet to discover Pinterest, it’s a social media site that allows you to create beautiful “boards” by “pinning” images from other people’s boards… adding images from other websites on the Internet… or even uploading them, yourself.


It’s bizarrely addicting, and that intense pleasure can be put to good use because…it’s a powerful tool to generate tons of excitement about your business offerings — excitement that can lead to sales.


Think of it as a visual press release that you don’t need to send to the media.


Here’s how to use Pinterest marketing to get out of this world results… while promoting a product, a service, an experience, a book or just… yourself....


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Geraldine Rose's curator insight, September 12, 5:44 AM

Pinterest can be very powerful for brand awareness, an interesting article.

 

LocalMark's curator insight, September 12, 9:47 AM

Pinterest marketing means sharing pieces of your brand's identity. Local businesses, being perhaps the most unique of all, should use Pinterest to market their local identities to local customers. 

Shoko Aikawa's curator insight, September 13, 12:55 AM

This is quite interesting platform as users are able to promote a product, a service, an experience, a book or yourself thorough using Pinterest. It gives you inspiration too!

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26 Examples of Discount Innovations

26 Examples of Discount Innovations | e-commerce social media | Scoop.it

In the face of increasing competition, companies are having to resort to highly ingenious discount innovations to keep attracting customers.

Many companies choose to promote their discounts to people of a particular demographic, which could include age, income level or occupation. Depending on the product or service offered, some companies target consumers belonging to a certain sub-culture and appeal to their sensibilities. 

Some particularly innovative companies offer discounts that reward consumers for a particular behavior that is seen to fit in with the company's philosophy. Others choose to offer the same discount to everyone in a bid to tempt as many potential customers as possible....


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Jeff Domansky's curator insight, September 9, 11:35 PM

Here's a set of very creative discount marketing programs and ideas worth a look. Recommended reading from the Trend Hunter for marketing and PR pros. 9/10

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Why would Apple make a watch?

Why would Apple make a watch? | e-commerce social media | Scoop.it

...If one thing is clear, it’s that Apple doesn’t see any of the current smart watches as competition. Apple’s aspirations are far far greater than to just shrink the iPhone and put it on your wrist. Apple wants to produce something so great that millions and millions of people who have never worn a watch will buy it and use it. This isn’t just a better smart watch, this is a better watch.


Purpose — Why make a watch?


Why make a watch? What can you do better on a watch than you can on a phone or a tablet? What can you only do with a watch that would otherwise be impossible in any other form factor? What can you do to make a watch so good that people who have never worn a watch start wearing one?


After weeks of mulling it over, here are some key requirements I believe will dictate the design of Apple’s iWatch....


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Jeff Domansky's curator insight, September 9, 11:29 AM

It's not just a watch It's an Apple!

marissa goldberg's curator insight, September 9, 4:11 PM

-Mobile Marketing-

Mobile Marketing is no longer categorized as simply cell phones and tablets. As this kind of technology gets more popular we venture into new ways to take our information on the go. In 2013 Samsung coined the term 'wearable tech' with their very own smart watch called the "Samsung Galaxy Gear" which ignited the 'WT' trend. Quickly following the smart watch was a soft release of the "Google Glass" and the demand for these products is unprecedented.

This article talks about why Apple is jumping on the trend instead of sticking with their phones and tablets. It is a very interesting read that gives insight into the wearable tech market, and the future of Apple's brand. 

Here are some reasons they list for making a watch as opposed to just coming out with a new phone:

-You will always be wearing it

-You will never forget you're wearing it 

-It is more durable

-Revolutionary battery charging technology

-It can tell you the time all the time

It will also be beneficial in tracking your health from day to day including fitness, diet, heart rate ect.

Last but not least they talk about how Siri will be more advanced and how she will be able to say and do more for you in conjunction with your wearable Apple watch. 

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10 Tips for Creating Wildly Successful Infographics

10 Tips for Creating Wildly Successful Infographics | e-commerce social media | Scoop.it

Infographics are playing a larger role in visual storytelling efforts. When they are thoughtfully designed, they provide attention-grabbing visuals that also help the reader better comprehend and remember the message. This added value to the reader often encourages further engagement and sharing.


Based on my experience creating infographics that are used in PR Newswire’s press releases, blog posts and presentations, here are some best practices for designing infographics that drive results....


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Jeff Domansky's curator insight, September 7, 10:39 AM

This is a very useful collection of best practices and tips for infographics.

Jeff Domansky's curator insight, September 7, 10:45 AM

Great Infographics and content marketing tips for marketers, PR pros and small business.

OXY GREY's curator insight, September 8, 3:17 AM

10 conseils pour réussir ses infographies. Toujours rester user-friendly.

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Need To Explain To Others What Content Curation Is? Use This Visual Collection

Need To Explain To Others What Content Curation Is? Use This Visual Collection | e-commerce social media | Scoop.it
What is content curation about? Diagram, charts and infographics to make sense of the curation conundrum

Via Robin Good, Jeff Domansky
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Ali Anani's curator insight, March 4, 12:39 AM

Curate using this visual map

Monica S Mcfeeters's curator insight, March 30, 9:18 AM

This will be helpful to share to those wondering about content curation.

Jeff Domansky's curator insight, September 1, 11:53 PM

Valuable collection of the art of curation from Robin Good.

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An American in ISIS's Retweet Army

An American in ISIS's Retweet Army | e-commerce social media | Scoop.it

The gradual radicalization of Douglas McAuthur McCain, we're told, is reflected in his social-media timelines. This week, NBC News  reported that McCain, a 33-year-old from Minneapolis and San Diego, had become the first American to die in Syria while fighting for the Islamic State of Iraq and Syria (ISIS), in clashes with other rebel fighters.


(On Thursday, Fox News reported that a second American from Minneapolis may have been killed while fighting for ISIS in the same battle.)


"Until early last year, a Twitter account linked to McCain included mostly mundane messages to friends about basketball—how the Lakers suck, comments about the Chicago Bulls—with only a few messages about Allah or Islam," NBC noted. "Then the account went silent for more than a year." 


McCain, who converted to Islam in 2004 and also appears to have used networks like Facebook and MySpace, fired up his feed again in mid-May—around the time that ISIS was publicizing its control over the Syrian city of Raqqa with public executions, and just weeks before the group launched its military offensive in northern Iraq....


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Jeff Domansky's curator insight, September 1, 3:48 AM

The Atlantic looks at how the extremist group turns social networks into propaganda echo chambers.

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11 Facts About Inbound Every Marketer Should Know

11 Facts About Inbound Every Marketer Should Know | e-commerce social media | Scoop.it

On average, inbound leads cost 61% less than leads from outbound marketing methods like billboards, direct mail, or radio advertisements.


Inbound marketing is not a channel, tactic or technology; it is a methodology. With inbound, brands attract, convert, close and delight visitors, leads and customers through a variety of channels including social media, email, blogging, search engine optimization and more.


Don’t believe me? Let’s dive into some facts and statistics behind inbound marketing....


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Jeff Domansky's curator insight, August 30, 2:33 AM

Hubspot shares 11 key things you need to know about Inbound.

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5 Rules for Super Effective Hashtags on Twitter

5 Rules for Super Effective Hashtags on Twitter | e-commerce social media | Scoop.it

Want to get noticed on Twitter? Use hashtags! Using the right hashtag(s) in your tweets will bring you the relevant audience and exposure. This is also with those that you will be able to follow conversations known as chats.


How to use hashtags efficiently? How many is too many? Let's have a look at hashtags best practices on Twitter....


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Jeff Domansky's curator insight, August 29, 12:54 AM

Get hashtag help from these practical tips.

malek's curator insight, August 30, 11:21 AM

Twitter only gives you 140 characters to work with, so if your hashtag is too long it’ll make it too difficult for people to use it. Keep it under 20 characters at the absolute maximum.

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LinkedIn's SlideShare Goes Completely Free

LinkedIn's SlideShare Goes Completely Free | e-commerce social media | Scoop.it

Slideshare, a platform owned by LinkedIn for sharing presentations, documents, infographics and other files, is now completely free to use.


As TechCrunch notes, the optional Pro tiers that existed before have been stripped out and premium features, including analytics, profile customization and private uploads, are being opened up to all users.


New and existing “free” users won’t receive all these goodies straight away, however. SlideShare will be rolling out one new feature every month, starting in September. They haven’t announced the order, or when the roll-out will be completed, but presumably it’s been done to keep newcomers engaged....


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Jeff Domansky's curator insight, August 24, 10:51 AM

Just in case you missed the memo LOL. No excuse not to add SlideShare to your content marketing program.

Steve Cassady's curator insight, August 24, 8:42 PM

Great News when this is completely rolled out.  The enhanced analytics will be real helpful.

Anneliz Hannan's curator insight, August 26, 11:02 AM

Can't wait to get the rollouts.

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Pixabay Updates Make It Easier to Find Quality Public Domain Images | Richard Byrne

Pixabay Updates Make It Easier to Find Quality Public Domain Images | Richard Byrne | e-commerce social media | Scoop.it

For the last couple of years Pixabay has been my go-to resource for public domain images. Pixabay was recently updated to make it easier than ever to find quality public domain images. Now when you visit the search page on Pixabay you can filter your search according to image type (photo, drawing, vector), image orientation (landscape or portrait), and image category (subject matter).


When you find an image on Pixabay you can download it in the size that suits your needs. Most images are offered in at least three sizes. Registered users (registration is free) do not have to enter a captcha code to download images. Users who do not register can download images, but they do have to enter a captcha code before downloading each picture....


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Jeff Domansky's curator insight, September 14, 11:40 PM

Always helpful tech tips from Richard Byrne including this look at Pixabay.

Guru Cancer Center's curator insight, September 15, 1:03 AM

There is an urgent need to bring awareness and educate
women in India- to seek the facts and assess the screening options
available. For more details and a free online consultation visit here
http://cancer-treatment-madurai.com/

Dental Braces's curator insight, September 15, 1:57 AM

Get a confident smile with Invisalign treatment today.
Contact Us for your appointment Today!http://thangamsdentalclinic.org/

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The Death of Social Media.

The Death of Social Media. | e-commerce social media | Scoop.it
Social media is the narrative of marketing that's never been the bride, and always the bridesmaid. Is it on its death bed?

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, September 15, 2:10 AM

Lately, a lot of conversations I've had with people have revolved around the lack of respect towards social media. 


Albert Qian's article is right on point in that sense. As he mentions, brands still make the same mistakes, despite being caught red-handed many times. 


"Social media will always be necessary as a channel to reach an audience, but the context of social is going to change as we know it in the coming years. Be ready."

Venkatesh Iyer (venkyiyer.com)'s curator insight, Today, 2:01 AM

Well, there is a lesson to be learnt here, if anyone wants to learn it.

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The problem with too much information – Dougald Hine – Aeon

The problem with too much information – Dougald Hine – Aeon | e-commerce social media | Scoop.it

This is more than just intellectual snobbery. Knowledge has a point when we start to find and make connections, to weave stories out of it, stories through which we make sense of the world and our place within it. It is the difference between memorising the bus timetable for a city you will never visit, and using that timetable to explore a city in which you have just arrived. When we follow the connections – when we allow the experience of knowing to take us somewhere, accepting the risk that we will be changed along the way – knowledge can give rise to meaning. And if there is an antidote to boredom, it is not information but meaning.


If boredom has become a sickness in modern societies, this is because the knack of finding meaning is harder to come by.


There is a connection, though, between the two. Information is perhaps the rawest material in the process out of which we arrive at meaning: an undifferentiated stream of sense and nonsense in which we go fishing for facts. But the journey from information to meaning involves more than simply filtering the signal from the noise. It is an alchemical transformation, always surprising. It takes skill, time and effort, practice and patience....


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Jeff Domansky's curator insight, September 13, 3:32 AM

The internet promised to feed our minds with information. What have we learned? That our minds need more than that. Good reading with your coffee on a Saturday morning. 9/10

rodrick rajive lal's curator insight, September 14, 10:18 PM

This is so true. The analogy of having to memorise a bus timetable for a destination that you will never visit sums up the uselessness of information that we cannot use! Today, there is a surfeit of infomation, most of which is useless, and then we are under the constant pressure to process all this information. Filtering of the uselful from the useless often requires much effort. and to process large amounts of information requires skill. Unfortunately, the human brain has its limitations unlike the computer processor-you add up cores to it and it can multi-task! Life in the information age is perhaps the most significant stage in the history of mankind, and this is already shaping our future like no other age has done, not even the age of the Industrial Revolution!

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Image Search Engines: Pinterest Takes on Google

Image Search Engines: Pinterest Takes on Google | e-commerce social media | Scoop.it
Pinterest and Google are battling it out to become the ultimate image search engine. But who will win and claim the sought-after title?

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, September 11, 4:52 PM

Thinking that Google Search is the be-all and end-all of image search? Stop right here and check out this great infographic created by everypost. Pinterest is a very serious contender!


Pinterest search in eight features! 

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Here's Everything You Need To Know About Apple's New Payments System, Apple Pay

Here's Everything You Need To Know About Apple's New Payments System, Apple Pay | e-commerce social media | Scoop.it

Apple just announced a new mobile payments system called Apple Pay.


Apple Pay will work with an NFC (near field communication) antenna that will be built into every new iPhone as well as the new Apple Watch


To get started with Apple Pay, you can simply add a credit card from your iTunes account. You'll also be able to add new credit cards to Apple Pay just by using the iSight camera on your phone — no need to type in card numbers. Each card will get a device-only account number, so the actual credit card number is never stored on either your phone or Apple's servers.


The service is starting in the U.S. and will work with American Express, Mastercard, and Visa, as well as several major banks, like Capital One, PNC, and Chase....


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Jeff Domansky's curator insight, September 9, 11:51 PM

Of all the Apple hoopla, this Apple Pay system is going to have the biggest impact now and in the future.

M. Philip Oliver's curator insight, September 10, 7:00 PM

Thanks Jeff Domansky

Amber McGuirk's curator insight, September 11, 10:45 PM

Obviously, Apple has come up with some plan to make our lives easier or possibly harder with the Apple Pay. I personally think its a great idea.. I NEVER leave home without my phone however, I've left without my wallet many times. I already own Apple, so when this get's released in October I think that they have revolutionized the future of payment.

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The One Tip You Need to Generate Massive Leads with Pinterest

The One Tip You Need to Generate Massive Leads with Pinterest | e-commerce social media | Scoop.it

Last month, 14% of our website visitors AND new contacts came from Pinterest. Pretty good, right?


Well, for one of our clients, 48 percent of his traffic 57% of new contacts came from Pinterest.


...This example of the smoothie recipes is almost too easy. I know. But that doesn’t mean your landscaping company has no choice but to create ebooks about smoothies! Let’s say you created an ebook on starting a vegetable garden. The planning process may be broken down into  a few steps. Then there is preparation, a trip to the nursery or hardware store, etc. Each of those steps could use its own pinnable image. You could either create one template and change out the text. Or, you could use colorful images of vegetables and gardens with some text outlining a specific tip or step in the process.


And that, my friends, is my #1 tip for how to get massive numbers of leads from Pinterest.


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Jeff Domansky's curator insight, September 10, 2:48 AM

On Pinterest, it's all about the pictures. Here's how to get better results.

Martin (Marty) Smith's curator insight, September 10, 3:20 AM

add your insight...



M. Philip Oliver's curator insight, September 10, 6:59 PM

Thanks Jeff and Alisa; Pinterest has been a Mystery!

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How to Use Twitter for Social Selling [SlideShare]

How to Use Twitter for Social Selling [SlideShare] | e-commerce social media | Scoop.it

You’re probably aware of HubSpot’s presence on social media. Whether you follow our  Twitter account, like us on Facebook, or are even in our Inbound Marketers LinkedIn group, you know that we take social media very seriously.


For us, social media isn’t a fad. It isn’t a practice you do only if you have time. It’s one of our main channels for lead generation and is essential to each and every stage of the inbound methodology. As part of HubSpot’s social media team, I am writing to share with you some exclusive glimpses into our social media strategy....


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Jeff Domansky's curator insight, September 7, 11:02 AM

Inbound or social selling goals? Flip through a SlideShare on how Twitter can take your social sales to the next level.

McKinley Agnesi's curator insight, September 7, 4:44 PM

Twitter is one of the highest grossing social media outlets on the internet. Many companies have personally connected with there users by allowing them to instantly talk to them and get the respond they need fast. Social media isn't a fad this is what is going to define our generation from the last. Companies can tweet an idea and in seconds thousands of people can have already replied or re posted the idea. Social media is the future and it's only going to help public relations expand. 

Ammanda Daniher's curator insight, September 12, 9:29 PM

Due to the fact that there are millions of users on Twitter, many businesses and companies have reached out to the social media phenomenon  that has taken over the internet in order to promote and educate consumers on their products and services. With Twitter having so many users, it is very convenient for information and other media to make its way across the internet. Also, Social Selling has become very popular on Twitter. If you were to search the hashtag "SocialSelling" hundreds of thousands of tweets should pop up. 

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19 Tech Startups in Emerging Markets and Where They Might Have an Edge

The winners of a global entrepreneurship competition offer some insight into some of the trends shaping business in emerging markets.

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Defining Thought Leadership in a Business Blog | Lou Hoffman

Defining Thought Leadership in a Business Blog | Lou Hoffman | e-commerce social media | Scoop.it

...When it comes to organic search, Google and other search engines place a premium on backlinks. They interpret backlinks as “votes” for the content.Of course, to generate backlinks, you must create content that prompts other digital properties to share your content with their audiences.


For the type of content that grades out as shareable, it’s typically not product information or a personnel announcement or an industry award — information we characterize as company-centric. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs.In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere.


Such dot-connecting points to blogging as one of the best platforms for thought leadership....


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Jeff Domansky's curator insight, September 2, 9:55 AM

Lou Hoffman shows how blogging can be an essential part of building thought leadership.

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26 Creative Ways to Publish Social Media Updates | Social Media Examiner

26 Creative Ways to Publish Social Media Updates | Social Media Examiner | e-commerce social media | Scoop.it

Are you struggling to find ideas for posts on Twitter, Facebook and Google+?


Do you need to come up with additional social media updates?


Even seasoned social media marketers can find it difficult to keep up with the demand for fresh content.In this article you’ll discover 26 (A to Z style) prompts to help you deliver a never-ending supply of social media updates....


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Jeff Domansky's curator insight, August 30, 11:10 AM

Content marketing gets easier these 26 tips Social Media Examiner.

Laura Saavedra's curator insight, August 31, 2:40 PM

I like this one!

Shannon Carroll's curator insight, September 3, 8:26 PM

I found this article very interesting since I post content on the social media pages for the company I intern for. I already do some things listed in the article, including posting about dates that are fun celebrations, link to useful content, questions for the audience, and replying to messages just to name a few. Some new things I want to try include posting quotes, weekly themed posts, and interviewing staff members.

One quote from the article I really liked is, "Showing your human side is a good way to build a stronger connection with your audience." I will remember this as I continue this internship. Content like interviewing staff members is a good way to show the audience that we are people too.

Something else interesting is the 80/20 rule, which states “Post about something other than yourself 80% of the time and use the other 20% for self-promotion.” I post about the company’s products on social media, but I also share other relevant articles and things the audience may find interesting. 

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10 must-have IFTTT recipes for social media managers | Battenhall

10 must-have IFTTT recipes for social media managers | Battenhall | e-commerce social media | Scoop.it

If you haven’t used IFTTT before, it’s like a dashboard of connectors that can make anything hooked up to the web work by itself, using triggers, or ‘ifs’, to power devices, social media and web services. The triggers include Internet of Things devices, time of day, weather, football results or social media pings. The actions include electricity switches, push-alerts, email, and pretty much any web service.


Anyone can create their own ‘recipes’, as IFTTT calls them, and if you are stumped for inspiration, you can browse open, shared recipes that have been created by other IFTTT users. There are over 136,000 of them here.


If you are looking to turbo charge your social media strategy, here are 8 of our favourite IFTTT recipes (with two fun ones for good luck):...


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Benjamin Labarthe-Piol's curator insight, August 31, 10:47 AM

Good recipes

Laura Saavedra's curator insight, August 31, 2:39 PM

Isn't it interesting?

Andrei Kojukhov's curator insight, Today, 2:34 AM

IFTTT recipes for better Social Presence!

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The Content Marketing Pyramid: Create More With Less

The Content Marketing Pyramid: Create More With Less | e-commerce social media | Scoop.it

These days, content marketing teams are expected to create content in all shapes and sizes. Following the advice of content marketing sages, we’re posting tweets every few hours, blogging every day, podcasting every week, publishing an eBook every month… and the list goes on. Trying to keep up with the seemingly insatiable demand, content teams often feel overwhelmed and stretched too thin. Even worse, all this frenetic activity often lacks an underlying strategy or focus.


But it doesn’t have to be this way. Back in 2010, I proposed the Content Marketing Pyramid — a strategy that allows you to get more out the door with the same effort. It’s done by combining infrequent, time-intensive content with low-effort, recurring content....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 25, 10:17 AM

Do more Marketing with less. Here's how.

Benjamin Labarthe-Piol's curator insight, August 26, 12:23 AM

Simple and effective  steps for good a good content production routine.