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Every Google developer can use any code ever written by the company

Every Google developer can use any code ever written by the company | e-commerce social media | Scoop.it
In an interesting but tech-heavy piece on Wired, one thing stood out for me as evidence that Google's record for innovation is expressed internally as well as externally. Google is unusual in that ...
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How optimization of a website creates better opportunity to be found by search engines
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Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
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How Content Marketing, SEO, and Social Media Work Together

How Content Marketing, SEO, and Social Media Work Together | e-commerce social media | Scoop.it
Content marketing, SEO, and social media should work together synergistically. Each should be its own instrument, working together to create a perfect harmony....

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Jeff Domansky's curator insight, November 27, 9:36 AM

Integration your social marketing is a valuable way to extend your content marketing results.

Amanda Kaye Wall's curator insight, Today, 12:39 PM

This article highlights everything that I have learnt about creating content and sharing content on social media. It gives 4 very strategic and simple steps regarding how Content Marketing, Search Engine Optimization and Social Media work together.

 

1. Set Goals and Objectives

2. Produce great Content

3. Share your Content on Social Media

4. Analyze and Optimize your Content

 

Focusing strictly on content, I personally liked how they described each category "each being its own instrument, working together to create a perfect harmony." because that's exactly how they work. 

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Looks Like A Merry Online Holiday Shopping Season So Far | PYMNTS.com

Looks Like A Merry Online Holiday Shopping Season So Far | PYMNTS.com | e-commerce social media | Scoop.it
Over the pre-Thanksgiving weekend, consumers spent more online this year than last, and are making significantly more of those purchases using mobile
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10 TRENDS FOR 2015 | trendwatching.com

10 TRENDS FOR 2015 | trendwatching.com | e-commerce social media | Scoop.it
Innovation opportunities to run with – and profit from – in 2015!
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A Startup That Gives Thanks | PYMNTS.com

A Startup That Gives Thanks | PYMNTS.com | e-commerce social media | Scoop.it
Here's a nice way to share a little holiday spirit: Mobile payments startup HouseTab will donate five meals to Food Bank for New York City each time a new user
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HAPPY THANKSGIVING

HAPPY THANKSGIVING | e-commerce social media | Scoop.it
Kenneth Carnesi's insight:

Happy Thanksgiving to all! 

Kenneth Carnesi, JD

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Will Omnicommerce Drive Black Friday Sales? | PYMNTS.com

Will Omnicommerce Drive Black Friday Sales? | PYMNTS.com | e-commerce social media | Scoop.it
Retail folklore pegs the day after Thanksgiving as the day when retailers went “in the black” and began making a profit and marked the official start to the
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Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
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Use Twitter To Supercharge Your Holiday Sales - Heidi Cohen

Use Twitter To Supercharge Your Holiday Sales - Heidi Cohen | e-commerce social media | Scoop.it

Is Twitter integrated into your 2014 holiday marketing plans?


If not, there’s still time to get the most out of this real time social media platform even though Black Friday’s just around the corner.


Because over 50% of UK users turn to Twitter to discuss what they’re doingRIGHT NOW according to Nielsen. (Check out Dan Zarrella inspired tips for tweets and retweets.)....


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Jeff Domansky's curator insight, November 23, 2:08 AM

Looking to increase holiday sales at the last minute? Check these Twitter holiday tips that you can implement in real time. Includes research and charts.

Marco Favero's curator insight, November 23, 7:30 AM

aggiungi la tua intuizione ...

Michelle Smith's curator insight, November 23, 6:12 PM

This article gives great reasns why you should use Twitter to increase your sales in the holiday season. According to this article, Twitter users use Twitter to find the lowest prices on items and 54% of Twitter users check their Twitter while shopping in retail stores. 52% of people say they have learned about products through Twitter and later purchase those products. With the holiday season going around, all businesses should be promoting themselves via Twitter because it is super beneficial.

Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
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How to Structure a Perfect SEO Optimized Page

How to Structure a Perfect SEO Optimized Page | e-commerce social media | Scoop.it
With Google looking at over 200 factors when ranking a website, how do you know which ones to focus on? Or better yet, what steps do you need to take in order to improve your rankings?

In order to help you with your on-page optimization, I’ve created an infographic that shows you how to make each of your web pages search-engine-friendly.

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Jeff Domansky's curator insight, November 21, 11:59 PM

Great SEO advice from Neil Patel.

Gerard Downey's curator insight, November 24, 7:02 PM

How to best setup your landing pages for local seo 

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Let’s Get Ready To Retail | PYMNTS.com

Let’s Get Ready To Retail | PYMNTS.com | e-commerce social media | Scoop.it
In just about a week, Americans - fortified by turkey and stuffing, maxxed out on football and ready to flee the visiting relatives, will participate in one of
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Ultimate Social Media Empire: Use Twitter To Search Every Tweet Ever Made

Ultimate Social Media Empire: Use Twitter To Search Every Tweet Ever Made | e-commerce social media | Scoop.it

...At the moment, the updated search bar is pretty basic. Twitter plan to continue upgrading as time goes on, and more and more advanced features will become available over time. Still, you're able to set a few parameters, such as the dates you search between and whose posts you're combing through. In other words, you can choose to search a certain person’s tweets between December and January of last year, and you can choose to only search for tweets which contain the hashtag #christmas.


This allows you to track people's changing opinions over time.For those who understand coding and binary and scary words, Twitter have explained their new search bar in impossible amounts of detail over at their official blog post. If you speak fluent binary, check it out. If you don't, all you need to take away from this article is that Twitter is now even more powerful than it was before.


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Jeff Domansky's curator insight, November 20, 10:27 AM

This is an important development for researchers, marketers and PR people who need to use Twitter for research, insight and other strategic uses.

Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
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7 Online Marketing Tools That Make Blogging A Breeze

7 Online Marketing Tools That Make Blogging A Breeze | e-commerce social media | Scoop.it

As a blogger, you have an unending list of things to do in a day. Be it coming up with article ideas, curating content, researching keywords or writing a blog post; it seems like bloggers are always super-busy and some are rather burnt out with the process.


Thankfully, there are tools that come to your rescue and ease the process, making it a breeze without costing you a fortune....


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wanderingsalsero's curator insight, November 20, 5:28 AM

Some of these were new to me and probably would be nice. On the one hand, people are fascinated with 'bells and whistles' but the eternal problem remains that most people really don't have any design skills nor the time (or even interest) to learn.

Lori Wilk's curator insight, November 20, 9:19 AM

One of the most helpful articles I've read about #blogging. I have some new #resources and #education.

Vincent Dickie's curator insight, November 23, 7:17 PM

Most businesses know that blogging helps their website more visible in Google, but, let's face it, blogging can be time consuming. Clients frequently ask me how they can make blogging more manageable. The post has some great tools that make it easier to juggle a business and manage online media. 

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The 10 Commandments of Social Media Content Marketing

The 10 Commandments of Social Media Content Marketing | e-commerce social media | Scoop.it
What is the secret behind social media content marketing that takes content and publishes and promotes it on social networks including Blogs, Facebook, Twitter and LinkedIn? What are the 10 fundamental principles that will help make it effective?
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Rescooped by Kenneth Carnesi from SEO Analyst Chennai, SEO Expert Chennai, Freelance SEO Consultant Chennai
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Incredibly Useful, Illustrated Guide to On-page Topic Targeting for SEO

Incredibly Useful, Illustrated Guide to On-page Topic Targeting for SEO | e-commerce social media | Scoop.it
The truth is, you can create optimized pages that rank well without understanding complex algorithms. This post provides a simple framework for on-page topic targeting in a way that makes optimizing easy and scalable while improving the chances for higher rankings.

Via Ranjith Kumar
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How to Develop a Strong Visual Brand on Social Media

How to Develop a Strong Visual Brand on Social Media | e-commerce social media | Scoop.it
Learn about the four key ingredients of social media success and how to implement them into your social strategy.
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Ecommerce Hits $17.5 Billion Mark | PYMNTS.com

Looks like Christmas came early this year for e-Commerce merchants. Research from ComScore shows that consumers spent $17.5 billion through e-Commerce
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By The Numbers: State Of The U.S. Retail | PYMNTS.com

By The Numbers: State Of The U.S. Retail | PYMNTS.com | e-commerce social media | Scoop.it
In the past, the start of the holiday rush began on a particular holiday: Black Friday. Or at least maybe that's the way it used to be. Like back in the '60s
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The Real History Of Black Friday | PYMNTS.com

The Real History Of Black Friday | PYMNTS.com | e-commerce social media | Scoop.it
Pop Quiz--why is the day after Thanksgiving called Black Friday? If you answered “because that is the day that retailers go ‘into the black,’” you are sadly
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STUDY: Combine Email Marketing with Facebook Ads - AllFacebook

STUDY: Combine Email Marketing with Facebook Ads - AllFacebook | e-commerce social media | Scoop.it
A study in which a leading U.S. retailer targeted 565,000 email subscribers with both its regular emails and coordinated Facebook News Feed ads found that subscribers who received both were 22 percent more likely to make purchases than those who...

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Peg Corwin's curator insight, October 20, 2:40 PM

Email marketing and Facebook ads are an effective one-two punch.


Quote:  "The combination of CRM (customer-relationship management) data and Facebook targeting truly powers targeted reach at scale to create effective marketing campaigns. We expect to see great results as marketers continue to pair Facebook custom audiences with both email marketing and direct-mail campaigns."

Matt Rogers's curator insight, November 24, 9:08 PM

The article discusses combining email and Facebook marketing.  While the concept is interesting and the study shows it can improve click through rates up to 22%, I believe that this type or marketing would be much more costly (both time and monetarily) and difficult to achieve for the smaller boost it provides.  I also think that this type of marketing is only effective to specific psychographic segments.

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ArCompany › How your B2B Company should Share Content to Social Media

ArCompany  › How your B2B Company should Share Content to Social Media | e-commerce social media | Scoop.it

A recent study from the Content Marketing Institute found that 86% of B2B businesses use at least one form of content marketing, with social media being the most used method.  It also found that the top three problems  B2B marketers face are related to content.

My company Blurbi (i’m guest blogging here. Hi mom!) wanted to dig deeper into these content problems to figure out how you, as the person in charge of marketing at a B2B company, could optimize your content posting.  To do so, we conducted a study of 400 B2Bs across 50 different markets and five countries. In this article you’ll find a recap of our most important results, tied together with results from other industry leaders, and the key takeaways....


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Jeff Domansky's curator insight, November 23, 2:21 AM

Valuable blueprint for social marketing for companies of all sizes.

Marco Favero's curator insight, November 23, 7:19 AM

aggiungi la tua intuizione ...

Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
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6 Creative Examples To Optimize Your 404 Error Pages | She Owns It

6 Creative Examples To Optimize Your 404 Error Pages | She Owns It | e-commerce social media | Scoop.it

Traditionally, a 404 error page is a dead end. A visitor to your site couldn’t find what they were looking for. However, this is also the ideal page to fine tune on your site. With the right opt-in message, you can not only turn a potentially bad experience around, but you can also wind up directing them back to where you want them to go. There’s no better way to show this than through some carefully curated examples. Here’s 6 brands that do this really well...


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Jeff Domansky's curator insight, November 21, 11:53 PM

Practical examples of best 404 error pages.

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The Top 7 Social Media Marketing Trends That Will Dominate 2015

The Top 7 Social Media Marketing Trends That Will Dominate 2015 | e-commerce social media | Scoop.it

It’s that time again: When I look ahead to 2015 to predict social media marketing trends we can expect over the coming year. If you want to see what I predicted for 2014 (and whether those predictions came true), you can do so here:

- The Top 7 Social Media Trends That Will Dominate 2014 (written Sept 2013)

- The Top 7 Social Media Trends Dominating 2014 (written July 2014).


But without further ado, here are my top 7 social media marketing predictions for 2015!...


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Kayla Childress's curator insight, November 23, 11:51 PM

This article discusses in detail the predictions of social media in 2015 and which platforms will be most successful in comparison to others, and which will grow. The first platform discussed is Ello. "Their website states: “Collecting and selling your personal data, reading your posts to your friends, and mapping your social connections for profit is both creepy and unethical. Under the guise of offering a “free” service, users pay a high price in intrusive advertising and lack of privacy.” The next point discussed was Facebook ad and pricing demand will increase. Thirdly, Twitter's new business advertising will sky rocket in popularity. Google+ will fade into obscurity. Instagram will become essential for those companies that base a lot of their marketing off of image based social media. Sixth, LinkedIn will widen it's gap as the B2B platform. And finally, social media will become a core necessity for online marketing. I would have to agree with a majority of the points made throughout the article besides Ello becoming more popular. As it approaches the end of 2014 people are still incredibly active on Facebook; I think Ello may take a little longer to evolve into a heavier platform that is used amoungst the general public and companies trying to marketing there products and services.

Stephen Daniels's curator insight, November 24, 10:38 AM

2014 has brought about some new trends in terms of how business are using social media and I expect even more new trends to emerge in 2015. One of these expected trends is the rise of Ello, expected to go head to head with Facebook. Ello offers a social media experience much like Facebook, but offers a promise of an ad free experience. I think that this is a great feature that will bring a lot a Facebook users to the platform. It will be interesting to see if the platform can allow users to create the same engaging content as Facebook and other social media sites without incorporating advertisements. I think that if they can achieve this it has the chance to take over the social media giant Facebook.

Shaquille Portee's curator insight, November 24, 10:59 AM

I found this article to be insightful. Forbes breaks down what to expect in the upcoming year as far as trends in social media marketing goes. For instance, companies that advertise on Facebook are expected to see an increase in pricing. They also predict that the google plus platform will "fade into obscurity", which is no surprise. With 200 million users monthly instagram will become essential for image based social media marketing.

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Who’s Driving eCommerce Spend? | PYMNTS.com

Who’s Driving eCommerce Spend? | PYMNTS.com | e-commerce social media | Scoop.it
In the late 90’s there was a popular bumper sticker “Think Globally, Act Locally,” that had all but disappeared by the mid-2000’s when their original owners
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5 practices to market your next event successfully online (Infographic)

5 practices to market your next event successfully online (Infographic) | e-commerce social media | Scoop.it
In this day and age, it is not enough to organize an event and wait for people to find you. If you want to draw the crowds, you have to reach out to them first. It's about marketing in a smart way.

Via Cendrine Marrouat - www.socialmediaslant.com
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Comunicologos.com's curator insight, November 21, 8:05 AM

Marketing On-line 5 Best Pratices

Rescooped by Kenneth Carnesi from The Content Marketing Hat
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4 Key Tactics The Pros Use To Boost Their WordPress Success - The SiteSell Blog

4 Key Tactics The Pros Use To Boost Their WordPress Success - The SiteSell Blog | e-commerce social media | Scoop.it
Having a successful WordPress blog or site isn't rocket science. If you want to increase your traffic and income, these 4 strategies are a must-read for you!

Via Mike Allton
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A Guide To Optimizing Your Social Media Marketing Campaign - Forbes

A Guide To Optimizing Your Social Media Marketing Campaign - Forbes | e-commerce social media | Scoop.it
We often hear about website and search engine optimization, but social media optimization hasn’t quite made it into the mainstream vernacular. Whether you’ve heard the term or not, you may already optimizing your social media posts every day.
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