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11 Ways to Engage Customers Using Social Media

11 Ways to Engage Customers Using Social Media | e-commerce social media | Scoop.it
Thirteen entrepreneurs share practical tips on how to best engage customers using social media.
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How optimization of a website creates better opportunity to be found by search engines
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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015) | e-commerce social media | Scoop.it
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle.
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2014 Year In Review: Why Do You Think Social Media Doesn't Work? It Does Work

2014 Year In Review: Why Do You Think Social Media Doesn't Work? It Does Work | e-commerce social media | Scoop.it

The first company is not proof that social media works. That's not the issue. The issue, of course, is that social media simply "is". It's no different than the focus groups and surveys of twenty years ago. It's both marketing and customer research. It's data. It just "is". You cannot separate social media from the rest of the branding elements of the business. You can't. You cannot prove that social media works, and you cannot remove it from the business. It is not a tactic. It simply "is" the business. And customers are acquired cheaply as a result.


The second company can easily prove that social media doesn't work. They should know. They tried putting some sale messages on Twitter, and nobody responded. The second company is fully confident in their merchandising team. The second company just needs to find marketing channels to communicate the merchandising strategy to the customer. The second company is going "omnichannel". They'll ship-to-store or buy-online-pickup-in-store or get you a discount on your mobile phone when you're in the mall (if the customer ever steps foot in a mall anymore).


Retail is moving in two different directions....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 23, 2:48 AM

Kevin Hillstrom shares a thoughtful post on whether social marketing works or not.

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EBay CEO's Exit Payoff: $23M | PYMNTS.com

EBay CEO's Exit Payoff: $23M | PYMNTS.com | e-commerce social media | Scoop.it
EBay CEO John Donahoe will collect an estimated $23 million when he leaves the company after it spins off its PayPal payments unit next year, Reuters
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Tools to Create Infographics | Listly List

Tools to help you create infographics on your own.


Via Jeff Domansky
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Robinson Jimenez Medina's curator insight, December 22, 4:51 PM

Como hacer infografias

Stéphane Desbois's curator insight, December 23, 7:55 AM

Outils

Marta Ciesielska's curator insight, Today, 3:59 PM

Some good tools for infographics design.

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Majority of B2B Websites' Content Failed to Reel in Customers in 2014 | KoMarketing Associates

Majority of B2B Websites' Content Failed to Reel in Customers in 2014 | KoMarketing Associates | e-commerce social media | Scoop.it

Forrester scored companies according to various factors, including the appeal of their website content and use of video. The companies had the potential to score a perfect 30, or obtain a passing score of 20 or above. Only four companies successfully passed Forrester’s test; the average score was 12.8. Forrester did not reveal the names of the four companies that passed its test.


“The biggest problem is that the majority of content talks about the company, what its products and services do and how many awards they’ve won, but doesn’t speak to the issues their prospective buyers are trying to solve,” said Laura Ramos, Forrester analyst, according to Ad Age.


Telling stories, writing in narrative and shooting video were identified as key ways that companies can help their messages stand out among the rest....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 19, 10:21 AM

A new report published by Forrester Research shows that a majority of B2B websites have failed to engage users with content in 2014. It's time for marketers to rethink and refocus their content marketing.

Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
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Online Shopping Psychology | E-Commerce Checkout Decisions | Incloud

Online Shopping Psychology | E-Commerce Checkout Decisions | Incloud | e-commerce social media | Scoop.it

We all love a bit of online shopping but what goes through our head before we click to buy items over the web?


We have done some research in the form of an infographic, which reveals some fascinating insights into the psychology of the online consumer.  


A massive 85% of people said they read online reviews before making a purchase and 1/3 of shoppers admitted buying an item after being influenced by a video. The research also looks into why we abandon sales at the checkout, which is predominantly down to hidden charges and having to register before buying.


Check out our infographic below for the full insight into the mind of the online shopper....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 19, 10:38 AM

When we shop online we make sub-conscious decisions when we are buying items but what goes through our head before we click the purchase button?

Jeff Domansky's curator insight, December 19, 1:48 PM

Valuable insight for social marketers.

Bart van Maanen's curator insight, December 20, 12:18 PM

Wat beweegt de online consument in de webwinkel? Wat reviews en video kennelijk veroorzaken in de psychologie van de shoppers.

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Who Made It On The Holiday Retail Good List? (And Who Didn’t) | PYMNTS.com

Who Made It On The Holiday Retail Good List? (And Who Didn’t) | PYMNTS.com | e-commerce social media | Scoop.it
Check it once, check it twice — there's always companies who could be named either on Santa's naughty or nice list for delivering on consumer promises that
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Could Facebook Be The Next eBay Or Craigslist? | PYMNTS.com

Could Facebook Be The Next eBay Or Craigslist? | PYMNTS.com | e-commerce social media | Scoop.it
Facebook may be looking to get into group-based selling on the social network site, engadget.com reported. The concept, which has the potential to
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Rescooped by Kenneth Carnesi from Business: Economics, Marketing, Strategy
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SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shi…

Rand Fishkin's presentation on some of the big changes from the search engines and how SEO and marketing tactics must respond to keep up.

Via Pantelis Chiotellis
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12 Tips For Integrating Social Media Into Your Marketing Strategy - Forbes

12 Tips For Integrating Social Media Into Your Marketing Strategy - Forbes | e-commerce social media | Scoop.it
This post was co-authored with Becky Ross and Shannon Gorman, both MBA students at the Fuqua School of Business, Duke University.
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Rescooped by Kenneth Carnesi from Modern Marketer
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Social Media FAQ: 10 Top Questions From Marketers

Social Media FAQ: 10 Top Questions From Marketers | e-commerce social media | Scoop.it
We asked social media marketers to share their biggest unanswered questions. Here's a list of the top 10 as well as some answers and ideas.

Via The Fish Firm
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Apple Shuts Down Russian E-Sales Due to Ruble | PYMNTS.com

Apple Shuts Down Russian E-Sales Due to Ruble | PYMNTS.com | e-commerce social media | Scoop.it
Apple took the unusual move Tuesday (Nov. 16) of shutting down all of its online sales in Russia due to what Apple said were "extreme" ruble fluctuations,
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UK Amazon Glitch Prices Thousands Of Items At One Penny | PYMNTS.com

UK Amazon Glitch Prices Thousands Of Items At One Penny | PYMNTS.com | e-commerce social media | Scoop.it
A software glitch on Friday night (Dec. 12) in the U.K. caused "thousands of items" sold by third-party vendors on Amazon to be prices at one penny—and holidays
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Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
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Why Pinterest Is So Addictive

Why Pinterest Is So Addictive | e-commerce social media | Scoop.it

Since Pinterest exploded on the social media scene, the user base has only grown. In the beginning, it was the social platform for women. Crafts, fashion, food and more flooded the screen with attractive pictures and an easy-to-use sharing model. Now all different types of people and companies use Pinterest.


Have you checked out the Daily Infographic Pinterest board? Pinterest is creeping into my Google searches more and more lately. Whether I’m researching new pants or Internet marketing, I keep getting Pinterest in the results. Then I end up spending two hours scrolling down and learn way too much about carrot cake....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 23, 2:35 AM

Now all different types of people and companies use Pinterest.

Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
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21 Free Design Tools for Marketers on a Budget

21 Free Design Tools for Marketers on a Budget | e-commerce social media | Scoop.it

Problem is, actually creating all these beautiful visuals isn't exactly every marketer's forte. Oh, another problem? Design software can cost an arm and a leg (plus all the classes you need to take to learn how to work the darn stuff).


But there's good news -- there are plenty of free and easy-to-use tools out there that can make you look like a master designer. This post will break down 21 of our favorites so you too can create visuals and images that'll make your marketing pop. Get ready to create visualizations, banners, infographics, and more like a total pro....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 22, 9:58 AM

Check out these 21 free and easy-to-use visual content creation tools.

Marco Favero's curator insight, December 22, 1:19 PM

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Rescooped by Kenneth Carnesi from Business in a Social Media World
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Responsive Design: Defined in a Single GIF

Looking for a quick and easy definition of responsive design? HubSpot has created this great GIF for you. 


See it at http://blog.hubspot.com/marketing/responsive-design-definition-gif


-------------


Cendrine Marrouat


Via Cendrine Marrouat - www.socialmediaslant.com
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FedEx Packages An E-Commerce Deal

FedEx Packages An E-Commerce Deal | e-commerce social media | Scoop.it
FedEx has agreed to buy Genco, a company that specializes in returning the products that FedEx already works to deliver, Bloomberg reported.
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The Consumer Problem Survey

The Consumer Problem Survey | e-commerce social media | Scoop.it

The most overlooked truth in marketing is that problems are the origin of 

Once one adopts the perspective that problems are the foundation of consumer choice, it becomes clear that studying problems is the best way to anticipate purchases.


...Essentially, if consumers’ entry into the marketplace begins with problem recognition, then knowing the problems consumers want to solve can help predict consumption based on actual consumer needs. Moreover, knowing the nature of consumers’ problems can help marketers and brand managers better target consumers while they are contemplating solutions and seeking information for future purchases....


Via Jeff Domansky
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Comunicologos.com's curator insight, December 20, 10:29 AM

Encuesta de Consumidores Infografía

Bill Bentley's curator insight, December 20, 2:09 PM

Interesting and logical predictors of consumer behavior.  A little data analysis can go a long way in making the right decisions about what to stock, invest in, etc.

Jordi Carrió Jamilà's curator insight, December 21, 2:37 AM

El origen del consumo está en el problema que busca resolver el consumidor. Si investigamos en profundidad estos problemas, podremos predecir el consumo.

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Brick-And-Mortar Stills Own Holiday Shopping | PYMNTS.com

Brick-And-Mortar Stills Own Holiday Shopping | PYMNTS.com | e-commerce social media | Scoop.it
Online and mobile shopping are growing, but brick-and-mortar stores are still where the majority of U.S. consumers will buy most holiday gifts this year,
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Online Sales Up Double Digits | PYMNTS.com

Online Sales Up Double Digits | PYMNTS.com | e-commerce social media | Scoop.it
Ecommerce spending for 2014's holiday period in the U.S. is up 15 percent from 2013 so far, with $42.5 billion in spending from desktop computers through Dec.
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Apple Now Has Apple Pay Team In London | PYMNTS.com

Apple Now Has Apple Pay Team In London | PYMNTS.com | e-commerce social media | Scoop.it
Apple Pay launched for the U.S. market but it's been clear the company wants to have a global presence. That global launch may already been in the works as
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Rescooped by Kenneth Carnesi from digitalNow
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12 Mind-Blowing Social Media Metrics Facts (Charts) - Heidi Cohen

12 Mind-Blowing Social Media Metrics Facts (Charts) - Heidi Cohen | e-commerce social media | Scoop.it
Is your social media marketing yielding actionable results? To help here are 12 social media metrics facts with charts and 11 social media metrics tips.

Via Don Dea
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Don Dea's curator insight, December 17, 12:05 AM
Monitoring reputation on social media.

Based on Social Business Benchmark Survey, monitoring what’s said about your company is highly important. Specifically:

  • 81% of respondents use social media to learn about their firm’s reputation.
  • 79% of respondents use social media to monitor external communications.

- See more at: http://heidicohen.com/social-media-metrics-facts/#sthash.5jtYhnW1.dpuf

Rescooped by Kenneth Carnesi from The Marketing Technology Alert
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Is SEO Still Worth It in 2015?

Is SEO Still Worth It in 2015? | e-commerce social media | Scoop.it
Let's cut to the chase: Of course SEO is still worth it. If you have been having trouble determining what to spend, here are some calculations...

Via iNeoMarketing
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iNeoMarketing's curator insight, December 15, 9:44 PM

It's a commitment that you have to roll with until you see results down the road. But attribution is a critical part of the process, otherwise your budget will be at risk.

Riyaj Rahmathali's curator insight, December 22, 3:01 AM

Ofcourse SEO is still worth it or is it?

WebTech Group STL's curator insight, Today, 7:50 AM

Is SEO Still Worth It in 2015? - www.seoservices-stlouis.com

Rescooped by Kenneth Carnesi from Modern Marketer
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Social Media Trends Set To Dominate 2015

Social Media Trends Set To Dominate 2015 | e-commerce social media | Scoop.it
The year has come to an end, and with it, countless marketers are reflecting on their accomplishments as a whole, no doubt including how they fared on social media. Changes in the online realm typica…

Via The Fish Firm
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Rescooped by Kenneth Carnesi from Social Media, SEO, Mobile, Digital Marketing
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Who, How, and Why: Three Keys to Successful Content Marketing

Who, How, and Why: Three Keys to Successful Content Marketing | e-commerce social media | Scoop.it
Content - Ask yourself these questions to better understand your customer segments and make smarter decisions about creating content for them.

Via Kamal Bennani
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Marco Favero's curator insight, December 16, 12:34 PM

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