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Direct Mail Marketing, Direct Profit? [Infographic]

Direct Mail Marketing, Direct Profit? [Infographic] | e-commerce & social media | Scoop.it

Marketing Strategy - Despite the persistent rumors that print is dead, mailboxes everywhere continue to get stuffed with direct mail marketing pieces. But how successful is direct mail marketing really?


Via Kamal Bennani
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Matthias Röse's comment, September 26, 2013 8:35 PM
A lot of very interesting data is displayed in this graphic and it was fun studying it. Beforehand, when reading the article, I was very surprised by the fact that direct mail is on the rise again. I thought that with Emails being cheaper, faster and the easiness of tracking its effects but I learned otherwise. Yesterday I read an article giving best practice examples of direct mailing which is very interesting and I recommend to everyone thinking about a direct mailing campaign because the examples are quite inspiring (http://designshack.net/articles/business-articles/12-brilliant-direct-marketing-pieces-you-have-to-see/). I look forward to 2014 and I’ll definitely check whether the predictions about rising spending on direct mailing come true. I think that it is very important to know whether your business is in a branch where consumer prefer direct mail due to its seriousness.
Priscilla Hema's comment, September 27, 2013 12:07 AM
Jasmine, Though Physical mail such as ones received through a mailbox may urge consumers to open and have a look. most are discarded without a thought. this is a huge waste if not discarded correctly.
dane norton's curator insight, September 30, 2014 6:47 PM

One important tool that companies use when participating in direct marketing is direct mail. Direct mail is an old school approach that has been around for centuries to engage with customers, despite rumours of it dying its actually on the rise. The reason why direct mail has not died and has remained in favour within companies is the power it wields. In this article it states that on average 6.5 out 10 people either purchase or engage with the business that have received their mail. This article reinforces the fact that direct old school mail should not be completely over looked at over technological advances like smartphone apps and direct mail marketing equals direct profit.

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20 Community-Building Tips That Will Get You Noticed

20 Community-Building Tips That Will Get You Noticed | e-commerce & social media | Scoop.it
It's one thing to attract an audience online, but how do you keep them? These 20 community-building tips will help you get noticed and build loyal fans.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, May 29, 10:21 PM


"Don’t be a Meme Queen. I realize many people love memes and think they’re successful because they get engagement. But look around. Do you want to mimic everyone else and promote the words and sayings, or funny pictures of someone else? Or do you want to go the extra mile and make memes that are personal, customized, and unique to you?"

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eBay Testing Promoted Listings For Merchants | PYMNTS.com

eBay Testing Promoted Listings For Merchants | PYMNTS.com | e-commerce & social media | Scoop.it
eBay announced May 26 it will follow Amazon and Etsy's lead in providing sellers with a test of its Promoted Listing that allows merchants to promote
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Amazon Gears Up To Rival Etsy | PYMNTS.com

Amazon Gears Up To Rival Etsy | PYMNTS.com | e-commerce & social media | Scoop.it
The already struggling Etsy may have some steep competition from a much bigger eCommerce player: Amazon. Amazon has started approaching some of its merchants
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Google To Unveil IoT Software | PYMNTS.com

Google To Unveil IoT Software | PYMNTS.com | e-commerce & social media | Scoop.it
Google is rarely quiet about anything it does, but the company has snuck into the leading ranks of Big Data, even surpassing Apple thanks to its sophisticated
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WooCommerce Gets Bought Out

WooCommerce Gets Bought Out | e-commerce & social media | Scoop.it
WooCommerce, an eCommerce tools company that helps WordPress users turn their site into an online shop, has been bought out by WordPress’ parent company Automattic — making WooCommerce officially a part of the Web software company’s family.
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eBay Readies To Roll Out Amazon Prime Competitor | PYMNTS.com

eBay Readies To Roll Out Amazon Prime Competitor | PYMNTS.com | e-commerce & social media | Scoop.it
It seems everyone is getting in on the subscription service act. Less than a week after Walmart announced it would be launching a $50 per year rival to
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Guess How Many Prime Customers Amazon Has? | PYMNTS.com

Guess How Many Prime Customers Amazon Has? | PYMNTS.com | e-commerce & social media | Scoop.it
At the end of 2014, analysts estimated that 40 million shoppers had Amazon Prime subscriptions. New reports from CIRP reveal that Amazon Prime subscriptions
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Alibaba, Visualead Give QR Codes Visual Upgrade | PYMNTS.com

Alibaba, Visualead Give QR Codes Visual Upgrade | PYMNTS.com | e-commerce & social media | Scoop.it
Visualead will help Alibaba launch QR-like codes on its marketplaces. The new codes will feature one-of-a-kind images that will create dotless codes.
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Startup Crystal Says E-Mail Isn’t Dead, It Just Needs to Be Smarter | MIT Technology Review

Startup Crystal Says E-Mail Isn’t Dead, It Just Needs to Be Smarter | MIT Technology Review | e-commerce & social media | Scoop.it
Startup Crystal claims it can help you write better e-mails by mining recipients’ online data for clues to their personality.
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Facebook Adds Features For Local Business | PYMNTS.com

Facebook Adds Features For Local Business | PYMNTS.com | e-commerce & social media | Scoop.it
In their ever-escalating quest to cash in on ad revenue, Facebook has added some neat new features to help attract local business. Going forward, Facebook
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Domino’s Baking Up Tweet-To-Order | PYMNTS.com

Domino’s Baking Up Tweet-To-Order | PYMNTS.com | e-commerce & social media | Scoop.it
Send a tweet, get a pizza delivered to your door. That's the thinking behind Domino's upcoming "tweet to order" service, set to debut May 20. Once the
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Peapod Takes On Amazon Fresh With NYC Expansion | PYMNTS.com

Peapod Takes On Amazon Fresh With NYC Expansion | PYMNTS.com | e-commerce & social media | Scoop.it
While traditional retailers compete to earn share-of-wallet, on the online grocery delivery front, it's about securing share-of-fridge. At least that's what
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Whole Foods’ Millennial Strategy | PYMNTS.com

Whole Foods’ Millennial Strategy | PYMNTS.com | e-commerce & social media | Scoop.it
Whole Foods has tried to stay ahead of the bricks-and-mortar curve. It was one of the first major retailers to publicly praise Apple Pay’s role in igniting
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7 Easy-to-Use Interactive Content Tools You Should Explore

7 Easy-to-Use Interactive Content Tools You Should Explore | e-commerce & social media | Scoop.it

Aware that the one-sided approach is less than desirable, why do marketers continue to pump out the content equivalent to this all-too-familiar bad date? In a landscape where many organizations are increasingly focused on pumping out volume, companies that stand out are those that refuse to pile on.


Rather than task their audience with consumption, and consumption alone, innovative companies are using interactive content to earn the attention of their audience and increase engagement. To give you a better idea of what we're talking about, we've pulled together a list of seven easy-to-use tools for creating more dynamic content....


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 11:34 AM

HubSpot shares seven tools to help you create interactive content that drives traffic and engagement.

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Granify, eCommerce Platform, Snags $7 Million From Investors Including Valar Ventures | PYMNTS.com

Granify, eCommerce Platform, Snags $7 Million From Investors Including Valar Ventures | PYMNTS.com | e-commerce & social media | Scoop.it
Granify, an eCommerce company based in Edmonton, Alberta, announced Tuesday (May 26) that it has received a $7 million Series A investment from several
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Snapchat Springs Investment Into Shopping App | PYMNTS.com

Snapchat Springs Investment Into Shopping App | PYMNTS.com | e-commerce & social media | Scoop.it
Photo-sharing service Snapchat is investing in Spring, a shopping app launched in August 2014, according to a May 22 story from Re/code. Only three weeks ago,
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How Amazon Does Commerce | PYMNTS.com

How Amazon Does Commerce | PYMNTS.com | e-commerce & social media | Scoop.it
Amazon’s 2015 so far is a tale of big announcements, marketplace rollouts and unique takes on commerce in the hyper-connected world that's transforming into an
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Amazon Prime Goes Hyperlocal In NYC | PYMNTS.com

Amazon Prime Goes Hyperlocal In NYC | PYMNTS.com | e-commerce & social media | Scoop.it
In an effort to become even more competitive in New York City, Amazon Prime is broadening its scope to offer more items from stores not necessarily sold across
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Shopify’s $1.2B IPO | PYMNTS.com

Shopify’s $1.2B IPO | PYMNTS.com | e-commerce & social media | Scoop.it
Shopify - a Canadian firm that helps retailers move their goods more efficiently online - announced yesterday (May 20) that it priced its initial public
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State of Retail: eCommerce vs. physical retail | PYMNTS.com

State of Retail: eCommerce vs. physical retail | PYMNTS.com | e-commerce & social media | Scoop.it
A study released Monday (May 18) by TimeTrade concluded that a majority of shoppers still prefer the in-store experience over shopping online.
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How The Dollar Shave Club Reinvented Retail | PYMNTS.com

How The Dollar Shave Club Reinvented Retail | PYMNTS.com | e-commerce & social media | Scoop.it
On the whole - payments and eCommerce is a fairly serious place, which is reasonable given the very serious sums of money at stake. However, when it comes to
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Walmart Adds Alipay To Boost China Sales | PYMNTS.com

Walmart Adds Alipay To Boost China Sales | PYMNTS.com | e-commerce & social media | Scoop.it
Every major retailer wants to break into China's growing commerce market, and yesterday (May 13) Walmart took a big step toward helping the retailer secure more
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Macy’s Upscale Upgrade | PYMNTS.com

Macy’s Upscale Upgrade | PYMNTS.com | e-commerce & social media | Scoop.it
As Macy's is seeing revenue from its department store business slide, it is planning to move its best and most productive stores to upscale. This decision comes
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Walmart Primed To Challenge Amazon Prime | PYMNTS.com

Walmart Primed To Challenge Amazon Prime | PYMNTS.com | e-commerce & social media | Scoop.it
Walmart may be best known for its sprawling brick-and-mortar stores, while Amazon is considered the online commerce king. But the two are competing head-to-head
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No Buy Button In Pinterest’s Future | PYMNTS.com

No Buy Button In Pinterest’s Future | PYMNTS.com | e-commerce & social media | Scoop.it
“We don’t have any plans to announce a buy button at this time." Thus spake Eva Smith, Pinterest's head of marketing and communications insights, commenting
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