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5 Google Analytics features for Business Owners - Search Engine Journal

5 Google Analytics features for Business Owners - Search Engine Journal | e-commerce social media | Scoop.it
Search Engine Journal 5 Google Analytics features for Business Owners Search Engine Journal Business owners usually hire companies or consultants that offer digital marketing services and work with them so that they can get better visibility...
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How optimization of a website creates better opportunity to be found by search engines
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18 Simple Methods To Build An Effective Site

18 Simple Methods To Build An Effective Site | e-commerce social media | Scoop.it

Do you want more people to visit your site and consume the content for longer? Stop distracting them and making them click away from your main goal. Simplicity is not only beautiful and elegant but it is also effective. It helps you tweak and perfect the user experience. It leads to decluttering of your site, makes it faster to load and more focused on your targets. Following are the simple methods you can use optimize and fine-tune your site to make it more strategically effective....


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Jeff Domansky's curator insight, April 16, 11:59 AM

These 18 tips will make a difference in your blogging and web site content. Recommended reading. 9/10

aanve's curator insight, April 16, 10:38 PM

www.aanve.com

 

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7 Social Media Trends That Are Shaping 2014 [INFOGRAPHIC]

7 Social Media Trends That Are Shaping 2014 [INFOGRAPHIC] | e-commerce social media | Scoop.it
7 Social Media Trends That Are Shaping 2014 [INFOGRAPHIC]

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Emmanuel Gigante's curator insight, April 16, 11:17 AM

funny how we forget the #relationship  on Social

Roberta Budvietas's curator insight, April 16, 3:48 PM

Interesting but I wonder if it is true

 

Thérèse SCHUBETZER - HEMERY's curator insight, Today, 2:25 AM

Plus qu'un métier, une attitude

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How This Startup Is Disrupting Social E-Commerce

How This Startup Is Disrupting Social E-Commerce | e-commerce social media | Scoop.it

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BSN's curator insight, April 14, 9:15 AM

How This Startup Is Disrupting Social E-Commerce #startup #ecommerce

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SEOs Calling Out Google's Matt Cutts As A Hypocrite?

SEOs Calling Out Google's Matt Cutts As A Hypocrite? | e-commerce social media | Scoop.it
On Friday, Matt Cutts, Google's head of fighting all evil web spam, posted on Twitter an interview he gave to the usesthis.com blog. It is basically a place where a guy named Daniel interviews nerds

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Loyalty vs Reputation: Which Sells Your Product Better? - Business 2 Community

Loyalty vs Reputation: Which Sells Your Product Better? - Business 2 Community | e-commerce social media | Scoop.it

Loyalty vs Reputation: Which Sells Your Product Better? Business 2 Community There is plenty of research about the impact of customer reviews (experiential content) on shoppers behavior.


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Politics test Silicon Valley's Russian ties

Politics test Silicon Valley's Russian ties | e-commerce social media | Scoop.it
Entrepreneurs and investors say Silicon Valley's fast-growing financial ties with Russia's tech sector are being slowed down by current political tensions between the White House and the Kremlin.
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Scoop.it Tip of the Week - MAKE YOUR SCOOP VISUAL!

Scoop.it Tip of the Week - MAKE YOUR SCOOP VISUAL! | e-commerce social media | Scoop.it

One of the best features of Scoop.it is the ability to add so many types of visual content to your scoops, images, videos, infographic, charts, maps, SlideShares and the list goes on.

 

Over the years I've tested using small images beside the text or using a full size image with text below. I have found that using a full size image not only gets the scoop more clicks but also more rescoops.

 

Try a video and have your reader stick around and maybe give your a rescoop. Like I did when I saw this great scoop that @Tyler Negus Snidow found on The New York Times site. http://sco.lt/8IeP1V

 I was what they call in America an asshole." Do what you want to do. | Slomo


You only have seconds to grab your readers attention, make those seconds visual!



Via Brian Yanish - MarketingHits.com, Jeff Domansky
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Jeff Domansky's curator insight, April 13, 10:59 AM

Brian Yanish points out the value of visuals in your posts on Scoop it. Deeper impact, more engagement

aanve's curator insight, April 13, 11:17 PM

www.aanve.com

 

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Six SEO Tips for the Clueless Business Owner

Six SEO Tips for the Clueless Business Owner | e-commerce social media | Scoop.it
Search engine optimization continues to be one of the most important marketing tools for businesses looking to increase exposure to their online stores. According to a Search Engine Land poll, 70% of (Aren't You Tired of Never Being Found Online?
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Your Mobile Solution-Don't Get it Wrong

Your Mobile Solution-Don't Get it Wrong | e-commerce social media | Scoop.it
We all know that mobile is playing an increasingly important role in online marketing today just ask the 85% of people who say that mobile devices are a central part of everyday life and further...

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Bill Cosgrove's curator insight, April 10, 8:08 AM

We can all agree on the importance of mobile today but we also know to keep in mind that statistics can be misleading depending on who is using them and what they are trying to accomplish.


This article seeks to address all the talk recently on the popularity of mobile applications and put it in perspective and to address an apparent content deficiency on many mobile platforms which today is one of the most important media forms for driving customer engagement.

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7 Types of Landing Pages That Will Make Your Website Visitors Stick Like Fly Paper

7 Types of Landing Pages That Will Make Your Website Visitors Stick Like Fly Paper | e-commerce social media | Scoop.it

As you know, landing pages are the perfect tool for getting a segment of targeted traffic to focus on one action. But most websites are severely underusing landing pages as a tool to convert everyday traffic into leads, followers, fans, and (even more engaged) customers.


Here’s the problem:Most websites have “leaks”, or areas where the most obvious next move for a visitor is to leave your website. This is not the best outcome for you, because most of the time there is still an opportunity to engage that visitor further.


The solution to this problem is a dedicated landing page for every type of traffic you generate. These landing pages will talk directly to each kind of visitor you get – whether they are coming from social media, Google, a product page, a blog post, or something else – and offer them a customized next step that will keep them engaged with your website and business....


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Denise Gabbard's curator insight, April 10, 1:21 PM

It is so important to get people to stick around once they land on your page-- lots of good advice in this post. 

Denise Gabbard's curator insight, April 10, 1:22 PM
Lots of insight and getting people to stick around for a while.
aanve's curator insight, April 10, 10:58 PM

www.aanve.com

 

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4 Illuminating Lessons From One of History’s Most Inventive Content Marketers

4 Illuminating Lessons From One of History’s Most Inventive Content Marketers | e-commerce social media | Scoop.it

It wasn’t a discovery I was intending to make.But there it was: the oldest example of content marketing known to exist.And the best thing about this discovery was that it wasn’t just interesting from a historical viewpoint.


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These email best practices will get you noticed

These email best practices will get you noticed | e-commerce social media | Scoop.it
Do you know that more than 122 billion emails are sent every hour? In marketing, this mind-boggling number means two things:

Via Cendrine Marrouat - www.socialmediaslant.com
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5 Big Changes Coming To Your Twitter Profile

5 Big Changes Coming To Your Twitter Profile | e-commerce social media | Scoop.it
Twitter has overhauled your profile page to use a much larger header image and profile image, along with other enhancements to how tweets are displayed. Learn all about the update here.

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Mike Allton's curator insight, April 8, 12:53 PM

Twitter Reveals Giant Cover Photos

Twitter announced today an overhaul of your profile page, and it's BIG news!

Profile Images are larger, and Cover Photos now span the width of the screen.

Twitter is also going to allow us to pin tweets to the top of our profile, as well as make our most popular tweets larger in the stream.

Read today's article for the full details of the changes, image dimensions and more.

#Twitter   #SocialMedia   #News   #ContentMarketing  

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1,000,000 people and businesses are now using @Scoopit!

1,000,000 people and businesses are now using @Scoopit! | e-commerce social media | Scoop.it
Interest-based content curation was only a vision 2 years ago when we launched: in a post Web 2.0 world, we felt that more and more we are the content we publish. Whether we liked it or not, we would all need to become media - a problem for busy professionals who don’t have time or inspiration for that and whose primary expertise is often not to be a content publisher.

Since then, publishing-by-curation rapidly turned into an important trend as 1,000,000 freelance professionals, community managers, content marketers, educators, knowledge managers, thought leaders, and more are now using Scoop.it to demonstrate and share their professional expertise, develop visibility for their small or mid-sized businesses or to make the company they work for smarter. Continue reading →

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The Fish Firm's curator insight, April 16, 12:41 PM

Congratulations Scoop.it!!!

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Small Business (sites) - Big Problems : Infographic

Small Business (sites) - Big Problems : Infographic | e-commerce social media | Scoop.it
Running a Small Business is no small feat. Managing your business website and social media profiles take time --- most small business don't have that. We can help!

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Why Social Is the New SEO

Why Social Is the New SEO | e-commerce social media | Scoop.it

Matt Cutts’ video on the role of social media in SEO suggests that future search results may provide tighter integration with social results. It’s evident that the web is an intensely social place.

 

Maybe the size of your social empire is irrelevant. But your social presence is very relevant when it comes to search'.

 

Read More: http://www.quicksprout.com/2014/04/11/why-social-is-the-new-seo/


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Marilyn Moran's curator insight, April 15, 8:43 PM

The lines are blurred between search + social.  This explains why you can't have search success without social.

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How to Build 7 Contextual Links an Hour…Without ANY Content!

How to Build 7 Contextual Links an Hour…Without ANY Content! | e-commerce social media | Scoop.it

Most people tell you that the secret to SEO is “publishing great content”. Are they right? Well, to be honest with you….no.

http://backlinko.com/ecommerce-seo


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SMToolbox: Steady Demand | Google Plus Tool | Social Media Today

SMToolbox: Steady Demand | Google Plus Tool | Social Media Today | e-commerce social media | Scoop.it

This week in SMToolbox, we review Steady Demand Pro, a good example of a tool that goes beyond data monitoring to provide practical insights and constant prompts to help you improve your performance on Google Plus.


Data is great, but insights that allow you to improve your performance are much more valuable. In my view, successful tools have to give you more than simple data. This week in SMToolbox, we review Steady Demand Pro, a good example of a tool that goes beyond data monitoring to provide practical insights and constant prompts to help you improve your performance on Google Plus....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 14, 2:11 AM

Steady Demand looks like a valuable social media tool worth exploring.

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Innovation Excellence | Microsoft out-innovates Apple & Google

Innovation Excellence | Microsoft out-innovates Apple & Google | e-commerce social media | Scoop.it
Microsoft has become more innovative and can take advantage not only of current and upcoming customer trends, but has set its strategy for long-term growth. ("@hkanji: Is Microsoft overhauling its business model?
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Secrets of a killer blog post (Infographic)

Secrets of a killer blog post (Infographic) | e-commerce social media | Scoop.it
A blog is one of the most important things to have for a business that tries using social media to increase brand awareness. Unfortunately, many know that now. The resulting sea of content that comes from blogs has made proper exposure more challenging than ever.

Via Cendrine Marrouat - www.socialmediaslant.com
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Bill Hurley's curator insight, April 13, 12:53 PM

You've seen hundreds of blog posts that successfully use these tactics to get your attention. Now you can make them work for you!

clodeboutique's comment, April 14, 3:27 PM
it's nice post. thank you for share. visit i am at : http://www.emkatupang.com/hotel-murah-di-jakarta/ , http://goo.gl/ued2FF , http://bit.ly/1mT3FfZ .
Nine0Media's curator insight, April 16, 11:49 AM

#Nine0Media #WebConsultants

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Social media in numbers (April 2014)

Social media in numbers (April 2014) | e-commerce social media | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below.

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, April 11, 7:46 PM


Some surprising stats this month (to say the least)...

Nicoletta Gay's curator insight, April 12, 6:25 AM

Statistiche social aggiornate ad aprile 2014

Pawan Webworld's curator insight, April 12, 8:24 AM

Expert Web World is a professional website design company based in Panchkula near Chandigarh, India. We are not an ordinary website design company. We can offer you a full bespoke package from initial concept and design of your website to finalising, publishing and hosting your website on the internet.

We specialise in website design, development, logo design , Search Engine Optimization , domain name registration and web hosting. Everything you need for a one stop shop. We have built ecommerce websites, Wordpress implementation, unlimited website pages, CMS ( Content Management System) websites just take a look at our portfolio.

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The Future of Marketing -- and Next Generation Social Science: A Visit to the Center for Advanced Modeling

The Future of Marketing -- and Next Generation Social Science: A Visit to the Center for Advanced Modeling | e-commerce social media | Scoop.it

2009: "SOCIAL FUSION"

Five years ago, as part of Monitor Talent's annual gathering of thought leaders, we gathered a set of marketing and social media experts to discuss a hypothesis about how current trends would affect marketing.

We met to explore a vision of the future that we labeled "Social Fusion." The term derived from the then-new explosion of social media and the growing capabilities for "data fusion," the integration of multiple data sets to create a picture of an individual. Now we call that "Big Data."

We began with a five-step argument (see chart below):

Consumers had begun to continually describe their own behavior in media observable to marketers.Additional information about them was being ubiquitously through their clickstreams, cellphones and credit cards (now we can add FitBits and Nests), and the technology to fuse these data was developing quickly. Together, these trends implied that robust characterizations of large numbers of consumers would become inexpensive, and would be continually updated.Advances in cognitive science were providing insights into how the mind makes the choices it does, andBehavioral scientists (including behavioral economists) were able to test these insights experimentally. Because of trends #1 and #2, the hypotheses could be tested beyond experimental settings like FMRI machines (cognitive scientists) and rooms full of starving students (behavioral economists).Finally, through the use of agent-based modeling, it was becoming possible to simulate the interaction of heterogeneous individuals in the real world to validate these hypotheses -- and test marketing programs.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, April 10, 11:15 AM

A thought provoking discussion about the future of marketing based on five key trends that are emerging and gaining traction.

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Transforming Social ROI From a Myth Into Reality

Transforming Social ROI From a Myth Into Reality | e-commerce social media | Scoop.it
Here’s a question I still get way too often: “What’s the ROI of social media?” It’s usually a B2B marketer that’s doing the asking, someone seemingly resigned to spending valuable time and resources on social media without really understanding why. Or it's a marketer that totally gets the value of investing in the company blog, Twitter profile and LinkedIn groups but still needs help convincing their “old-school” CMO or CFO that investing in socia Topic: Customer Experience.

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, April 9, 10:44 PM


I don't usually share articles on ROI, but this one hits the mark on many levels. 


I like how the author tries to shift the mindset from superficial numbers (likes) to clicks and downloads, for example. He also stresses the importance of focusing on the right social activities. 


The most important idea, though, is this one: "Almost without fail, when a lead is generated via social media someone on the sales team says they already have that prospect in their pipeline — never mind that it hasn't been touched in 18 months. Bottom line: social media often doesn’t get credit even when it works."


Overall, a very interesting article. 

clodeboutique's comment, April 10, 4:17 AM
http://www.emkatupang.com/hotel-murah-di-jakarta/ <-> http://goo.gl/ued2FF <-> http://bit.ly/1mT3FfZ .
Zack Fagan's curator insight, April 10, 8:35 AM

Well phrased article about social ROI

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A critical bug found at the core of the internet could be about to cause havoc ... - Huffington Post UK

A critical bug found at the core of the internet could be about to cause havoc ... - Huffington Post UK | e-commerce social media | Scoop.it
A critical bug found at the core of the internet could be about to cause havoc ...
Huffington Post UK
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How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests

How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests | e-commerce social media | Scoop.it

Take a look at some blog post title A/B test results, and what the takeaways are for your own title brainstorms.


I recently wrote a post on how to use content discovery platforms to amplify your reach, in which I share tips on using these platforms to share your blog content on other relevant sites across the web. Having experimented with this over the past several months, I've been able to collect data on the clickthrough rates of different title variations for the same blog posts. (What a great way to do A/B testing on your blog post titles!)


So, let's dive into the insights from this data, and see how you can use it to construct your most clickable blog post titles yet....


Via Jeff Domansky
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Therese Torris's curator insight, April 9, 3:43 AM

pratical advice from HubSpot

laura mata's curator insight, April 9, 10:32 AM

11 resultados basado en Test A/B sobre el éxito en los títulos de los blogs, pequeñas diferencias que provocan grandes resultados http://bit.ly/OD4XNe ;


 

Jennifer Palmer Farrington's curator insight, April 11, 9:57 AM

Take a look at what other topics are trending and see what information and helpful tips you can provide.