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5 Google Analytics features for Business Owners - Search Engine Journal

5 Google Analytics features for Business Owners - Search Engine Journal | e-commerce & social media | Scoop.it
Search Engine Journal 5 Google Analytics features for Business Owners Search Engine Journal Business owners usually hire companies or consultants that offer digital marketing services and work with them so that they can get better visibility...
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e-commerce & social media
How optimization of a website creates better opportunity to be found by search engines
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Amazon Announces $2.5 Million Alexa Prize To Make AIs Better Conversationalists | PYMNTS.com

Amazon Announces $2.5 Million Alexa Prize To Make AIs Better Conversationalists | PYMNTS.com | e-commerce & social media | Scoop.it
Amazon wants to make Alexa a better conversationalist.
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Finally: An Honest Portrayal of Entrepreneurship

Finally: An Honest Portrayal of Entrepreneurship | e-commerce & social media | Scoop.it
A groundbreaking new documentary reveals the unsexy and uncertain path to launch a business. With young Americans starting companies at multi-decade lows, it's a call to action we can't ignore.
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Google launches Allo — a messaging app that'll make Facebook jealous

Google launches Allo — a messaging app that'll make Facebook jealous | e-commerce & social media | Scoop.it
Google's new messaging app Allo incorporates the Google search function in a smart and useful way.
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Yahoo Hacked, 100 Million Plus Accounts Exposed | PYMNTS.com

Yahoo Hacked, 100 Million Plus Accounts Exposed | PYMNTS.com | e-commerce & social media | Scoop.it
Yahoo looks like its final gift to the world of tech will be the passwords and personal information of its users, lost through a hack. Congratulations Verizon!
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Domino's Pizza Customers Can Now Order Via Facebook Messenger | PYMNTS.com

Domino's Pizza Customers Can Now Order Via Facebook Messenger | PYMNTS.com | e-commerce & social media | Scoop.it
Domino's Pizza customers can now order pizza via the Facebook Messenger app.
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Chat Bots Aren’t a Fad. They’re a Revolution.

Chat Bots Aren’t a Fad. They’re a Revolution. | e-commerce & social media | Scoop.it
Get used to talking to businesses like you talk to your friends.
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How Much Should Your Startup Spend on Managing Churn?

How Much Should Your Startup Spend on Managing Churn? | e-commerce & social media | Scoop.it
Tomasz Tunguz is a venture capitalist at Redpoint and writes about startups, fund raising, SaaS companies, and best practices for founders.
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PayPal Eyes Merchants Pre-Holiday Rush | PYMNTS.com

PayPal Eyes Merchants Pre-Holiday Rush | PYMNTS.com | e-commerce & social media | Scoop.it
PayPal is gearing up for the holidays with new features that meet both consumers' and merchants' demands.
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Rescooped by Kenneth Carnesi,JD from Business: Economics, Marketing, Strategy
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6 quick steps to jump-start your influencer marketing program

6 quick steps to jump-start your influencer marketing program | e-commerce & social media | Scoop.it

How do you make the most of your social influencers? Columnist Blaise Lucey explains how to craft a successful influencer marketing strategy and increase sales.


Via Pantelis Chiotellis
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How to Discover and Share the Very Best Content

How to Discover and Share the Very Best Content | e-commerce & social media | Scoop.it
It's all here! This ultimate guide to content curation has tips on where to find great content, how to read it fast, and automation flows for social sharing
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Rescooped by Kenneth Carnesi,JD from Startup - Growth Hacking
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20 Apps that will Ensure Monumental Growth to Your Startup

20 Apps that will Ensure Monumental Growth to Your Startup | e-commerce & social media | Scoop.it

Running a startup is no easy feat. Here are different 20 apps to help you get the job done.


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Jesus Alvarez desde www.sercompetitivos.com 's curator insight, September 11, 3:03 AM
Running a startup is no easy feat. Here are different 20 apps to help you get the job done. @solomogrowth
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The iPhone 7 Is Here — The World Rejoices? | PYMNTS.com

The iPhone 7 Is Here — The World Rejoices? | PYMNTS.com | e-commerce & social media | Scoop.it
After much fanfare and speculation, the big day finally came. The new iPhone 7 was unveiled to the world. Sure, other things happened at Apple’s annual fall
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The New Wave Of Selling On Mobile And Social

The New Wave Of Selling On Mobile And Social | e-commerce & social media | Scoop.it
The holiday season is here, and shoppers and merchants alike are gearing up for the busiest shopping season of the year. How will technology impact retail..
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How Startups Overcome the Capital Gap

VCs may ignore ideas for smaller companies, but entrepreneurs who bootstrap can find success.
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Outsourcing The Merchant’s Biggest POS Headache

Outsourcing The Merchant’s Biggest POS Headache | e-commerce & social media | Scoop.it
Cayan explains how Payments-as-a-Service can solve merchants' biggest problems.
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Facebook Makes it Easy For Merchant Local Ads | PYMNTS.com

Facebook Makes it Easy For Merchant Local Ads | PYMNTS.com | e-commerce & social media | Scoop.it
Facebook launched a new tool that makes it easier for local merchants to advertise about offline locations.
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10 Ways to Become a More Confident Person (Infographic)

10 Ways to Become a More Confident Person (Infographic) | e-commerce & social media | Scoop.it
A step-by-step roadmap for marching confidently in the direction of your dreams.
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How Apple, Tesla, and Disney Provide Excellent Customer Service

How Apple, Tesla, and Disney Provide Excellent Customer Service | e-commerce & social media | Scoop.it
Great customer service is common sense, but not common practice. Why? We looked at 3 icons of customer service and found striking resemblance in their approaches.
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Healthy Gain For US eCommerce Q3 Sales | PYMNTS.com

Healthy Gain For US eCommerce Q3 Sales | PYMNTS.com | e-commerce & social media | Scoop.it
U.S. Commerce Department releases non-store sales for Q3.
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How to Find New Content Ideas for Your Blog and Drive Traffic

How to Find New Content Ideas for Your Blog and Drive Traffic | e-commerce & social media | Scoop.it
You must publish thrilling content constantly to grow your blog. It requires interesting, trendy and intelligent ideas. So, how does one can come up with post
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Macy's, Apple Pair-Up On Mini-Stores | PYMNTS.com

Macy's, Apple Pair-Up On Mini-Stores | PYMNTS.com | e-commerce & social media | Scoop.it
Macy's is moving fast on its plans to expand its product line and lease its retail space. It looks like, coming soon, Macy's New York flagship will offer Apple.
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Rescooped by Kenneth Carnesi,JD from Startup - Growth Hacking
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Startups are Risk Bundles · Coding VC

Startups are Risk Bundles · Coding VC | e-commerce & social media | Scoop.it
Startup founders are sometimes surprised when they spend a year or two executing against their roadmap, make a lot of progress, and still have to struggle to raise more capital. Why wouldn't investors be interested in a company if it's much further along than it was last year? Why are the few investors who are interested only willing to invest at a lower valuation?
Unfortunately, all progress is not created equal. Sometimes moving forward gets founders closer to the goal of building a huge, profitable company, but sometimes it shows that they're on the wrong path, or that their goal is unattainable.

Via Pantelis Chiotellis
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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Media Insight
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Branded Content May Be King, But It's Still Accountable to Someone | MediaShift

Branded Content May Be King, But It's Still Accountable to Someone | MediaShift | e-commerce & social media | Scoop.it

Consider a survey from eMarketer earlier this year that claims that over three-quarters of European marketers are using website visits as their primary measure of branded content effectiveness, yet less than half are measuring ROI (whether that be brand return or actual sales return, presumably). Visits are important, of course they are: Every brand manager wants people to actually see their content, right?


But to use a simple behavioral measure as a metric of impact on your brand is arguably doing more injustice to the rich immersive nature of branded content (when it’s done well!) than clicks do to display ads.


So why do we do this then?


Simple: Because it's often too hard to do anything else.


The measurement of branded content shouldn’t even stop at measuring brand impact. Quality of content is the very measure by which our readers judge us, and media owners need to acknowledge that what they produce has an impact on both their own and their commercial partners' brands… and this impact needs to be measured, too.


So what might a simple hierarchy of branded content metrics look like if you want to measure impact in its entirety then....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 8, 12:29 PM

What's your measure of content success? Time to rethink.

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Snapchat on Track for Major Revenue Growth, Developing New Tools and Options

Snapchat on Track for Major Revenue Growth, Developing New Tools and Options | e-commerce & social media | Scoop.it
eMarketer has predicted that Snapchat will quadruple their revenue within the next four years.
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