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Lessons From Google's Management Style - Forbes

Lessons From Google's Management Style - Forbes | e-commerce social media | Scoop.it
Lessons From Google's Management Style
Forbes
There's a good piece about Google Google's hiring and management policies in the New York Times. There's two particular points that interest me. The first is what they identify as being a good manager.
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How optimization of a website creates better opportunity to be found by search engines
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Brick-And-Mortar Stills Own Holiday Shopping | PYMNTS.com

Brick-And-Mortar Stills Own Holiday Shopping | PYMNTS.com | e-commerce social media | Scoop.it
Online and mobile shopping are growing, but brick-and-mortar stores are still where the majority of U.S. consumers will buy most holiday gifts this year,
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Online Sales Up Double Digits | PYMNTS.com

Online Sales Up Double Digits | PYMNTS.com | e-commerce social media | Scoop.it
Ecommerce spending for 2014's holiday period in the U.S. is up 15 percent from 2013 so far, with $42.5 billion in spending from desktop computers through Dec.
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Apple Now Has Apple Pay Team In London | PYMNTS.com

Apple Now Has Apple Pay Team In London | PYMNTS.com | e-commerce social media | Scoop.it
Apple Pay launched for the U.S. market but it's been clear the company wants to have a global presence. That global launch may already been in the works as
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12 Mind-Blowing Social Media Metrics Facts (Charts) - Heidi Cohen

12 Mind-Blowing Social Media Metrics Facts (Charts) - Heidi Cohen | e-commerce social media | Scoop.it
Is your social media marketing yielding actionable results? To help here are 12 social media metrics facts with charts and 11 social media metrics tips.

Via Don Dea
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Don Dea's curator insight, December 17, 12:05 AM
Monitoring reputation on social media.

Based on Social Business Benchmark Survey, monitoring what’s said about your company is highly important. Specifically:

  • 81% of respondents use social media to learn about their firm’s reputation.
  • 79% of respondents use social media to monitor external communications.

- See more at: http://heidicohen.com/social-media-metrics-facts/#sthash.5jtYhnW1.dpuf

Rescooped by Kenneth Carnesi from The Marketing Technology Alert
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Is SEO Still Worth It in 2015?

Is SEO Still Worth It in 2015? | e-commerce social media | Scoop.it
Let's cut to the chase: Of course SEO is still worth it. If you have been having trouble determining what to spend, here are some calculations...

Via iNeoMarketing
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iNeoMarketing's curator insight, December 15, 9:44 PM

It's a commitment that you have to roll with until you see results down the road. But attribution is a critical part of the process, otherwise your budget will be at risk.

Rescooped by Kenneth Carnesi from Modern Marketer
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Social Media Trends Set To Dominate 2015

Social Media Trends Set To Dominate 2015 | e-commerce social media | Scoop.it
The year has come to an end, and with it, countless marketers are reflecting on their accomplishments as a whole, no doubt including how they fared on social media. Changes in the online realm typica…

Via The Fish Firm
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Rescooped by Kenneth Carnesi from Social Media, SEO, Mobile, Digital Marketing
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Who, How, and Why: Three Keys to Successful Content Marketing

Who, How, and Why: Three Keys to Successful Content Marketing | e-commerce social media | Scoop.it
Content - Ask yourself these questions to better understand your customer segments and make smarter decisions about creating content for them.

Via Kamal Bennani
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Marco Favero's curator insight, December 16, 12:34 PM

aggiungi la tua intuizione ...

Rescooped by Kenneth Carnesi from Business: Economics, Marketing, Strategy
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My (Insanely Large) List of SEO Tools & Other Useful Resources

My (Insanely Large) List of SEO Tools & Other Useful Resources | e-commerce social media | Scoop.it
I’m just about to reach the 5 year mark working in the online marketing industry, and one thing that I’ve always found remarkable is how open

Via GrupoNeo, Campus-Maximus.com, Pantelis Chiotellis
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Rescooped by Kenneth Carnesi from Business: Economics, Marketing, Strategy
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How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday

How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday | e-commerce social media | Scoop.it
Making promises about SEO results too often leads to broken dreams and shredded contracts. In today's Whiteboard Friday, Rand shows us how to set expectations that lead to excitement but help prevent costly misunderstandings.

Via Pantelis Chiotellis
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What's Changing in Social Media Marketing in 2015

What's Changing in Social Media Marketing in 2015 | e-commerce social media | Scoop.it
In 2015, new trends will require that companies make changes to their social media marketing strategy to remain relevant and competitive.
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14 Recent Changes Social Media Marketers Need to Know

14 Recent Changes Social Media Marketers Need to Know | e-commerce social media | Scoop.it
Here are 14 of the most recent changes to Facebook, Twitter, Pinterest, LinkedIn, Google+ and Instagram that social media marketers can benefit from.
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How to Write Ridiculously Persuasive Landing Page Content

How to Write Ridiculously Persuasive Landing Page Content | e-commerce social media | Scoop.it
Increase conversion rates by learning how to write persuasive landing page content like these successful examples.
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Holiday Spending Myths Debunked | PYMNTS.com

Holiday Spending Myths Debunked | PYMNTS.com | e-commerce social media | Scoop.it
Think you know all there is to know about holiday shopping in 2014? Might be time to think again. While the headlines during the holiday season tend to be as
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Who Made It On The Holiday Retail Good List? (And Who Didn’t) | PYMNTS.com

Who Made It On The Holiday Retail Good List? (And Who Didn’t) | PYMNTS.com | e-commerce social media | Scoop.it
Check it once, check it twice — there's always companies who could be named either on Santa's naughty or nice list for delivering on consumer promises that
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Could Facebook Be The Next eBay Or Craigslist? | PYMNTS.com

Could Facebook Be The Next eBay Or Craigslist? | PYMNTS.com | e-commerce social media | Scoop.it
Facebook may be looking to get into group-based selling on the social network site, engadget.com reported. The concept, which has the potential to
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Rescooped by Kenneth Carnesi from Business: Economics, Marketing, Strategy
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SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shi…

Rand Fishkin's presentation on some of the big changes from the search engines and how SEO and marketing tactics must respond to keep up.

Via Pantelis Chiotellis
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12 Tips For Integrating Social Media Into Your Marketing Strategy - Forbes

12 Tips For Integrating Social Media Into Your Marketing Strategy - Forbes | e-commerce social media | Scoop.it
This post was co-authored with Becky Ross and Shannon Gorman, both MBA students at the Fuqua School of Business, Duke University.
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Rescooped by Kenneth Carnesi from Modern Marketer
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Social Media FAQ: 10 Top Questions From Marketers

Social Media FAQ: 10 Top Questions From Marketers | e-commerce social media | Scoop.it
We asked social media marketers to share their biggest unanswered questions. Here's a list of the top 10 as well as some answers and ideas.

Via The Fish Firm
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Apple Shuts Down Russian E-Sales Due to Ruble | PYMNTS.com

Apple Shuts Down Russian E-Sales Due to Ruble | PYMNTS.com | e-commerce social media | Scoop.it
Apple took the unusual move Tuesday (Nov. 16) of shutting down all of its online sales in Russia due to what Apple said were "extreme" ruble fluctuations,
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UK Amazon Glitch Prices Thousands Of Items At One Penny | PYMNTS.com

UK Amazon Glitch Prices Thousands Of Items At One Penny | PYMNTS.com | e-commerce social media | Scoop.it
A software glitch on Friday night (Dec. 12) in the U.K. caused "thousands of items" sold by third-party vendors on Amazon to be prices at one penny—and holidays
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Rankings & Reviews of Best SEO Companies - Find The Best SEO Services, Best SEO Firms and Best SEO Agencies.

Rankings & Reviews of Best SEO Companies - Find The Best SEO Services, Best SEO Firms and Best SEO Agencies. | e-commerce social media | Scoop.it
Find the best SEO companies. Rankings and reviews of the best SEO companies, PPC companies, web design companies, SEO firms, services.
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Rescooped by Kenneth Carnesi from Content Marketing and Curation for Small Business
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How a Shift from All SEO to Social & Influencer Content Boosted Page Views by 500%

How a Shift from All SEO to Social & Influencer Content Boosted Page Views by 500% | e-commerce social media | Scoop.it
A small business technology company was focusing their online marketing efforts on SEO and this approach proved to be effective for several years. Research

Via Peg Corwin
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Peg Corwin's curator insight, November 30, 12:11 PM

Learn the steps to promote your content with industry influencers to grow your reach and promote your content.  See case study from one company who succeeded.

Eric Webb | Marketing Executives Network Group's curator insight, December 16, 6:51 PM
Strong guide for how to leverage social influencers to help drive traffic and SEO.
R Dilip Kumar's curator insight, December 18, 11:15 AM

Social presence is working a lot better in content marketing than SEO and there are multiple examples where it has been proved..

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Top 7 Anticipated Social Media Trends for 2015

Top 7 Anticipated Social Media Trends for 2015 | e-commerce social media | Scoop.it
With 2015 round the corner, new trends are expected to emerge for different kinds of marketing. Social media marketing is no different as well.
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Coupon marketing: facts and usage statistics - Amasty

Coupon marketing: facts and usage statistics - Amasty | e-commerce social media | Scoop.it
The article collects several coupon marketing facts, trends, stats and studies e-commerce specialists could use in their marketing tactics.
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Nordstrom Partners With eBay For Smart Fitting Rooms | PYMNTS.com

Nordstrom Partners With eBay For Smart Fitting Rooms | PYMNTS.com | e-commerce social media | Scoop.it
Nordstrom announced it is testing eBay's smart fitting room technology so it can bring the digital shopping experience into its stores. This is the same 24-hour
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