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Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
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What Can Great Content Do For Your Business? Experts Weigh In.

What Can Great Content Do For Your Business? Experts Weigh In. | e-commerce & social media | Scoop.it

Great content can do a lot for your business. Find out what these experts have to say about content marketing....An unintended consequence of businesses developing more of an online presence is that customers can feel as though the selling process is done entirely through robots.While researching products and services and making purchases online is convenient for the customer, it does not replace the value of having a face-to-face, informative conversation with you.This is where content comes in.You, of course, want potential customers to visit your website and to learn about your company, but it is important to add to their experience and make it more personable. Content does this by creating a conversation with the customer that develops trust with your business. It alters the way the buying and selling process works (in a good way) by establishing you as an expert in your field and allowing you to have a conversation with your prospect.Below you will find highlights from expert articles on a few of the ways you can use content in your business....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 18, 2013 1:33 PM

Five experts share their thoughts on content marketing.

e-commerce & social media
How optimization of a website creates better opportunity to be found by search engines
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eBay 'Simplifies' And Shuts Down eBay Now | PYMNTS.com

eBay 'Simplifies' And Shuts Down eBay Now | PYMNTS.com | e-commerce & social media | Scoop.it
EBay is putting several of its recently launched apps on the chopping block in the name of “simplifying buying and selling” for customers.
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Starbucks, Visa, Amazon and First Data Recap | PYMNTS.com

Starbucks, Visa, Amazon and First Data Recap | PYMNTS.com | e-commerce & social media | Scoop.it
Starbucks posted massive mobile transaction figures, Visa is going more global, Amazon posted a profit and First Data is going public.
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The Clash Of Amazon and Walmart —The Retail Titans | PYMNTS.com

The Clash Of Amazon and Walmart —The Retail Titans | PYMNTS.com | e-commerce & social media | Scoop.it
Amazon is now the biggest retailer in the world by market cap, unseating Walmart from the spot it held for decades. What does it mean for Walmart and Amazon?
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The 8 Most Effective Link Building Tactics For 2015

The 8 Most Effective Link Building Tactics For 2015 | e-commerce & social media | Scoop.it

Although there haven’t been any new tactics for link building in a while, some proved to more effective than others in 2015. Plus, you can always find ways to improve each of the tactics.


What I’m about to show you are the 8 most effective link building tactics that work well right now as well as ways to implement them better than, or at least as well as, anyone else....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 25, 3:24 AM

Do you ever wonder if you’re wasting your time building links? Neil Patel shares epic link building tips and strategies.

Marco Favero's curator insight, July 25, 4:57 AM

aggiungere la vostra comprensione ...

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Content Marketing Infographics: The Ultimate List | Content Marketing Forum

Content Marketing Infographics: The Ultimate List | Content Marketing Forum | e-commerce & social media | Scoop.it

To compete in the increasingly competitive content marketing space, marketers must learn to create visual content, such as infographics. According to Unbounce, visuals are processed 60,000 times faster than text.

When looking at infographics, readers can easily digest content, consume it quickly and most importantly, share it with others.

As you start to build out your content strategy, look to this list of content marketing infographics for inspiration, best practices and tips. The infographics are displayed on playing cards and separated by seven categories. Read about why we think these infographics are so useful and then click on each card to see the full image....


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Jeff Domansky's curator insight, July 21, 6:35 PM

Ingenious presentation and useful content marketing tips.

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Data Dive: Visa, Google and Greece Buy-In | PYMNTS.com

Data Dive: Visa, Google and Greece Buy-In | PYMNTS.com | e-commerce & social media | Scoop.it
While last week had intrigue and flash - it was saw big bets came to the table. What was up with Visa, Google And Greece? We have it all here.
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Google Ready To Break Into Home Services Market With Homejoy | PYMNTS.com

Google Ready To Break Into Home Services Market With Homejoy | PYMNTS.com | e-commerce & social media | Scoop.it
Google is jumping into the home services market.
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Five Things You Should Be Doing With Your Site Search (but Probably Aren't)

Five Things You Should Be Doing With Your Site Search (but Probably Aren't) | e-commerce & social media | Scoop.it
Web Sites - When customers use your e-commerce site's search function, they're very likely looking to buy. If your site search isn't running optimally, you're losing sales.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, July 18, 2:16 AM


Interesting article. We don't talk about site search enough!

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#PrimeDay: The Good, The Bad And The Ugly

#PrimeDay: The Good, The Bad And The Ugly | e-commerce & social media | Scoop.it
As almost everyone in eCommerce knows, yesterday (July 15) Amazon celebrated it 20th year in business with an event that was billed as Black Friday in July — or Prime Day. So did Prime Wednesday live up to its November counterpart?
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Amazon Hit Its Prime And Turns 20 | PYMNTS.com

Amazon Hit Its Prime And Turns 20 | PYMNTS.com | e-commerce & social media | Scoop.it
On July 16, 2015, Amazon.com turns 20. To celebrate, Amazon launched Amazon Prime Day. Recap what happened in the last 20 years for the eCommerce giant Amazon.
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Survey Says: Amazon Is The Top Retail Brand | PYMNTS.com

Survey Says: Amazon Is The Top Retail Brand | PYMNTS.com | e-commerce & social media | Scoop.it
Amazon took the top spot as the best perceived brand for the first half of 2015, according to the mid-year rankings released yesterday (July 14) by London-based
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Google Takes On iBeacon | PYMNTS.com

Google Takes On iBeacon | PYMNTS.com | e-commerce & social media | Scoop.it
It would appear as though Google is pinging Apple — specifically, attempting to challenge the latter's iBeacon technology. Yesterday (July 14), the Internet
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Study: B2B marketers still struggle to make sense of social media | B2B News Network

Study: B2B marketers still struggle to make sense of social media | B2B News Network | e-commerce & social media | Scoop.it

Social media has not just made the world smaller. It has also opened the door to bigger opportunities for B2B marketers. But with it, comes more competition, pressure to deliver, and overall confusion.


According to a recent research by Simply Measured, marketers mostly struggle to fit social media into the business equation.


There are four major challenges at play.


Via Cendrine Marrouat - SocialMediaSlant.com
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Brian Chaulk's curator insight, July 27, 6:44 AM

Most companies know they need to be using social media but struggle with putting the resources into a strategy. Especially true for small business!

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5 less-than-flattering traits that can make startup founders great

5 less-than-flattering traits that can make startup founders great | e-commerce & social media | Scoop.it
The best startup founders may need patience, resilience, perspective, and zen to run their businesses. But they also need some less flattering characteristics they may not want to admit to.

It’s 2015. Have you founded your startup yet? If not, it may be time to join the club. With 50 technology startups launching each day in Beijing alone, it’s clear that it’s past time to jump on the bandwagon. Accelerators, incubators, and VC funds splash around so much cash that it’s no longer worth counting the number of tech startups with million-dollar valuations. Indeed, as of this writing, 100 unicorns have received billion-dollar valuations.

With all that capital floating around, you might be feeling confident about that bulletproof idea you had. You know, the one for an app that irons your dress shirts for you? You can name-check your all-star forefathers — Jobs, Musk, Armstrong — and you’ve flipped through Art Of The Start. You’re ready. Right?

Wrong. There’s a reason 90 percent of startups fail. So before you start mapping The Iron Fist’s path from beta to billions, let’s take a step back. Having spent nearly 20 years working for a variety of startup founders, interacting with many more in the community, and serving as one myself, I’m constantly disappointed with a lot of the startup founder advice out there. Of course, any successful founder needs to be a savvy leader, an able communicator, a nimble problem solver, and a really really smart person. To run any business, you need patience, resilience, perspective, zen — the list goes on.

But what about the less obvious — and to some, less flattering — traits that make up the remainder of the startup founder DNA? Startup founders tend to be culled from the outliers, the obsessives, the oddballs. Those who find success manage to take what would otherwise be a shortcoming — the inability to sit still, workaholism, pigheadedness — and with a strong vision, mold it into something constructive. Let’s take a look at five of the least-touted traits found in some of the best-performing startup founders. Read more: click image or title.





Need funding?

Get your Free Business Plan Template here: http://bit.l/1aKy7km



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Marc Kneepkens's curator insight, July 26, 10:37 AM

Founders need a lot of qualities. They are tough and sometimes relentless characters. This article highlights some unusual traits.

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Take The Idea Of Social Seriously, Not Literally

Take The Idea Of Social Seriously, Not Literally | e-commerce & social media | Scoop.it
I live online …
Social is 24-7-365 ...
If it had been posted, I would have seen it, because I am ALWAYS connected …
The phrases above, besides being overused and obnoxious – as they’re bandied about with little to no real understanding about what’s really social, are also sadly misinformed and can be dangerous.The idea that we, despite our implicit humanity, can act like robots and monitor social media accounts without EVER shutting down and disconnecting is ludicrous.That implicit humanity mean

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, July 24, 3:39 PM


Like @Mallie Hart, I believe that the concept of being online 24-7 is inane. Small business owners certainly don't have the manpower for that. 

As I always say, it's not the number of hours you spend on social media that matters. It's how well you use the time you have. If you only have 20 minutes a day, so be it!

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Macy’s Takes On Amazon In Same-Day Delivery | PYMNTS.com

Macy’s Takes On Amazon In Same-Day Delivery | PYMNTS.com | e-commerce & social media | Scoop.it
A Macy’s official confirmed the retailer is set to expand its same-day delivery offerings to more U.S. markets.
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Amazon To Knock Macy's Out Of Retail Top Spot | PYMNTS.com

Amazon To Knock Macy's Out Of Retail Top Spot | PYMNTS.com | e-commerce & social media | Scoop.it
Financial services firm Cowen released a note with its prediction Amazon will take over as the No. 1 U.S. apparel retailer by 2017, replacing Macy’s.
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Why Isn't Big Tech Developing For The Apple Watch? | PYMNTS.com

Why Isn't Big Tech Developing For The Apple Watch? | PYMNTS.com | e-commerce & social media | Scoop.it
The Apple Watch may be big, but apparently it has not been big enough yet to force the big name app makers to program for it. Find out why.
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NCR Shares Jump After $9B Bid Rumors Swirl | PYMNTS.com

NCR Shares Jump After $9B Bid Rumors Swirl | PYMNTS.com | e-commerce & social media | Scoop.it
ATM manufacturer NCR saw significant stock price increases after Reuters reported Thoma Bravo was putting together a bid at around $9 billion, including debt.
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The Importance of Longform Content for Your Website

The Importance of Longform Content for Your Website | e-commerce & social media | Scoop.it

In recent months a debate has been brewing around whether shortform or longform content is winning the race for people’s attention. No doubt there are merits to both sides, but there seems to be some confusion abound the subject. 


For clarity, longform means articles, white papers and e-books of 2,000 words or more, while shortform refers to content of 500 to 1,000 words.


Is there really a difference in their overall performances? Science suggests there is.


What the Studies Are Suggesting


Many of today’s Internet marketers swear by shortform content, citing a number of independent studies that indicate audience attention spans are falling and as much as 32 percent of users will begin abandoning websites in as little as five seconds if they are slow to load. 


This doesn’t speak to the effectiveness of the format in reaching its audience in terms of visibility and findability through search. This is one of the most important advantages that longform content has over its counterpart....


Via Jeff Domansky
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Comunicologos.com's curator insight, July 19, 11:04 AM

Contenidos Web

Karen Dietz's curator insight, July 20, 3:29 PM

Recent studies in the past few weeks are saying that our attention spans are now shorter than a goldfish's. Yikes! It appears we are too stressed and distracted to pay much attention to anything.


But hold your horses -- don't buy into the hype. Turns out long form content (longer stories) are outperforming short posts by a mile.


This is an easy-to-read post that covers other research showing how necessary -- and results producing -- long form content is.


Bottom line: you need a mix of both.  Read the article to find out more. And thanks to fellow curator Jeff Domansky @Jeff Domansky@thePRcoach for finding and sharing this.

Karen Dietz's comment, July 20, 3:30 PM
Great find Jeff! Thanks for this.
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Content Curation: We Can Do Better

Content Curation: We Can Do Better | e-commerce & social media | Scoop.it
Hi there, Twitter user. Thanks for favoriting my latest tweet! But I have to ask: did you read the article I shared? I received 10 favorites and zero clicks. So what’s going on? I guess you favo

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, July 18, 4:18 AM


This article by Dennis Shiao contains one of the most important pieces of advice on content curation. I won't spoil the fun, go read it. :-)

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Twitter Tips for Beginners: Everything I Wish I Knew When I Started

Twitter Tips for Beginners: Everything I Wish I Knew When I Started | e-commerce & social media | Scoop.it

Before I joined Buffer, I barely had a Twitter account.

It existed by its lonesome for a few years as a placeholder for the day when my work allowed me to tweet freely. That day came when I had the privilege to join up with the Buffer team, and I dove right in, applying all the Twitter knowledge I had stowed away. And still, even with a running start, I had so much to learn.

Knowledge seldom takes the place of experience. So while I muddled through my first few weeks on Twitter—experimenting and fiddling—I noticed the many things I could have only learned by doing. Here are the big ones. Call them Twitter tips for beginners.

Maybe you can relate to some?...


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Philippe Hassel's curator insight, July 16, 3:26 AM

Pas inutile pour commencer sur Twitter...

Andrew Greenyer's curator insight, July 16, 7:42 AM

Have you yet to grasp the basics of Twitter? Great tips here for beginners

Deborah Spector's curator insight, July 16, 7:59 AM

I created my Twitter account in 2010 and locked it until I learned how to tweet. Once I started I realized the importance of twitter. Still feel like a newbie!


Great tips from Kevan Lee.

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eBay Nearing $900M Enterprise Unit Sale | PYMNTS.com

eBay Nearing $900M Enterprise Unit Sale | PYMNTS.com | e-commerce & social media | Scoop.it
Though the PayPal spinoff will get all the attention this week, eBay will likely be pushing its enterprise unit out the door with a sale to private equity.
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Will Amazon Prime Day Deliver? | PYMNTS.com

Will Amazon Prime Day Deliver? | PYMNTS.com | e-commerce & social media | Scoop.it
Amazon Prime Day has finally arrived, but will the deals offered live up to all the hype?
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