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How to Connect Your Business Objectives to an Effective Social Media Marketing Strategy | The Bow Tie

How to Connect Your Business Objectives to an Effective Social Media Marketing Strategy | The Bow Tie | e-commerce & social media | Scoop.it

What do The Walt Disney Company and the WWE have in common (other than lucrative merchandising revenue and a cast of memorable characters?If you followed the Dachis Group’s Social Business Index, which “analyzes the effectiveness of strategies and tactics organizations employ to engage the market through social channels,” you’d know that Disney and the WWE are two of the most socially savvy brands out there. Apparently, people are still gaga for staged fighting and Donald Duck.Did these corporate giants reach such great social heights by pursuing the exact same social media goals? Of course not. Disney and the WWE are vastly different companies with vastly different business objectives. You don’t market sweaty, hulking wrestlers the same way you do talking mice.These two very different companies achieved social media success by applying specific social media tactics to achieve specific business objectives.You may not be a multibillion dollar business with a killer mascot (at least not yet), but you can still do social like the best of them, so long as you connect your business objectives to an effective social media marketing strategy....


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Jarrod Gardiner's curator insight, August 21, 2013 5:33 AM

This article looks at companies achieved social media success by applying specific social media tactics to achieve specific business objectives. The article looks at simple ways you can align your business objectives with an effective social media strategy. They are to, Define your business objectives, Choose relevant social media goals, Pursue an appropriate social media marketing strategy, Monitor your audience/track results.

Jing Yang's curator insight, August 21, 2013 9:24 AM

This article points out a basic idea is that  the time line of designing the business goals and objectives follow by effective social media marketing strategy. Therefore, goals and objectives are set first, secondly, the program planning will match the goals and objectives. Next, the strategies will be designed based on the planning, the strategies includes the social media marketing strategy. After that, budgeting will make sure the resources are adequate to execute the strategies. Last, controlling ensure all the actions and resources are at right time in right place meet together.

Sam Liu's comment, August 22, 2013 6:54 PM
Well, i believe the business objectives have to relate to marketing strategy. i think 1 define your business objectives and 3 pursue an appropriate media marketing strategy is the most important for company
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A new ARKit app from Houzz brings 500,000 objects to moveable life

A new ARKit app from Houzz brings 500,000 objects to moveable life | e-commerce & social media | Scoop.it
With the launch of iOS 11 today from Apple, one of the most anticipated developments is the rush of new augmented reality apps that will be hitting the..
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The Future of Retail Is Stores That Aren’t Stores

The Future of Retail Is Stores That Aren’t Stores | e-commerce & social media | Scoop.it
“Honey, I’m about to run to the town square—you need anything?”
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The US Loves The Sharing Economy, Not eCommerce | PYMNTS.com

The US Loves The Sharing Economy, Not eCommerce | PYMNTS.com | e-commerce & social media | Scoop.it
Consumer news: most Americans think ride-sharing is good for the U.S. Online shopping, on the other hand, seems to cause a wave of much more mixed feelings.
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Google to pay Apple $3 bn to remain default search engine on iOS devices

Google to pay Apple $3 bn to remain default search engine on iOS devices | e-commerce & social media | Scoop.it
Read more about Google to pay Apple $3 bn to remain default search engine on iOS devices on Business Standard. Apple's iOS devices contribute about 50% to Google's mobile search revenue
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Facebook launches Watch video platform - TBI Vision

Facebook launches Watch video platform - TBI Vision | e-commerce & social media | Scoop.it
Television Business International
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Simon® Launches Concierge Bot On Facebook Messenger | news.sys-con.com

Simon® Launches Concierge Bot On Facebook Messenger | news.sys-con.com | e-commerce & social media | Scoop.it
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Digital Information World

Digital Information World | e-commerce & social media | Scoop.it
To know more of these methods, we discuss in this infographic the seven most effective tactics that should help you grow your email list today.
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Chatbots on Facebook Messenger linked to increased sales

Chatbots on Facebook Messenger linked to increased sales | e-commerce & social media | Scoop.it
“People prefer to use Messenger to interact with companies,” Facebook VP of messaging products David Marcus said during his keynote at this year’s F8 conference. With over 65 million businesses active on Facebook, this shouldn’t come as a surprise. An estimated 80 percent of these companies use messaging to reach Facebook Messenger’s 1.2 billion monthly active users. When Messenger opened its doors to developers in April 2016, 78 percent of adults were still unaware that chatbots even existed. After a year of growing pains for chatbots, though, new features for Facebook Messenger 2.0 were announced in April. These new elements were designed specifically to scale up the business-and-bot side of its service.
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How Should Facebook Monetize Messenger? | PYMNTS.com

How Should Facebook Monetize Messenger? | PYMNTS.com | e-commerce & social media | Scoop.it
With a potential ad revenue slowdown, Facebook questions how it will monetize Messenger. Will ads fill the hole that bots have left without alienating users?
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Here's what performance advertisers are saying about Quora's new ad platform

Here's what performance advertisers are saying about Quora's new ad platform | e-commerce & social media | Scoop.it
Whether they've been on the platform for one month or seven, advertiser feedback is strikingly similar: We like the performance -- when can we scale?
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NEW REPORT: From Apps to Amazon, Why TGI Fridays Is All In On Mobile Order-Ahead

NEW REPORT: From Apps to Amazon, Why TGI Fridays Is All In On Mobile Order-Ahead | e-commerce & social media | Scoop.it
The Tracker features an interview with Gail Seanor of TGI Friday’s, news from around the mobile order-ahead industry and a directory of the biggest players.
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Will Smarter Robots Give eCommerce A Boost? | PYMNTS.com

Will Smarter Robots Give eCommerce A Boost? | PYMNTS.com | e-commerce & social media | Scoop.it
Hudson’s Bay Co. and China's JD.com are now testing their own robotic distribution centers, striving to automate the picking out and boxing of online orders.
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Amazon Is Overhauling The Echo | PYMNTS.com

Amazon Is Overhauling The Echo   | PYMNTS.com | e-commerce & social media | Scoop.it
In innovation news: Amazon is reportedly gearing up to overhaul its voice-activated speaker Echo to steal some of the thunder Apple will get from the HomePod.
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Pinterest passes 200 million monthly users, up from 150 million last year

Pinterest passes 200 million monthly users, up from 150 million last year | e-commerce & social media | Scoop.it
Pinterest has announced that it now has 200 million monthly active users (MAUs).
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NY to DC in 29 Minutes: Musk Gets Go-Ahead for Hyperloop

NY to DC in 29 Minutes: Musk Gets Go-Ahead for Hyperloop | e-commerce & social media | Scoop.it
New York to Washington in 29 minutes? Elon Musk says it's possible and he has the government's approval to do it.
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How to Get More Reviews and Improve eCommerce Product Ratings

How to Get More Reviews and Improve eCommerce Product Ratings | e-commerce & social media | Scoop.it
A step-by-step guide on how to get eCommerce product reviews (eBay, Amazon, Shopify, Magento & much more). Increase your eCommerce business sales.
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Facebook Expands eCommerce Marketplace In EU | PYMNTS.com

Facebook Expands eCommerce Marketplace In EU | PYMNTS.com | e-commerce & social media | Scoop.it
E-Commerce news: Facebook expands its Marketplace service, which connects buyers and sellers, into 17 new markets in Europe.
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LinkedIn Begins Offering Video. Here Are the Top 2 Reasons Marketers Are Excited

LinkedIn's new feature is a game changer in B2B.
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8 Tips on How to Deal with Negativity on Social Media

8 Tips on How to Deal with Negativity on Social Media | e-commerce & social media | Scoop.it
If you're managing social media for a brand, you're going to have to deal with negativity at some point. Here are some tips to help lessen the impact. 
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News

News | e-commerce & social media | Scoop.it
Sargent Door Hardware, Cylindrical Locks, Mortise Locks, Exit Devices And Trim, Door Closer s, Cylinders And Keying, Overhead Door Stops, Access Control Locks.
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Instagram Stories has emerged as a clear favorite for marketers over Snapchat

Instagram Stories has emerged as a clear favorite for marketers over Snapchat | e-commerce & social media | Scoop.it
Business Insider France est un site d’information sur l’économie, les technologies, les entrepreneurs, l’innovation, les découvertes et bien plus encore. En texte, en images, en vidéos et en graphiques, de l’actualité essentielle et percutante.
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Jeff Domansky's curator insight, August 2, 5:59 PM

Is Instagram working for you yet?

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Why StubHub’s Newest Ticket Sellers Aren’t Human

Why StubHub’s Newest Ticket Sellers Aren’t Human | e-commerce & social media | Scoop.it
The music and sport ticketing exchange is enlisting chatbots and AI to sell more tickets and gather valuable data.
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Amazon’s Big Earnings Miss | PYMNTS.com

Amazon’s Big Earnings Miss | PYMNTS.com | e-commerce & social media | Scoop.it
In retail news: Amazon CEO Jeff Bezos was briefly the richest man in America ... that is until the eCommerce merchant released its Wall Street earnings.
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AcceptEasy Turns Commerce Into A Conversation | PYMNTS.com

AcceptEasy Turns Commerce Into A Conversation | PYMNTS.com | e-commerce & social media | Scoop.it
News: AcceptEasy CEO Peter Kwakernaak wants to make payment chats feel natural — but also make sure those transactions happen seemlessly and painlessly.
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Snapchat’s self-serve ad creation tool converts horizontal videos, websites into vertical video ads

Snapchat’s self-serve ad creation tool converts horizontal videos, websites into vertical video ads | e-commerce & social media | Scoop.it
Snap Publisher enables brands to edit a horizontal video into a vertical one or to have have Snapchat’s computer vision technology do the work.
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