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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Media Insight
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Marketers Are Not Publishing Enough Content | Mitch Joel - Harvard Business Review

Marketers Are Not Publishing Enough Content | Mitch Joel - Harvard Business Review | e-commerce & social media | Scoop.it

Yes, you need quality. But you also need quantity.......Inevitable is the classic "quality versus quantity" debate. In rebuttal to the pushback that Vaynerchuk's comments received, he astutely asks, "why not both?" Why can't brands create a lot of high quality content? Sure, some of this content will work and some will miss the mark. Not all attempts will result in a viral homerun, but we live in a real-time world, where individuals are increasingly looking for more context from their content. Content providers are going to have to play a very different game. A personal case study comes to mind. On May 21st, I published my second business book, CTRL ALT Delete. Along with a digital experience to compliment the launch of the book, my digital marketing agency, Twist Image, took the interesting stats and data from this experience and created a SlideShare. Instead of simply tweeting and sharing the link throughout my online social spaces, I shared some of the unique stats (akin to Vaynerchuk's tripling down). I expected this deluge of content to upset my online community, provoking negative comments and pushback. Much to my surprise, the SlideShare quickly surpassed 100,000 views, and the number of new followers and friends coupled with the retweets and shares sent my overall analytics through the roof. Creating what Monty refers to as "digital clutter" seems to have been the most effective strategy to get the word out. How did this happen? People aren't "on the ready" just because I decided to hit a publish button. The frequency of posting matched with the quality created greater attention and focus on the message. It's a tough lesson for new media thinkers to hear: traditional tactics like frequency and repetition work....


Via Jeff Domansky
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D'Oyen Williams's curator insight, June 14, 2013 4:39 AM

CONSISTENCY is the name of the game - frequency and repitition are only moderators. Content must be consistently published so as to create consumption habits as well as content must be consistent with (or surpass) audience expectation

Jeff Domansky's curator insight, June 14, 2013 1:35 PM

Mitch Joel reflects on the need for quality. But you also need quantity for reach as he shows with a good example.

e-commerce & social media
How optimization of a website creates better opportunity to be found by search engines
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Allset Delivers Meal Ordering Facebook Chatbot | PYMNTS.com

Allset Delivers Meal Ordering Facebook Chatbot | PYMNTS.com | e-commerce & social media | Scoop.it
Allset launches a Facebook Messenger chatbot.
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Dollar Shave Club And Unilever Join Forces | PYMNTS.com

Dollar Shave Club And Unilever Join Forces | PYMNTS.com | e-commerce & social media | Scoop.it
What does Unilever have up its sleeves with the purchase of Dollar Shave Club?
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FB Messenger Hits 1 Billion Users | PYMNTS.com

FB Messenger Hits 1 Billion Users | PYMNTS.com | e-commerce & social media | Scoop.it
Facebook's Messenger app has proven itself on the big stage.
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Facebook's Messenger Hits 1 Billion Users, is in World's Top Three Apps

Facebook's Messenger Hits 1 Billion Users, is in World's Top Three Apps | e-commerce & social media | Scoop.it
Facebook's Messenger has more than 1 billion users, the social media company said on Wednesday, making it one the world's top three apps.
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Google, Trying to Endear Itself to Europe, Spreads $450 Million Around

Google, Trying to Endear Itself to Europe, Spreads $450 Million Around | e-commerce & social media | Scoop.it
The company is financing a series of projects supporting European culture and education as its regulatory woes continue to compound.
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What POS Providers Can Learn From Tesla

What POS Providers Can Learn From Tesla | e-commerce & social media | Scoop.it
The technology behind making payments works across platforms is changing daily — and Cayan says the secret isn't the newest hardware, it is the most flexible.
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Rescooped by Kenneth Carnesi,JD from Startup - Growth Hacking
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7 things I wish I'd known about making a tech startup a success

7 things I wish I'd known about making a tech startup a success | e-commerce & social media | Scoop.it

How to avoid falling into the traps most tech startups make


Via Pantelis Chiotellis
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Microsoft Wins Appeal on Overseas Data Searches

Microsoft Wins Appeal on Overseas Data Searches | e-commerce & social media | Scoop.it
The United States Court of Appeals for the Second Circuit reversed a ruling that Microsoft must turn over email stored in a data center in Dublin.
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Rescooped by Kenneth Carnesi,JD from Technology & Computer
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To Complete Recycle Bin Recovery, This Is What You Should Know

To Complete Recycle Bin Recovery, This Is What You Should Know | e-commerce & social media | Scoop.it

Recycle Bin recovery seems quite difficult to us if the Recycle Bin is emptied or the files are further deleted from it; however, it is not the case,. This tutorial shows how to restore deleted files from Recycle Bin in Windows and Mac. 


Via Anna
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Anna's comment, July 7, 10:33 PM
Thank you very much, Kenneth. :)
Anna's comment, July 7, 10:35 PM
Thank you so much, Arnie.
Anna's comment, July 8, 3:43 AM
Thank you very much, Catherine. :)
Rescooped by Kenneth Carnesi,JD from Good News For A Change
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How Big Ideas are Built

How Big Ideas are Built | e-commerce & social media | Scoop.it
Companies often ask themselves why their innovation efforts seem to produce so few truly game-changing ideas. Why are they mostly getting only lukewarm suggestions for incremental improvements rather
Via Bobby Dillard
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Rescooped by Kenneth Carnesi,JD from Computer and Technology
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The corridor of uncertainty: Roadmaps for online learning

The corridor of uncertainty: Roadmaps for online learning | e-commerce & social media | Scoop.it

Via Kent Wallén, Skylly_W
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10 Social Media Marketing Stats Guaranteed to Surprise You

10 Social Media Marketing Stats Guaranteed to Surprise You | e-commerce & social media | Scoop.it
Whether or not you use social media yourself or for your business, every marketer is at least aware of its existence. How could you not be when a third of the world’s population are actively using…
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Rescooped by Kenneth Carnesi,JD from Computer Science and Technology
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How to Recover Lost Data From SSD

How to Recover Lost Data From SSD | e-commerce & social media | Scoop.it

A lot of people are looking for methods for SSD data recovery, but most of them failed finding one. Now, we’ll work this out. 


SSD is the acronym of Solid State Disk, also known as Solid State Drive. Despite that the first solid state disk drive was developed by Storage Tek in 1970, it was not until the year of 1989 that we finally witness the birth of the first solid state disk in the world. 


 After about 20 years of development, the manufacturing technology has become gradually mature and the SSD has been applied to all walks of life. Though SSD has a high cost, it is gradually spread to the DIY market. More and more computer users choose to replace their old hard drive, which is relatively small in capacity, with a new SSD, whose capacity is relatively large.


SSD (Solid State Drive) is a kind of hard drive which is made by solid state electronic memory chip array. And it consists of control unit and storage unit (FLASH chip and DRAM chip). SSD is exactly the same with common hard drive in the specification and definition of interface, function, usage and product shape and size. The most obvious difference between SSD and the old fashioned hard drive lies in hard drive technology.


Via Jenne
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Jenne's comment, July 1, 5:24 AM
thank you very much, Mariano. :)
Jenne's comment, July 17, 9:34 PM
thank you very much, Peter. :)
Jenne's comment, July 17, 9:34 PM
Thank you very much Anna. :)
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Gartner Sees $1 Trillion Shift In IT Spending To Cloud - InformationWeek

Gartner Sees $1 Trillion Shift In IT Spending To Cloud - InformationWeek | e-commerce & social media | Scoop.it
The shift in IT spending from traditional hardware and software to cloud computing will continue over the next five years. The transfer will total $1 trillion, according to Gartner.
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Rescooped by Kenneth Carnesi,JD from Advanced Threats,Intelligence Technology,CyberSecurity
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Facebook malware – the missing piece - Securelist

Facebook malware – the missing piece - Securelist | e-commerce & social media | Scoop.it
Recently we revealed that a threat actors exploited social networks to spread a Trojan that captures a victim’s entire browser traffic. Approximately 10,000

Via Constantin Ionel Milos / Milos Constantin
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Macy's And IBM's Watson Team Up | PYMNTS.com

Macy's And IBM's Watson Team Up | PYMNTS.com | e-commerce & social media | Scoop.it
In-store employees are said to be threatened by automation, but how about artificial intelligence?
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Rescooped by Kenneth Carnesi,JD from Pitch it!
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LinkedIn co-founder Reid Hoffman shares 4 secrets to a killer LinkedIn profile - Phoenix Business Journal

LinkedIn co-founder Reid Hoffman shares 4 secrets to a killer LinkedIn profile - Phoenix Business Journal | e-commerce & social media | Scoop.it
LinkedIn co-founder Reid Hoffman shares the biggest mistakes he sees LinkedIn users making — and how to correct them.

If you truly want to craft a killer LinkedIn profile, the guy who helped create the world's largest social network for professionals has a few tips.

During a video interview, LinkedIn co-founder Reid Hoffman shared the biggest missteps he sees users making with their LinkedIn profiles. Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.l/1aKy7km

Dave...I downloaded your business plan template...It is great!!!...My tax consultants say your plan is amazing. Thanks Dave!!!


Via Marc Kneepkens
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Marc Kneepkens's curator insight, July 21, 8:49 AM

Making your "pitch" on #Linkedin, from the #co-founder.

Rescooped by Kenneth Carnesi,JD from The Content Marketing Hat
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The Democratization of Design Is Coming To An iPhone Near You

The Democratization of Design Is Coming To An iPhone Near You | e-commerce & social media | Scoop.it
It's easier than ever now for businesses to tell their stories on social media with great images, thanks to Canva for iPhone.

Via Mike Allton
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Marketing Technology Ecosystems, Part 2 of 6: Essential Marketing Technologies for the Future - Christopher S. Penn Blog

Marketing Technology Ecosystems, Part 2 of 6: Essential Marketing Technologies for the Future - Christopher S. Penn Blog | e-commerce & social media | Scoop.it
In this series, we examine the underpinnings, the infrastructure that gives rise to marketing technology. Today, we’ll examine the marketing technology framework, the essential marketing technologies for the future. Categories of Technology If we recall the MAISTER framework in Marketing Blue Belt, all marketing technology fits in one of four general categories: Data/Measurement: the stuff, [...]
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Rescooped by Kenneth Carnesi,JD from MarketingHits
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Pokémon Go tops Twitter’s daily users, sees more engagement than Facebook #pokemongo

Pokémon Go tops Twitter’s daily users, sees more engagement than Facebook #pokemongo | e-commerce & social media | Scoop.it

Pokémon Go has quickly become one of the most viral mobile applications of all time. The game is now the biggest ever in the U.S.; it has now topped Twitter’s daily users, and it sees people spending more time in its app than in Facebook, according to reports from various tracking firms.

 

An earlier report from SimilarWeb had pegged Pokémon Go as having surpassed dating app Tinder, in terms of installs, while it was closing in on Twitter’s daily active users. By Thursday, July 7th, the app had been installed on more Android smartphones than the dating app, the firm had said.

 

Today, SimilarWeb tells us that Pokémon Go did manage to surpass Twitter in terms of daily active users on Monday, and now sees 5.92 percent of the U.S. Android population engaging with the app on a daily basis.

 

The app is even seeing notable numbers of active users in countries where it hasn’t even been released yet, the company pointed out. (See chart below.) This is thanks to users locating then installing the Android APK file (the Android app, which can then be sideloaded onto your device).


Via Brian Yanish - MarketingHits.com
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Rescooped by Kenneth Carnesi,JD from Legal News & Blogs
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 What Is A Guardian Ad Litem?

 What Is A Guardian Ad Litem? | e-commerce & social media | Scoop.it

If you would like to know more about guardian ad litem or you have any questions, please feel free to contact The Hartman Law Firm at 843-300-7600.


Via AttorneyRankings
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AttorneyRankings's curator insight, July 6, 3:48 PM

A guardian ad litem is a person appointed by the court in a divorce action. Usually it’s related to a child custody issue and the guardian ad litem is an objective third party that the court appoints who examines both parents and both living situations to make a determination about who is the more suitable parent as far as primary custody is concerned.

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Sowing Loyalty And Reaping Rewards | PYMNTS.com

Sowing Loyalty And Reaping Rewards | PYMNTS.com | e-commerce & social media | Scoop.it
It isn’t points. It may not even be cash back. But it is finding the ‘insight within an insight’ that can change consumer behavior and drive a profitable action
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Deep Learning Isn’t a Dangerous Magic Genie. It’s Just Math

Deep Learning Isn’t a Dangerous Magic Genie. It’s Just Math | e-commerce & social media | Scoop.it
Pundits often describe deep learning as an imitation of the human brain. But it's really just simple math executed on an enormous scale.
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iOS Push Notifications Have a 41% Opt-In Rate #Infographic

iOS Push Notifications Have a 41% Opt-In Rate #Infographic | e-commerce & social media | Scoop.it
Accengage released the 2016 edition of its Push Notifications Benchmark. The study analyzed 38 billion push notifications sent to 750 million application users during 2015 to reveal push notification opt-in rates and reaction rates across multiple app industries.

Via Brian Yanish - MarketingHits.com
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