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Rescooped by Kenneth Carnesi from SEO Tips, Advice, Help
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How to Rank: 25 Step SEO Master Blueprint

How to Rank: 25 Step SEO Master Blueprint | e-commerce social media | Scoop.it
If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but does 90% of it change what we actually do - that is, the basic work of ranking a web page for search?

Via Bonnie Burns
Kenneth Carnesi's insight:

Good guide to SEO tatics.

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Bonnie Burns's curator insight, May 14, 2013 10:24 AM

To to simplify this process, I created this SEO blueprint. It’s meant as a framework for newer SEOs to build their own work on top of. This basic blueprint has helped, in one form or another, 100s of pages and dozens of sites to gain higher rankings.

Think of it as an intermediate SEO instruction manual, for beginners.

e-commerce social media
How optimization of a website creates better opportunity to be found by search engines
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Everything You Need To Know About Twitter’s Periscope - The SiteSell Blog

Everything You Need To Know About Twitter’s Periscope - The SiteSell Blog | e-commerce social media | Scoop.it
There's a new social network and app in town. Find out about Twitter's latest foray into video content and what it means to you.

Via Mike Allton
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Mike Allton's curator insight, March 26, 2:24 PM

If you haven't yet heard about Periscope, the new app from Twitter, take a moment now to learn. It's amazing!

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Shark Tank's Daymond John: 3 Ways to Build a Loyal Social Media Following

Shark Tank's Daymond John: 3 Ways to Build a Loyal Social Media Following | e-commerce social media | Scoop.it

In order for the model to work, however, businesses first need to develop a strong following on social media. "If you have 10,000 followers on Facebook or Instagram, hopefully you can convert 1 percent a week on sales," he says. This allows for experimentation with both product design and marketing strategy; John advises that entrepreneurs consistently play around with both, using social media to "see what works."

Time spent as both an entrepreneur in the fashion industry and a host on Shark Tank has taught John a lot about how brands can go about successfully building a loyal social media following: Here are three of his strategies....


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Amazon’s Customer-Centric Focus | PYMNTS.com

Amazon’s Customer-Centric Focus | PYMNTS.com | e-commerce social media | Scoop.it
"Everybody's talking and no one says a word," wrote John Lennon in his popular "Nobody Told Me," song from 1984. Lennon, of course, wasn't talking about
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6 Things People Only Do On Social Media When They’re About To Break Up

6 Things People Only Do On Social Media When   They’re About To Break Up | e-commerce social media | Scoop.it

As with a snowstorm, there is always that feeling in the air right before someone is about to end a relationship. You may not be a part of the couple, but if you have access to them on social media, you can always kind of tell when things are about to go south really, really quickly. And while the behaviors are distinct for the future dumper and dumpee, they are traditions as old as social media itself (so, basically like 15 years old, max), and are not to be mistaken. Here, the 6 things people do when they’re totally about to break up....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 20, 11:53 PM

And that's usually just the start of it LOL.

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5 Outdated SEO Strategies That Could Be Killing Your Rankings

5 Outdated SEO Strategies That Could Be Killing Your Rankings | e-commerce social media | Scoop.it
VideoUsing old-fashioned SEO strategies can not only be ineffective, it can actually hurt your rankings. But unless you're an SEO or content marketing professional, it can be hard to know which strategies are current and which should be left back in 2012. This post will walk you through five outdated strategies [...]
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Is Instagram Really Worth $37 Billion? | PYMNTS.com

Is Instagram Really Worth $37 Billion? | PYMNTS.com | e-commerce social media | Scoop.it
According to BoA/Merrill Lynch analysts Justin Post and Joyce Tran, yes. Post and Tran commented in a note on Facebook released early this week (March 16)
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Jack Ma’s Investment Powerhouse | PYMNTS.com

Jack Ma’s Investment Powerhouse | PYMNTS.com | e-commerce social media | Scoop.it
Alibaba Group might as well call be called Alibaba Investments. From high-fashion furniture, film productions and messaging apps — to Lyft and Snapchat —
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How To Create A Bangin’ Infographic That Gets 1000 Social Shares

How To Create A Bangin’ Infographic That Gets 1000 Social Shares | e-commerce social media | Scoop.it

I think the title says it all. 


This is the best article I've read on how to create effective infographics. Pauline Cabrera shares  fantastic insights and resources. 


Be sure to bookmark!


http://www.twelveskip.com/marketing/content-marketing/1393/create-a-infographic-that-gets-1000-shares


-----------------


Cendrine Marrouat


Via Cendrine Marrouat - SocialMediaSlant.com
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Get the Biggest SEO Bang for Your Content Marketing Buck

Get the Biggest SEO Bang for Your Content Marketing Buck | e-commerce social media | Scoop.it
One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketers, we do our best to answer our customers’ top questions.

Via Mike Allton
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Amazon Acquisition Focuses On “Internet Of Things” | PYMNTS.com

Amazon Acquisition Focuses On “Internet Of Things” | PYMNTS.com | e-commerce social media | Scoop.it
Amazon has acquired 2lemetry, a Denver-based startup focused on software to manage smart networked devices and the Internet of Things (IoT), TechCrunch reported
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How to Create Awesome Infographics Without Being a Designer

How to Create Awesome Infographics Without Being a Designer | e-commerce social media | Scoop.it

Well, I’m here to tell you that it’s definitely possible to create some awesome infographics in any category that you choose, EVEN if you’re not a designer. In this blog post, I’m going to introduce you to three awesome tools to create the best infographics, tell you how to use them AND how you can share your infographics in different channels all over the web. So, let’s get started!..


Via Jeff Domansky
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Erik Glitman's curator insight, March 9, 9:52 AM

Infographics can be either enlightening or confusing. These steps will help keep you on the right track when you create infographics

Itsdevelopmental's curator insight, March 10, 10:04 AM

Useful Infographic creation tools here.

Samantha Patterson 7's curator insight, March 10, 6:48 PM

This really is an awesome article to help with infographics.

Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
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14 Tools and Resources for Conducting Market Research

14 Tools and Resources for Conducting Market Research | e-commerce social media | Scoop.it

Finding out if a product will be successful beyond the initial curiousity is just good business. With market research, you determine if the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. If you are considering the high costs of failure and need facts and opinions on whether your new product, feature, or location will be successful, invest in market research by using these tools and resources. You can find demographic data and lifestyle preferences, understand the market size, launch surveys for user feedback, and gather ideas for your marketing plans. Information, not instinct, is powerful when it comes to predicting consumer preferences....


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Marut Bhardwaj's curator insight, March 9, 2:34 AM

Dont ignore Market research. Getting a sense of the pulse of the market is crucial to the success of your brand, product or a new promotional tool or packaging that you may be considering. Get it vetted!

Pantelis Chiotellis's curator insight, March 11, 11:56 AM

When a client is looking to launch a new product, get into a different market, or open a new store location, the odds are stacked against him. Consider this: Only 3% of consumer packaged good exceed the sales goal benchmark of a successful launch.

Thomas Tapio's curator insight, March 12, 7:06 AM

Mr. Murphy say that if anything can go wrong - it will! Market research is our "partner" for an efficient way in to a competitive environment where anyone needs to stand out by defining the USP's and using the right communication to reach out for the right customers.

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3 Landing Page Best Practices You May Have Forgotten

3 Landing Page Best Practices You May Have Forgotten | e-commerce social media | Scoop.it
3 important practices for creating landing pages that convert!

Via Cendrine Marrouat - SocialMediaSlant.com
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How to Find Your Brand's Untold Story: A Case Study

How to Find Your Brand's Untold Story: A Case Study | e-commerce social media | Scoop.it
How do you redefine a brand after 25 years? American Dance Institute confronted this to give fresh new meaning to their brand. They found the Untold Story.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, March 26, 3:37 AM


The secret of a great brand? A deep awareness of what makes you unique and the ability to hear the whispers of your audience when you are in the room -- or away.  


A stellar case study on branding 101 that you will want to bookmark! 

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Gap’s Next Innovation — Vending Machines? | PYMNTS.com

Gap’s Next Innovation — Vending Machines? | PYMNTS.com | e-commerce social media | Scoop.it
If there's one takeaway to learn about how Gap CEO Art Peck is approaching its retail future it's that he's willing to try almost anything on the tech side to
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How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic]

How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic] | e-commerce social media | Scoop.it
Thanks to Twitter, businesses are closer to consumers than ever before. Tweets haven't replaced phone calls and handwritten letters, but they've become a popular way for consumers to vocalize their questions, praise, or complaints -- all in plain view of anyone who can find the conversation online.

But customers don't just expect you to read their tweets about you -- they also expect you to reply. According to charts published on Search Engine Watch, 70% of surveyed Twitter users expect a response from brands they reach out to on Twitter. Of those users, 53% want that response in under an hour. 

It's important to have a solid strategy for responding to tweets so you can keep your customers happy and drive engagement on Twitter. Should you include a link in your response? How much punctuation (?, !) should you use? Are emoticons off the table?

To help inform your Twitter response strategy, LeadSift gathered data on answers to these questions and more, and culminated them into the visual below. Consider this data in the context of your own brand voice and what you know about your buyers' behavior to develop an action plan when responses come rolling in. And hurry -- your customers are waiting.

Via Jeff Domansky
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Jeff Domansky's curator insight, March 20, 11:39 PM

Twitter is the new customer service tool, for better or for worse. Here's how to get your strategy ready.

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10 Ways to Get Your Blog Posts Seen and Shared More

10 Ways to Get Your Blog Posts Seen and Shared More | e-commerce social media | Scoop.it

So what can you do to make sure you feel good about every blog post you publish? Well, many things.


Content creators have a lot of control over whether or not their content is seen and shared. There are several variables, like how frequently you post and what SEO methods you’re using, that controls how much traction your posts get.


To learn 10 tried-and-true ways to get more eyeballs on your blog posts, check out today’s featured infographic from the tech blog Bit Rebels below....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 22, 10:24 AM

A lot of brands and folks who maintain a blog measure the success of their blogging efforts by how many people see and share their content. When a blog post gets read and shared a lot, it's easy to feel good. Unfortunately, that's not enough.


This infographic provides an excellent blogging blueprint. Recommended reading.  9/10

Marc Kneepkens's curator insight, March 22, 5:22 PM

Getting good content out is so important... It defines to your public who you are and brings them back over and over again.

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WeChat: Half-A-Billion Users And Growing | PYMNTS.com

WeChat: Half-A-Billion Users And Growing | PYMNTS.com | e-commerce social media | Scoop.it
Tencent’s mobile app WeChat scored a win this past Chinese New Year after it took the lead with the most red envelope money gifts sent through its platform,
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Pinterest Now Valued At $11 Billion | PYMNTS.com

Pinterest Now Valued At $11 Billion | PYMNTS.com | e-commerce social media | Scoop.it
With its latest $367 million of funding in the bag, the image-sharing start-up Pinterest is now valued at $11 billion. This makes Pinterest one of the most
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Facebook Adds TheFind To Its Ad-Targeting Arsenal | PYMNTS.com

Facebook Adds TheFind To Its Ad-Targeting Arsenal | PYMNTS.com | e-commerce social media | Scoop.it
Facebook is continuing to expand and improve its efforts in the personalized shopping business. The social network said on Friday (March 13) that it has
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2 Google tools to identify stolen content

2 Google tools to identify stolen content | e-commerce social media | Scoop.it
There are some tools you can use to check for duplicate content, whether you are the content provider protecting their work, or the person who is purchasing it for their own website

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, March 14, 1:07 AM

Let Google help you find who steals your content.


@Ann Smarty has two great tips for you! 

Venkatesh Iyer (venkyiyer.com)'s curator insight, March 15, 12:40 AM

Of interest to all writers, of course.

Venkatesh Iyer (venkyiyer.com)'s curator insight, March 15, 12:41 AM

Of interest to all writers, of course.

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10 User Generated Content Campaigns That Actually Worked

10 User Generated Content Campaigns That Actually Worked | e-commerce social media | Scoop.it

Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? You’re in luck! There is an option for burned out business owners, and that’s user generated content. This technique, in conjunction with the growth of popular social media websites, allows modern businesses to delegate some of these brand-building responsibilities to an unlikely voice -- their customer.Having users contribute to your content creation efforts has another interesting advantage, as consumers are more interested in hearing the views of their peers than reading cleverly written sales messages. According to Bazaar Voice, 64% of millennials and 53% of baby boomers want more options to share their opinions about brands, while other studies show consumers trust user generated content more than all other forms of media.In light of these trends, there’s never been a better time to start using user generated content to engage your readers and build trust with them. Here are ten brands that have leveraged user generated content in the past to help inspire your own campaigns....


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Jeff Domansky's curator insight, March 15, 10:34 AM

More creativity with your coffee. Learn how these ten brands saw results from user generated content campaigns. Examples include Starbucks, Coke, Chobani, Pepsi, Tourism Australia and more.

Venkatesh Iyer (venkyiyer.com)'s curator insight, March 15, 10:35 PM

One of those posts that give you ideas.

carbguif's curator insight, March 16, 1:48 PM

www.congresocial.com #CONGRESOCIAL15

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Which Stats Matter: A Definitive Guide to Social Media Metrics

Which Stats Matter: A Definitive Guide to Social Media Metrics | e-commerce social media | Scoop.it
Learn the importance of finding the right social media metrics to track for your marketing. Learn how to get the most value from social engagement.

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Why Putting Yourself in the Customer’s Shoes Doesn’t Work | Marketing Hub

Why Putting Yourself in the Customer’s Shoes Doesn’t Work | Marketing Hub | e-commerce social media | Scoop.it

HBR: What kind of customer preferences did you focus on?


In one experiment we asked managers to develop a new car model and choose the features customers wanted. In another we had them decide on a new ad campaign for Rolex. In a third they were asked to set the price for a sandwich at a café. In every case, predictions about what customers wanted matched the managers’ personal preferences more closely when the managers had been primed to be more empathetic.


They were projecting?


Yes, even when the customers were totally different from themselves. In the sandwich experiment, for instance, the customers were students. Completely different people, but the managers still projected their own preferences onto them....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 6, 3:24 AM

Fascinating marketing research study and cautionary tale.

Nedko Aldev's curator insight, March 7, 3:25 AM

 

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What Is a Good Landing Page Conversion Rate?

What Is a Good Landing Page Conversion Rate? | e-commerce social media | Scoop.it

I recently came across a quote during one of my Pinterest-binges that lends itself really well to this situation:"Why settle for average when amazing is attainable?"


So while somewhere around 2% is often considered a healthy conversion rate, the businesses that are really going to stand out are the ones that refuse to settle. To help inspire your business to rise up, we've put together some tips aimed at turning a good conversion rate into a great conversion rate....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 3, 2:36 AM

Useful tips aimed at turning a good conversion rate into a great conversion rate.

Marco Favero's curator insight, March 3, 3:44 AM

aggiungi la tua intuizione ...

Don Sturgill's curator insight, March 9, 2:05 AM

Well ... it depends. But you do have considerable control over results.