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Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
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Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews | e-commerce social media | Scoop.it

Price still rules as an online purchase influencer, but basic brand assets should not be ignored in online product presentations.


Clear, concise, and pertinent product descriptions make online shoppers press the “Buy” button more often than do favorable reviews. In fact, only price topped persuasive product copy as a purchase influencer, according to a survey of 500 consumers conducted by Markettree for HookLogic.


Price remains king, with 84% of consumers designating it as one of the top three factors that cause them to buy. Sixty-three percent named product descriptions, and 49% listed reviews. Bringing up the rear were videos, named by only 12%. Fundamental brand assets like product names, images, and features, maintains HookLogic's survey report, are the bottom-of-the-funnel items most likely to turn browsers into buyers....


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Jeff Domansky's curator insight, August 20, 3:39 AM

Surprising copywriting, market research.

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This column will change your life: how to think about writing

This column will change your life: how to think about writing | e-commerce social media | Scoop.it

The key thing to realise, Pinker argues, is that writing is "cognitively unnatural." For almost all human existence, nobody wrote anything; even after that, for millennia, only a tiny elite did so. And it remains an odd way to communicate. You can't see your readers' facial expressions. They can't ask for clarification. Often, you don't know who they are, or how much they know. How to make up for all this?


Pinker's answer builds on the work of two language scholars, Mark Turner and Francis-Noël Thomas, who label their approach "joint attention". Writing is a modern twist on an ancient, species-wide behaviour: drawing someone else's attention to something visible. 


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Jeff Domansky's curator insight, July 7, 1:50 AM

'The idea is to help readers discern something you know they'd be able to see, if only they were looking in the right place,' says Oliver Burkeman...

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15 signs you're a word nerd | Ragan.com

15 signs you're a word nerd | Ragan.com | e-commerce social media | Scoop.it
In observance of National Word Nerd Day, we offer an array of symptoms that indicate your affinity for correct grammar, usage, syntax, punctuation, and spelling run deeper than that of others.

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Jeff Domansky's curator insight, January 9, 1:29 PM

Celebrating National Word Nerd Day! Who knew?

Lori Wilk's curator insight, January 9, 6:36 PM

Takeaway from this article: I didn't know there was a National Word Nerd Day" or how to properly celebrate it.

Freepass's curator insight, January 10, 5:05 AM

¿Nadie qiere jugar a apalabrados contigo? ¿Buscas palabras extrañas en el diccionrio por diversón? Puede que seas un "word nerd"

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Two Ways to Say More With Fewer Words

Two Ways to Say More With Fewer Words | e-commerce social media | Scoop.it

Attention spans have never been shorter it seems. But what can you do? In order for people to value your content, they’ve got to extract the value that’s there in the first place.The problem is, no one’s going to wait around for you to explain at length. You’ve got to get the point across as quickly as possible.Luckily, there’s a solution. All you have to do is say more with fewer words...


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Rim Riahi's curator insight, September 30, 2013 1:53 AM

Attention spans have never been shorter it seems. But what can you do? In order for people to value your content, they’ve got to extract the value that’s there in the first place.The problem is, no one’s going to wait around for you to explain at length. You’ve got to get the point across as quickly as possible.Luckily, there’s a solution. All you have to do is say more with fewer words...

Albert Green's comment, September 30, 2013 4:04 AM
It's interesting that YouTube still uses Subscribe as the word for, well, subscribing to someone's letter. Also this word is still popular in newsletters even though this post has been writter a few years ago
gregmhagar's curator insight, September 30, 2013 11:05 AM

Saying more with less when deliverying training is key.

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Is there a definitive answer to this capitalization conundrum?

Is there a definitive answer to this capitalization conundrum? | e-commerce social media | Scoop.it

 While trying to answer co-worker's question last week, I unearthed a contentious capitalization conundrum. (Try saying that 10 times fast.) And much like the wrangling over the serial comma, or for that matter, capitalization, this debate does not appear to have an easy answer. 

The question: do you capitalize a lowercase brand name if the brand name is used at the beginning of a sentence? Here are a couple examples:

  • eBay has a fabulous collection of vintage tube tops. 
  • iTunes must now compete with Amazon’s Prime Music.


The Chicago Manual of Style has this to say: “Brand names or names of companies that are spelled with a lowercase initial letter followed by a capital letter (eBay, iPod, iPhone, etc.) need not be capitalized at the beginning of a sentence or heading, though some editors may prefer to reword.” 

That wasn't always its rule, though....


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Jeff Domansky's curator insight, July 8, 7:49 PM

When a brand's name begins with a lowercase letter, it can be the cause of some serious confusion. e.e. cummings would be amused at this vexing writer's challenge. Recommended reading. 9/10

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Six Steps to Take Before You Write An eBook

Six Steps to Take Before You Write An eBook | e-commerce social media | Scoop.it

Most writers simply begin writing the moment they come up with an ebook idea they feel is worth pursuing. However, it’s best to wait a moment…or a few moments…to focus and evaluate that idea. This helps your book have a chance of succeeding in the ever-more competitive ebook market. To give your book a good start, take the following six steps before you write an ebook...


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IOANNIS APOSTOLOU's curator insight, January 19, 3:36 AM

A little research has never been harmful!

Denise Gabbard's curator insight, January 19, 1:52 PM

Writing an ebook can build credibility for you as an expert in your field--IF your ebook offers value to readers! These tips are great ones to take before you start writing! 

Marie Clement's curator insight, January 20, 8:30 AM

eBooks are a great way to position yourself as an expert in particular areas.  They are by design quick, easy to distribute and fantastic to use as lead magnets for PPC or social media campaigns. This is a good artilce that takes you through the "is it a good idea" to getting it written.

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You know social media owns you when... | The PR Coach

You know social media owns you when... | The PR Coach | e-commerce social media | Scoop.it

The pace of social media is relentless. It tempts you hourly to enter the Twitter Twilight Zone. The Facebook Folie Bergere beckons. Pinterest pulls you into its vortex while everywhere by the grace of Google go all of us.


And blogging? Don’t get me started. My microblogging and blog posting owned me.


That’s why I decided to take a blog “holiday” this past November and December.


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Jeff Domansky's curator insight, January 7, 8:36 PM

It was time for a blogging intervention followed by a blog holiday! 

Lori Wilk's curator insight, January 7, 9:29 PM

And there's more and more platforms launched every day and you're invited to participate . There is more to do each day and growing networks can take up more of your time, especially when you have to respond to customers and clients and to blog post comments. It can spiral out of control. Some people even feel guilty when they miss a day of blogging or tweeting.