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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Media Insight
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Top 6 Disruptive Marketing Trends for 2015

Top 6 Disruptive Marketing Trends for 2015 | e-commerce & social media | Scoop.it

It’s going to be one of the most interesting years ahead. There are disruptive marketing trends ahead and this list starts to build on the platform of sharing, something I’m very interested in and will be focusing even more on in 2015. I will focus on sharing platforms (not just social networks). More specifically, I’ll be focusing on how, why, when and where we share and how it will change the way customers do business with people and brands. Here we go...


Via Jeff Domansky
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María Dolores Díaz Noguera's curator insight, December 3, 2014 9:52 AM

Se profundiza en COMPARTIR como clave y epicentro de las tendencias en marketing 2015...Top 6 Disruptive Marketing Trends for 2015 | @scoopit via @ThePRCoach http://sco.lt/...

Bart van Maanen's curator insight, December 3, 2014 1:36 PM

Delen zal volgens Bryan Kramer de spil worden van marketing in 2015. Daarnaast bespreekt hij nog 5 interessante ontwikkelingen die van invloed zullen zijn op de manier waarop we online gaan communiceren, waaronder techniek en big data, storytelling en api's.

Jan Wallen's curator insight, December 3, 2014 6:34 PM

More trends - of a disruptive nature 

Rescooped by Kenneth Carnesi,JD from The Marketing Technology Alert
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The Most Exciting Digital Marketing Opportunity of 2014 - Profs | #TheMarketingTechAlert

The Most Exciting Digital Marketing Opportunity of 2014 - Profs  | #TheMarketingTechAlert | e-commerce & social media | Scoop.it

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marketingIO's curator insight, March 12, 2014 12:58 AM

From a B2B perspective, I'm half-looking at the first graph, and moving on to the digital marketing focused charts. There I see confusion: Targeting/Personalization, etc. cannot be effectively executed without a solid MAS in place.

Rescooped by Kenneth Carnesi,JD from Local SEO for local businesses
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What Google's Hummingbird Means for Local SEO

What Google's Hummingbird Means for Local SEO | e-commerce & social media | Scoop.it
Read how Google's Hummingbird could effect your local SEO and how you can take advantage of it

Via Peg Corwin
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Peg Corwin's curator insight, February 25, 2014 1:52 AM

"Implementing localized and long-tail content will continue to be the future of SEO."  Answer client questions, don't optimize for search.


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Rescooped by Kenneth Carnesi,JD from SEO 101 for Marketers
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10 SEO Strategies for 2014 - SEOBOOK

10 SEO Strategies for 2014 - SEOBOOK | e-commerce & social media | Scoop.it

Via Peg Corwin
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Peg Corwin's curator insight, January 14, 2014 11:20 AM

SEOBook's advice for 2014:


- "Focus on brand
- Be everywhere
- Advertise everywhere
- Create valuable content
- Solve real problems
- Maximize engagement
- Make the next click obvious
- Reduce bounce rates
- Have a strategic advantage
- Get good links"
Click for explanations and details.


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Rescooped by Kenneth Carnesi,JD from Marketing Revolution
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Emerging Channels Challenge SEO for Marketing Dollars

Emerging Channels Challenge SEO for Marketing Dollars | e-commerce & social media | Scoop.it

As more consumers switch to smart phones, emerging channels are gaining importance in a marketing space that SEO has dominated. For years, brands have used SEO strategy to market their products, but it has become harder to find as an increasing number of search results are returning unrelated content.


Also, according to one entrepreneur, in 2013 organic search results made up only 13 percent of screen space. The rest of the screen was dominated by "ads and jun"


Problems with SEO-lead strategy are only magnified as more consumers view content on mobile devices. For instance, vertical and native search on mobile is continually threatening traditional search. Google’s traditional search traffic had declined 3 percent by the end of 2012.




Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 19, 2014 3:31 PM

Startups Think Mobile First
I got this lesson at Triangle Startup Factories Fall Showcase when more than half of the "graduating" startups were MOBILE focused almost to the exclusion of content on Google. 

These startups could have cared less about organic SEO. I'm not sure I would live all the way there YET but SOT (Sign of the Times) and yet another big wake up call to Google. 

It is possible via app stores and direct connection into what is rapidly becoming many people's #1 digital device - their SmartPhone - to build a substantial business and have NO top ranked keywords in Google. 

All things being equal I still want content in the Big G since a traffic source as valuable as that is stupid to ignore, but the brash thinking of next gen entrepreneurs DOESN'T INCLUDE GOOGLE. 

Google, for these brash mobile first entrepreneurs, doesn't enter in their field of vision. They aren't worried about winning organic SEO as much as they fear bad ratings on the app store (lol). 

After spending years tweaking, cajoling and pleading organic SEO I'm ready for something new and different. SEO feels played out, not worth half the time we used to put in it and OVER.  

 

Rescooped by Kenneth Carnesi,JD from Local SEO for local businesses
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The Importance of Google+ for Implicit and Local Search

The Importance of Google+ for Implicit and Local Search | e-commerce & social media | Scoop.it
Search intent has changed with the abundance of metadata available for Google to use in its algorithm so that they know enough background information on

Via Peg Corwin
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Peg Corwin's curator insight, June 29, 2014 6:16 PM

Call local searches are not equal.  Hyperlocal terms are becoming more significant.  Learn more..

Rescooped by Kenneth Carnesi,JD from SEO 101 for Marketers
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LINKS - Are Links Losing Value in Google's Algorithm?

LINKS - Are Links Losing Value in Google's Algorithm? | e-commerce & social media | Scoop.it
The value of links in Google's algorithm has been the subject of much debate. In today's Whiteboard Friday, Rand clarifies two of the most compelling arguments and offers SEOs his advice on how to treat links as we move forward.

Via Peg Corwin
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Peg Corwin's curator insight, March 1, 2014 8:43 PM

Find out what SEO PRO Rand Fishkin thinks about the future of link building, and how you should be doing it now.  Quick Video tutorial.


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Rescooped by Kenneth Carnesi,JD from Email Marketing Tips
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The 7 Most Profitable Email Marketing Strategies of the Future

The 7 Most Profitable Email Marketing Strategies of the Future | e-commerce & social media | Scoop.it
Technology is moving email marketing to become more advanced by getting more personal, more specific and providing better metrics for profitability

Via Peg Corwin
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Peg Corwin's curator insight, February 23, 2014 11:33 PM

This post largely concerns the future of ecommerce email marketing that is integrated with marketing automation.  But clearly, this kind of personalization and targeting is the future.


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Rescooped by Kenneth Carnesi,JD from Local SEO for local businesses
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5 Tips To Leverage Twitter's New Nearby Feature

5 Tips To Leverage Twitter's New Nearby Feature | e-commerce & social media | Scoop.it
In recent weeks, Twitter has made headlines with the quiet launch of its experimental Nearby timeline, which allows eligible mobile users to discover tweets posted by others in their immediate vicinity, regardless of whether they are following them.

Via Peg Corwin
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Peg Corwin's curator insight, January 14, 2014 1:52 PM

Learn how to use Twitter Nearby for more local customers:


- Opt-In To Share Your Location
- Preview The Local Conversation
- Test-Run Engaging In The Local Conversation
- Make Your Tweets Resonate With Local Consumers
- Get started now

Click for more insights

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Rescooped by Kenneth Carnesi,JD from Technology in Business Today
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Report: Microsoft Office continues to dominate the productivity software race

Report: Microsoft Office continues to dominate the productivity software race | e-commerce & social media | Scoop.it
Michael Douglas Smith posted Report: Microsoft Office continues to dominate the productivity software race, A survey conducted by Forrester Research has revealed the huge dominance of Microsoft Office among productivity suites in the corporate...

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